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The controversy over the breaking of the <keyword id="6384180" type="LOCATION" weightage="20" keywordseo="sabarimala">Sabarimala</keyword> <keyword id="6355287" type="UNKNOWN" weightage="20" keywordseo="Temple">temple</keyword>'s culture and tradition continues to rage and is even now the most discussed election issue in Kerala as seen from the statements of various top political leaders, who came to cast their votes on Tuesday. The <keyword id="6930180" type="UNKNOWN" weightage="20" keywordseo="Sabarimala-temple-issue">Sabarimala temple issue</keyword> was raised by Sukumaran Nair, general secretary of the powerful Hindu Nair community's social and cultural organisation -- <keyword id="378621" type="COMPANY" weightage="20" keywordseo="Nair-Service-Society">Nair Service Society</keyword>. Soon after casting his vote at Changnacherry in Kottayam district, Nair said what he could sense is that the people in the state want a change in governance and want an outfit which will uphold social justice and secular credentials. "The Sabarimala temple issue continues to rage as believers are angry," said Nair. It was in 2018 that the apex court ruled that the temple should be open to all women irrespective of the age group as until then the temple tradition was that no women in the age group 10 to 50 be allowed entry. Following the verdict, the Vijayan-led government floated a renaissance movement, much to the anguish of the believers of Lord Ayyappa, the deity at the Sabarimala temple, and even went to the extent of providing security to two activist women to pray at the temple by providing <keyword id="6369752" type="UNKNOWN" weightage="20" keywordseo="Police-Security">police security</keyword>. The temple town then became a battle ground after believers in large members resisted attempts by the police to take women in the hitherto banned age group. This temple issue came as a setback for Vijayan in the 2019 Lok Sabha polls when he won only one of the 20 Lok Sabha seats in Kerala. On Tuesday, after casting his vote at Kannur, Vijayan when asked about Nair's Sabarimala temple issue said, "it's not just Ayyappan alone, all God's are supporting the Left," said Vijayan, who was accompanied by his wife Kamala Vijayan. And then came statements from the Congress leaders who condemned this sudden U-turn by Vijayan. Reacting to Vijayan's sudden love for Lord Ayyappan, Chennithala laughed and said it was strange to hear an atheist's sudden love for Ayyappan. "Vijayan will get the wrath of Ayyappan as he destroyed the sanctity of the famed Sabarimala temple," said Chennithala. Two time former Congress Chief Minister <keyword id="137100" type="PERSON" weightage="20" keywordseo="Oommen-Chandy">Oommen Chandy</keyword> said Vijayan's statement will be taken with a pinch of salt by the people as it has no sum or substance. "The first thing he did was to file a fresh affidavit and it was done after withdrawing our affidavit, and it was clear that he was against the existing traditions of the temple. When the apex court verdict came, he said he will abide by the verdict. Soon he led a renaissance movement and when no women came to visit the temple, police forcefully took two women to the temple and the culture and traditions were broken. And on election day Vijayan has made a huge U-turn and this would be dismissed by every devotee as nothing but a bluff," said Chandy and added the Congress-led <keyword id="6361745" type="COMPANY" weightage="20" keywordseo="udf">UDF</keyword> will win a resounding victory. Union Minister of State for External Affairs V.Muraleedharan laughed at the statement of Vijayan and said it's high time that the CPI-M be wound up as their ideology has been thrown out of the window. SEE ALSO: <a href="https://www.businessinsider.in/business/news/restaurants-in-maharashtra-are-staring-at-a-slow-death-as-another-lockdown-threatens-to-kill-their-business/articleshow/81924727.cms">Maharashtra restaurant owners fear the current lockdown could be the final nail in the coffin for their business</a> <a href="https://www.businessinsider.in/science/space/news/earth-isnt-the-only-planet-with-rain-and-it-could-be-the-key-to-finding-a-habitable-planet-outside-the-solar-system/articleshow/81926108.cms">Raindrops on other planets could be key in search for life beyond the solar system</a> <a href="https://www.businessinsider.in/business/corporates/news/tcs-hcl-tech-infosys-q4-earnings-preview-and-guidance/articleshow/81908765.cms">Record breaking quarter for Indian IT services is a given ⁠— all eyes are now on guidance</a>

Sabarimala temple continues to be an election issue in Kerala

<ul><li>“Essential” religious practices will be termed as “unconstitutional” if they discriminate on grounds of <keyword id="6360838" type="UNKNOWN" weightage="20" keywordseo="caste">caste</keyword> or sex, the SC said. </li><li>The apex court evoked the fundamental right to equality and Article 25(2) to give this verdict in the <keyword id="75061" type="PERSON" weightage="20" keywordseo="Sabarimala-Ayyappa-temple">Sabarimala Ayyappa temple</keyword> case. </li><li>The temple did not let women between the age of 10 to 50 years, enter its premises. However, SC said that it was unconstitutional. </li></ul>The Supreme Court has recently given the <a href="https://timesofindia.indiatimes.com/india/essential-religious-practices-if-biased-can-be-struck-down-supreme-court/articleshow/65141215.cms">judgement </a>that “essential and integral” religious practices can be struck down if they are biased. The apex court said that practices were “unconstitutional” if they discriminated on grounds of caste or sex and that the fundamental rights would be upheld against them. Thus verdict was announced when the SC was hearing petitions challenging the Sabarimala Ayyappa temple’s custom of barring women, between the ages of 10 and 50, from entering the temple. A bench headed by Chief Justice Dipak Misra, called upon <keyword id="2598255" type="PERSON" weightage="20" keywordseo="Article-15">Article 15</keyword>, which establishes the Fundamental right to equality, and <keyword id="4535312" type="PERSON" weightage="20" keywordseo="article-25">Article 25</keyword> (2), which bestows a duty on constitutional courts and governments to act against any religious practice that is discriminatory towards women. The senior advocate and former attorney general K Parasaran, who was the lawyer appearing in the court on behalf of the <keyword id="378621" type="COMPANY" weightage="20" keywordseo="Nair-Service-Society">Nair Service Society</keyword>, an organisation created for the upliftment and welfare of the Nair community, argued that the temple does not discriminate against women, entirely. It lets women below the age of 10 years and above the age of 50 years enter the temple. He further added that Lord Ayyappa, in whose honour the temple was built, is a celibate pristine God and therefore, fertile or menstruating women are not allowed to enter the premises. The argument caused a halt in the bench’s desire to test the temple’ customs in terms of the constitutional provisions. However, the court soon decided to reply by quoting Article 25 (2) which says that legislature can enact a law to provide for "social welfare and reforms or throwing open of Hindu religious institutions of a public character to all classes and sections of Hindus". The judges also added that this article applies to all religious institutions and not just Hindus. Though Parasaran acknowledged it, he also argued that the Constitution preserves the Fundamental Right that protects the practices and customs which are integral to a religious denomination. In response, the judges pointed out that if the practice or custom is biased, like barring a certain group from entering the temple, the legislature is empowered by the Constitution, itself, to enact a law and throw open the temple to everyone. And since, untouchability and discrimination on the ground of sex are prohibited under the Constitution, the Sabarimala Temple custom of barring the entry of women of a certain age group could also fall foul of constitutional ethos or could be termed unconstitutional, the jury declared.

Essential and integral religious practices can be overruled if they are biased: SC

<ul><li>Idea has launched a new campaign under its ‘What an idea’ theme to address the issues of unemployment and underemployment. </li><li>Titled ‘NOT working? Try NETworking!’, the campaign showcases the myriad opportunities that the internet, through Idea 4G network, throws open to people from different age groups and socio-economic backgrounds, across India.</li><li>As Idea launches its new campaign, we look back at some of its iconic advertisements that were way ahead of its time and made a comment on issues such as unemployment, climate change, fake news, casteism -- that are more relevant today than ever. </li></ul>Historically, brand Idea has re-imagined mobile telephony - as an enabler for societal change. The issues/causes taken up through some of the memorable brand campaigns over the years have been contextual, contemporary and relatable to an urban audience, and yet been appreciated by the masses. Hark back to the time when ‘What an idea, Sirji!’ gripped the imagination of the nation, becoming a part of daily conversations, across India’s geographies. The popular series is now back to rekindle brand engagement and affinity amongst the audience. 
 
 <div type="Youtube" id="0bh3HP51rJs" title="Idea new ad on 'Education for all'" thumbUrl="https://i.ytimg.com/vi/0bh3HP51rJs/mqdefault.jpg"></div>





 Keeping the intrinsic purpose of the brand, Idea has launched a new campaign under ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘NOT working? Try NETworking!’, the campaign showcases the myriad opportunities that the internet, through Idea 4G network, throws open to people from different age groups and socio-economic backgrounds, across India. Key to creating this campaign are real life insights on unemployment and underemployment amongst educated, qualified youth. There also co-exists in parallel, a huge demand-supply gap for skilled workforce with several graduates not able to find commensurate jobs. Taking a leaf from these real life, topical insights, Idea’s latest ‘NOT working? Try NETworking!’ campaign portrays the internet as a medium to network and connect with people who understand, complement and inspire, throwing up a world of opportunities to recognise one’s own potential and give wings to dreams of individuals looking for employment and entrepreneurship. 
 
 <div type="Youtube" id="rSL6coXDIhA" title="NOT working? Try NETworking! What an idea!" thumbUrl="https://i.ytimg.com/vi/rSL6coXDIhA/mqdefault.jpg"></div>





 Explaining the rationale behind the new Brand campaign with one of Idea’s most loved taglines, Kavita Nair, Chief Digital Transformation &amp; Brand Officer, Vodafone Idea Limited said, “Idea was the first telecom brand in India to take a step beyond the transactional plane to showcase how mobile telephony can transform people’s lives in a positive manner. Each Idea campaign, over the years, has focused on social issues prevalent at that time and championed causes which are relevant and appeal to urban and rural audiences alike.” “The new brand campaign ‘NOT working? Try NETworking’ has been conceptualised with the objective of tapping the immense love and affinity the brand enjoys - by telling short, hope infusing stories. Through the narrative, we highlight the reliability of high speed Internet on Idea 4G which can help spark a million innovative ideas and a million opportunities to create a better future for urban and rural Indians, signing off with the iconic ‘What an idea!’", adds Nair. For more than a decade, Idea Brand campaigns have taken up issues that have affected society and/or individuals and given them a creative spin by highlighting innovative ideas that demonstrated how mobile telephony offers solutions to these problems. Each brand campaign has played an integral role in building the brand’s persona and salience - be it the Sarpanch suggesting every individual’s mobile number as identity in ‘Caste Wars’ ad; or the ‘Father’ suggesting the idea of using mobile for e-education; or mobile rescuing trees from being cut in the ‘Use Mobile, Save Paper’ campaign; or even ‘Break the Language barrier’ or ‘Telephone Exchange’ campaigns in which mobile phone helps build bridges between people. 
 
 <div type="Youtube" id="6r0VBY7CUP4" title="Use Mobile. Save Paper." thumbUrl="https://i.ytimg.com/vi/6r0VBY7CUP4/mqdefault.jpg"></div>





 With the launch of mobile broadband services, the brand showed how the service can be used by masses to get empowered with information on fingertips and not fall prey to fraudsters as in the ‘<keyword id="2209689" type="PERSON" weightage="20" keywordseo="No-Ullu-Banaoing">No Ullu Banaoing</keyword>’ campaign. 
 
 <div type="Youtube" id="OahDrQDU24k" title="Idea 'No Ullu Banaoing' Politician TVC" thumbUrl="https://i.ytimg.com/vi/OahDrQDU24k/mqdefault.jpg"></div>





 It further propagated the idea of internet as a powerful tool for education with the ‘Idea Internet Network’ (IIN) campaign. More recently, with the proliferation of 4G and high usage of social media, the brand also addressed psychological and social problems of the society through its ‘Meri Real Life’ and ‘India Ka Live’ network campaigns. The latest NETworking series of three TVCs carry the brand’s signature tune and creative treatment and went live today, 11th February, 2020. The TVCs have been conceptualised keeping in mind the perspectives of different target audiences – a youngster struggling for employment, a small-town businessman facing lean business time thanks to the growing trend of online shopping, and a middle-aged woman trying to supplement her income by selling homemade papads and pickles. Developed by <keyword id="6583398" type="UNKNOWN" weightage="20" keywordseo="BBDO">BBDO</keyword> India, directed by Sandeep Yadav, the campaign will be promoted through TV, Radio and Digital media.

Idea is back with another edition of its What an Idea ads

Life insurance stocks sold off heavily after the Union <keyword id="6358021" type="General" weightage="80" keywordseo="budget" source="Orion">Budget</keyword> pushed for a <keyword id="548629" type="General" weightage="100" keywordseo="new-tax-regime" source="Orion">new tax regime</keyword> and curtailed tax benefits on high-value insurance policies. On BSE, LIC was down more than 8 per cent, HDFC Life was down more than 10 per cent, Max Financial was down more than 9 per cent, SBI Life Insurance was down more than 9 per cent while ICICI Prudential Life Insurance was down more than 10 per cent. Vinod Nair, Head of Research at Geojit Financial Services said life insurance players witnessed heavy selling as the Budget pushed for the new tax regime, making insurance products less appealing as a tax-saving tool. Insurance policies where the premium is over Rs 5 lakh will no longer be tax-exempt, as per the provisions in Union Budget 2023-24. Kapil <keyword id="6371425" type="General" weightage="80" keywordseo="mehta" source="Orion">Mehta</keyword>, Co-founder, SecureNow Insurance Broker said the income from traditional insurances where the premium is over Rs 5 lakh will not be tax exempt. While this will dampen the interest of individuals to buy high-value traditional insurance, it will increase the focus on term plans and pure risk covers which is good. A concern is that it should not result in a significant shift towards purely investment-oriented unit link insurances, Mehta said. Arihant <keyword id="4615937" type="General" weightage="80" keywordseo="bardia" source="Orion">Bardia</keyword>, CIO and Co-Founder, Valtrust said if the premium paid on insurance policies (excl. ULIP) exceeds Rs 5 lakh in a year, then the proceeds from those policies will be taxable (except in case of death benefit). Bardia said this is negative for insurance -- as it will impact savings products which are usually high-value and margin products (though not protection). However, smaller policies remain unaffected. Overall a negative for insurance companies as it will impact the high-value premium policies -- thus impacting overall industry GWP growth. The New Tax Regime (<keyword id="6354892" type="General" weightage="80" keywordseo="ntr" source="Orion">NTR</keyword>) will now be considered as a default regime but it may not necessarily be a better regime for all taxpayers, experts said. Preeti Sharma, Partner - Tax and Regulatory Services, BDO India said the Finance Minister has taken conscious efforts to make the New Tax Regime (NTR) more attractive for the taxpayers. "The NTR shall now be considered as a default regime for all taxpayers but that does not necessarily mean a better regime for all. Taxpayers still need to look at their personal situation, various investments and expenditures that are eligible for tax exemption under the old regime and then decide which regime is better for them," Sharma said. Although the NTR is the default regime, an individual still has the option to opt for the old regime if the same is more beneficial in terms of tax outflow, Sharma SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/budget/news/budget-will-fulfil-dreams-of-aspirational-society-farmers-and-middle-class-pm-modi/articleshow/97522670.cms">Budget will fulfil dreams of aspirational society, farmers and middle class: PM Modi</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/new-tax-regime-may-not-be-necessarily-beneficial-for-all-taxpayers-experts/articleshow/97525154.cms">New tax regime may not be necessarily beneficial for all taxpayers: Experts</a>

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Sabarimala temple continues to be an election issue in Kerala

IANS

Essential and integral religious practices can be overruled if they are biased: SC

BI India Bureau

Idea is back with another edition of its What an Idea ads

BI India Partner

Life insurance stocks fall up to 10% after Budget pushes for new tax regime

IANS

One of America's most notorious jails is literally sinking into the ground

Raven Rakia, Contributor

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