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Food and snack giant Mondelez agrees to buy energy bar company Clif Bar for nearly $3 billion
Mondelez International will add the Clif, Luna, and Clif Kid brands to its ever-growing portfolio.
Britney Nguyen
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
The total number of campaigns shortlisted from India today stands at 48
For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for 2 daily wage earners in India
Cadbury Dairy Milk Partners with Mumbai Indians to make every run count.
A lawsuit is accusing 7 chocolate makers of complicity in child labor and trafficking in the cocoa trade
The companies are accused of having a "long history" of complicity to make cheap cocoa, according t…
Brittany Chang
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…
Indian Animation – Advertising the future
Anish Mehta, CEO Cosmos-Maya writes about the importance animation could play in the future of adve…
Get ready to pay extra for Oreo cookies, Sour Patch Kids candy, Toblerone, and more
Mondelez International, maker of Oreos and other popular snacks, said it's raising prices because o…
Mary Hanbury
Grocery stores are reportedly stocking up on snacks like Ritz crackers and Oreos, as worker strikes prompt shortage fears
Workers at Nabisco, which produces some of the US' most popular snack foods, have been striking sin…
Mary Hanbury
FMCG: The trends to watch out for in 2021
Experts are now optimistic that the FMCG industry will see an appreciable improvement this year
Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Cadbury Dairy Milk sold 15 million Thank You bars this year that helped sponsor insurance for aroun…
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
The idea behind the launch is to capitalize on the fast growing snacking category
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
How brands are navigating the new normal
Living our purpose
Environmental work will become more important post the COVID pandemic as health and hygiene take ce…
Mondelez India invites consumers to create and name their own Cadbury Dairy Milk bar
You can now create and name your own Cadbury Dairy Milk Bar, here is how
Foursquare's pivot, Mondelez's challenge to agencies, Instagram's pitch to advertisers
Amazon is acquiring an ad server from bankrupt ad-tech firm Sizmek, giving it a new tool to compete…
Lucia Moses
Mondelez pays over Rs 400 cr to settle tax dispute involving alleged 'ghost' unit in India
New Delhi, Jan 23 () Mondelez India Foods Private Limited, manufacturer of Cadbury chocolates, has …
PTI
Oreo maker Mondelez's CEO is pushing radical changes to help employees 'skip' dealing with their bosses
This represents a major shift in the company's management style. Van de Put explained the logic beh…
Shana Lebowitz
An AI startup says it's built a 'crystal ball' for advertising, and it has Mondelez, Ford, and Comcast buying in
The company based its approach on research by Paul Ekman that ties facial movements to emotions. It…
Lucia Moses
Cannabis producer Cronos Group jumps after appointing a Mondelez veteran as its chief innovation officer
Other cannabis companies have also teamed up with food packaging and beverage companies. Constellat…
Carmen Reinicke
Oreo maker Mondelez's CEO says he's going to hold ad agencies more accountable - here's how
"There's a little bit more discussion about the fact that digital and digital only would be a good …