<ul><li><keyword id="106741" type="CITY" weightage="20" keywordseo="Saregama">Saregama</keyword>, India’s oldest music label, signed a deal with Facebook on June 3.</li><li>For the fourth quarter of FY20, profits for the company fell from ₹165 million in Q4FY19 to ₹148 million this year. </li><li>However, even after the profit fell, the shares of the company were up by 10%. </li></ul>Saregama, India’s oldest music label, has signed a global licensing deal with Facebook and Instagram and now, the market is dancing to its tune. Ever since the deal has been signed on June 3 morning, the share price is up by 56%. The share price surged 10% on Friday despite a 10% fall in quarterly profit to ₹16.5 crore. The company, which takes the credit for India’s first recorded song in 1902 ⁠— it was called Gramophone company of India then and was later known as HMV ⁠— saw its music revenue drop by 19% in Jan-March 2020 compared to the same time last year. <div type="image" title="saregama." msid="76215894" hostid="261"></div> Saregama has over 100,000 songs across genres including film songs, devotional music, ghazals &amp; indipop in more than 25 languages. And now, these songs can be accessed by Facebook and Instagram users. “Millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share,” said Vikram Mehra, Managing Director of Saregama India in a statement. Social media is the future, TV is the current driver The revenue from its television and films division jumped 39% year-on-year. “This was a good year for the film division, Yoodlee, which licensed 6 movies during this year. Three of these were delivered to Hotstar as Hotstar Originals and the other three to Netflix. One of the Yoodlee films, Hamid, won two National Film Awards while another film, Kanpuriye, won the Talentrack award,” said the company. The company has said that the next quarter revenue could be hit because of no new production since March due to stop in shooting during lockdown. And that could be the reason why the Kolkata-based music label is betting on its digital push. Since the beginning of FY21, it has signed deals with <keyword id="685487" type="COMPANY" weightage="20" keywordseo="Spotify">Spotify</keyword>, Facebook and Instagram. One of its flagship products – Carvaan radio saw its sales fall to an all time low in the past six quarters with just 74,000 units sold in Q4FY20. The company said that the reason for this was corporate buying went to zero, electronic chains and big distributors reduced buying from Feb onwards, retail network was in lockdown since March and the month of March typically contributes 50% of Q4 sales. SEE ALSO: <a href="https://www.businessinsider.in/finance/news/sbi-share-price-gains-as-sbi-cards-share-sale-boosts-profit/articleshow/76214619.cms">India's largest bank's profit spikes thanks to SBI Cards share sale⁠— bad loans are under control</a> <a href="https://www.businessinsider.in/stock-market/news/phoenix-mills-brigade-and-prestige-share-price-defer-rentals-as-malls-reopen/articleshow/76209910.cms">Phoenix Mills defers rentals for retailers as investors cheer the reopening of malls</a> <a href="https://www.businessinsider.in/business/news/from-softbank-to-googles-waymo-all-you-need-to-know-about-reliance-jios-latest-investor-mubadala-investment-company/articleshow/76207469.cms">From SoftBank to Google's Waymo – all you need to know about Reliance Jio's latest investor Mubadala's investments</a>

This 119-year old Indian music label is riding the Facebook wave – shares are up 56% since the deal with the social media giant

<img class="gwt-Image" src="/photo/51411898.cms" /> It was in 2001 that <keyword id="6358125" type="PERSON" weightage="100" keywordseo="Tabu">Tabu</keyword>, considered to be one of India’s finest actresses, had given a breathtaking performance in the movie <keyword id="7487" type="ENTERTAINMENT" weightage="100" keywordseo="Chandni-Bar">Chandni Bar</keyword>, which was directed by acclaimed director <keyword id="6389563" type="PERSON" weightage="100" keywordseo="Madhur-Bhandarkar">Madhur Bhandarkar</keyword>. 
 
And now, after 15 years, there has been some news about the sequel of the hit movie, which had also got Tabu her second National Film Award for Best Actress, along with three other National Film Awards that the movie had bagged. 
 
According to the reports, the sequel has been named ‘Chandni Bar 2 Ruby Bar’, and will be directed by writer-director duo, Harish Kotian and Sandeep Choudhary. The movie, like the original one, would revolve around the lives of Mumbai bar dancers, but after the ban imposed by the government. 
 Even though nothing has been confirmed as of now, Tabu has been approached for a primary role in the movie, along with <keyword id="3411" type="PERSON" weightage="100" keywordseo="Suchitra-Pillai">Suchitra Pillai</keyword>, <keyword id="40626" type="PERSON" weightage="100" keywordseo="Sachin-Khedekar">Sachin Khedekar</keyword> and Zakir Hussain.

Chandni Bar to be remade, Tabu approached for a pivotal role

Indian movie industry has created a long list of rich acto₹ Quite a many actresses have also made their way into Forbes celebrity 100 list. Forbes considers the earnings over the latest financial year and the fame quotient gathered through social media as the criteria to give a slot in the celebrity 100 list on the basis of merit. Here is a list of <keyword id="2419360" type="PERSON" weightage="20" keywordseo="Top-10-actresses">top 10 actresses</keyword> who have made a fortune in the Indian movie industry and have also got a huge social following. 1. Alia Bhatt The best grossing film of Alia Bhatt was Gully Boy, which was also nominated from the country for Oscar award. Alia Bhatt’s massive social media presence has given her a winning edge over the others more than her earnings. In 2019, she has made an income of 59.21 crores while the latest earning in 2020 is yet to be declared. 2. Deepika Padukone The movie Padmavat alone paid Deepika Padukone ₹ 12 crores. In the year 2019 she made ₹ 48 crores as income, while she was making as much as ₹ 112.8 crores during the earlier year. Much of her recent earnings are from endorsements. 3. Priyanka Chopra Jonas Apart from figuring on the Forbes celebrity list, Priyanka Chopra Jonas has also been able to win a place on HopperHQ's Instagram Rich List. She was on hot talks in the media for charging ₹ 1.92 crores for a sponsored post on her Instagram profile. She won the National Film Award for Best Actress for the 2008 film Fashion. She made ₹ 23.4 crores in 2019. Her 2020 earnings are not yet declared. 4. Anushka Sharma Anushka Sharma rose to the peak of her popularity through the highly touted film PK. When her single movie Zero could not do well at the box office, her rank on the Forbes list also slipped by five places from the previous year. She made ₹ 45.83 crores in the previous year with her earnings estimated at ₹ 28.67 crores in 2019. 2020 earnings are not declared yet. 5. Katrina Kaiff Katrina Kaif’s movie Rajneeti was highly acclaimed by movie critics. The other popular films that accounted for her latest popularity and earnings were Bharat and Zero. In the latter movie, she appeared with Shah Rukh Khan. Her 2019 earnings that fetched her a place on the Forbes celebrity list was ₹ 23.63 crores and 2020 income is yet to be declared. 6. Shraddha Kapoor Shraddha Kapoor’s fame in the movie industry rose recently for her accomplishments in two blockbuster movies Saaho and Chhichhore. Her debut role of a college girl in Teen Patti in 2010 helped her gain a royal entry into the movie world. She made ₹ 8.3 crores in 2019 and the 2020 earnings are yet to be declared. 7. Jacqueline Fernandez Jacqueline Fernandez, the Sri Lankan actress is a glamorous actress who could also establish a niche for herself in comic roles in movies like Housefull 2 and Judwaa 2. Also, movies such as Race2 and Kick helped her boost up her earnings as well as social media popularity. Her 2019 earnings were ₹ 9.5 crores and 2020 income yet to be declared. 8. Kriti Sanon Kriti Sanon’s movies fetched her mixed reviews. She could produce some hits in the comedy genre like Housefull4 and Raabta. Her recent releases include Kalank, Luka Chuppi, Arjun Patiala and Housefull 4. Her 2019 earnings stood at ₹ 8.09 crores and 2020 income not yet declared. 9. Madhuri Dixit Nene Dixit came to be talked widely in the media following her performance in Dhaamal, the film that earned more than 200 crores across the world. Her popularity recently also gained immensely from the Marati movie 15 August released on Netflix. Recipient of six Filmfare awards and Padma Shri award in 2008, she made ₹ 10.83 crores in 2019 while 2020 earnings have not been declared yet. 10. Sonakshi Sinha Sonakshi Sinha’s blockbuster movie Mission Mangal could collect over ₹ 200 crores at the Box Office. Her other notable releases in this year are Kalank, Laal Kaptaan and Khandaani Shafakhana. Her 2019 earnings are ₹ 6.14 crores while 2020 earnings are to be declared yet. See Also - <a href="https://www.businessinsider.in/business/news/top-10-richest-people-in-the-world/articleshow/74415117.cms">Top 10 richest people in the world</a> <a href="https://www.businessinsider.in/meet-the-top-10-richest-actors-in-india/articleshow/69645149.cms">Top 10 richest actors in India </a><a href="https://www.businessinsider.in/entertainment/news/top-10-richest-singer-and-musician-in-india/slidelist/76510637.cms">Top 10 richest singer and Musician in India</a>

Top 10 richest actress in India

Film industry in India has produced a number of richest persons who have found their way into the Forbes India celebrity 100 list. Forbes India celebrity list is prepared by consolidating the estimated earnings and fame quotient gathered by assessing the print and social media reach of the given celebrity. Here we pick up <keyword id="8030144" type="UNKNOWN" weightage="20" keywordseo="top-10-richest">top 10 richest</keyword> actors from the list with a brief about each of them. 1. Akshay Kumar Further to figuring on the topmost slot on Forbes India celebrity list, Akshay Kumar, a renowned Bollywood actor is notably the only Indian to appear on the Forbes US list of World's Highest-Paid Celebrities. His 2019 earnings are estimated at ₹ 293.25 crores, while 2020 earnings not yet declared. Multiple releases that have broken several records at the box office have helped peak his earnings around this time. 2. Salman Khan Salman Khan has delivered around fourteen Rs 100 crore films. In 2019, his earnings are estimated at ₹ 229.25 crores and 2020 income is not declared yet. With only one movie released this year, Salman Khan has slipped to number three position this year from the top slot. Bharat, his famed home production has earned more than ₹ 200 crores while he could also earn ₹ 80 crores during the Big Boss season 13. 3. Amitabh Bachchan In 2003, the Time Magazine called Amitabh Bachchan the undisputed Godfather of Bollywood. In 2015, he secured one of the highest civilian awards given by India namely Padma Vibhushan. In 2019, his earnings are estimated at ₹ 239.25 crores and the latest income is yet to be declared. 4. Shah Rukh Khan During recent years, Shah Rukh Khan’s box office earnings have dwindled. Nevertheless, he ranks high among the top celebrities by virtue of his strong global following. In 2014, he secured one of the top French civilian award, 'Knight of the Legion of Honor'. In 2019, he has made an income of ₹ 124.38 crores and the latest income not declared yet. 5. Ranveer Singh Ranveer Singh’s roles in Gully Boy and Padmaavat have earned him critical acclaim too. In 2019, he has made an income of ₹ 118.2 crores and 2020 income is yet to be declared. He has released a music label called IncInk which was intended to promote the country’s hip-hop acgrese. 6. Ajay Devgn Ajay Devgn, the renowned actor and producer has won the Best Actor Award twice in 1998 and 2002 given away by the National Film awards. In 2019, his earnings are ₹ 94 crores and 020 income is yet to be declared. He has also invested ₹ 600 crores to launch cinema theaters in smaller towns. 7. RajiniKanth Rajinikanth is highly famed for his unique style, on-screen presence and punch dialogues. In 2019, two of his blockbuster movies earned him ₹ 100 crores and 2020 earnings are not yet declared. Since 2014, Rajinikanth has been regularly featuring on the Forbes India celebrity 100 list. 8. Aamir Khan Since 2017, Aamir Khan has figured three times on the Forbes India celebrity list 100. In 2019, his earnings are estimated at ₹ 85 crores and the 2020 income is yet to be declared. Aamir Khan’s Dangal produced in 2016 was declared as the Blockbuster of the decade. 9. Hrithik Roshan Hrithik Roshan’s Super 30 made ₹ 200 crore at the box office. His earnings in the year 2019 stood at ₹ 58.73 crores and the latest income is not declared yet. He too scores high on social media with 22.2 million followers on Instagram. 10. Varun Dhawan Since he debuted into the movie world in 2012, Varun Dhawan could bring out 11 hits. In 2019, his earnings stand at ₹ 33 crores and 2020 income is yet to be declared. He is also a very popular face appearing in a lot of advertisements and endorsements. See Also - <a href="https://www.businessinsider.in/business/news/top-10-richest-people-in-the-world/articleshow/74415117.cms">Top 10 richest people in the world</a> <a href="https://www.businessinsider.in/entertainment/news/top-10-richest-actresses-of-india/articleshow/72018327.cms">Top 10 richest actress in the India</a>

Meet the top 10 richest actors in India

<img class="gwt-Image" src="/photo/49077881.cms" style="width: 800px; height: 600px;" /> First time director <keyword id="3070438" type="UNKNOWN" weightage="100" keywordseo="Chaitanya-Tamhanhe">Chaitanya Tamhanhe</keyword>'s Marathi film "<keyword id="6355578" type="PERSON" weightage="100" keywordseo="Court">Court</keyword>" was on Monday chosen as India's official entry for the 88th <keyword id="9344" type="ENTERTAINMENT" weightage="100" keywordseo="Academy-Awards">Academy Awards</keyword>, Supran Sen, secretary general of the <keyword id="291689" type="ORGANIZATION" weightage="100" keywordseo="Film-Federation-of-India">Film Federation of India</keyword>, which selects the country's official entry in the Best Foreign Film category of the prestigious <keyword id="6376611" type="ENTERTAINMENT" weightage="100" keywordseo="oscars">Oscars</keyword>, told IANS. 
 
"Court" is about a trial which unfolds in a lower court, where the hopes and dreams of the city's ordinary people play out. It was named the National Film Award winner in the Best Feature Film category for 2014. 
 
(Image credits: Indiatimes)

Chaitanya Tamanhe's Court is India's official entry to Oscars

<img class="gwt-Image" src="/photo/49467991.cms" /> 
<keyword id="37927" type="ENTERTAINMENT" weightage="100" keywordseo="Dilwale-Dulhaniya-Le-Jayenge">Dilwale Dulhaniya Le Jayenge</keyword>, or <keyword id="3858" type="ORGANIZATION" weightage="100" keywordseo="DDLJ">DDLJ</keyword> as it is fondly called, completes 20 years today. Released on 20th October 1995, the movie has attained the status of a cult classic, in both India and abroad. The movie tells the story of Raj and Simran, two NRIs from London who fall in love in Europe only to face opposition from Simran’s father who has already fixed her marriage with a friend’s son back in India. 
 
Along with several awards, the movie also won the prestigious National Film Award for Best Popular Film Providing Wholesome Entertainment. The popularity of the movie can be easily estimated with the fact that the movie is still running in a Mumbai theatre called Maratha Mandir. 
 
As the movie enters its 20th glorious year, we present to you 20 facts that you probably never knew about this cult classic. 
 
Image courtesy: <a href="https://www.youtube.com/watch?time_continue=124&amp;v=xSmvMgAKeLs">Yash Raj Films</a>

As DDLJ turns 20, here are 20 facts that you probably never knew about this classic

<img class="gwt-Image" src="/photo/48071336.cms" />

	 The FTII controversy is getting heated up as more and more Bollywood celebrities are coming forward and debating on the issue, whether <keyword id="258297" type="PERSON" weightage="80" keywordseo="Gajendra-Chauhan">Gajendra Chauhan</keyword> possesses the skill to lead the prestigious institute. Apart from film-makers Kundan Shah, Aziz Mirza and Vivek Agnihotri, here are six other Bollywood celebrities who have voiced their strong reservations against Chauhan’s appointment as the <keyword id="2949645" type="UNKNOWN" weightage="80" keywordseo="FTII-chief">FTII chief</keyword>. Take a look! 
	 

	<img class="gwt-Image" src="/photo/48071343.cms" /> 
	 
	<keyword id="6357861" type="PERSON" weightage="80" keywordseo="ranbir-kapoor">Ranbir Kapoor</keyword>: The actor backed <keyword id="129188" type="ORGANIZATION" weightage="80" keywordseo="Film-and-Television-Institute-of-India">Film and Television Institute of India</keyword> (FTII) students, who are protesting against Chauhan’s appointment. In a video posted on <keyword id="10879" type="CITY" weightage="80" keywordseo="YouTube">YouTube</keyword> by the FTII student body, Ranbir said that "students want to look up to someone with a body of work they can aspire to". The Bombay Velvet actor said that "the appointment of the new chairman has gone against their wishes". "Don't think what the students are asking is illogical, don't think they are asking for the moon. They are just asking for correct faculty, correct syllabus," said the 32-year-old actor. He won two consecutive Filmfare Best Actor awards for Rockstar in 2011 and Barfi in 2012. 
	 
	<img class="gwt-Image" src="/photo/48071349.cms" /> 
	 
	Rajkummar Rao: The National Award-winning actor has also criticised Chauhan’s appointment as the chairman, saying the premier institute needs to be in “safe hands”. The 30-year-old actor has said students need a better chief than Chauhan. The FTII alumnus said on <keyword id="6354616" type="CITY" weightage="80" keywordseo="Twitter">Twitter</keyword>: “#FTII needs to be in safe hands. Students need somebody who they can trust and look up to. It is their future which is at stake here.” Rao was awarded the National Film Award for Best Actor and the Filmfare Critics Award for Best Actor for the 2013 biographical film Shahid. 
	 
	<img class="gwt-Image" src="/photo/48071356.cms" />

	 
	<keyword id="6357910" type="PERSON" weightage="60" keywordseo="Rishi-Kapoor">Rishi Kapoor</keyword>: The Bollywood actor has advised Chauhan to resign. He selected microblogging site Twitter to be his mouthpiece after his son, actor Ranbir Kapooor extended support to FTII students who are protesting against Chauhan’s appointment. Rishi Kapoor, who got the Filmfare Lifetime Achievement Award in 2008, said: “Advice. After all the protests and controversy, Gajendra Chauhan, the FTII chairman should voluntarily retire. Will do good to the students.” He added: “If they (students) don’t want you, they don’t want you. By pushing for the chairmanship is getting you nowhere. Let self pride play a role and retire!” 
	 
	<img class="gwt-Image" src="/photo/48071359.cms" /> 
	 
	<keyword id="6533" type="PERSON" weightage="80" keywordseo="Anupam-Kher">Anupam Kher</keyword>: The veteran actor has said that FTII needs a “much qualified” person than Chauhan as its chief. The former chairman of <keyword id="388113" type="ORGANIZATION" weightage="80" keywordseo="Central-Board-of-Film-Certification">Central Board of Film Certification</keyword> (CBFC) and <keyword id="146563" type="ORGANIZATION" weightage="80" keywordseo="National-School-of-Drama">National School of Drama</keyword> (NSD) also supported the idea of converting the government institute into an autonomous body. Known for his versatility, Kher said that FTII represents a certain art form and requires a person who is supposed to know all forms of cinema. He said that Chauhan is neither qualified as producer or director nor actor to lead FTII. Kher was honoured with the Padma Shri in 2004 for his contribution to Indian cinema. 
	 
	<img class="gwt-Image" src="/photo/48071365.cms" /> 
	 
	<keyword id="6359106" type="PERSON" weightage="60" keywordseo="Nawazuddin-Siddiqui">Nawazuddin Siddiqui</keyword>: He extended support to FTII students, saying the post of chairman demands a creative person. Siddiqui told India Today: "This post demands creativity. There are people who are far more efficient. There are many options and people with such background must come forward…I am not saying that the person appointed on post has a bad background." He strongly objected the idea of privatising FTII as everyone cannot afford the fee charged by a private insitute. He received the Special Jury Award at the 60th National Film Awards 2012, for his work in films, Kahaani, Gangs of Wasseypur, Dekh Indian Circus and Talaash. 
	 
	<img class="gwt-Image" src="/photo/48071368.cms" /> 
	 
	<keyword id="66055" type="PERSON" weightage="80" keywordseo="Raj-Babbar">Raj Babbar</keyword>: The veteran actor also raised his voice against Chauhan’s appointment as FTII head. He told NDTV that one cannot appoint a chaprasi (office attendant) as school principal just because he can devote a lot of time for the institute. However, the actor clarified that it was not a comment on Chauhan's abilities. The <keyword id="1575" type="ORGANIZATION" weightage="60" keywordseo="Congress">Congress</keyword> spokesperson, targeting the Information and Broadcasting (I&amp;B) Ministry, said it is actually wrong to target Chauhan due to fault of the people who have appointed him as the chairman. 
	 
	(Image: ​Vipin Vaghmare and Indiatimes)

6 celebrities who joined the chorus against FTII Chairman Gajendra Chauhan’s removal

<ul class="summary-list "><li><keyword id="1655" type="PERSON" weightage="20" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> is an actress, humanitarian, model, producer, and former pageant queen with an impressive $16 million estimated net worth.</li><li>In 2000 she won the title of Miss World, which made her an overnight celebrity.</li><li>She's now working on multiple projects, including a web series and a memoir.</li></ul><a href="https://www.insider.com/priyanka-chopra-quantico-abc-career-bio-life-2018-4">Priyanka Chopra</a> has put in nearly two decades of work becoming the international <a href="https://www.insider.com/category/celebrities">star</a> that she is today. The Indian-born actress, humanitarian, producer, model, and singer first entered the public eye on the Miss World stage in 2000. She's since starred in a number of Indian films, US films, started a production company, and more, building herself an estimated multimillion-dollar fortune. According to Celebrity Net Worth, <a href="https://www.celebritynetworth.com/richest-celebrities/actors/priyanka-chopra-net-worth/">Chopra's net worth is an estimated $16 million</a> and her annual salary is an estimated $10 million. And <a href="https://finance.yahoo.com/photos/heres-wealthy-priyanka-chopra-why-slideshow-wp-121332216/">according to Yahoo! Finance</a>, she's worth $28 million. Here's how Chopra made her money. <h2 style="font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; font-weight: 500; line-height: 1.28; font-size: 1.5625rem; letter-spacing: -0.2px;">She started her career in the pageant scene.</h2><img src="https://amp.businessinsider.com/images/5cbe261dd2ce7825886912a5-750-563.jpg" />Chopra won Miss World in 2000. REUTERS/Jonathan Evans Chopra won the <a href="https://indianexpress.com/article/entertainment/bollywood/priyanka-chopra-miss-india-miss-world-5265519/">2000 Miss India competition</a> when she was 17 and went on to win the <a href="http://news.bbc.co.uk/2/hi/south_asia/1049504.stm">2000 Miss World title</a> and the $100,000 cash prize. She'd wanted to be an <a href="https://variety.com/2017/tv/news/priyanka-chopra-unicef-goodwill-ambassador-1202583243/">aeronautical engineer</a>, but the Miss World win brought her immediate fame, and she pursued a career in the entertainment industry. <h2 style="font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; font-weight: 500; line-height: 1.28; font-size: 1.5625rem; letter-spacing: -0.2px;">She became a successful actress in India.</h2> <img src="https://amp.businessinsider.com/images/5cbe261dd2ce7825886912a6-750-563.jpg" />Chopra in "Fashion" in 2008. <a href="https://www.imdb.com/title/tt0964516/mediaviewer/rm4032618496">UTV Motion Pictures/IMDb</a> Chopra made her film debut in 2002 in the Tamil movie "Thamizhan." She appeared in her first Bollywood movie in 2003, as Shaheen Zakaria in "The Hero: Love Story of a Spy." According to Box Office India, the movie made 45,13,12,500 Indian rupees worldwide (about $6.5 million). Chopra went on to act in several profitable Bollywood franchises, including the "Krrish" superhero movies and "Don" crime-thriller series. Both titles were reported to be among <a href="https://web.archive.org/web/20120509154836/http://www.boxofficeindia.com/boxnewsdetail.php?page=shownews&amp;articleid=4378&amp;nCat=">India's highest grossing films in 2006</a>. Her performance as aspiring model Meghna in the 2008 drama film "Fashion" solidified her status as a Bollywood superstar. The film was a commercial and critical success, bringing in <a href="http://archive.indianexpress.com/news/december-gives-some-respite-with-2-hits/404989/">60 crore</a> ($600 million) at the box office. Chopra won the Indian National Film Awards' best actress award for the role. <h2 style="font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; font-weight: 500; line-height: 1.28; font-size: 1.5625rem; letter-spacing: -0.2px;">She also worked as a TV host.</h2><img src="https://amp.businessinsider.com/images/5cbe261dd2ce7825886912a7-750-563.jpg" />Chopra at the unveiling of "Fear Factor: Khatron Ke Khiladi" in 2010. <a href="https://www.gettyimages.com/detail/news-photo/bollywood-actress-priyanka-chopra-at-the-unveiling-of-news-photo/103299818">Yogen Shah/India Today Group/Getty</a> In 2010, Chopra hosted the Indian version of "Fear Factor," "Fear Factor: Khatron Ke Khiladi." The show was a <a href="https://web.archive.org/web/20100918001655/http://www.hindustantimes.com/Khatron-Ke-Khiladi-3-opening-TRP-ratings-breaks-record/Article1-600561.aspx">hit with viewers</a> and, according to <a href="https://www.business-standard.com/article/companies/reality-television-saves-bollywood-stars-111092800046_1.html">The Business Standard</a>, paid Chopra 0.8 crore (or a little over $100,000) per episode. <h2 style="font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; font-weight: 500; line-height: 1.28; font-size: 1.5625rem; letter-spacing: -0.2px;">Chopra made money through modeling.</h2> <img src="https://amp.businessinsider.com/images/5cbe261dd2ce7825886912a8-750-563.jpg" />Chopra autographing photos at the Guess Loves Priyanka dinner in London in 2014. <a href="https://www.gettyimages.com/detail/news-photo/priyanka-chopra-signs-autographs-at-guess-loves-priyanka-at-news-photo/464073721">David M. Benett/Getty</a> Throughout Chopra's busy Bollywood acting years, she also modeled in numerous commercial and print advertisements. In 2013, the creative director of Guess launched a campaign that featured Chopra in several ads that were distributed around the world, making Chopra the <a href="https://www.glamour.com/story/meet-priyanka-chopra-the-first">first Indian "Guess Girl."</a> The Economic Times of India reported that <a href="https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/guess-signs-up-priyanka-chopra-as-global-brand-ambassador/articleshow/24834720.cms">her one-year contract with Guess paid her an estimated 5 to 10 crore</a>(between $700,000 and $1.5 million). <h2 style="font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; font-weight: 500; line-height: 1.28; font-size: 1.5625rem; letter-spacing: -0.2px;">Chopra's fame grew and caught the attention of US networks.</h2> <img src="https://amp.businessinsider.com/images/56816369e6183eee168b508d-750-562.jpg" />Chopra in "Quantico." ABC/Phillipe Bosse She <a href="https://www.hollywoodreporter.com/live-feed/priyanka-chopra-inks-talent-deal-758610">signed a deal with ABC in 2014</a> that landed her a starring role as FBI agent Alex Parrish in "Quantico," a political drama series that ran for three seasons. Forbes estimated in 2017 that <a href="https://www.forbes.com/sites/maddieberg/2017/08/30/how-bollywood-crossover-priyanka-chopra-made-10-million-last-year/#17c9a9d1dc40">Chopra pulled in an estimated $3 million per season</a>. Although "Quantico" was canceled in 2018, it helped her become one of the <a href="https://variety.com/2016/tv/news/sofia-vergara-tv-highest-paid-actress-1201860456/">highest-paid female television stars in 2016</a>, alongside the likes of Sofia Vergara and Kaley Cuoco. <h2 style="font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; font-weight: 500; line-height: 1.28; font-size: 1.5625rem; letter-spacing: -0.2px;">She made a name for herself in US films.</h2> <img src="https://amp.businessinsider.com/images/5cbe261dd2ce7825886912a9-750-562.jpg" />Chopra in "Baywatch." <a href="https://www.imdb.com/title/tt1469304/mediaviewer/rm3825218816">Paramount Pictures/IMDb</a> Chopra voiced Ishani in the 2013 Disney animated movie "Planes." The movie brought in <a href="https://www.boxofficemojo.com/movies/?id=planes.htm">$240 million</a> worldwide, according to Box Office Mojo. In 2017 she acted alongside Dwayne "The Rock" Johnson and Zac Efron in "Baywatch," playing the story's primary antagonist. The movie <a href="https://www.rottentomatoes.com/m/baywatch_2017">didn't do well with critics</a> but still racked up an estimated <a href="https://www.forbes.com/sites/scottmendelson/2017/07/04/box-office-the-biggest-problem-with-baywatch-was-its-budget/#25b0494d1fc2">$152 million</a> worldwide. Her next big movie was the 2019 comedy "Isn't it Romantic," in which she <a href="https://variety.com/2017/film/news/priyanka-chopra-isnt-it-romantic-a-kid-like-jake-1202445935/">appeared alongside Australian actress Rebel Wilson</a>. According to Box Office Mojo, the <a href="https://www.boxofficemojo.com/movies/?id=isntitromantic.htm">film has grossed almost $45 million</a> since opening on February 13. <h2 style="font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; font-weight: 500; line-height: 1.28; font-size: 1.5625rem; letter-spacing: -0.2px;">She sang with Pitbull and Will.i.am.</h2> <img src="https://amp.businessinsider.com/images/5cbe261dd2ce7825886912aa-750-562.jpg" />Chopra in 2012. <a href="http://www.apimages.com/metadata/Index/India-Bollywood/1bbb7b87573743aa8f9e17dc8df49659/26/0">Rafiq Maqbool/AP</a> Chopra released her debut single, "<a href="https://www.youtube.com/watch?v=Zjgq6-5uDtY">In My City</a>," with Will.i.am in 2012, and the song became the <a href="https://www.hollywoodreporter.com/earshot/priyanka-chopra-her-thursday-night-628465">NFL's official Thursday night football theme song</a>. Chopra also released singles with Pitbull and The Chainsmokers. <h2 style="font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; font-weight: 500; line-height: 1.28; font-size: 1.5625rem; letter-spacing: -0.2px;">Chopra's had several lucrative endorsement deals.</h2> <img src="https://amp.businessinsider.com/images/5cbe261ed2ce7825886912ab-750-563.jpg" />Priyanka Chopra posing with a newly launched Nokia phone in 2010. <a href="http://www.apimages.com/metadata/Index/India-Nokia/095d996fd2154789bb3347ee82764b70/1/0">Rafiq Maqbool/AP</a> According to India.com, Chopra earned <a href="https://www.india.com/showbiz/cool-priyanka-chopra-to-make-rs-100-crore-with-24-new-endorsements-1212307/">100 crores (more than $900,000 million) from product endorsements</a> in 2016. Throughout her career, Chopra has <a href="https://aksharit.org/2018/07/19/brands-endorsed-by-priyanka-chopra/">appeared in print and video advertisements</a> for brands including Pepsi, Nokia, Garnier, Sunsilk, Marvel Tea, and Nikon. And Chopra's no stranger to social media marketing, either. She's plugged several online brands, such as <a href="https://www.instagram.com/p/BgB0ebzAaiK/">Booking.com</a>, <a href="https://www.instagram.com/p/BaZMBEig9vH/">Bumble</a>, and <a href="https://www.instagram.com/p/Brh-GP7nAUV/">Amazon</a>, on her own Instagram page, where she has more than 36.7 million followers. <h2 style="font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; font-weight: 500; line-height: 1.28; font-size: 1.5625rem; letter-spacing: -0.2px;">She's the head of her own production company.</h2> <img src="https://amp.businessinsider.com/images/5cbe261ed2ce7825886912ac-750-563.jpg" />Chopra and her mother in a picture shared on Chopra's Instagram page.<a href="https://www.instagram.com/p/Bhmdai5Ajyj/">Priyanka Chopra/Instagram</a> In 2015 Chopra founded production company <a href="http://www.purplepebblepictures.com/">Purple Pebble Pictures</a> with her mother, Madhu Chopra. The film house, which is based in Mumbai, India, produces small-budget films, with 2016's "Ventilator" being one of the most commercially successful. The movie, which had a <a href="http://www.forbesindia.com/article/work/how-indias-regional-cinema-is-breaking-boundaries/46185/1">budget of 3.5 crores</a> (approximately $500,000), amassed 25 crores (approximately $3.5 million) at the box office, according to<a href="https://www.thehindu.com/entertainment/movies/Marathi-Punjabi-films-that-made-a-mark-in-2016/article16944908.ece1">The Hindu</a>. <h2 style="font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; font-weight: 500; line-height: 1.28; font-size: 1.5625rem; letter-spacing: -0.2px;">Outside of the entertainment industry, Chopra is reportedly a smart investor.</h2> <img src="https://amp.businessinsider.com/images/5cbe261ed2ce7825886912ad-750-563.jpg" />Chopra and Bumble founder and CEO Whitney Wolf Herd at the Bumble launch in New Delhi in 2018. <a href="http://www.apimages.com/metadata/Index/India-Women-Social-Networking/1bb037a30dcd4fe3ac2c73e72ae83ce9/1/0">Pallav Paliwal/AP</a> Over the past decade, Chopra has made several real-estate purchases, including <a href="https://www.hindustantimes.com/entertainment/priyanka-owns-nine-flats-in-mumbai/story-YD3jTE7cpcsdt4TN7xMX4I.html">multiple flats</a>, a New York penthouse, and a $14 million, <a href="https://www.ibtimes.co.in/priyanka-chopra-buys-15-bedroom-bungalow-100-crore-606388">15-bedroom bungalow</a>. She also dabbles in the tech industry: She reportedly made an investment in the popular <a href="https://www.bbc.com/news/world-asia-india-45741811">dating app Bumble</a> in October 2018 and has since <a href="https://www.instagram.com/p/BrUxBRZH0at/">plugged the company</a> on her Instagram page. <h2 style="font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; font-weight: 500; line-height: 1.28; font-size: 1.5625rem; letter-spacing: -0.2px;">She's got a number of projects in the works.</h2> <img src="https://amp.businessinsider.com/images/5c6db8bbbde70f658769ae0a-750-563.jpg" />Chopra is working on a web series, a memoir, and more. Jared Siskin/Getty Images Chopra isn't slowing down anytime soon. In addition to working on films in the US and India, she's started shooting<a href="https://www.msn.com/en-in/entertainment/bollywood/priyanka-chopra-announces-her-youtube-original-show-if-i-could-tell-you-just-one-thing/ar-BBSrHmr?li=AAggbRN&amp;parent-title=hyundai-india-achieves-five-lakh-cars-sold-milestone-in-2016&amp;parent-ns=ar&amp;parent-content-id=BBxNO6K">a web series, "If I Could Tell You Just One Thing,"</a> for YouTube. She's also writing a <a href="https://www.indiatoday.in/movies/celebrities/story/priyanka-chopra-reveals-why-she-decided-to-write-her-memoir-unfinished-1449631-2019-02-06">memoir, "Unfinished."</a>

From movies to real estate, here's how Priyanka Chopra reportedly made her fortune.

<img class="gwt-Image" src="/photo/49483102.cms" /> Yash Raj Chopra, the <keyword id="243905" type="POSITION" weightage="100" keywordseo="King-of-Romance">king of romance</keyword>, who taught generations about the ideas of perfect love and relationships, breathed his last on 21st October 2012. Three years down the line, his magic hasn’t faded and the legacy is being carried forward by his son Aditya Chopra, who recently announced his next movie called Befikre, starring <a href="http://www.businessinsider.in/Ranveer-Singhs-dream-comes-true-to-be-directed-by-Aditya-Chopra-in-Befikre/articleshow/49244237.cms">Ranveer Singh</a> and <a href="http://www.businessinsider.in/The-lead-actress-of-Befikre-announced-and-its-not-Anushka-Sharma/articleshow/49325234.cms">Vaani Kapoor</a>. 
 
On his third death anniversary, we list down some facts about Chopra senior that would make you want to watch his movies all over again. 
 1. <keyword id="2238" type="PERSON" weightage="100" keywordseo="Yash-Chopra">Yash Chopra</keyword> originally wanted to be an engineer. Just think of all the cinematic excellence it would have cost to <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>. 
 
2. He started off his career as an assistant to I.S Johar and his elder brother Baldev Raj Chopra. 
 
3. The first ever movie that he directed was called Dhool Ka Phool, which was produced by B.R. Chopra. He was 27 at that time. 
 
4. He was the man behind the camera when Shashi Kapoor made his debut with the social drama Dharmputra, which won the prestigious National Film Award for Best Feature Film in Hindi. 
 
5. With the 1965 movie Waqt, he started a trend of multi-starrer movies in Indian cinema, a trend which is still being followed in Hindi cinema. He also received his first Filmfare Best Director Award for this movie. 
 
6. When rest of the filmmakers were blindly following the trend of making action films, Chopra, who didn’t like the action genre, dared to make extravagant love stories, and succeeded. 
 
7. Without the support of Yash Chopra, Bollywood could have lost the lyricist genius it has today in Javed Akhtar. It was Yash Chopra who inspired Akhtar to be a lyricist after he broke up with Saleem Khan, his long-standing scriptwriting partner. 
 
8. On the top of Mount Titlis in Switzerland, there is a standee from the movie Dilwale Dulhaniya Le Jayenge. It has been placed there in honor of Yash Chopra, who went to Switzerland to shoot most of his memorable scenes. 
 
9. There is a hotel suite and a train in Switzerland, named after him. 
 
10. His last directorial venture Jab Tak Hai Jaan would have been his last even if he would not have succumbed to dengue. He had announced his retirement from direction after JTHJ, but looks like destiny didn’t want him to do so, and honored his last wish in a heart-breaking way.

Remembering Yash Chopra, the King of Romance, on his 3rd death anniversary

<img class="gwt-Image" src="/photo/49089366.cms" style="width: 800px; height: 600px;" /> 
 
For lovers of cinema, 23rd September was a momentous day. The 17-member Film Federation of India (FFI) jury headed by veteran director and actor Amol Palekar was about to announce India’s official entry for the 2016 <keyword id="6376611" type="ENTERTAINMENT" weightage="80" keywordseo="oscars">Oscars</keyword>. Close to 30 films were in the running. 
 Social media transformed into a world of speculation, with critics and movie-buffs debating the merits and demerits of all the films in contention and predicting which movie would infact get the distinction of proving its mettle and be selected as the <keyword id="1282732" type="UNKNOWN" weightage="80" keywordseo="Foreign-Film-Category">Foreign Film Category</keyword> at the Oscars. It was really a matter of the right pick. 
 The favourites were the usual- Masaan, <keyword id="6355578" type="PERSON" weightage="80" keywordseo="Court">Court</keyword>, Killa, Kaaka Muttai, and surprisingly even Baahubali. (Though, a majority, including me, fervently wished Baahubali wouldn’t make the cut) 
 
Finally, at 4 pm, the verdict was out. 
 The film chosen was the multi-lingual dramedy ‘Court,’ helmed by first time director <keyword id="1254212" type="UNKNOWN" weightage="80" keywordseo="Chaitanya-Tamhane">Chaitanya Tamhane</keyword> and produced by <keyword id="1354966" type="UNKNOWN" weightage="80" keywordseo="Vivek-Gomber">Vivek Gomber</keyword> (who also acted in the movie) 
The unanimous exaltation of ‘Yes, this movie might have a chance’ by movie-buffs, film critics and the general public alike, proved more than anything how deserving of this Court really was. 
 
As Amol Palekar later admitted, the decision to choose Court was unanimous. 
 
<img class="gwt-Image" src="/photo/49089375.cms" style="width: 800px; height: 600px;" /> 
 
 
And, as India waits until 14 January, 2016 when the Oscar nominees would be out to find out whether or not Court finds a place in the Foreign Film Category, here’s an all you need to know about the film that needs to be watched- 
 
Plot: As the name suggests, Court is centred on a court case against a singer-activist accused of assisting a sewer worker’s suicide. The accused in question also has a reputation of being a thorn in the authorities’ side in the past. Through the case, the film has gives us an insight into the contrasting lives led by the prosecution, defense, judge and finally, the accused. 
 
Critical acclaim: Court released across India on the 17th of April and gained immense critical acclaim, mainly due to its sharp-eyed, satirical screenplay and its painstaking detailing. It recently released in the United States, as well where too critics heaped praise on how the movie lays bare the workings of the Indian bureaucracy, 
Awards: As of now, Court has more than 20 awards to its credit, including Best Feature Film at the 62nd Indian National Film Awards this March, the Lion Of The Future and Best Film in the Orrizonti category at last year's Venice International Film Festival. Court thus also holds the record of being an Indian film with the maximum number of awards. 
 
Reaction: Soon after the news broke, the director-producer duo who were in Japan sent across their statement over Whatsapp describing their happiness. It reads as follows- 
“At every juncture of the film's journey, we have felt that is has given us more than we could ever imagine. Once again, this has come as a genuine surprise to both Vivek and me. Ever since we started making the film, we kept our expectations low. Especially in this case, since these results tend to be so unpredictable, it just felt like a wise thing to not expect too much. Now that it has actually happened, we would like to thanks the jury for their decision and everyone who has supported the film so far." 
 
A place in history: If Court does manage to garner a nomination in the Foreign Films category at the 88th Academy Awards (of which it has a really good chance), it’ll go down in history as the fourth Indian film to have attained that honour, after Mother India (1957), Salaam Bombay! (1988), and Lagaan (2001). 
And, if it does manage to win an Oscar in the Foreign Film Category, it’ll be the first Indian film to do so. 
 
The 88th Academy Awards are slated to take place on 28th February, 2016. 
 
For the moment, feast on the film’s trailer- 
 
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/4sc8z7zav9A" width="560"></iframe> 
 
Image credit: Indiatimes

All you need to know about Court, India’s entry for the Oscars

<ul><li>The South Indian singing icon Paadum Nila S.P. Balasubrahmanyam passed away today afternoon at the age of 74 after being diagnosed with COVID-19 in August. </li><li>The six-time National Film Awards winner has recorded over 40,000 songs across 16 different Indian languages, including but not limited to Telugu, Malayalam, Kannada, and Hindu.</li><li>Balasubrahmanyam also holds the Guinness World Record for recording the most number of songs in a single day.</li></ul>Singing legend, ‘Paadum Nila’ <keyword id="655816" type="PERSON" weightage="20" keywordseo="SP-Balasubrahmanyam">SP Balasubrahmanyam</keyword> passed away today afternoon at the age of 74 in Chennai’s MGM Healthcare Hospital. According to the medical bulletin, the time of death was recorded at 1:04 pm. Balasubrahmanyam’s condition deteriorated rapidly last night, and the hospital had shifted him onto maximum life support. The singer’s close friend and actor Kamal Haasan visited the hospital on Thursday night to check in on his health. In the last update on September 22, his son, SP Charan, shared Balasubrahmanyam was making ‘steady progress’ and undergoing physiotherapy — eager to leave the hospital. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/CFcLwvMBWI9/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/CFcLwvMBWI9/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CFcLwvMBWI9/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by S. P. Charan/Producer/Director (@spbcharan)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-09-22T13:23:57+00:00">Sep 22, 2020 at 6:23am PDT</time></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>]]></cdata></div> Balasubrahmanyam initially tested positive for COVID-19 on August 5. He was subsequently admitted into the private hospital in Chennai and shifted onto life support a few days later on August 14. <div type="image" title="Balasubrahmanyam 2_edited" msid="78313335" hostid="261" caption="&amp;lt;p&amp;gt;Members of Sahodaran LGBT community praying for the speedy recovery of playback singer S P Balasubrahmanyam who was admitted to a hospital after he tested positive for COVID-19 on Wednesday, August 19&amp;lt;/p&amp;gt;"></div> His loss leaves behind a great void, not only in the industry but also in the hearts of his fans. SP Balasubrahmanyam’s legacy The 74-year old is an icon in the industry with a career that spans over nearly half-a-century. During this time Balasubrahmanyam was honored with a Padma Bhushan from the President of India and the Guinness world record for recording the highest number of songs in a single day. <div type="image" title="image (21)_edited" msid="78313355" hostid="261" caption="&amp;lt;p&amp;gt;SP Balasubrahmanyam singing a song at TMA Pai International Convention Centre in Mangalore at a music concert organised by Telugu Kala Samithi on Saturday, 20 January 2008&amp;lt;/p&amp;gt;"></div> What many don’t know is that his initial intention in life was not to be a playback singer but an engineer. But fate had something else in store for him. Without any formal training, the singer made his debut in the 1966 Telugu movie Sri Sri Sri Maryada Ramanna. However, his watershed moment was the 1969 release of Adimai Penn. Not only was this another feather in MG Ramachandran’s hat, but the movie also led to Balasubrahmanyam winning the Best Playback Singer singer award from the Tamil Nadu government. <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[<iframe width="560" height="315" src="https://www.youtube.com/embed/eJQad3lsIl0" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>]]></cdata></div> His first national award came after the movie Sankarabharanam, even though all the songs in the Telugu film were based on pure Carnatic ragas. Nonetheless, he’s one of the few people in India who has worked with singing icons across generations, from MS Viswanath to AR Rahman. Singing was his first love, but Balasubhramnayam was no stranger to being on-screen as well. He has acted in various roles, from guest appearances to supporting roles in around 70 movies. Balasubrahmanyam was fondly known as the ‘Paadum Nila’ or Singing Moon. And his songs will continue to mesmerise generations to come. SEE ALSO: <a href="https://www.businessinsider.in/india/news/bihar-assembly-vidhan-sabha-election-date-and-result-date/articleshow/78310470.cms">Bihar assembly election to be held in three phases between October 28 and November 7</a> <a href="https://www.businessinsider.in/stock-market/news/tcs-hcl-tech-infosys-and-other-it-stocks-rally-led-by-accentures-outsourcing-strength/articleshow/78309562.cms">TCS, HCL Tech, Infosys, and other IT stocks rally led by Accenture’s outsourcing strength</a> <a href="https://www.businessinsider.in/defense/news/latest-updates-on-india-china-border-issue/articleshow/78162853.cms">US President Donald Trump offers help on India-China border tensions — again</a>

Legendary singer SP Balasubrahmanyam passes away at the age of 74

<img class="gwt-Image" src="/photo/47497856.cms" /><keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> actor <keyword id="2201" type="PERSON" weightage="20" keywordseo="Kangana-Ranaut">Kangana Ranaut</keyword> is in vogue these days; all thanks to her brilliant performance in the latest <keyword id="2600630" type="UNKNOWN" weightage="20" keywordseo="Tanu-Weds-Manu-Returns">Tanu Weds Manu Returns</keyword>. As viewers are making a beeline at the ticket counters to get the coveted ticket to watch the movie, its Box Office Collections have already surpassed Rs 100 crore (till the time of filing this report). 
 
The film has turned Ranaut into a superstar, but mind you, this stardom has not come overnight; she has a decade long career behind her with nearly 30 films and several awards including the National Film Award. 
 
Ranaut seems to have somewhat altered her strategy. She is choosing scripts where female protagonists lead such as Queen, <keyword id="1132893" type="UNKNOWN" weightage="20" keywordseo="Revolver-Rani">Revolver Rani</keyword> and Tanu Weds Manu Returns. Her brand equity has gone up as audiences see her capable of delivering a good solo performance and are ready to bet their weekend theatre budget on her. 
 
This is what exactly a brand needs from a celebrity endorser; capable of creating conversations and be a talk of the town. And Ranaut seems to have all this and more. 
 
Known for her psychotic roles (Fashion, Gangster, Raaz, Who Lamhe, Metro), Ranaut has had her share of success and failures. While Queen, <keyword id="3893" type="ENTERTAINMENT" weightage="20" keywordseo="Krrish">Krrish</keyword> 3, Tanu weds Manu, Once Upon A Time in Mumbai, Shootout At Wadala got a good response, others like Revolver Rani, I Love NY, Rascals and Double Dhamaal did not do well at the Box Office. 
 
Brands have mostly kept away from her barring a few such as Tanishq (in past), Levi's (in past), Emami (Boroplus), Lawman PG3, Himachal Pradesh Tourism, Myntra, Liva, Askme and others because of her inconsistent career graph. 
 
Well, it's a hard fact that she is no Deepika Padukone or <keyword id="6354850" type="PERSON" weightage="20" keywordseo="Katrina-Kaif">Katrina Kaif</keyword>, who are known and proven Brand Champions. However, after the recent success of Tanu weds Manu Returns, she has got into that league where brands will make a beeline for her? Will they bet large on this Himachal Pradesh girl? Let's see what experts have to say. 
 
Emerging or Non-Emerging 
Geetanjali Bhattacharji, CEO, Marketing Services Audit, Spatial Access, finds Ranaut as a winner but has apprehensions about her brand associations as her personality depicted via films has been that of a non-conformist. 
 
"She has clearly emerged as a winner to shoulder ROI of a film both with Tanu weds Manu returns and her past release being Queen. But it will take an intelligent marketer with spine and a highly creative agency partner to generate propositions with a celebrity like Kangana. Huge opportunities aree there but vey few organizations will put the brand proposition in an interesting context with this celebrity." 
 
However, Shailesh Kapoor, CEO, Ormax Media believes that Tanu Weds Manu Returns is bound to make advertisers and filmmakers look at Ranaut very differently. "Till before Queen, she did not have much notice-ability. Because of Queen, she got noticed for the first time as a serious contender to be a top heroine. But Tanu Weds Manu Returns is going to be a pan-India hit, including the mass centers. This will give Kangana the reach that she did not have earlier," he adds. 
 
Even Darshan M, Director, Spoment Ventures thinks that her value will keep on increasing because she is taking up lead roles, delivering in them and people are liking her. "People are getting opinionated about her and that too in a good sense." 
 
<keyword id="233839" type="PERSON" weightage="20" keywordseo="Sanjay-Shukla">Sanjay Shukla</keyword>, CEO, Percept One begs to differ; he says that she is a great actress, but not a brand endorser. "Previously she was doing very serious roles in movies like Gangster, Woh Lamhe, Raaz 2 and now she is taking up roles where she is like a free soul. She has played a twin personality, even though this is good adds to versatility but I am not how brands will look at it. People are definitely liking her, but she is yet to become a commercial star." 
 
Mass Appeal? 
Undoubtedly, Deepika Padukone and Katrina Kaif are brand champions in India. Both these actors are at the peak of their career, and they both command brands in their kitty and audiences at the theatre. Ranaut, on the other hand, is not yet there, but not that far off either. 
 
Bhattacharji points that brand endorsement is not her space and she clearly doesn't aspire to be there. "She addresses a niche. And intelligent investors (whether brand or producers) will optimize that niche instead of going mass." While Kapoor adds that this will depend on her releases in 2015-17. "Mass popularity takes time to build. Just one or two films cannot do that." 
 
However, Darshan M has a different point of view on this. He believes that Ranaut is natural and convincing, while with the other two there is a plastic and unreal attached to which the audience cannot relate. "Be it from a small or big town, a woman can relate to Ranuat but not Katrina because the latter is the perfect example of the Bollywood actresses who look good on screen but most of it is unreal. She has not become that eye candy or the arm candy, but is looking to lead from the front, which is liked by the people," adds Darshan. 
 
Cross Category Fit? 
It is true that Kangana Ranaut has had a very small list of brand endorsements, but experts believe that brands will be closely monitoring the success of Tanu weds Manu Returns and will be definitely considering her. 
 
While Kapoor believes that brands that want to communicate innovation, talent, women power and inner beauty will go for her, Bhattacharji points at radical fashion brands, unconventional jewellery designers, contraceptives, online players (challenger brands) will find her to be a better fit. 
 
Darshan M believes that Ranaut should not choose regular hair creams, but the ones which are quirky, unexpected, serious and reliable. 
 
Going Forward 
Now Ranaut is no Khan or Bachchan. And hence she will have to keep up to it. Audiences forgive a flop here and there, but they do not like consistency in this domain. Revolver Rani tanked massively at Box Office but Tanu weds Manu did not suffer from it. 
 
"In today's film scenario besides the Khans no actor can risk to be in that situation. She has proven herself time and again as a "Female Hero". The audience expectation will only soar high if not same for her upcoming movies. I think after <keyword id="3844" type="PERSON" weightage="20" keywordseo="Vidya-Balan">Vidya Balan</keyword> she is the only actress who has successfully delivered a film purely on her solo performance," Bhattacharji says. 
 
Today Ranaut is all over the social media, brand promotions and Page 3 and we hope to see her more on the screen, be it through her films or the brand ads that she would endorse.

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