"RTB retargeting is primarily being pursued with traditional display advertising, and is still rela…

"RTB retargeting is primarily being pursued with traditional display advertising, and is still rela…

The disclosure also indicates that MoPub wasn't profitable in either 2012 or 2013. That's not too s…

The MoPub Deal Is The Finishing Touch Twitter Needed Before Its IPO (Quartz) Twitter recently anno…

They know whom you've followed, what you've Tweeted, as well as what pages on the Web you've browse…

There has been a lot of discussion among professionals in the social media industry about whether G…

Twitter is widely expected to launch a mobile ad exchange, in which users arriving inside Twitter c…

Last year, Twitter CEO Dick Costolo said that a lot of Twitter's value isn't just in its user numbe…

MoPub works by selling ad space on mobile apps via an automated auction, allowing app publishers to…

Ad-tech companies OpenX and Sizmek helped Twitter sell and serve the ads in the beta program and en…

On CNBC, Chris Sacca, the largest institutional shareholder in Twitter though his investment fund L…

MoPub is going to help Twitter with its real-time bidding adtech offering, and it could lead eventu…

Video app Viddy walked away from a $100 million offer, then lost all of its traction. Yahoo and Fac…

"People need to remember that employees are putting their career eggs in your basket, and it's incu…

While Twitter's past two earnings have been positive, the company's revenue is far from the likes o…

Currently, Twitter has three main revenue drivers, Promoted Tweets, Promoted Accounts and Promoted …

Programmatic advertising is a massive market for both Facebook and Google but Twitter has been slow…

Costolo and Bain led Twitter in the years leading up to its high-profile IPO in 2013, but both left…

So, direct response marketers tend to be buyers when they have an ROI [return on investment] metric…

As of October 2013, SoundCloud had 250 million monthly users, slightly fewer than Twitter's 255 mil…