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Mondelez eyes a bigger bite in the premium biscuit market as it launches a new variant, Oreo Double Stuf in India
Oreo launches a new variant in India, its third-biggest market, to increase its consumer base
Mondelez India opens its first-ever experience center in India; from custom-made milkshakes to 3D printed chocolates, here’s how it is wooing consumers
As Mondelez India opens its first-ever experience center in India, Marketing Director Anil Vishwana…
MS Dhoni and daughter Ziva light up the screen in Oreo's latest campaign, #OreoPlayPledge
Through this campaign, Oreo is urging people to take the #OreoPlayPledge and stay playfully connect…
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
The idea behind the launch is to capitalize on the fast growing snacking category
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
How brands are navigating the new normal
Oreo-maker Mondelez is bracing for Brexit - saying the pound's drop and price spikes may hurt sales of chocolate, cookies, and candy
The UK division of Mondelez is a "snacking powerhouse" that commands a large share of the chocolate…
Theron Mohamed
On World Chocolate Day, we find out how it is like to work at Mondelez India
We'd give up our jobs to work at Mondelez India
Parle Products ranked No.1 food company in India
The company, which was established in 1929 and owns Parle G, had a 29% share in the biscuits cate…
Oreo 'Neptune' balloon to take an Indian to ‘edge of space’ before ISRO's Gaganyaan Human Spaceflight; Here’s how to sign up
In true ‘Charlie and Chocolate Factory’ fashion, Oreo has offered one lucky individual the chance t…
Soap Opera: FMCG players kick off price war to bring back what’s lost
After facing the onslaught of smaller and regional players in the last quarter, FMCG majors are on …
12 things you probably didn't know about Oreo cookies
Here are some cool facts and trivia about the famous sandwich cookies, their flavors, their true co…
Stephanie Ashe
54. Will The Real Mr. Oreo Please Stand Up?
Who is responsible for the world's favorite cookie? We teamed up with Proof, from America's Test Ki…
Charlie Herman,Sarah Wyman,Ju…
Indians are so fond of gold that they don’t mind shelling extra money for FMCG products with ‘gold’ in their names
There is a new, shiny marketing trend in Indian FMCG industry. Be it a liquid soap or candies, face…
#MakeinIndia: Cadbury is opening its R&D centre in Thane
As a part of American food giant’s grand plan of investing $65 million to develop nine global RDQ h…
10 Things You Need To Know Before European Markets Open
Samsung Has Its Eyes On Vietnam. The electronics maker plans to invest $3 billion (£1.8 billion) to…
Dina Spector
Indian consumers might prefer to stay away from packaged food. Here is why
The calls, as mentioned in the report, are by and large about the contaminants being found in the f…
The CEO of the maker of Oreos doesn't seem interested in buying Nestle's candy arm and says the Amazon-Whole Foods news was overplayed
Rosenfeld: No, I think - as I said earlier, I think there are a number of lessons that I've learned…
Sara Silverstein,Nathaniel Lee
Former Kraft Exec Shares 7 Steps For Achieving Massive, Meaningful Growth
In October 2012, Khosla organized a conference entirely dedicated to telling stories about the year…