You Searched For "Movie Marketing" and got 17 results
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2 mins read
Here's what people are betting on in prediction markets now that the election is over
From the next James Bond actor to Mike Tyson vs. Jake Paul, here are some of the most popular bets …
Matthew Fox
2 mins read
We almost had a secret Deadpool Christmas movie — and it was going to be marketed as a deliberately bad buddy cop movie to avoid leaks
Ryan Reynolds wanted to promote a fake movie for "Deadpool & Wolverine." But the writers say that p…
Jason Guerrasio
2 mins read
One chart shows how Hollywood is losing its grip on TV and movies
LA's share of US film and TV jobs dropped to 22% in August, from about 33% around two years earlier…
Lucia Moses
2 mins read
The directors of A24's new horror film used their movie to slam Hollywood's 'weird' use of AI
In an interview with BI, "Heretic" directors Scott Beck and Bryan Woods explained why they chose to…
Caralynn Matassa
2 mins read
Sesame Workshop's top marketer is leaving during a critical period of transition
Sesame Workshop's chief marketer, Samantha Maltin, is leaving. Her exit follows a CEO change and ar…
Lucia Moses
3 mins read
The secret to a Netflix movie's success? Don't promote it.
You probably had no idea movies like "Damsel" and "Lift" were coming to Netflix. But they topped Ne…
Jason Guerrasio
4 mins read
'Civil War' should be a controversial movie. But no one should be upset about its marketing.
Our country has some problems, but Accuracy In Movie Marketing isn't one of them.
Peter Kafka
5 mins read
Hellboy is one of Hollywood's most beloved characters. So why does hardly anyone know a new movie exists?
"Hellboy: The Crooked Man" is the latest reboot of the beloved character, but a messy marketing cam…
Eammon Jacobs
3 mins read
Ultra-gory 'Terrifier 3' is using puking viewers as a marketing tool. The same hype helped 'Terrifier 2' make $15 million on a $250,000 budget.
The distributor of "Terrifier 3" said 11 people walked out and one person vomited at a recent scree…
Eammon Jacobs
3 mins read
Paytm Q1FY25 results: Revenue from payment services plunges to Rs 900 crore, monthly transacting users in June dip to 7.8 crore
On the payment services front, the quarterly revenue stood at Rs 900 crore, while on the financial …
1 min read
‘Netflix Houses’ to transform vacant malls into immersive experiences of fan-favourite shows and movies!
Imagine stepping into the upside down from Stranger Things, dining with the Strawhat Pirates aboard…
3 mins read
'Fly Me to the Moon' explores the ultimate space race conspiracy theory. Here's what's fact and fiction in the movie.
"Fly Me to the Moon" leans into the conspiracy theory that the moon landing was faked. But there ar…
Ayomikun Adekaiyero
6 mins read
The genius marketing trick that's the key to the iPhone's 'prestige'
Apple uses consumer psychology to make it feel like the "cool" brand, which the DOJ says created a…
Emily Stewart
2 mins read
The A-list cast of 'Oppenheimer' is serving an absolute masterclass in media interview and movie marketing
The cast of Christopher Nolan's "Oppenheimer" really wants you to know that Cillian Murphy's eyes a…
Kwan Wei Kevin Tan
4 mins read
MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…
Lindsay Dodgson
2 mins read
Did Netflix's movie boss leave because he didn't want to make so many movies?
Netflix and Scott Stuber haven't said why he's leaving as film chief. But two new reports suggest o…
Peter Kafka
1 min read
'Barbie' reportedly had a $150 million marketing budget — more than the movie's actual budget
Variety reports that the "Barbie" marketing campaign, which ranged from pink burgers to real-life B…