N. Chandramouli, CEO, TRA Research lists down the disruptions that have attempted to improve commun…

Samsung has emerged as TRA’s Most Desired Brands 2020 for the fourth time

However, the homegrown brands dominate the top 100 of the list featuring 42 brands, followed by 15 …

It's Hotstar not Netflix that has the best revenue model for OTTs in India

While 73 per cent of those polled trust the government's ability to combat the crisis, the same for…

What could Netflix’s new policy to charge extra for password sharing mean for the Indian market?

The revival of brand Rahul Dravid

Is there a chance of their sponsorship backfiring and coming across as insensitive and tone deaf?

If you've ever tried running advertisements on the professional networking site LinkedIn, then you …

VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…

Here is what experts think could have been done to avoid the platform’s downfall

Here are some of the qualities that makes Sonu Sood brands' favourite.

How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …

Days before the $100-billion IPO, Uber’s Asia Pacific business head Amit Jain has quit and Pierre-D…

Shilpa Shetty Kundra, the 43-year-old Bollywood actress, has bagged yet another brand in her kitty.

Here is what makes Ayushmann Khurrana influential in the brandverse.