<ul><li>The app has crossed the 50+ million downloads mark on Google Playstore.</li><li>It has now introduced advanced video editing tools for the creators.</li></ul>Mitron completes its one year anniversary today. In a span of one year, <keyword id="9292226" type="COMPANY" weightage="20" keywordseo="Mitron-TV">Mitron TV</keyword> has witnessed over 50+ million downloads on Google Play Store. With the success of its one-year journey, the app is bringing new initiatives on the platform - Mitron Club, Mitron Academy and Mitron On-Demand, help in creating engagement and excitement between creators and users. In line with Mitron TV’s vision of creating micro-entrepreneurs, the Mitron Club service offering sees the short-format video app entering the monetization business. Furthermore, through the Club, the app gives creators a unique opportunity to create engaging content exclusively for users opting for the service. The Club members can also directly connect with their favourite creators and request to create content that they would like to view. Mitron TV is also introducing two more unique initiatives – Mitron Academy and Mitron On-Demand for its users. Through Mitron Academy, the creators get an opportunity to share educational videos to help users learn from the platform. Additionally, with Mitron On-Demand, users will be able to place requests for on-demand content like - Astrology reading, song dedication, tips and hacks, birthday wishes, amongst others. Mitron TV has also advanced its technology and aims to offer users and creators with a friendly interface. The app has introduced technological initiatives that will help improve the user interface, which are as follows: <ul><li>Recommendation engine – This feature will allow the creator’s video to garner more views and automatically boost the videos basis its performance. The For-You section on the feed makes sure that a user sees what they like.</li><li>Editor Tool – This new feature helps remove creators’ dependency to log on to other video editor apps to edit their content. The tool supports unique features like PIP, sound modulations, transitions along with effects, filters, stickers, amongst others.</li><li>Rendering and video quality – Improved the video compression and rendering capabilities, as a result of which less than 5% of its users suffer from the issue of video buffering.</li></ul>Commenting on its first anniversary, <keyword id="3433996" type="COMPANY" weightage="20" keywordseo="shivank-agarwal">Shivank Agarwal</keyword>, CEO &amp; Co-Founder, Mitron TV, said, “Since the launch of Mitron, the Indian audience has been extremely receptive towards the platform. We have observed a 2X increase in the interaction on our platform through likes and follow and approx. 3X increase through comments.” He further added, “Mitron stands for compelling and versatile content with a major focus on infotainment and edutainment. With short-format content growing in the country, our vision is to connect with the heartland of India and provide them with a platform that is beyond entertainment. Our goal for the next six months is to add 100Mn (overall) users to the platform.” Further talking about the one-year journey, Anish Khandelwal, CTO &amp; Co-Founder, Mitron TV, said, “The past year has been a roller coaster ride for us, and we are truly grateful for the love shown by the Indian audience. Mitron has only grown upwards. We have evolved right from technological advancements to adding multiple features to our platform. Mitron TV users have started spending more time on the app, and the average session duration per user is approx. 10 minutes. After completing one year, we are now venturing into monetization through which we aim to provide our creators with a platform that allows them to monetize their talent and become entrepreneurs. We aim to take Mitron to the hinterlands of India and build a deeper connect with our audience. Mitron TV is aggressively looking to grow its presence across India and has set up a goal to add more creators, users, and content partners to the platform. The app is steadfast in its belief that an Indian audience should be served by a home-grown app, with data firmly secured on Indian servers.

On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools

Domestic short-format video app <keyword id="9292226" type="UNKNOWN" weightage="20" keywordseo="Mitron-TV">Mitron TV</keyword> on Tuesday said it has made its debut on iOS devices, enabling Apple users to create, upload, view and share one-minute videos. The app was first made available on the Android Play Store and in just six months, witnessed significant traction with over 39 million downloads. "Given the phenomenal response that Mitron TV has received on Android, I have no doubt that the app will be equally well-received on iOS," Shivank Agarwal, Co-Founder and CEO, Mitron said in a statement. "I am pleased to offer my fellow Indians and content entrepreneurs a home-grown social video platform that enables them to showcase their skills whilst inspiring and entertaining a host of like-minded people," Agarwal added. The iOS version will also have 'categories' which was launched for the Android version recently, allowing viewers to discover videos that offer a perfect match to their interests. Mitron's iOS app offers advanced video editing options, empowering creators to make distinctive content for an immersive experience. Mitron recently raised $5 million, in a fund-raising round led by Nexus Venture Partners, 3one4 Capital and other angel investors like Deep Kalra (MakeMyTrip), Amrish Rau (Pine Labs), Jitendra Gupta (Jupiter Money) and others. SEE ALSO: <a href="https://www.businessinsider.in/science/space/news/china-launches-three-new-spy-satellites-amid-border-dispute-with-india-and-tensions-in-the-south-china-sea/articleshow/78886330.cms">China launches three new spy satellites amid border dispute with India and tensions in the South China Sea</a> <a href="https://www.businessinsider.in/stock-market/news/kotak-mahindra-bank-share-price-jumps-after-earning-reports-and-possible-msci-inclusion/articleshow/78887434.cms">Kotak Mahindra Bank surges 10% on earnings upgrades and potential MSCI inclusion</a> <a href="https://www.businessinsider.in/business/corporates/news/hcl-tech-is-looking-to-expand-operations-in-canada-if-h-1b-visa-issues-persist/articleshow/78884838.cms">EXCLUSIVE: HCL Tech is expanding operations in Canada as H-1B visa issues persist</a>

After Google Play, TikTok-clone Mitron TV debuts on Apple App Store

<ul><li><keyword id="9292226" type="UNKNOWN" weightage="20" keywordseo="Mitron-TV">Mitron TV</keyword>, the short video platform that took on TikTok just as it got banned in India, has raised an undisclosed sum of funding from 9Unicorns. </li><li>The funding is a part of the $5 million (₹37 crore) round led by Nexus Venture Partners in August, and follows the ₹2 crore pre-seed round funding from 3one4 Capital in July.</li><li>Recently, the startup had launched a one-of-its-kind discovery platform for <keyword id="9486405" type="UNKNOWN" weightage="20" keywordseo="made-in-india-apps">Made in India apps</keyword> called <keyword id="10199997" type="PERSON" weightage="20" keywordseo="atmanirbhar-apps">Atmanirbhar Apps</keyword>. </li></ul>Mitron TV, the short video platform that took on TikTok just as it got banned in India, has raised an undisclosed sum of funding from 9Unicorns. The funding is a part of the $5 million (₹37 crore) round led by Nexus Venture Partners in August, and follows the ₹2 crore pre-seed round funding from 3one4 Capital in July. The startup is also funded by marquee angel investors like Deep Kalra, Chairman, MakeMyTrip, Amrish Rau, CEO, Pine Labs, Amarjit Batra, Managing Director, Spotify India, Radhika Ghai, co-founder, Shopclues, and others. “Mitron TV has received tremendous growth within six months of its inception. With 9Unicorns joining us on this new endeavour, we are sure of providing ground-breaking innovations in the short-video app industry,” said Shivank Agarwal, Co-Founder and CEO, Mitron TV in a statement. Recently, the startup had launched a one-of-its-kind discovery platform for Made in India apps called Atmanirbhar Apps. The platform lists domestic apps across categories like social media, lifestyle, utility, gaming, e-commerce and government. <div type="twitter" handle="Mitron_Tv" handlename="Atmanirbhar Mitron" image="http://pbs.twimg.com/profile_images/1266439559715250176/t4tD6rpj_normal.jpg" favoritecount="105" retweetcount="75" status="Mere #DeshKeMitron Proud to announce the launch of #AtmanirbharApps in spirit of Unity Day. Countries are built by… https://t.co/tAapMKsUX9" createdat="1604124838000" id="1322421536351907840"></div> The startup claims to have over 39 million downloads on the Android Play Store, with an average of over 11 billion monthly views. Within its video platform, the app had also recently launched categories such as entertainment, food, funny, sports, travel, education, motivation, dance, lifestyle, music, health and fitness amongst others, for users to create curated content. SEE ALSO: <a href="https://www.businessinsider.in/business/ecommerce/news/heres-what-gives-jiomart-an-edge-over-its-competitors-according-to-goldman-sachs/articleshow/79054698.cms">Here’s what gives JioMart an edge over its competitors, according to Goldman Sachs</a> <a href="https://www.businessinsider.in/stock-market/news/sbi-share-price-rises-over-6-after-strong-earnings-with-analysts-pegging-it-to-be-the-first-to-recover-among-public-sector-banks/articleshow/79055329.cms">SBI rallies over 6% after strong earnings with analysts pegging it to be the first to recover among public sector banks</a>

Mitron TV continues its funding spree as it builds on its Atmanirbhar strategy

<ul><li>Mitron TV has been removed from Google Playstore and its security has been questioned by experts. </li><li>Irfan Sheikh, founder of Pakistani company Qboxus, from whom the source code was bought, told Business Insider that the security is usually taken care of by the buyer.</li><li>Mitron TV gained attention for being India’s answer to TikTok and for using PM Modi’s favourite word – Mitron.</li></ul>The <keyword id="9295798" type="UNKNOWN" weightage="20" keywordseo="mitron-tv-app">Mitron TV app</keyword> shot to fame last week as within two months the TikTok clone app had seen over 5 million downloads. But it turned out to be short lived as it has been removed from Google Playstore for violating its spam and multiple functionality policy, according to <a href="https://gadgets.ndtv.com/social-networking/news/mitron-app-pulled-from-the-google-play-store-for-violating-spam-policies-2239329">reports.</a> While it gained attention for being India’s answer to TikTok and for using PM Modi’s favourite word – Mitron, the app had also drawn attention soon after that as the original source code was bought from Pakistani software developing company Qboxus. “The source code of TicTic is available on CodeCanyon for only $34. The developer just changed the package name, brand name, splash screen, and some strings,” said Qboxus. The security of the app had also been questioned. “It’s risky to use <keyword id="9295797" type="UNKNOWN" weightage="20" keywordseo="mitron-app">Mitron app</keyword> given it doesn’t have any additional firewall or software security on top of the source code. The privacy policy is weak and that can put user data at risk in the long run,” Satyajit Sinha, cybersecurity researcher at Counterpoint told <a href="https://indianexpress.com/article/technology/tech-news-technology/mitron-app-pakistan-connection-cyber-expert-5-million-users-vulnerable-6435884/">Indian Express. </a> Irfan Sheikh, founder of Qboxus, from whom the source code was bought said that they sell products as a template and so they mostly keep it simple and mostly put the attention on the cloning of features of trending apps. “Security is something that has to be taken care of by the buyer according to his/ her app needs. We build apps mostly keeping in mind of our customer needs. Since our target market does not have enough budget so mostly invest on cloning the features instead of investing on security and other things. And also our buyers expect an easy approach and they can be easily deployable. Also keep in mind that we are selling it merely for $34. So you cannot expect it fills all the ingredients of the original app. And only 2 out of 100 customers ask us regarding security. Most are more concerned with cloning and other app features,” Sheikh told Business Insider. The short video platform had got a 4.7 star rating on <keyword id="6369511" type="UNKNOWN" weightage="20" keywordseo="google-play-store">Google Play store</keyword>. This comes at a time when the popular video platform it is a copy of – TikTok saw its ratings dwindle, because of several factors including the fact that it is a Chinese app. TikTok’s rating took another beating <a href="https://www.businessinsider.in/tech/news/tiktok-gogole-play-ratings-fall-to-1-3-stars-after-4-million-comments/articleshow/75842653.cms">after the YouTube vs TikTok fight</a>. SEE ALSO: <a href="https://www.businessinsider.in/finance/news/yes-bank-is-looking-to-raise-10000-crore-through-fpo-with-kotak-securities-axis-capital-and-sbi-capital-reportedly-to-be-key-players/articleshow/76153458.cms">Yes Bank is looking to raise ₹10,000 crore through FPO – with Kotak Securities, Axis Capital, and SBI Capital reportedly to be key players</a> <a href="https://www.businessinsider.in/india/news/want-a-haircut-you-wont-get-one-without-an-aadhar-card-during-unlock-1-0/articleshow/76150762.cms">Want a haircut? You won’t get one without an Aadhaar Card during Unlock 1.0</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-m11-galaxy-m01-with-up-to-5000mah-battery-launched-starting-at-8999/articleshow/76151513.cms">Samsung Galaxy M11, Galaxy M01 with up to 5,000mAh battery launched starting at ₹8,999</a>

Mitron app’s short-lived fame comes to an end as it gets removed from Google Playstore

A day after the Government banned several Chinese apps, popular short-form video app Mitron reported that its <keyword id="2667727" type="PERSON" weightage="20" keywordseo="daily-traffic">daily traffic</keyword> jumped up by more than 11 times. Just 5 days after crossing the 10 million (1 crore) downloads milestone, Mitron has now announced that the app has been downloaded by 17 million (1.7 crore) users in India. Mitron app has been one of the most downloaded apps in India during the last two months. "It is incredibly exciting to see the rapid adoption of Mitron by Indian users. 11-fold jump in traffic, immediately after the ban of Chinese apps, was beyond our expectations," said Shivank Agarwal, Founder and CEO, Mitron. Anish Khandelwal, Founder &amp; CTO said, " We have built a solid backend infrastructure and our platform is now completely scalable and autonomous and that is helping us to cater to the sharp rise in traffic on Mitron App." Mitron has been rapidly enhancing the product with several improvements for the users including an updated <keyword id="9497336" type="UNKNOWN" weightage="20" keywordseo="video-upload-process">video upload process</keyword> that is much easier, enhanced audio library with a wide choice of Indian content and a feature that enables users to flag any inappropriate content easily. Users uploaded millions of videos in 10 different languages and the number of videos viewed on the platform increased sharply to cross 30 million video views per hour. Shivank added, "We are a young company and we are hiring some of the best product &amp; engineering talent to scale up Mitron rapidly. We are confident that we can build Mitron into one of the best apps in the short-form video space. Our focus is on building features and content that uniquely resonates with Indian users, while being sensitive to community standards and local laws in India and we believe that will help us build Mitron into a very large business." Founded by two Computer Science engineers, Shivank Agarwal (alumnus of IIT Roorkee) and Anish Khandelwal (alumnus of Visvesvaraya National Institute of Technology), Mitron app is a short-form video app that allows users to create, upload and view entertaining short videos. SEE ALSO:<a href="https://www.businessinsider.in/business/startups/news/sharechat-rides-on-the-ban-on-apps-from-china-with-15-million-downloads-in-36-hours-but-is-itself-backed-by-chinese-investors/articleshow/76728139.cms" data-type="tilCustomLink"> Sharechat rides on the ban on apps from China with 15 million downloads in 36 hours – but is itself backed by Chinese investors</a> <a href="https://www.businessinsider.in/tech/apps/news/chinese-app-tiktok-alternative-in-indian-market-like-chingari-triller-sharechat-roposo-mitron/articleshow/76725779.cms" data-type="tilCustomLink">Top TikTok alternatives to make and share your videos</a>

Mitron app’s traffic jumps up 11-fold after India banned several Chinese apps

<ul><li>The Indian founders had earlier called the ban on Chinese apps as the atmanirbhar moment for India’s entrepreneurs.</li><li>To handle the surge in users and traffic, the startups are now also aggressively hiring to better their offerings. </li><li>Here are all the openings in short-form video apps in India.</li></ul>On June 29, TikTok got banned in India along with 58 other Chinese apps. And since that very moment, India’s rival apps of the Chinese giant have seen their user base jump up by millions. The Indian founders even called this the atmanirbhar moment for India’s entrepreneurs."This is the digital atmanirbhar moment that most Indians have been rooting for,” said Naveen Tewari, founder and CEO of InMobi Group which owns Roposo. Indian entrepreneurs believe with this, ‘Made in India’ apps will get a boost as they won’t be fighting with Chinese companies, who have the cash to spend and build a userbase. “The move can be hugely beneficial for Indian companies considering the potential Indian startups have in terms of creating our own TikTok, We Chat, Baidu. Many others are all poised to make it big with the scale our country provides and absence of Chinese competitors with deep pockets,” Sandeep Singh, founder and president, Khabri. But to handle the surge in users and traffic, the startups are now also aggressively hiring to better their offerings. Here are all the openings in short-form video apps in India Chingari Chingari has got over 16million users in just 25 days and was trending in the top apps on the Google Playstore. The team needs 10-15 people right away to help with the surge in traffic – UI/UX designers, engineers and more. <div type="twitter" handle="adityakothari" handlename="Aditya Kothari" image="http://pbs.twimg.com/profile_images/1181273690819817472/ylFghAkJ_normal.jpg" favoritecount="109" retweetcount="37" status="Looking for a docker/kubernetes/backend architect for @Chingari_IN . If you're looking to build a backend infra, an… https://t.co/BBQtJ4Rl8C" createdat="1594502330000" id="1282061813891227649"></div> Bolo Indya Bolo Indya – which works as an infotainment app, was another to build on success after TikTok’s ban. “There was a huge jump in user increase in first 24 hours of the ban, and we saw over 2.5 lakh installs, with 87% of these signing up and creating videos and 1.27 crore videos were created in June,” said Varun Saxena, Co-Founder, Bolo Indya. The company said that it has continued its hiring activities even during lockdown and 3 new members have joined during lockdown phase while 2 more will be joining next month. Simultaneously, the company has aggressive hiring plans in technology teams across Android, AI and ML roles with remote interactions. “We took lockdown and its consequences as an opportunity to interact with some extraordinary talents and explore the synergies to join us on our mission to enable Bharat to transform social capital to financial independence through short videos in regional languages. We did not do a single lay off, and continue to strengthen the team with the right fits who share the same passion, ambition and motivation,” said Saxena. The company currently has 15-20 vacancies. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[<iframe src="https://www.linkedin.com/embed/feed/update/urn:li:share:6686543664010817536" height="490" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe>]]></cdata></div> Interested candidates can apply by writing to hr@boloindya.com Mitron TV The app which shot to fame even before TikTok was banned, is also aggressively hiring. The app’s co-founder Anish Khandelwal took to LinkedIn to share that the company is currently looking for android developers and backend developers with over two years experience. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[<iframe src="https://www.linkedin.com/embed/feed/update/urn:li:share:6679083418258669568" height="680" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe>]]></cdata></div> Interested candidates can apply by writing to career@mitron.tv Khabri Khabri helps users create podcasts and also caters to the Hindi-speaking market in India. The company said that it already had 40,000 influencers on the platform, and with the ban on TikTok it got 5000 new influencers in two days. The company is currently <a href="https://angel.co/company/khabriapp/jobs/671317-product-manager-growth">hiring </a>a product manager among other roles. Trell Another TikTok rival app in India – Trell has now crossed 45 million downloads with 5 million daily active users, claims the company. “We are very excited to see the regular developments on the platform and the increasing interest from users and content creators. With this opportunity, the Indian Internet startups can grow faster and build a superior experience for the consumers in the long run which was being capped by the established players earlier,” said Pulkit Agarwal, Co-Founder, Trell. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/therapy-and-mental-health-is-important-for-startup-founders-to-survive-the-near-death-moments-in-business/articleshow/76931948.cms">This Indian entrepreneur started going to therapy and recommends it to startup founders to survive the ‘near death’ moments in business</a> <a href="https://www.businessinsider.in/business/startups/news/zomato-journey-from-a-weekend-project-to-a-3-billion-company/articleshow/76901180.cms">Zomato turns 12 – from a weekend project to a $3 billion company, here’s the startup’s journey over the years</a>

From Chingari to Mitron TV – TikTok clone apps in India are now aggressively hiring to handle the user surge

<ul><li>An <keyword id="9292225" type="UNKNOWN" weightage="20" keywordseo="iit-roorkee-student-shivank-agarwal">IIT Roorkee student Shivank Agarwal</keyword> has reportedly built an app called <keyword id="9292226" type="UNKNOWN" weightage="20" keywordseo="Mitron-TV">Mitron TV</keyword> and it now has over 5 million downloads in just one month of its launch. </li><li>The short video platform made in India has a 4.7 star rating on Google Play store. This comes at a time when the popular video platform it is a copy of – <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword> has a rating of 1.4 star. </li><li>Deepak Abbot, co-founder of Flat White Capital and former Sr Vice President at Paytm called the word “Mitron” the growth hack for the app. </li></ul>There was a time when memers in India looked forward to Prime Minister Narendra Modi beginning his speeches with the word “Mitron”. Such is the popularity of the word and the love of Indians for TikTok, that an IIT Roorkee student <a href="https://www.techradar.com/in/news/mitron-app-gives-tiktok-a-challenge-will-it-sustain-though">Shivank Agarwal</a> has reportedly built an app called Mitron TV and it now has over 5 million downloads in just one month of its launch. Deepak Abbot, co-founder of Flat White Capital and former Sr Vice President at Paytm called the word “Mitron” the growth hack for the app. <div type="twitter" handle="deepakabbot" handlename="deepakabbot" image="http://pbs.twimg.com/profile_images/1197371543287816192/pYK77Tn7_normal.jpg" favoritecount="4207" retweetcount="1517" status="IIT Roorkee student has quietly released a Tiktok clone called “Mitron TV” a month back and it has not only achieve… https://t.co/txNOVkL4nO" createdat="1590413529000" id="1264912138826584066"></div> The short video platform made in India has a 4.7 star rating on Google Play store. This comes at a time when the popular video platform it is a copy of – TikTok has a rating of 1.4 star, because of several factors including the fact that it is a Chinese app. TikTok’s rating took another beating <a href="https://www.businessinsider.in/tech/news/tiktok-gogole-play-ratings-fall-to-1-3-stars-after-4-million-comments/articleshow/75842653.cms">after the YouTube vs TikTok fight</a>. But Mitron is not the only app reaping from the benefits from the fall of TikTok. Another content platform Bolo Indya is now claiming to be a “Made in India brand for all creative minds and content creators, especially those who want to ‘go local’” aligning itself with PM Modi’s ‘Atma Nirbharta’ (self reliance) initiative. The app is also building on TikTok’s fall and has witnessed a three-fold increase in its daily downloads in the last 10 days. “Bolo Indya has received over 300 emails by the users on its support to provide users the features like Tiktok and be used by them as an Indian app for creating short videos (majorly allowing 15 sec videos, background music and in-app camera),” said the company. SEE ALSO: <a href="https://www.businessinsider.in/thelife/personalities/news/mukesh-ambani-youngest-son-anant-ambani-joins-reliance-jio-as-director/articleshow/75996072.cms">Mukesh Ambani’s youngest son Anant Ambani who said “Reliance meri jaan hai” joins Jio Platforms as Director</a>

IIT Roorkee student’s TikTok clone app Mitron TV is riding high in downloads because of its association with PM Modi’s favourite word

<ul><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> has made a strategic investment in USPL – the fashion house which has brands like <keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>'s Wrogn and <keyword id="210696" type="PERSON" weightage="20" keywordseo="Kriti-Sanon">Kriti Sanon</keyword>'s Ms Taken.</li><li>Founded in 2012 by Anjana Reddy, USPL has over 750 offline retail outlets in 100 cities across India.</li><li>The latest investment comes after Flipkart had earlier bought stakes in Aditya Birla Fashion Retail and Arvind Fashions.</li></ul>Indian e-commerce giant Flipkart has made a strategic investment in USPL – the fashion house which has brands like Virat Kohli's Wrogn and Kriti Sanon's Ms Taken. The series F funding round for USPL will see Flipkart help strengthen the online strategy of the company. “This investment will help USPL and the Flipkart Group find deeper synergies as we continue on our commitment to grow an ecosystem of partnerships that deliver value for consumers and brands,” said Kalyan Krishnamurthy, CEO, Flipkart Group. Founded in 2012 by Anjana Reddy, USPL has over 750 offline retail outlets in 100 cities across India. “Post pandemic recovery has been great for us and we are at 80% of pre-COVID sales. During the time when the world is moving towards omni-channel retailing, we can significantly strengthen our online strategy by working with Flipkart and Myntra, the two prominent players in the Indian online fashion space,” said Reddy in a statement. Flipkart’s rapid investment strategy Meanwhile, at Flipkart, the e-commerce giant has been strengthening its position in the fashion e-retail space by investing in major companies. Here are the investments made by Flipkart recently <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"><colgroup></colgroup><col /><col /><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Investment by Flipkart </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aditya Birla Fashion Retail Limited </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1,500 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Arvind Fashions </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹260 crore </td></tr></tbody></table> Flipkart had also recently <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-acquires-gaming-startup-mech-mocha-as-it-looks-to-tap-the-social-gaming-space-for-more-consumers/articleshow/79014466.cms">acquired social gaming platform MechMocha</a> to boost its gaming strategy and bring about new customer additions. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/mitron-tv-secures-its-third-funding-since-its-launch-six-months-ago-as-it-builds-on-its-atmanirbhar-strategy/articleshow/79056915.cms">Mitron TV secures its third funding since its launch six months ago as it builds on its Atmanirbhar strategy</a>

Flipkart makes its third fashion investment in five months — bets on USPL that houses brands like Virat Kohli's Wrogn and Kriti Sanon's Ms Taken

<ul><li><keyword id="401300" type="PERSON" weightage="20" keywordseo="Gokul-Rajaram">Gokul Rajaram</keyword> has joined Indian fintech company <keyword id="1552189" type="PERSON" weightage="20" keywordseo="Pine-Labs">Pine Labs</keyword> as its advisor.</li><li>Rajaram currently serves on the board of Coinbase, Pinterest, The Trade Desk, and is also a part of the executive team of <keyword id="2675287" type="PERSON" weightage="20" keywordseo="Doordash">DoorDash</keyword> – the US-based food delivery startup.</li><li>Meanwhile, Pine Labs plans to expand its presence across Asian markets.</li></ul>One of Silicon Valley’s leading product leaders, Gokul Rajaram, has joined Indian fintech company Pine Labs as its advisor. Rajaram currently serves on the board of Coinbase, Pinterest, The Trade Desk, while also being a part of the executive team of DoorDash – the US-based food delivery startup. Rajaram had joined DoorDash in November 2019 after completing a six-year stint as Product Engineering Lead at Square – the American financial services and payments company founded by Twitter founder Jack Dorsey. He has also earlier worked as the Product Director of Ads at Facebook and on the Google AdSense program as a Product Management Director. “Indian payments is undergoing change, and this will have a tremendous impact on how small merchants conduct their business. I am excited to help and guide Pine Labs as they go about their plans for merchant financial services and digitisation,” said Rajaram, an IIT Kanpur and MIT graduate. Pine Labs has recently made several appointments at the executive level. Other major appointments at Pine Labs this year <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"><colgroup></colgroup><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nitish Asthana </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">President &amp; COO </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July, 2020 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amrish Rau </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">CEO </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">March, 2020 </td></tr></tbody></table> Pine Labs – the unicorn eyes Asian markets With its presence across India, Southeast Asia, and the Middle East, Pine Labs claims to process payments worth $30 billion per year and serves 140,000 merchants across its 450,000 network points. The company now plans to expand its presence across Asian markets. The merchant commerce platform Pine Labs was founded in 1998. Over time, the company rode the technology wave, and offers point-of-sale machines and solutions to merchants. The startup has raised over $207 million. In January 2020, the company raised funding from Mastercard to become the country’s first unicorn of the year. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/mitron-tv-secures-its-third-funding-since-its-launch-six-months-ago-as-it-builds-on-its-atmanirbhar-strategy/articleshow/79056915.cms">Mitron TV secures its third funding since its launch six months ago as it builds on its Atmanirbhar strategy</a>

Google, Facebook, Square alum and Pinterest board member Gokul Rajaram joins Indian fintech company Pine Labs as an advisor

<ul><li>A large number of people in India have called for a ban on <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword> as they believe it promotes violence, crime and pornography. </li><li>Between March and May, downloads of the ByteDance-owned app fell from 35.7 million to 17 million. </li><li>Two of the primary reasons behind the decline is anti-China sentiments in the country followed by arguments to ban the app on the <keyword id="963171" type="PERSON" weightage="20" keywordseo="Google-Play">Google Play</keyword> store.</li></ul>TikTok, which is among the most popular apps in India, is looking at tough times ahead. The ByteDance-owned short video app saw a steep fall of 51% in new users in April and March across iOS and Android, according to an Economic Times report citing data shared by Sensor Tower. Between March and May, downloads of the Byte-dance owned <a href="https://tech.economictimes.indiatimes.com/news/mobile/double-whammy-for-tiktok-as-downloads-slow-amid-ratings-fall/75983381">app fell from 35.7 million to 17 million</a> on Apple’s App Store and the <keyword id="6355629" type="DEFINITION" weightage="20" keywordseo="google">Google</keyword> Play Store. Two of the primary reasons behind the decline is anti-China sentiments in the country followed by morality arguments to ban the app on the Google Play store. ALSO READ:<a href="https://www.businessinsider.in/tech/news/tiktok-gogole-play-ratings-fall-to-1-3-stars-after-4-million-comments/articleshow/75842653.cms"> Tiktok got 4 million comments on Google Play Store dragging down its rating to 1.3⁠ — but it may not disappear yet</a> <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"><colgroup></colgroup><colgroup></colgroup><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">New downloads </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Month-on-month growth </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">January </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30.8 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Unknown </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">33.1 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">March </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">35.7 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">8% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">April </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">23.5 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-34% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">May (Till 23rd) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">17 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-28% </td></tr></tbody></table>Source: Sensor Tower India is one of the key markets for TikTok is India — which contributed to 41.6% of the app’s new users in February 2019. Every <a href="https://techcrunch.com/2020/04/13/popular-apps-download-and-revenue-take-a-hit-in-india-as-people-stay-home/riefly%20banned%20in%20India%20by%20the%20Madras%20High%20Court%20after%20it%20was%20accused%20of%20letting">four in 10 people in India</a> who have smartphones use TikTok. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/carry-minati-youtube-vs-tiktok-video-removed-for-violating-terms-of-service/articleshow/75749665.cms">Carry Minati's 'YouTube vs TikTok' video removed for violating terms of service — fans claim injustice</a> However, TikTok has been under the fire ever since <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">Youtube</keyword> removed Carry Minati video roasting Amir Siddiqui for his content on the short-video platform. The controversy <a href="https://www.businessinsider.in/tech/news/tiktok-gogole-play-ratings-fall-to-1-3-stars-after-4-million-comments/articleshow/75842653.cms">on Faisal Siddiqui’s acid attack video made</a> the situation even worse. Faisal Siddiqui — Prince of Team Nawab who had 13.5 million followers — was accused of encouraging acid attacks on women in his latest video. TikTok suspended Siddiqui’s account for violating “multiple community terms.” A week later, <a href="https://timesofindia.indiatimes.com/tv/news/hindi/amir-siddiqui-on-suspension-of-his-tiktok-account-i-follow-community-guidelines-and-dont-intend-to-hurt-anyone/articleshow/75974539.cms">TikTok account of Amir Siddiqui was also suspended</a> for “violating multiple community guidelines.” A large number of people have called for a ban on the app as they believe it promotes violence, crime and pornography. Millions of people in India are bombarding the app with a 1-star rating along with negative comments on the Google Play Store so much so that the overall rating was down to 1.2 stars from 4.5 stars within the span of a few days. TikTok received <a href="https://www.businessinsider.in/tech/news/tiktok-gogole-play-ratings-fall-to-1-3-stars-after-4-million-comments/articleshow/75842653.cms">as many as 4 million new comments</a> on Google Play Store — with most of them being negative. The ratings, however, improved to 1.4 after an estimated 7 million reviews disappeared from the Play Store. Experts told Business Insider that the app won’t be removed from the Play Store because of its rating — but this will have a severe impact on its future downloads.Previously, TikTok was briefly banned in India last year by the Madras High Court after it was accused of letting users post obscene content <a href="https://www.businessinsider.com/indian-court-bans-tiktok-for-encouraging-porn-2019-4?IR=T">that encouraged ‘pornography</a>’. SEE ALSO:<a href="https://www.businessinsider.in/entertainment/news/iit-roorkee-students-tiktok-clone-app-mitron-tv-is-riding-high-in-downloads-because-of-its-association-with-pm-modis-favourite-word/articleshow/76000483.cms"> </a><a href="https://www.businessinsider.in/entertainment/news/iit-roorkee-students-tiktok-clone-app-mitron-tv-is-riding-high-in-downloads-because-of-its-association-with-pm-modis-favourite-word/articleshow/76000483.cms">IIT Roorkee student’s TikTok clone app Mitron TV is riding high in downloads because of its association with PM Modi’s favourite word</a>

TikTok looks at an uncertain future in India after downloads fall by 51% in the last two months

<ul><li>The recent ban on TikTok has given Indian short video platforms a huge boost.</li><li><keyword id="2368386" type="COMPANY" weightage="20" keywordseo="Roposo">Roposo</keyword>, currently at 75 million downloads, expects to touch 100 million in the next few days, and is setting a plan to enter international markets soon, <keyword id="1478883" type="COMPANY" weightage="20" keywordseo="Mayank-Bhangadia">Mayank Bhangadia</keyword>, Co-founder-Roposo and VP – <keyword id="184851" type="ORGANIZATION" weightage="20" keywordseo="glance">Glance</keyword> tells us.</li></ul> It’s been about 10 days since the government of India banned 59 <keyword id="6022999" type="UNKNOWN" weightage="20" keywordseo="chinese-apps">Chinese apps</keyword> including short video platform TikTok citing security concerns. And since then, a lot of Indian players have been seeing a meteoric rise. TikTok which enjoyed immense popularity in the country had a dedicated audience as well as creator base. With the ban, people are now looking for alternatives and that’s where apps like Roposo, Chingari and Mitron come in. A lot of these apps have seen millions of downloads in the past week and are working tirelessly to strengthen their offering, to make their platforms more attractive to users who at this moment are open to experimentation. Founded by three IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank, Roposo was acquired by Glance in November last year. Currently the platform stands at 75 million downloads on Play Store and is still counting. Some of the other figures are impressive too, and growing everyday. Close to 4 million users are creating around 12 million videos on the platform every day. Moreover, there are close to 2 billion video views on Roposo per day. We recently caught up with Mayank Bhangadia, Co-founder-Roposo and VP – Glance to understand how things have changed for the platform in the last one week. Excerpts: Q) The Tiktok ban has been a blessing for Indian platforms like Roposo. What kind of growth have you seen in the past few weeks? Roposo has more than 75 million downloads on the Play Store. We have been the number 1 app in the Google Play Store across all categories for the longest period since the ban came into effect. However, Roposo had been growing strongly even before the ban took place. In fact, we were number #1 in the social app category on the Google Play Store for quite some time. And as you can see from the chart below, we were trending across categories from around mid-June. The ban has further boosted the momentum and made us the #1 app on the Play Store. <div type="image" title="Roposo chart" msid="76886481" hostid="261"></div> Q) TikTok had a dedicated audience set, both who used to create and consume content there. How are you wooing both creators as well as audiences onto your platform? The creator community is at the heart of a social video sharing app. Great content provides audiences to keep coming back to the platform, which in turn motivates creators to create even more engaging content. At the same time, consumer views need to be converted into real rewards for creators. Roposo has invested in building powerful camera capabilities and video-editing tools over the past few years. Roposo is also the only platform that has a Coin program that rewards creators on the platform. With this approach, we have been able to create a very strong virtuous cycle that is helping both creators and audiences to create and enjoy video content on the platform. Q) What is your revenue model right now? What is your model for monetizing content on your platform now? Our revenue model is brand integrations and media monetization. We are seeing great interest from brands who want to connect with consumers on Roposo. Some of the largest digital agencies in the country are in discussions with us to execute these campaigns. We monetize content on Roposo through brand integrations. Roposo is also the only platform that rewards creators on the platform transparently. In fact, one of our creators earned Rs 1.37 lakh rupees in the month of June through her content. With this approach, we have been able to create a robust virtuous cycle that is helping both creators and audiences to create and enjoy video content on the platform. <a name="_GoBack"></a>Q) There are quite a few other homegrown platforms too that are doing well as a direct result of TikTok's ban. How are you trying to differentiate yourself? Roposo is the largest <keyword id="3758" type="ENTERTAINMENT" weightage="20" keywordseo="Made-in-India">Made in India</keyword> social video app in the country with more than 75 million downloads. This itself is a big differentiator as it is very complex to deliver a data-intensive service at this scale. Most platforms have what we call uni-stream or a single feed of content. While there could be a recommendation engine behind the feed, it is still a single feed of content that could create an echo-chamber. By contrast, Roposo has three kinds of feed – a personalized feed based on recommendation, a feed based on creators that a user follows, and finally a channel-based feed. Channels on Roposo are theme-based contents just like on TV. Some of these channels on Roposo include Haha TV, Filmistaan, Sports TV, Bhakti and Daily Wishes. This channel-based feed is unique to Roposo and lets users tune into specific channels and content that they love. It is not easy to offer such a wide variety of content without a vibrant creator community. At Roposo, creators are key to our success. As a platform that has been around for more than five years, we have invested heavily in building powerful camera capabilities and video-editing tools over the past few years. This is also one of the most complex features to develop. Most of the homegrown apps do not have any content creation features. It is surprising how platforms without content creation capability are able to offer content on their platform. Roposo is about responsible entertainment. Content on Roposo goes through multiple rounds - both AI-based and human-based – curation process to ensure that the content on the platform is clean in line with the culture and ethos of the country. Q) Do you anticipate this surge in numbers will continue over the next few days/weeks? In case the ban is lifted in the future, how do you ensure that these creators and the audience stays back on your platform? Roposo was growing massively even before the ban came into existence. Even prior to the ban, we were getting installs of 700K per day and were the number 1 social app in the Play Store. We expect the momentum and growth to continue even if the ban were reversed. The quality of content on Roposo, coupled with a strong content creator community that is embracing the platform in large numbers, and strong monetization,will ensure that the audience will stay back on the platform. Q) What is your vision for Roposo? Where do you want to see it in the next year? What do you want the platform to stand for? We are building Roposo for the world, not just India. Roposo, with more than 75 million downloads, is already the largest Made in India social video app in the country. We are confident that we will cross the 100 million download mark in the coming days. We plan to take Roposo to markets outside India in the coming months. It's time for India to control its own digital playbook and live the 'Aatma Nirbhar' moment. Our vision for Roposo is to be India's largest social platform that provides responsible entertainment.

You Searched For "Mitron TV" and got 11 results

On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools

BI India Partner

After Google Play, TikTok-clone Mitron TV debuts on Apple App Store

IANS

Mitron TV continues its funding spree as it builds on its Atmanirbhar strategy

Sanchita Dash

Mitron app’s short-lived fame comes to an end as it gets removed from Google Playstore

Sanchita Dash

Mitron app’s traffic jumps up 11-fold after India banned several Chinese apps

PTI

From Chingari to Mitron TV – TikTok clone apps in India are now aggressively hiring to handle the user surge

Sanchita Dash

IIT Roorkee student’s TikTok clone app Mitron TV is riding high in downloads because of its association with PM Modi’s favourite word

Sanchita Dash

Flipkart makes its third fashion investment in five months — bets on USPL that houses brands like Virat Kohli's Wrogn and Kriti Sanon's Ms Taken

Sanchita Dash

Google, Facebook, Square alum and Pinterest board member Gokul Rajaram joins Indian fintech company Pine Labs as an advisor

Sanchita Dash

TikTok looks at an uncertain future in India after downloads fall by 51% in the last two months

Preeti Soni

Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo

Samarpita Banerjee