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Twitter Just Told Everyone How It's Thinking About The Future Of Real-Time Bidding
"RTB retargeting is primarily being pursued with traditional display advertising, and is still rela…
Aaron Taube  Â
Twitter Just Told Everyone How It's Thinking About The Future Of Real-Time Bidding
"RTB retargeting is primarily being pursued with traditional display advertising, and is still rela…
Aaron Taube  Â
Twitter's $350 Million Mobile Acquisition Is A LOT Smaller Than Everyone Expected
The disclosure also indicates that MoPub wasn't profitable in either 2012 or 2013. That's not too s…
Jim Edwards  Â
The MoPub Acquisition Rounds Out Twitter's Mobile Advertising Strategy Ahead Of Its IPO
The MoPub Deal Is The Finishing Touch Twitter Needed Before Its IPO (Quartz) Twitter recently anno…
Tony Danova  Â
This Ex-Facebook Exec Says Twitter Is Now A More Advanced Advertising Platform
They know whom you've followed, what you've Tweeted, as well as what pages on the Web you've browse…
Jim Edwards  Â
Google+ Wants You To Embed Your Posts All Over The Web
There has been a lot of discussion among professionals in the social media industry about whether G…
John Heggestuen  Â
Twitter Acquires Mobile Ad Network MoPub for $350 Million: Will An Ad Exchange Come next?
Twitter is widely expected to launch a mobile ad exchange, in which users arriving inside Twitter c…
Jim Edwards  Â
Twitter has an exciting business it rarely talks about, but could be a major money-maker
Last year, Twitter CEO Dick Costolo said that a lot of Twitter's value isn't just in its user numbe…
Lara O'Reilly  Â
ANALYST: Twitter Is Sitting On A Secret Money-Making Machine, And Nobody Realizes It
MoPub works by selling ad space on mobile apps via an automated auction, allowing app publishers to…
Aaron Taube  Â
TWITTER: We Actually Have A Billion Users
On CNBC, Chris Sacca, the largest institutional shareholder in Twitter though his investment fund L…
Twitter has ended a test to make revenue from publishers' websites, and it highlights Google's grip on programmatic advertising
Ad-tech companies OpenX and Sizmek helped Twitter sell and serve the ads in the beta program and en…
Lauren Johnson  Â
See Inside The $350 Million Mobile Ad Company Twitter Bought Right Before Its IPO
MoPub is going to help Twitter with its real-time bidding adtech offering, and it could lead eventu…
Jim Edwards,Kyle Russell  Â
What It Feels Like To Walk Away From An Offer That Guarantees A Lifetime Fortune For You And Your Family
Video app Viddy walked away from a $100 million offer, then lost all of its traction. Yahoo and Fac…
These CEOs Could Have Gotten Richer When They Sold Startups For $100+ Million - What They Did Instead Is Inspiring
"People need to remember that employees are putting their career eggs in your basket, and it's incu…
Twitter has a new plan to challenge Facebook and Google in programmatic advertising
While Twitter's past two earnings have been positive, the company's revenue is far from the likes o…
Lauren Johnson  Â
Twitter's IPO Didn't Say Much About The Huge Bump In Revenues It's About To Get
Currently, Twitter has three main revenue drivers, Promoted Tweets, Promoted Accounts and Promoted …
Jim Edwards  Â
Twitter is slowly delivering ads to other publishers' sites - which hints at the company's broader ambition to challenge Facebook and Google in programmatic advertising
Programmatic advertising is a massive market for both Facebook and Google but Twitter has been slow…
Lauren Johnson  Â
Here's the pitch deck payments automation startup Tipalti used to raise $76 million from investors including former top Twitter execs Adam Bain and Dick Costolo
Costolo and Bain led Twitter in the years leading up to its high-profile IPO in 2013, but both left…
Benjamin Pimentel  Â
Here's The Big Mistake Everyone Is Making About Where Twitter's Revenues Will Come From
So, direct response marketers tend to be buyers when they have an ROI [return on investment] metric…
Jim Edwards  Â
Twitter Isn't Going To Buy SoundCloud After All
As of October 2013, SoundCloud had 250 million monthly users, slightly fewer than Twitter's 255 mil…