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YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra
This program aims to deepen creator-audience connections and diversify revenue streams with product…
PTI
Mensa Brands acquires MyFitness, aims to turn it into a ₹1,000 crore brand
The acquisition will help Mensa Brands launch new categories, scale D2C, invest in brand-buildin…
The great Indian festival of hiring: E-commerce companies gear up for India’s shoppers
Over five lakh temp jobs will be created across e-commerce companies in the festive season.Highest …
Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022
Myntra registers 2.5X YoY growth in Beauty & Personal Care segment
Myntra for Earth is working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4000 styles to the existing assortment: Ayyappan Rajagopal of Myntra
Myntra takes a step forward towards building a sustainable fashion future
Former Myntra CEO started Mensa Brand in May and it’s already worth a billion dollars
A unicorn, in the startup purlance, is a company valued at over billion dollars. Mensa brand…
Exclusive: As Myntra’s kidswear segment grows by 90% in 2020, the platform forays into toys and adds 200 kids brands
Kidswear registers the highest growth among all categories on Myntra in 2020; launches Toys in the …
Myntra targets new growth areas – expands into Middle East market
Fashion e-commerce platform, Myntra is thinking bigger and global. In a move to scale up its intern…
Why Myntra is betting big on video content and its loyalty program for its next phase of growth
We caught up with Harish Narayanan, Head of Marketing, Myntra, to understand what role will content…
Reliance-backed AJIO is riding the Indian e-commerce wave — poses tough competition to Myntra
But the rise of e-commerce, especially as it spreads into rural India has brought about changes …
Myntra to relaunch website to win back customers
Clearly, the debate in the Indian e-commerce space about the profitability of an app-only strategy …
Flipkart and Amazon are selling more but losing even more
The e-commerce giants in India – Flipkart and Amazon, have both posted massive losses for the finan…
Myntra is in the middle of a management shakeup after key leaders resign in succession
Other top-notch officials including Mithun Sundar, their Chief Revenue Officer (CRO), and Ma…
Flipkart Does An Amazon, Offers One-day Delivery; Will It Trigger A Logistics War?
What Amazon does
today, the rest must follow, it seems. Or at least Flipkart.com, the poster boy
of…
How Cashkaro cut down its losses from ₹1.6 crores to ₹12 lakhs
Its revenues grew by 76% from ₹22.4 crores in FY18 to ₹38.6 crores in the financial year ending …
Sabhyata to become a ₹200 Crore brand by the end of next financial year — aims to take the brand to 3 more countries
Launched in 2003, Sabhyata has truly believed in its product and in the power of social media since…
How InShorts garnered a revenue run rate of $10 million on the back of its advertising model
InShorts, that started with a simple idea of summarizing news in 60 words, has now achieved a reven…
Myntra all set to start selling furniture, jewellery and personal care products
Until now, Myntra was restricted to apparel and accessories; however, with this step, it would be i…
Wait for three months and you will also have Myntra’s store either in Bengaluru or New Delhi
"We are exploring omni-channel. We should be able to create a physical store in the next three mont…