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3 mins read

How location data advertising is positioning businesses to win

Accurate data, better understanding of customer behaviour and compelling creatives all combine to i…

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3 mins read

Shalini Nagarajan   


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4 mins read

INTERVIEW: Route Mobile, the firm behind your OTPs, promoter reveals plan to tap the Apple ecosystem⁠

Route Mobile’s IPO opens tomorrow. The company is looking to raise ₹600 crore, which it plans to…

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4 mins read

Budget 2020: India’s mobile phones makers fear for jobs in the face of fewer incentives and global competition

The global demand for smartphones is falling and exports from India aren’t immune. It doesn’t help …

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3 mins read

Sustainability forum: Shifting gears — ‘EV’aluating the road to sustainable mobility

The global automotive industry is undergoing a paradigm shift as it tries to switch to alternative,…

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2 mins read

The biggest advertising accounts to watch

Here are the top media and advertising stories from Business Insider for October 8.

Lauren Johnson   


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5 mins read

Micro-moments marketing: Can brand’s leverage this in-vogue marketing concept?

Here are some key tricks that can enable marketers to get micro-marketing right

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2 mins read

Panera mobile order theft is so common that workers say they now have to keep bags behind the counter

Panera customers flock to its Rapid Pick-Up mobile ordering, but some workers say so many bags are …

Mary Meisenzahl   


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2 mins read

Increased GST on mobile phones will lead to job losses says industry body

Increasing GST on mobile phones to 18 per cent from 12 per cent at the time of economic slowdown c…

PTI   


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3 mins read

Cryptocurrencies fight to survive in India even as RBI claims there’s no ‘ban’

The Reserve Bank of India (RBI) may not have the authority to ban cryptocurrencies if they are a fo…

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3 mins read

Electric cars could be a gamechanger for wheelchair users, but there aren't any for them on the market here's why

EVs are small and expensive, which makes it hard to convert them and make them fully accessible to …

Bianca Giacobone   


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3 mins read

Alcynna Lloyd   


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4 mins read

Here's how to play the bear market - and when to know it's safe buy again

Investors shouldn't get bullish on the stock market until three things happen, Bank of America says.

Jason Ma   


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2 mins read

Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams

The digital film narrates the story of a kid who puts an effort to create a poster to thank the pe…

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2 mins read

Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report

INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…

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3 mins read

Indian phone brands may not be able to fill the void that Chinese budget phone ban may create

The Indian government is reportedly considering banning Chinese smartphone makers from the budget s…

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9 mins read

Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report

Content creation as a vocation will move towards Decentralized Autonomous Organizations

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3 mins read

After two years of 2x growth, the OTT dream run will end but growth will still be there

In 2020, during the first year of Covid lockdown, the revenue of OTTs like Netflix, Amazon Prime, D…

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2 mins read

Indian semiconductor component market is expected to record a cumulative revenue of $300 billion by 2026

India's semiconductor component market is likel to reach $300 billion in cumulative revenues by 202…