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<ul><li><keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> has launched the second film under its '<keyword id="10874268" type="UNKNOWN" weightage="20" keywordseo="more-together">More Together</keyword>' campaign.</li><li>The ad, conceptualized by <keyword id="2805309" type="PERSON" weightage="20" keywordseo="Taproot-Dentsu">Taproot Dentsu</keyword> is the story of how Facebook helps a <keyword id="2560065" type="PERSON" weightage="20" keywordseo="book-lover">book lover</keyword> who rescues books from being consigned to the bin, find homes for them.</li></ul> Facebook has launched the second film as a part of its ongoing ‘More Together’ campaign. Conceptualized by Taproot Dentsu India and title <keyword id="242406" type="CITY" weightage="20" keywordseo="Dhara">Dhara</keyword>, the ad is sure to delight book lovers. The story follows the life of Dhara, a book lover who rescues books from being consigned to the bin and with the help of Facebook, finds homes for many of her rescued books. Isn't this what most book-lovers would want to do? The film continues to build on the theme of how people can do more together than alone. It showcases the endless possibilities one can achieve through the power of the platform. <div type="Youtube" id="k10Egt2ynIY" title="2021 Facebook | More Together - Dhara" thumbUrl="https://i.ytimg.com/vi/k10Egt2ynIY/mqdefault.jpg"></div> Talking about the inspiration behind the ad, <keyword id="6022283" type="UNKNOWN" weightage="20" keywordseo="Neeraj-Kanitkar">Neeraj Kanitkar</keyword>, Senior Creative Director, Taproot Dentsu said, “This film is a sweet and simple demonstration of Facebook’s inherent power. Which is to supercharge the efforts of one person when the community gets behind it. It is quite rare to be in the advertising business without having some love for the written word. So when Gauri Burma – the most passionate book lover amongst us – came up with the idea, we knew we simply had to make it happen. We hope that it inspires people to consider using Facebook to give a new lease of life to old, forgotten and about-to-be-turned-into-pulp books.” For the record, the first ad in the series is of ‘Rinchen’, a female football coach in Ladakh who shares her players’ videos on Facebook. The film highlights how the power of connections not only creates a fan-following for her team but also propels her and the team’s career forward. Taproot Dentsu Agency Credits Co-Founder, Taproot Dentsu and Creative Chairperson India, dentsu: Agnello Dias Co-Founder and Chief Creative Officer: Santosh Padhi Chief Executive Officer: Umesh Shrikhande Executive Creative Director: Pallavi Chakravarti EVP &amp; Head of Office: Ayesha Ghosh EVP &amp; Head of Strategic Planning: Shashank Lanjekar Senior Creative Director: Neeraj Kanitkar Group Head (Copy): Gauri Burma Group Head (Art): Rutul Mistry Creative Supervisor (Art): Sushant Kadam Visualizer: Sujay Kamble Vice President, Strategic Planning: Pearl Vas Senior Account Planner: Kanupriya Mahajan Senior Account Planner: Nishita Vazarkar Vice President, Account Management: Amit Murthy Account Supervisor: Fiona Maben Account Supervisor: Ana Iman Film Credits Production House: Lens Flare Films Production Director: Sachin Kotre Executive Producer: Naveed Khan

Facebook's new 'More Together' film will delight the book lover in you

<ul><li>Facebook's short film showcases the power of connections and people coming together to help, support and celebrate with each other.</li><li>It conceputalised by <keyword id="2805309" type="PERSON" weightage="20" keywordseo="Taproot-Dentsu">Taproot Dentsu</keyword>.</li></ul>Facebook today launched a short film underscoring the power of connections, and its brand belief that people can do ‘More Together’ than alone. The film's plot is centered around the spirit of resilience of 28 year old Pooja and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture. The decision to hire more personnel, even when business is low, comes at a great personal cost. However, the way the plot unfolds, it showcases the limitless possibilities when people come together. <div type="Youtube" id="GXaeeqfHNHQ" title="Facebook | More Together - Pooja Didi" thumbUrl="https://i.ytimg.com/vi/GXaeeqfHNHQ/mqdefault.jpg"></div> Speaking about the film, <keyword id="257099" type="PERSON" weightage="20" keywordseo="Avinash-Pant">Avinash Pant</keyword>, Director-Marketing, Facebook India, said, “The film is a homage to the insurmountable spirit of the people and the good they can enable by coming together. It draws inspiration from the stories of resilience and hardships people overcame by helping one another over the last few months. Through the film our aim is to showcase the journey India has taken over the last several months to emerge stronger together.” Facebook collaborated with Amit Sharma, renowned ad filmmaker and director of the National Award winning film Badhai Ho and Taproot Dentsu to help bring this story alive while capturing the essence of people coming together on the platform. Talking about the film Neeraj Kanitkar, Senior Creative Director, Taproot Dentsu said, “For Diwali – the festival of prosperity, in the kind of year that is 2020, we wanted to tell a story that captured the very essence of what so many amongst us have been doing. Which is, they’ve been coming together and selflessly going the extra mile to be there for others. The film is both inspired by and is a tribute to all those who’ve harnessed the power of Facebook to amplify the good that’s within us all for the greater good. Affirming the Indian truism that prosperity too grows only when shared with others. We knew we had something potentially special, when people were tearing up during the script narrations. Amit Sharma, of course, took the script to a whole new level. Over the four days of the shoot in Amritsar, he sprinkled his magic dust on all aspects of the story. Adding delightful dimensions and textures to the story, the characters and the performances.”

Facebook's Diwali ad is an ode to the selfless spirit of humanity

<ul><li><keyword id="6354576" type="COMPANY" weightage="20" keywordseo="facebook">Facebook</keyword> today launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket &amp; festive season. </li><li>The campaign will have four 30 second films over the course of the tournament and will be available in 6 languages. </li></ul> Facebook has launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket &amp; festive season. The campaign underlines Facebook’s brand belief that people can do more together than alone. Facebook unveiled its first ‘More Together’ campaign in India earlier this year with an objective to showcase how people across the country can do more together by harnessing the power of their connections on the platform. The underlying theme of the campaign was further amplified by <keyword id="2317129" type="PERSON" weightage="20" keywordseo="real-stories">real stories</keyword> about how people came together on Facebook during the lockdown to help and support one another which was reflected in the second phase of the campaign. As we move closer to the widely celebrated cricket and festive season in the country, the latest phase showcases the power of connections and people coming together to help, support and celebrate with each other. <div type="Youtube" id="7czHNAczHgs" title="Facebook: Jersey" thumbUrl="https://i.ytimg.com/vi/7czHNAczHgs/mqdefault.jpg"></div> Speaking about the campaign, Avinash Pant, Director-Marketing, <keyword id="736869" type="PERSON" weightage="20" keywordseo="Facebook-India">Facebook India</keyword>, said, "Over the last few months we have witnessed really powerful stories of how people came together through our platforms to face and conquer challenges during these unprecedented times. Our last two phases of the More Together campaign were a testament to this collective power. As we head into the festive season that's set to be unique this year, we wanted to highlight how our collective actions can create beautiful outcomes. We hope people are inspired by these stories, and see a world made better when they come together." The campaign will have four 30 second films over the course of the tournament and will be available in 6 languages. The first film showcases a girl making a post on Facebook expressing her desire to bring the cheerful atmosphere of a live cricket match into her house. This gets all her friends enthused and the excitement spreads. And just like that, we see a jersey manufacturer getting a big order. The core campaign has been conceptualized and executed by <keyword id="2805309" type="PERSON" weightage="20" keywordseo="Taproot-Dentsu">Taproot Dentsu</keyword>, the creative agency from the house of <keyword id="6368370" type="COMPANY" weightage="20" keywordseo="dentsu-aegis-network">Dentsu Aegis Network</keyword> (DAN) India. Talking about the inspiration behind the campaign Neeraj Kanitkar, Senior Creative Director, Taproot Dentsu explains, “Our previous campaign told stories of people using Facebook to really look after each other. The upcoming cricket season presented us an opportunity to tell new stories- of the profound power of small but collective actions on Facebook which could lead to a deep and meaningful change in the lives of so many. We will keep rolling out such stories through the duration of the tournament, serving as an inspiration to people to keep sharing their ideas on the platform. And hopefully set in motion the wonderful consequences of people coming together.”

Facebook captures the connections and possibilities that open up when people come together in its IPL ad

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Facebook's new 'More Together' film will delight the book lover in you

BI India Partner

Facebook's Diwali ad is an ode to the selfless spirit of humanity

BI India Partner

Facebook captures the connections and possibilities that open up when people come together in its IPL ad

BI India Partner

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