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<keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> has produced plenty of crass slapstick comedies over the years, but <keyword id="1718975" type="UNKNOWN" weightage="100" keywordseo="Humshakals">Humshakals</keyword> seems to beat them all. There’s no method in this madness as <keyword id="136180" type="UNKNOWN" weightage="100" keywordseo="director-Sajid-Khan">director Sajid Khan</keyword> attempted to create a <keyword id="2368861" type="UNKNOWN" weightage="100" keywordseo="Multi-starrer-entertainer">multi-starrer entertainer</keyword> <keyword id="6485088" type="ORGANIZATION" weightage="100" keywordseo="wit">wit</keyword>hout sparkling wit, intelligence and a tight <keyword id="6371619" type="UNKNOWN" weightage="100" keywordseo="plot">plot</keyword> that would have produced some rollicking fun and an intriguing escapade. But Humshakals never rose above <keyword id="2368891" type="UNKNOWN" weightage="100" keywordseo="Tiresome-gags">tiresome gags</keyword> and <keyword id="2368890" type="UNKNOWN" weightage="100" keywordseo="Banal-humour">banal humour</keyword> in spite of some <keyword id="2368892" type="UNKNOWN" weightage="100" keywordseo="Good-acting">good acting</keyword>. Still, here’s the surprise of surprise, the movie has hit <keyword id="18712" type="ENTERTAINMENT" weightage="80" keywordseo="Gold">gold</keyword> at the <keyword id="827271" type="UNKNOWN" weightage="100" keywordseo="Domestic-Box-Office">domestic box office</keyword>, raking in Rs 40.13 crore nett in the first three days (trade figure Rs 34.91 crore). It is the 4th biggest opening weekend this year after <keyword id="6593120" type="PERSON" weightage="60" keywordseo="Jai-Ho">Jai Ho</keyword> (Rs 60.68 crore), <keyword id="6427325" type="UNKNOWN" weightage="100" keywordseo="Gunday">Gunday</keyword> (Rs 43.93 crore) and Holiday (Rs 41.32 crore). 
 
“Humshakals Fri 12.50 cr, Sat 12.59 cr, Sun 15.04 cr. Total: Rs 40.13 cr nett India biz,” tweeted Bollywood trade analyst and film critic, Taran Adarsh. Overseas total is approximately $2.02 million or Rs 12.16 crore from 40 countries, according to Adarsh. However, Monday collections at home saw a sheer drop of more than 60%, reaching a little over Rs 5 crore as per industry estimates. Total <keyword id="1996076" type="UNKNOWN" weightage="100" keywordseo="Domestic-collections">domestic collections</keyword> after Day IV stood at Rs 45.23 crore nett, which means the movie is all set to hit the <keyword id="2368887" type="UNKNOWN" weightage="100" keywordseo="Rs-50-crore-mark">Rs 50 crore mark</keyword> at home by Day V. Although it is a <keyword id="87291" type="UNKNOWN" weightage="100" keywordseo="big-budget-movie">big budget movie</keyword> and cost a whopping Rs 75 crore including P&amp;A, <keyword id="106474" type="CITY" weightage="100" keywordseo="Fox-Star-Studios">Fox Star Studios</keyword> and <keyword id="22777" type="PERSON" weightage="100" keywordseo="Vashu-Bhagnani">Vashu Bhagnani</keyword>’s Humshakals has acted smart and already bagged Rs 45 crore by selling its satellite and music rights. 
 
Humshakals hit nearly 3,000 screens and it is the third <keyword id="2368881" type="UNKNOWN" weightage="100" keywordseo="Widest-release">widest release</keyword> of 2014, behind Jai Ho and Holiday. Going by the <keyword id="2368884" type="UNKNOWN" weightage="100" keywordseo="Opening-day-performance">opening day performance</keyword>, it ranks third this year – Rs 12.50 crore nett on Friday (June 20). Salman Khan-starrer Jai Ho tops the list with Rs 17.50 crore while Ranveer Singh-Arjun Kapoor-Priyanka Chopra-starrer Gunday amassed Rs 15.50 crore on <keyword id="2368879" type="UNKNOWN" weightage="100" keywordseo="Debut-day">debut day</keyword>. 
 
 
 Coming back to the critical part of the movie, we were literally at a loss to track the <keyword id="1097560" type="UNKNOWN" weightage="100" keywordseo="storyline">storyline</keyword>. Here are three male stars – <keyword id="333" type="PERSON" weightage="100" keywordseo="Saif-Ali-Khan">Saif Ali Khan</keyword> (<keyword id="2368848" type="UNKNOWN" weightage="100" keywordseo="Ashok-Singhania">Ashok Singhania</keyword>, the tycoon), his best friend <keyword id="1420" type="PERSON" weightage="100" keywordseo="Riteish-Deshmukh">Riteish Deshmukh</keyword> (<keyword id="6358442" type="COMPANY" weightage="100" keywordseo="Kumar">Kumar</keyword>) and <keyword id="17416" type="PERSON" weightage="100" keywordseo="Ram-Kapoor">Ram Kapoor</keyword> (Ashok’s <keyword id="529153" type="ENTERTAINMENT" weightage="80" keywordseo="Wicked">wicked</keyword> <keyword id="2368847" type="UNKNOWN" weightage="100" keywordseo="Mamaji-Kunwar-Amarnath-Singh">Mamaji Kunwar Amarnath Singh</keyword> who is after his wealth) – but to complicate matters, you will find them all in triple roles. Also, true to Bollywood ishtyle, Ram Kapoor manages to pack off Ashok and Kumar to a <keyword id="495099" type="UNKNOWN" weightage="100" keywordseo="mental-asylum">mental asylum</keyword> where their <keyword id="2368862" type="UNKNOWN" weightage="100" keywordseo="Doppelgangers">doppelgangers</keyword> are being treated. 
 What follows is pure mayhem, especially when a third set of Ashok and Kumar (this time created with the help of plastic surgery) comes on board to dupe the real duo. The baddie (Ram Kapoor) also gets his fair share of lookalikes and all three <keyword id="2368864" type="UNKNOWN" weightage="100" keywordseo="Male-leads">male leads</keyword> caper around as females in various outfits and hair-dos. The climax at the <keyword id="118569" type="ORGANIZATION" weightage="80" keywordseo="House-of-Commons">House of Commons</keyword> was as muddled and wobbly as the <keyword id="2368854" type="UNKNOWN" weightage="100" keywordseo="Multi-layered-plot">multi-layered plot</keyword> and fails to tickle us. Sajid also got hold of three dazzling female leads – <keyword id="654350" type="UNKNOWN" weightage="100" keywordseo="Tamannaah-Bhatia">Tamannaah Bhatia</keyword> (<keyword id="2425" type="PERSON" weightage="100" keywordseo="Shanaya">Shanaya</keyword> who is Ashok’s lady love), <keyword id="8112" type="PERSON" weightage="100" keywordseo="Bipasha-Basu">Bipasha Basu</keyword> (<keyword id="792912" type="PERSON" weightage="100" keywordseo="mishti">Mishti</keyword>, Kumar’s love interest) and <keyword id="7427" type="PERSON" weightage="100" keywordseo="Esha-Gupta">Esha Gupta</keyword> (Dr <keyword id="1385858" type="PERSON" weightage="100" keywordseo="Shivani-Gupta">Shivani Gupta</keyword> who was taking care of Ashok and Kumar in the asylum) – but they had little to do in this movie. 
 Going by its <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword> performance, the audience must have given a thumbs-up to Humshakals. But even a commercially successful movie may have a great many pitfalls. As film critic Saibal Chatterjee so aptly says, “Humshakals is an execrable comedy of horrors that plumbs the depths of stupidity and crassness... Sorry, Mr Khan, no matter how much money your film ends up with at the box office, the joke is entirely on you!” 
 
Images: Indiatimes

Box Office: Humshakals Strikes Gold But There’s No Method In This
Madness

After a long time, here is a <keyword id="1978999" type="UNKNOWN" weightage="100" keywordseo="Comedy-thriller">comedy thriller</keyword> that thrills and entertains. <keyword id="363758" type="ENTERTAINMENT" weightage="100" keywordseo="Suspense">Suspense</keyword> is intricately woven into the storyline; the brilliant acting of veterans Madhuri and <keyword id="734132" type="COMPANY" weightage="100" keywordseo="Naseeruddin">Naseeruddin</keyword> enthral you; and there is no lack of sparkling wit – <keyword id="20399" type="PERSON" weightage="100" keywordseo="Arshad-Warsi">Arshad Warsi</keyword> and <keyword id="766698" type="UNKNOWN" weightage="100" keywordseo="Huma-Qureshi">Huma Qureshi</keyword> make sure of that. But in spite of a delectable <keyword id="143" type="CITY" weightage="40" keywordseo="Bollywood">Bollywood</keyword> mix of <keyword id="1723" type="ORGANIZATION" weightage="100" keywordseo="fun">fun</keyword> &amp; <keyword id="52355" type="UNKNOWN" weightage="100" keywordseo="humour">humour</keyword>, thrill &amp; suspense, romance &amp; deceit, <keyword id="94542" type="PERSON" weightage="100" keywordseo="Abhishek-Chaubey">Abhishek Chaubey</keyword>'s <keyword id="696067" type="UNKNOWN" weightage="100" keywordseo="Dedh-Ishqiya">Dedh Ishqiya</keyword> has failed to recreate the crowd-pulling power of the earlier movie <keyword id="33639" type="ENTERTAINMENT" weightage="100" keywordseo="ishqiya">Ishqiya</keyword> (2010). Nor can it repeat Ishqiya's stupendous <keyword id="1996041" type="UNKNOWN" weightage="100" keywordseo="Box-office-success">box office success</keyword>. 
 
In contrast, <keyword id="1434830" type="UNKNOWN" weightage="100" keywordseo="Yaariyan">Yaariyan</keyword>, literally a newcomers' movie and made by the <keyword id="202523" type="POSITION" weightage="100" keywordseo="debutante-director">debutante director</keyword> <keyword id="803235" type="PERSON" weightage="100" keywordseo="Divya-Khosla-Kumar">Divya Khosla Kumar</keyword>, has raced past the critically acclaimed Dedh Ishqiya. Released on January 10, the bubbly tale of adventure and <keyword id="125717" type="UNKNOWN" weightage="100" keywordseo="college-romance">college romance</keyword> has a <keyword id="2014756" type="UNKNOWN" weightage="100" keywordseo="First-weekend-collection">first weekend collection</keyword> of around Rs 16.50 crore nett while its four-day total has climbed to Rs 19 crore nett. <keyword id="2014759" type="UNKNOWN" weightage="100" keywordseo="Gross-collections">Gross collections</keyword> stand at Rs 22.20 crore at the <keyword id="827271" type="UNKNOWN" weightage="100" keywordseo="Domestic-Box-Office">domestic box office</keyword> after Day 4 (January 13). 
 
But more on that later. First, let’s have a close look at Dedh Ishqiya and what all it offers. The sequel of the earlier movie has seen one major change in cast, though. It’s the comeback film of <keyword id="6358652" type="PERSON" weightage="100" keywordseo="Madhuri-Dixit-Nene">Madhuri Dixit-Nene</keyword>, but she can’t match the spunky ruthlessness of Ishqiya’s <keyword id="3844" type="PERSON" weightage="80" keywordseo="Vidya-Balan">Vidya Balan</keyword>. Just like the real Madhuri, <keyword id="241381" type="PERSON" weightage="100" keywordseo="Begum-Para">Begum Para</keyword> is sheer magic throughout the flick because of her ethereal grace. But her on-screen manipulations pale before the earthy Vidya who managed to mesmerise all in her earlier outing. And when those sparks are missing, can the <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword> catch fire? 
 
Obviously not, going by the numbers. Dedh Ishqiya has also opened on January 10 and grossed around Rs 14.25 crore at the domestic box office after Day 4 (January 13), according to industry estimates. The <keyword id="382940" type="UNKNOWN" weightage="100" keywordseo="opening-weekend">opening weekend</keyword> saw collections of around Rs 11.50 crore nett although the <keyword id="1988011" type="UNKNOWN" weightage="100" keywordseo="Screen-count">screen count</keyword> stood at 1,000-1,200 at home. But then, the <keyword id="2014761" type="UNKNOWN" weightage="100" keywordseo="Occupancy-rate">occupancy rate</keyword> was abysmally low, just 20%, and it faltered even in the state of <keyword id="6357713" type="COMPANY" weightage="100" keywordseo="Uttar-Pradesh">Uttar Pradesh</keyword> where a strong support was predicted. Collections in the <keyword id="1235960" type="UNKNOWN" weightage="100" keywordseo="Mumbai-circuit">Mumbai circuit</keyword> were low as well. 
 But in spite of a <keyword id="182563" type="ORGANIZATION" weightage="100" keywordseo="BO">BO</keyword> slowdown, the flick has earned some glowing accolades from noted critics. According to Anupama Chopra of the Hindustan Times, “Dedh Ishqiya is worth watching just for Abhishek Chaubey’s ambition. He is not constrained by the demands of the box office.” 
 Termed as genuinely smart and spicy, with many layers of truths and realities, the movie takes you through a semi-realistic <keyword id="2014763" type="UNKNOWN" weightage="100" keywordseo="Poetic-journey">poetic journey</keyword> and a <keyword id="2014764" type="UNKNOWN" weightage="100" keywordseo="Decadent-world">decadent world</keyword> that you don’t encounter every day. The story of <keyword id="2014765" type="UNKNOWN" weightage="100" keywordseo="Love-and-deceit">love and deceit</keyword> intertwines and flows smoothly as <keyword id="2014746" type="UNKNOWN" weightage="100" keywordseo="Khalujaan">Khalujaan</keyword> (Naseeruddin) and his nephew <keyword id="964492" type="PERSON" weightage="100" keywordseo="Babban">Babban</keyword> (Arshad), a thief duo posing as a nawab and his attendant, set their eyes on Begum Para and her assistant <keyword id="2014767" type="PERSON" weightage="100" keywordseo="Muniya">Muniya</keyword> (Huma), respectively. The rest becomes a classic journey of revelation and a rare insight into human nature. 
 
“Dedh Ishqiya is an absolute delight because all its parts fit beautifully. The <keyword id="42054" type="PERSON" weightage="100" keywordseo="Cinematography">cinematography</keyword>, <keyword id="6363322" type="UNKNOWN" weightage="100" keywordseo="sets">sets</keyword> and <keyword id="571210" type="UNKNOWN" weightage="100" keywordseo="Costumes">costumes</keyword> are exquisite. The editing is sharp. Most importantly, <keyword id="2014744" type="UNKNOWN" weightage="80" keywordseo="Darab-Farooqui">Darab Farooqui</keyword>’s story is plotted wonderfully by <keyword id="33638" type="PERSON" weightage="100" keywordseo="Vishal-Bharadwaj">Vishal Bharadwaj</keyword> and Chaubey’s screenplay,” writes <keyword id="122490" type="POSITION" weightage="80" keywordseo="film-critic">film critic</keyword> Deepanjana Pal. 
 
But at this point, we are not sure whether the average Bollywood fans will give this movie a wide berth or not because of its subtle artistry and multi-layered messages. 
 
 
 
Yaariyan, the other release, features an overused youth-centric theme. But it tries to pose as vibrantly young and refreshingly different in approach. Starring <keyword id="975571" type="UNKNOWN" weightage="100" keywordseo="Himansh-Kohli">Himansh Kohli</keyword> (<keyword id="3898" type="ENTERTAINMENT" weightage="100" keywordseo="Lakshya">Lakshya</keyword>), <keyword id="1923885" type="PERSON" weightage="100" keywordseo="dev-sharma">Dev Sharma</keyword> (<keyword id="11610" type="COMPANY" weightage="100" keywordseo="Neil">Neil</keyword>), <keyword id="1972144" type="UNKNOWN" weightage="100" keywordseo="serah-singh">Serah Singh</keyword> (<keyword id="25517" type="PERSON" weightage="100" keywordseo="jenny">Jenny</keyword>), <keyword id="621559" type="UNKNOWN" weightage="100" keywordseo="Rakul-Preet-Singh">Rakul Preet Singh</keyword> (<keyword id="29620" type="PERSON" weightage="100" keywordseo="Saloni">Saloni</keyword>) and <keyword id="86267" type="PERSON" weightage="100" keywordseo="Nicole-Faria">Nicole Faria</keyword> (<keyword id="1282028" type="PERSON" weightage="100" keywordseo="Jia">Jia</keyword>), this one unfolds the story of close-knit <keyword id="2014775" type="UNKNOWN" weightage="100" keywordseo="College-mates">college mates</keyword> on a journey of discovery. But before they can come to terms with different <keyword id="6358061" type="UNKNOWN" weightage="100" keywordseo="relationships">relationships</keyword> and discover values that will keep them going, you will get tired of the regular dose of Bollywood masala punched into the mixture. 
 Thematically, it has an uncanny resemblance to <keyword id="3778" type="PERSON" weightage="60" keywordseo="Karan-Johar">Karan Johar</keyword>’s Student Of The Year. However, the movie is a potpourri of several other things as well – from national sentiments to international violence and tolerance, from dressing scantily to thinking less like a modern individual and a general avoidance of <keyword id="2014777" type="UNKNOWN" weightage="100" keywordseo="Tangible-adult-themes">tangible adult themes</keyword>. But we are eager to accept those as the infallible Indian core values and tend to ignore the under-dressing as part of the modern gear. 
 Although the <keyword id="1308674" type="UNKNOWN" weightage="100" keywordseo="production-budget">production budget</keyword> of this flick is not too high, some Rs 19 crore according to koimoi.com, the movie has been shot across states and continents – in <keyword id="6358070" type="COMPANY" weightage="100" keywordseo="Mumbai">Mumbai</keyword>, <keyword id="6355478" type="COUNTRY" weightage="100" keywordseo="Australia">Australia</keyword>, <keyword id="48118" type="CITY" weightage="100" keywordseo="Sikkim">Sikkim</keyword> and <keyword id="6358045" type="CITY" weightage="100" keywordseo="Darjeeling">Darjeeling</keyword>. And the <keyword id="6354530" type="CITY" weightage="100" keywordseo="music">music</keyword> of this movie is simply awesome, which is another reason behind its instant success. 
 
At the end of the day, it will be unfair to compare Dedh Ishqiya and Yaariyan. They belong to <keyword id="2014794" type="UNKNOWN" weightage="100" keywordseo="Different-genres">different genres</keyword> and will attract different kinds of audience, to say the least. But it will be interesting to wait and see who wins the <keyword id="2014796" type="UNKNOWN" weightage="100" keywordseo="Money-game">money game</keyword> at the box office. Films, even good films, are made to churn money and losing at that level does not speak well for a movie. 
 
Images: Indiatimes

Madhuri-starrer Dedh
Ishqiya Stumbles At Box Office; Yaariyan Romps Past

<keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> has finally come up with a fun-filled, breezy rom-com that features the Gen Y with a genuine frankness and without the traditional trappings of a boy-meets-girl story. But this time, the man is from the North, the woman is from the South and the cultural clashes, strongly upheld by the two pairs of in-laws, nearly ruin the relationship. Inspired by <keyword id="6390428" type="PERSON" weightage="100" keywordseo="Chetan-Bhagat">Chetan Bhagat</keyword>’s best-selling novel, <keyword id="694041" type="UNKNOWN" weightage="100" keywordseo="2-States-The-Story-of-My-Marriage">2 States: The Story of My Marriage</keyword>, the Arjun Kapoor-Alia Bhatt-starrer <keyword id="72970" type="UNKNOWN" weightage="100" keywordseo="2-States">2 States</keyword> sparkles on-screen (at least during the first half) and has made a big bang at the <keyword id="827271" type="UNKNOWN" weightage="100" keywordseo="Domestic-Box-Office">domestic box office</keyword>, collecting around Rs 38 crore nett over its debut weekend. The first Monday (Day 4, April 21) did not disappoint either and earnings stood at around Rs 6 crore, as per Koimoi. Total <keyword id="1996079" type="UNKNOWN" weightage="100" keywordseo="Overseas-collections">overseas collections</keyword> during the first weekend amounted to an estimated Rs 13.66 crore. 
 
“2 States has a FANTABULOUS weekend. Friday Rs 12.42 crore, Saturday 12.13 crore, Sunday 13.51 crore. Total: Rs 38.06 crore nett. SUPER HIT,” tweeted trade analyst Taran Adarsh. According to <keyword id="255727" type="COMPANY" weightage="100" keywordseo="Box-Office-India">Box Office India</keyword>, the film has emerged as the biggest hit of 2014 and has the potential to be the first Super Hit film of the year, depending on how well it can sustain over the next 10 days or so. 
 
Other two releases of the week include <keyword id="1135108" type="UNKNOWN" weightage="100" keywordseo="Dekh-Tamasha-Dekh">Dekh Tamasha Dekh</keyword>, a brutally honest and vitriolic political <keyword id="1462374" type="COMPANY" weightage="100" keywordseo="Satire">satire</keyword> directed by theatre icon Feroz Abbas Khan (of Tumhari Amrita fame), and <keyword id="1167288" type="UNKNOWN" weightage="100" keywordseo="Lucky-Kabootar">Lucky Kabootar</keyword>, a <keyword id="24069" type="UNKNOWN" weightage="100" keywordseo="romantic-comedy">romantic comedy</keyword> starring <keyword id="1364986" type="UNKNOWN" weightage="100" keywordseo="Eijaaz-Khan">Eijaaz Khan</keyword> and <keyword id="3212" type="PERSON" weightage="100" keywordseo="Kulraj-Randhawa">Kulraj Randhawa</keyword>. The latter, directed by <keyword id="1660883" type="UNKNOWN" weightage="100" keywordseo="Shammi-Chhabra">Shammi Chhabra</keyword>, has been released after too many delays and depicts how <keyword id="6369280" type="COMPANY" weightage="100" keywordseo="Lucky">Lucky</keyword> (Eijaaz) ends up marrying the Plain Jane <keyword id="1734" type="PERSON" weightage="100" keywordseo="Laxmi">Laxmi</keyword> (Kulraj), instead of the glam babe <keyword id="190428" type="PERSON" weightage="100" keywordseo="Kammo">Kammo</keyword> (<keyword id="33221" type="PERSON" weightage="100" keywordseo="Shraddha-Das">Shraddha Das</keyword>). But for both the movies, the collections are hardly notable, thanks to very little promotion and near-zero hype. While Lucky Kabootar collected a little over Rs 1 crore in the first two days (Sunday and Monday numbers are still <keyword id="6357415" type="ENTERTAINMENT" weightage="60" keywordseo="missing">missing</keyword>), Dekh Tamasha Dekh garnered around Rs 4.7 crore during the same time span. But we will take a closer look at these two after decoding the tremendous <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword> success of 2 States. 
 
 
 With the <keyword id="6364416" type="COMPANY" weightage="80" keywordseo="Good-Friday">Good Friday</keyword> fervour adding to its charm, <keyword id="2208706" type="UNKNOWN" weightage="100" keywordseo="Abhishek-Varman-directed">Abhishek Varman-directed</keyword> 2 States saw 50-60% occupancy at multiplexes on the first day and also did well in the mass belt. Till date, the best performers are Mumbai and Mysore, with Mumbai amassing over Rs 13 crore nett and Mysore collecting around Rs 3 crore nett. The movie’s opening is the second biggest ever for a non-star-cast film after <keyword id="6621270" type="UNKNOWN" weightage="100" keywordseo="Grand-Masti">Grand Masti</keyword> (2013). <keyword id="127336" type="ENTERTAINMENT" weightage="100" keywordseo="Bhaag-Milkha-Bhaag">Bhaag Milkha Bhaag</keyword> (2013), <keyword id="549195" type="ENTERTAINMENT" weightage="100" keywordseo="Student-of-the-Year">Student Of The Year</keyword> (2012) and <keyword id="1710502" type="UNKNOWN" weightage="100" keywordseo="Shuddh-Desi-Romance">Shuddh Desi Romance</keyword> (2013) are the next in order after 2 States. 2 States is also one of the highest grossers of 2014 and has already surpassed the lifetime collections of some noted <keyword id="569603" type="UNKNOWN" weightage="100" keywordseo="Bollywood-flicks">Bollywood flicks</keyword> including <keyword id="1520199" type="UNKNOWN" weightage="100" keywordseo="Hasee-Toh-Phasee">Hasee Toh Phasee</keyword>, <keyword id="853887" type="UNKNOWN" weightage="100" keywordseo="Shaadi-Ke-Side-Effects">Shaadi Ke Side Effects</keyword>, <keyword id="6354768" type="ORGANIZATION" weightage="100" keywordseo="Highway">Highway</keyword> and <keyword id="1434830" type="UNKNOWN" weightage="100" keywordseo="Yaariyan">Yaariyan</keyword>. That is definitely good news for producers <keyword id="27326" type="PERSON" weightage="100" keywordseo="Sajid-Nadiadwala">Sajid Nadiadwala</keyword> and <keyword id="3778" type="PERSON" weightage="80" keywordseo="Karan-Johar">Karan Johar</keyword>. 
 Going by its <keyword id="1996031" type="UNKNOWN" weightage="100" keywordseo="Box-office-performance">box office performance</keyword>, 2 States seems to have done a commendable job, with <keyword id="6354526" type="UNKNOWN" weightage="100" keywordseo="Alia-Bhatt">Alia Bhatt</keyword> (<keyword id="2204646" type="UNKNOWN" weightage="100" keywordseo="Ananya-Swaminathan">Ananya Swaminathan</keyword>) and <keyword id="114453" type="PERSON" weightage="100" keywordseo="Arjun-Kapoor">Arjun Kapoor</keyword> (<keyword id="2204645" type="UNKNOWN" weightage="100" keywordseo="Krish-Malhotra">Krish Malhotra</keyword>) showing a rare on-screen chemistry that rocks and sizzles. The young people meet at the <keyword id="6429635" type="ORGANIZATION" weightage="100" keywordseo="IIM-Ahmedabad">IIM-Ahmedabad</keyword> campus and fall in love, but it is, by no means, a campus romance as harsh social realities await them outside. And the movie, too, stumbles at that point as we are led to <keyword id="122267" type="UNKNOWN" weightage="80" keywordseo="orthodox">orthodox</keyword> households (Krish is a <keyword id="5105" type="ORGANIZATION" weightage="100" keywordseo="Punjabi">Punjabi</keyword> lad and Ananya is a <keyword id="6356629" type="COMPANY" weightage="100" keywordseo="tamil">Tamil</keyword> lass from Chennai as all of you must know by now), instead of modern abodes housing millennial open culture, and two pairs of stereotype Bollywood parents. The rest of the struggles and tribulations faced by the young lovers follow the beaten path until the final-and-inevitable reconciliation that makes everyone happy. 
 
Interestingly, Bhagat’s work has managed to ward off the cliché that lies inherent in cultural clashes and generation gaps. However, the movie has an overdose of everything although it manages to retain some kind of charm that will keep you hooked. As Saibal Chatterjee of NDTV so rightly pointed out, “2 States is a <keyword id="2208734" type="UNKNOWN" weightage="100" keywordseo="Cross-culture-love-story">cross-culture love story</keyword> that strives to be sweet, funny and emotionally wrenching all at once. It is occasionally funny and sweet in parts all right, but the <keyword id="1204454" type="UNKNOWN" weightage="100" keywordseo="family-drama">family drama</keyword> at the film’s core has a severely stultified feel… It sets out to be a slice-of-life drama about a real couple grappling with the politics of <keyword id="2208729" type="UNKNOWN" weightage="100" keywordseo="Inter-community-marriage">inter-community marriage</keyword>, but it fails to generate enough energy and warmth to draw the audience into a tight clinch.” 
 
In stark contrast to 2 States, Dekh Tamasha Dekh (starring <keyword id="317266" type="PERSON" weightage="100" keywordseo="Vinay-Jain">Vinay Jain</keyword>, <keyword id="2218" type="PERSON" weightage="100" keywordseo="Satish-Kaushik">Satish Kaushik</keyword> and <keyword id="1559" type="PERSON" weightage="100" keywordseo="tanvi-azmi">Tanvi Azmi</keyword>) is based on a true story and ruthlessly reveals a nation’s <keyword id="2208740" type="UNKNOWN" weightage="100" keywordseo="Political-hypocrisy">political hypocrisy</keyword> and <keyword id="877158" type="UNKNOWN" weightage="100" keywordseo="Communal-Disharmony">communal disharmony</keyword> with the help of its twin tools – satire and <keyword id="424300" type="UNKNOWN" weightage="100" keywordseo="Irony">irony</keyword>. Too many human elements are woven here in a complex tapestry, but the very core of <keyword id="6355987" type="ORGANIZATION" weightage="100" keywordseo="violence">violence</keyword>, <keyword id="6388475" type="UNKNOWN" weightage="100" keywordseo="tragedy">tragedy</keyword> and hopelessness would hit us hard and keep us wondering about the multi-layered reality we are compelled to confront every day. Although not a typical art house film, this movie is meant for a niche audience and offers a <keyword id="2208742" type="UNKNOWN" weightage="100" keywordseo="Gripping-tale">gripping tale</keyword> of the <keyword id="911828" type="UNKNOWN" weightage="100" keywordseo="dark-forces">dark forces</keyword> that we are not likely to forget in a hurry. 
 
Images: Indiatimes

Box Office: 2 States Raking
In Big Bucks; Dekh Tamasha Dekh Offers A Gripping Tale

<div class="KonaFilter image-container"><div class="image">FOX/"Dads"</div></div>
Fox cleaned their comedy slate late Wednesday, <a href="http://www.deadline.com/2014/05/fox-dads-surviving-jack-cancelled/" target="_blank">announcing the cancellations</a> of three freshman series: <a href="http://www.imdb.com/title/tt2647548/?ref_=nv_sr_1" target="_blank">"Dads,"</a> <a href="http://www.imdb.com/title/tt2741950/" target="_blank">"Enlisted,"</a> and <a href="http://www.imdb.com/title/tt2395482/?ref_=nv_sr_2" target="_blank">"Surviving Jack"</a> - making Andy Samberg's <a href="http://www.businessinsider.com/brooklyn-nine-nine-review-best-new-show-on-tv-2014-1#!K1JQ0" target="_blank">"Brooklyn Nine-Nine"</a> the only comedy from the network's 2013-14 slate to get a renewal.
Considering the <a href="http://www.businessinsider.com/seth-macfarlanes-dads-terrible-reviews-2013-9#!K01Gt" target="_blank">brutal reviews</a> of Seth MacFarlane's "Dads," starring Seth Green and Giovanni Ribisi, it's not a complete surprise. It is interesting to note, however, that Fox chief Kevin Reilly had seemingly really wanted a second season of "Dads," telling various outlets that he <a href="http://www.hollywoodreporter.com/live-feed/foxs-kevin-reilly-netflix-mystery-598025" target="_blank">believed in multi-camera comedies</a> and producer Seth MacFarlane's ability to turn the show around. Looks like he lost all hope, or got outnumbered.
Both "Enlisted" - which drew praise for its portrayal of the pressures on families in the military - and "Surviving Jack" - which won Christopher Meloni <a href="http://www.tvguide.com/News/Thursday-TV-Chris-Meloni-Surviving-Jack-1079729.aspx" target="_blank">acclaim</a> - had <a href="http://www.hollywoodreporter.com/review/surviving-jack-tv-review-691757" target="_blank">okay reviews</a>, but <a href="http://tvbythenumbers.zap2it.com/tag/enlisted-ratings/" target="_blank">dismal ratings</a>. It didn't help that both shows aired outside of Fox's Tuesday comedy block.
Fox also didn't pick up three comedy pilots the network had already spent time and money shooting. The already hyped "Fatrick," <a href="http://www.deadline.com/2014/02/jane-krakowski-lead-fox-comedy-pilot-dead-boss-cast/" target="_blank">"Dead Boss,"</a> and "No Place Like Home" will all be seeking, well, a new home.
 The network is still deciding the fate of comedy pilots "Cabot College" (from Tina Fey) and the Justin Long starrer "Sober Companion."
So far, Fox has <a href="http://variety.com/2014/tv/news/fox-cancels-dads-enlisted-surviving-jack-1201174742/" target="_blank">given series greenlights</a> to four new comedies: Seth MacFarlane's animated "Bordertown," an ensemble cast show from "SNL" vet John Mulaney, "Weird Loners" about a group of commitment-phobic people who wind up living in the same apartment building, and "Last Man on Earth," starring Will Forte.

Fox Brutally Cancels Seth MacFarlane's 'Dads' And 2 Other Comedies

<ul><li><keyword id="4241922" type="General" weightage="20" keywordseo="altbalaji" source="Orion">ALTBalaji</keyword>'s Cartel is a story of a first family business, that rules the divided factions of the underworld in the city of Mumbai.</li><li>The multi-starrer release has bagged 13 brands. </li></ul>ALTBalaji has associated with numerous youth-centric brands for its thriller entertainment series, Cartel. The popular brands appeal perfectly with the show's message, which is for the youth and matches the target audience's interests. With 80% of ALTBalaji's audience less than 35 years of age, the partnership with youth-centric platforms helps brands reach out to their target audience. The brands that have tied up for the association include Ferns and Petals as official gifting partners who have signed in for a co-branded digital association by giving a 20% discount to ALTBalaji subscribers on their next billing. Invisible Lounge kept the Cartel theme alive by celebrating the launch with a Gangsta-party. Ixigo is associated with us as a travel partner for most of our shows as the audience of such shows are mostly the Indian youths of the country who love to travel, thereby allowing them 20% discount coupons exclusively for ALTBalaji subscribers. Growfitter, the show's fitness partner, is giving a free one-month Growfitter Premium Subscription for the audience who have watched the first episode on the very first day and, three lucky winners will also be gratified with Google home minis. Youth snackable branded concept video and social media association slated with Dunzo. While Ugaoo has gifted plants as Nature partners, Mission Green Mumbai has associated as the NGO partners who will undertake exclusive tree plantation activity to save Aarey in Mumbai, an area ruled by the fictional Angre family from the show. Apart from these, brands like Reliance, Voyage, Flyrobe, Ugaoo, USTREAK have also been associated with the show as accessories, digital, Esports, nature, and wardrobe partners. ALTBalaji has also been associated with Josh, India’s fastest-growing and most engaged short-video app, and will see multiple collaborated activities, including actor videos, social media content, contests, giveaways, and much more. Josh also started the #CartelChallenge for their users to generate uber-cool videos with Cartel dialogues. Multiple engaging partnerships also include brands like Reliance and Flyrobe have exclusive Cartel collections for the fans to flaunt their favorite actors' mannerisms. For youth who love gaming apart from Binge-watching ALTBalaji, USTREAK would be hosting tournaments by Gamers and ESPORTS CHAMPIONSHIP with the actors of Cartel. Voyage is also giving away Cartel Sunglasses as gift hampers (for Men and Women). Bollywoo has created merchandise featuring show dialogues for fans to join the Cartel fever. Commenting on multiple brand partnerships, <keyword id="3381161" type="General" weightage="20" keywordseo="divya-dixit" source="Orion">Divya Dixit</keyword>, SVP -Revenue &amp; Marketing at ALTBalaji, says, "Cartel is a tentpole property for us with a stellar star cast and storyline. The team went all out to promote this show and reach the intended audience via successful partnerships. All of these brands have been chosen carefully and are helping us gain maximum momentum. The brand associations purely depend on the show's content and target audience and how both the brands can benefit from each other's audience base." ALTBalaji's content bouquet includes premium, disruptive content and original series across genres. With originality, courage, and relentlessness at its core, ALT stands out for being avant-garde, non-conformist, inclusive, effervescent, and has something for every individual. With a vast library of 87 originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, crime, drama, romance, youth drama, horror, comedy, amongst others.

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Box Office: Humshakals Strikes Gold But There’s No Method In This Madness

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Madhuri-starrer Dedh Ishqiya Stumbles At Box Office; Yaariyan Romps Past

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Box Office: 2 States Raking In Big Bucks; Dekh Tamasha Dekh Offers A Gripping Tale

Sanghamitra Mandal

Fox Brutally Cancels Seth MacFarlane's 'Dads' And 2 Other Comedies

Aly Weisman

ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience

BI India Partner

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