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<ul><li>Amazon Prime Video's Mirzapur is the most spoken about and the most-watched show on its platform. </li><li>To build some hype around the release date of season 2, Amazon Prime decided to leverage the show's fandom and create a micro campaign for the announcement. </li><li>Here is how the campaign was executed and how Amazon Prime created a buzz around Mirzapur 2 on social media.</li></ul>Amazon Prime Video’s Mirzapur is the most spoken about and the most-watched show in India. Since the launch of season in 2018, the fans have been asking for Season 2 of Mirzapur on all possible platforms through an acronym created by Prime Video, #MS2W, which stood for <keyword id="9745791" type="UNKNOWN" weightage="20" keywordseo="mirzapur-season-2">Mirzapur Season 2</keyword> When? Amazon Prime Video leveraged its show fandom and created a micro campaign to announce the release date. Objective: The objective of this activity was to harp on the fandom of the show to announce the season 2 date and gratify the fans for their support by announcing the S2 Release Date. Creative Idea: After a viewer finishes watching the first part of a series, they take to social media to check when the next season is launching. The thought lingers for a few more days and they move on. However, with Mirzapur, the fandom was on another level. They religiously asked for Season 2 in the comments of almost all posts for two years. To honour their love for Mirzapur, Amazon Prime Video did a micro campaign appreciating their fandom and sharing season two’s release date. The idea was to design the campaign by the fans, for the fans, to the fans. Challenges: Due to the time-gap between the 2 seasons, Amazon Prime Video had to make sure that they evoke the right feelings and got the fans excited about Season 2’s date announcement without fueling their frustration or anger for making them wait for S2 for 2 years. So they decided to launch a 4-day micro campaign. Execution: To announce the Release Date of Mirzapur Season 2, Amazon Prime Video initiated a 4-Day micro-campaign (starting 08/21) on social media with a <a href="https://www.youtube.com/watch?v=fUeyAItugv8&amp;t=3s">Video</a> paying ode to the Fandom shown for Mirzapur since S1 launch. This video evoked all the right feelings in the fans &amp; they were quick to continue their ask for #MS2W. <div type="Youtube" id="fUeyAItugv8" title="Mirzapur - An Ode To Fandom | Amazon Prime Video" thumbUrl="https://i.ytimg.com/vi/fUeyAItugv8/mqdefault.jpg"></div> To amplify the conversations around the hashtag, Amazon Prime Video pushed fans to ask #MS2W one last time through a <a href="https://www.facebook.com/events/1223322448000480/">Facebook Event Page</a> and collated and shared some of the best responses on Amazon Prime Video and <a href="https://www.instagram.com/p/CEMKSdrBVvg/?igshid=iqdr7gty25d3">Mirzapur</a> Handles. <div type="image" title="ms2w" msid="77925675" hostid="261"></div> A day before releasing the Announcement Date, it asked the audience to join the <a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">YouTube Premier</a> scheduled for August 24 at noon to find out the date through Amazon Original Crossover videos (<a href="https://www.youtube.com/watch?v=5RB8-RmcveY">PL</a>, <a href="https://www.youtube.com/watch?v=awOZVWFJrAU&amp;t=1s">BB</a>, <a href="https://www.instagram.com/p/CEQcwRvDOSt/?igshid=10zjxzcuywzmm">TFM</a>, <a href="https://www.instagram.com/p/CEPbhyMhh4i/?igshid=12gsm5xna1jc7">HD</a>, <a href="https://www.instagram.com/p/CEPbhyMhh4i/?igshid=12gsm5xna1jc7">BITS</a>, <a href="https://youtu.be/7n6f6CQzIAk">4MSP</a> &amp; <a href="https://www.instagram.com/p/CEPfHboA4P4/?igshid=4gz6wg2d78cy">PY</a>) asking for Season 2’s release Date. On the day of the announcement, Amazon Prime Video premiered the <a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">announcement video</a> on its YouTube. <div type="Youtube" id="D5ZU8uS6KEM" title="Mirzapur 2 - Release Date Announcement | Amazon Original" thumbUrl="https://i.ytimg.com/vi/D5ZU8uS6KEM/mqdefault.jpg"></div> Results: Quantitative &amp; Qualitative The Date Announcement video premiered on Prime Video India’s Youtube Channel &amp; 104K+ people saw the premiere together on 08/24 at 12 PM. Within an hour of announcing the Season 2 Release Date, #Mirzapur2 started trending on Twitter and peaked at position 2. <div type="image" title="mirzapur trending" msid="77925734" hostid="261"></div> This was Amazon Prime Video’s first-ever micro-campaign that has led to 3 videos to be trending simultaneously on Youtube (<a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">Release Date Announcement</a>, <a href="https://www.youtube.com/watch?v=fUeyAItugv8">Fandom</a>, <a href="https://www.youtube.com/watch?v=5RB8-RmcveY">Mirzapur X Paatal Lok</a>). Mirzapur 2 Date Announcement Video (With 5.8M+ views) is trending on #1 since 08/24. <div type="image" title="mirzapur announcement" msid="77925714" hostid="261"></div> An Ode To Fandom of Mirzapur video (With 4.4M+ Views) trended at #2 on YouTube on 08/22. <div type="image" title="mirzapur ode to fandom" msid="77925704" hostid="261"></div> A Hype Mashup video of Mirzapur X PatalLok (with 1.4M views) trended on #12 on 08/24. Details about the industry – size, projections, etc Amazon Prime Video is an Internet Video-On-Demand Service Provider and falls under the segment of Video Streaming (SVoD). Revenue in the Video-on-Demand segment in India amounts to US$166m in 2018. Revenue is expected to show an annual growth rate (CAGR 2018-2023) of 5.7%, resulting in a market volume of US$219m by 2023. The market’s largest segment is Video Streaming (SVoD) with a market volume of US$107m in 2018. Brand information: Produced by Excel Movies, comprising of a stellar cast like Pankaj Tripathi, Ali Fazal, Vikrant Massey, Divyendu Sharma Shweta Tripathi, Shriya Pilgaonkar, Harshita Gaur, Rasika Dugal, and others, Mirzapur is an Indian crime thriller web series. All episodes of the show were released on November 16, 2018 and the 1st Episode was exclusively available for free in order to attract Non-Prime Viewers.

Case Study: How Mirzapur series increased excitement around its season 2 announcement

<ul><li>Earlier this year, Amazon Prime Videos announced 14 new originals while Jeff Bezos was on a three-day visit to India. </li><li>These new originals also included the next season of the popular show, Mirzapur. </li><li>In a sneak preview of <keyword id="8600267" type="UNKNOWN" weightage="20" keywordseo="Mirzapur-2">Mirzapur 2</keyword>, Guddu played by Ali Fazal can be seen using crutches while Golu (Shweta Tripathi) can be seen pointing a gun at someone. </li></ul>The wait for Mirzapur 2 is finally over. The show is going to premiere on October 23, says Amazon Prime Videos Earlier this year, Amazon Prime Videos announced 14 new originals while Jeff Bezos was on a three-day visit to India. These new originals also included the next season of the popular show Mirzapur. <div type="Youtube" id="D5ZU8uS6KEM" title="Mirzapur 2 - Release Date Announcement | Amazon Original" thumbUrl="https://i.ytimg.com/vi/D5ZU8uS6KEM/mqdefault.jpg"></div> The crime show became so popular that Indian fans thronged the internet for details about its sequel. So much so, it became the most popular question on Quora. The first season of the Amazon Prime Video series premiered on the streaming platform on November 16, 2018. Mirzapur, is a story of a local don based in the hinterlands of India. Starring Pankaj Tripathi as Akhandanand Tripathi a.k.a. Kaleen Bhaiya, who rules the lawless land of Mirzapur and exports guns under the guise of a legitimate carpet business. His son Munna, the legitimate heir, wants to rule the region like his father but he’s not worthy. The story revolves around the aftermath of Tripathi’s meeting with two local boys — Guddu and Bablu — at an unfortunate incident at a wedding and how their involvement in his business turns the tables. In the last episode of Mirzapur, both Guddu and Bablu are shot in the cross-firing at a wedding. In a sneak preview of Mirzapur 2, Guddu played by Ali Fazal can be seen using crutches while Golu (Shweta Tripathi) can be seen pointing a gun at someone. The first season, produced by Excel Entertainment, starred Pankaj Tripathi, Vikrant Massey, Diveyndu Sharma, Rasika Dugal, Shriya Pilgaonkar and Shweta Tripathi in key roles. SEE ALSO: <a href="https://www.businessinsider.in/india/news/how-to-check-name-in-pm-samman-nidhi-yojana-installment-and-helpline-numbers/articleshow/77537856.cms">PM Kisan Samman Nidhi Yojana’s installment — how to check in 5 easy steps</a> <a href="https://www.businessinsider.in/stock-market/news/india-brazil-and-south-africa-will-face-the-harshest-economic-impact-from-the-coronavirus-in-major-nations-as-theyre-corrupt-and-badly-run-a-report-says/articleshow/77692593.cms">India, Brazil, and South Africa will face the 'harshest' economic impact from the coronavirus in major nations as they're corrupt and badly run, a report says</a> <a href="https://www.businessinsider.in/india/news/nithyanada-promises-gold-dollar-bills-new-reserve-bank-on-ganesh-chaturthi/articleshow/77686328.cms">Dollar bills made of gold, grains as currency⁠, and a new reserve bank— Indian godman Nithyananda’s promises for believers of Kailaasa</a>

Mirzapur 2 will release on October 23, says Amazon Prime Video

<ul><li>Among the popular originals getting new seasons are Mirzapur, The Family Man, Four More Shots Please. </li><li>Whereas it has also announced 11 new series including Saif Ali Khan’s Dilli and Abhishekh Bacchan’s Breathe 2. </li><li>Amazon Prime also managed to rope in other top directors like Zoya Akhtar, Asif Kapadia, Nikkhil Advani, Ali Abbas Zafar, Rangita Nandy, <keyword id="18994" type="PERSON" weightage="20" keywordseo="kabir-khan">Kabir Khan</keyword>, Ritesh Sidhwani, Vikram Malhotra, Anand Tiwari among others. </li></ul> Jeff Bezos could have not repeated <keyword id="410704" type="PERSON" weightage="20" keywordseo="Amitabh-Bacchan">Amitabh Bacchan</keyword>’s dialogue, “Don ko pakadna mushkil hi nahi, namumkin hai.” It has now fairly well established that the top boss of Amazon knows the pulse of Indian audience. Moreso, after he announced 14 original shows on Prime Videos platform, in 2020. Bezos who is on a three-day visit to India said that he would be investing<a href="https://www.businessinsider.in/tech/news/amazon-is-dropping-1-billion-investment-on-india-and-ceo-jeff-bezos-said-a-us-india-alliance-will-be-the-most-important-this-century/articleshow/73273556.cms"> $1 billion across his streaming venture as well as e-commerce business.</a> But his announcement could put him on a close race with his competitor in India and elsewhere, Netflix which invested around Rs 3,000 crore on original shows. 
 
 <div type="Youtube" id="Cwh9zmC7saE" title="14 New Amazon Originals | Announcement | Amazon Prime Video | 4K" thumbUrl="https://i.ytimg.com/vi/Cwh9zmC7saE/mqdefault.jpg"></div>




 These new originals also includes next season of popular shows like Mirzapur, Inside Edge, The Family Man and Four More Shots Please. The crime show Mirzapur became so popular that Indian fans thronged the Internet for details on a second season. So much that, it became the most popular question on Quora. READ ALSO: <div type="Article" hostid="261" msid="73290359" title="Kamal Haasan's ₹25 crore loan revealed a lot about his finances after nearly 2 years in politics" mstype="2" mssubtype="0"></div>

 In a sneak preview Guddu played by Ali Fazal can be seen using crutches while Golu (<keyword id="1737042" type="PERSON" weightage="20" keywordseo="Shweta-Tripathi">Shweta Tripathi</keyword>) can be seen pointing a gun at someone. The platform will also have brand new series like Saif Ali Khan’s Dilli; along with Breathe 2 which will now feature Abhishek Bacchan. Kabir Khan’s The Forgotten Army — Azaadi ke liye featuring Sunny Kaushal and Sharvari Wagh is likely to be the first show to be released in 2020. Amazon Prime also managed to rope in other top directors like Zoya Akhtar, Asif Kapadia, Nikkhil Advani, Ali Abbas Zafar, Rangita Nandy, Kabir Khan, Ritesh Sidhwani, Vikram Malhotra, Anand Tiwari among others. Here are all the shows Amazon Prime has announced for 2020: <ol><li><keyword id="8600267" type="UNKNOWN" weightage="20" keywordseo="Mirzapur-2">Mirzapur 2</keyword></li><li><keyword id="8318034" type="UNKNOWN" weightage="20" keywordseo="The-Family-Man-2">The Family Man 2</keyword> </li><li><keyword id="8600266" type="UNKNOWN" weightage="20" keywordseo="Four-More-Shots-Please-2">Four More Shots Please 2</keyword> </li><li>Breathe 2 </li><li>The Last Hour </li><li>Bandish Bandits </li><li>Dilli </li><li>Paatal Lok </li><li>Gormint </li><li>Inside Edge 3 </li><li>Sons of Soil — Jaipur Pink Panthers </li><li>The Forgotten Army — Azaadi Ke Liye </li><li>Mumbai Diaries 26/11</li><li>Comicstaan (Tamil) See also: </li></ol><a href="https://www.businessinsider.in/business/corporates/article/watch-jeff-bezos-driving-e-rickshaws-doing-home-deliveries-and-chatting-up-shah-rukh-khan-the-amazon-top-boss-is-going-all-out-to-get-narendra-modis-attention/articleshow/73422776.cms?src=hp_latest">Watch: Jeff Bezos driving e-rickshaws, doing home deliveries, and chatting up Shah Rukh Khan ⁠— the Amazon top boss is going all out to get Narendra Modi’s attention</a>

Amazon Prime announces 14 new originals including Mirzapur 2 and Four More Shots Please 2

Mumbai (Maharashtra) [India], September 29 (ANI): Actors <keyword id="337442" type="General" weightage="80" keywordseo="varun-sharma" source="Orion">Varun Sharma</keyword>, <keyword id="475128" type="General" weightage="20" keywordseo="pankaj-tripathi" source="Orion">Pankaj Tripathi</keyword> and <keyword id="76825" type="General" weightage="50" keywordseo="pulkit-samrat" source="Orion">Pulkit Samrat</keyword> starrer comedy film '<keyword id="1182509" type="General" weightage="100" keywordseo="fukrey" source="Orion">Fukrey</keyword> 3' has according to estimates collected Rs 8.82 crore at the Indian box office on its first day. Taking to Instagram, trade analyst Taran Adarsh shared a post which he captioned, "#Fukrey3 fares well on Day 1... Evening / night shows perform better... Biz in #Maharashtra affected due to #GanpatiVisarjan... Needs to witness substantial growth from Fri - Mon for a strong, impressive total... Thu ₹ 8.82 cr. #India biz. #Boxoffice" Helmed by Mrighdeep Singh Lamba and produced under the banner of Excel Entertainment by Ritesh Sidhwand Farhan Akhtar, the film also stars, Richa Chadha and Manjot Singh in the lead roles. Both 'Fukrey' and '<keyword id="3879789" type="General" weightage="50" keywordseo="fukrey-returns" source="Orion">Fukrey Returns</keyword>' had audiences in splits and emerged as hits at the box office in 2013 and 2017, respectively. There have been several delays for 'Fukrey 3'. The movie's initial release date was September 7--was intended to conflict with Shah Rukh Khan's 'Jawan'. After that, it was pushed to December 1. Now it's shifted back to the month of September. Actor <keyword id="486750" type="General" weightage="50" keywordseo="ali-fazal" source="Orion">Ali Fazal</keyword>, who appeared in the first two instalments of the hit franchise, is not a part of the third instalment. Ali, earlier issued a statement, confirming his exit from the franchise. He informed that he did not work in 'Fukrey 3' owing to a scheduling conflict with 'Mirzapur 3' season. Reacting to Ali's absence from the film, actor Pulkit Samrat told ANI, "We actually miss him a lot. We have a lot of fun with him during the promotions or even during the shoot. He also gives very interesting inputs, but unfortunately due to his dates and time he will not be seen in Part 3, but who knows, he might be in Part 4."

Pankaj Tripathi starrer Fukrey 3 gets a flying start at the box office

<ul><li>After the success of Fabulous Lives of <keyword id="411379" type="General" weightage="80" keywordseo="bollywood-wives" source="Orion">Bollywood Wives</keyword> on <keyword id="128682" type="General" weightage="80" keywordseo="netflix" source="Orion">Netflix</keyword>, Disney+Hotstar released <keyword id="15483787" type="General" weightage="20" keywordseo="moving-in-with-malaika" source="Orion">Moving in with Malaika</keyword> on the life of actor and model, <keyword id="2060" type="General" weightage="80" keywordseo="malaika" source="Orion">Malaika</keyword> Arora. </li><li>Masaba Masaba, one of Netflix India’s top originals, is also a fictionalized account of the lives of designer Masaba Gupta and her mother, actor Neena Gupta. </li><li>Lock Upp, hosted by actor Kangana Ranaut, garnered 15 million views in 48 hours. </li></ul>Almost 15 years after Keeping up with the Kardashians made its debut, and after the Real Housewives franchise made it to every top American city — Indians are being treated to something similar. Months after the second season of The Fabulous Lives of <keyword id="143" type="General" weightage="100" keywordseo="bollywood" source="Orion">Bollywood</keyword> Wives debuted on Netflix, Moving in With Malaika has started trending too on Disney+Hotstar — showing that the Kardashian culture is slowly but surely being taken in. Moving in With Malaika is highly discussed on social media with good reviews as well as bad ones — showing that it’s caught the audience’s attention. <div type="twitter" handle="Sharanyashettyy" handlename="Maya" image="http://pbs.twimg.com/profile_images/1601596412239958016/QHsU1_-7_normal.jpg" favoritecount="60" retweetcount="3" status="There are bad shows, terrible shows, and then there's Moving in with Malaika, which should never have been made and… https://t.co/cX9TjC4EPK" createdat="1671618739000" id="1605511477678419970"></div> <div type="twitter" handle="geetsharma_99" handlename="Geet Sharma 💕" image="http://pbs.twimg.com/profile_images/1402622258405855236/IKs3x06v_normal.jpg" favoritecount="12" retweetcount="2" status="Moving in with Malaika is the perfect mix of drama, fun, adventure, basically everything us Indian love ✨" createdat="1671981045000" id="1607031098504249345"></div> <cmsannotation type="cmsannotation" annotationid="An insider’s view" comment="subhead2" text="An insider’s view">An insider’s view</cmsannotation> Indians who have been enjoying the inside news and gossip on Koffee with Karan, which is in its seventh season — were treated to an even deeper dive into celeb lives with Dharmatic Productions’ Fabulous Lives of Bollywood Wives on Netflix. Netflix also came out with Smriti Mundhra’s Indian Matchmaking with Sima Taparia and BBC’s What the Love! with Karan Johar. Both these shows found their way to memes, more than audience hearts. Netflix got third time lucky after the show on four wives in the Bollywood circuit who Karan Johar is friends with, along with Shah Rukh Khan’s wife and entrepreneur Gauri Khan – found success. The show focuses on the lives of jewellery designer Maheep Kapoor (wife of actor Sanjay Kapoor); actor Neelam Kothari (wife of actor Samir Soni); entrepreneur Bhavana Pandey (wife of actor Chunky Panday); and fashion designer Seema Sajdeh (ex-wife of actor Sohail Khan). Season 2 of Fabulous Lives of Bollywood Wives was ranked in the <a href="https://top10.netflix.com/india/tv">Top 10 TV shows </a>on Netflix for one week or more across seven countries. Moving in with Malaika features only one titular character, and is produced by Banijay Asia — but is on similar lines as Fabulous Lives. So much so, Seema Sajdeh was one of the many celebrities (almost every episode had one) featured on the show. It’s also important to mention that Malaika Arora was also a part of Fabulous Lives of Bollywood Wives – and her show has taken the clique ahead. Though the viewership of Moving in with Malaika is not yet available, 1,350 users of the movie and video database IMDb have given the show an <a href="https://www.imdb.com/title/tt24132346/ratings/?ref_=tt_ov_rt">average rating of 6.5/10</a>. <cmsannotation type="cmsannotation" annotationid="The surreal lives of real housewives" comment="subhead2" text="The surreal lives of real housewives">The surreal lives of real housewives</cmsannotation> This formula of celeb lives was tried and tested long back with a 2012 show <a href="https://www.imdb.com/title/tt8269480/">Khan Sisters </a>on bindass on the lives of actors and sisters Gauhar and Nigar Khan. Released long before the era of OTTs and connected TVs, the show failed to strike a chord with the audience, drowning in the vast jungle that is the Indian TV universe. This time, however, on the right platform, Kardarshian-like shows are taking off with the Indian audience. The Indian shows – Bollywood Wives and Moving in with Malaika are so similar to the American versions that one of the stars mouthed similar dialogues too. Actor Ananya Panday, daughter of Bhavana Pandey, made a brief appearance in Season 1 of Fabulous Lives of Bollywood Wives and said a dialogue that seemed to be straight out of Khloe Kardashian’s mouth. “When I was young, I thought my name was ‘f*ck’ because my mom said it so much,” said Ananya Panday. “My mom cursed so much when we were little, I thought my name was ‘f*ck,’’ Khloe Kardashian <a href="https://twitter.com/xmanishaa/status/1333326528013344770?s=20&amp;t=Zc_DUEZanoCPiFpeFUvdtw">had said, first</a>. <cmsannotation type="cmsannotation" annotationid="India’s history of reality TV" comment="subhead2" text="India’s history of reality TV">India’s history of reality TV</cmsannotation> There have been more such experiments that the OTT audience seems to be lapping up. Netflix’s Masaba Masaba–a dramatized and fictionalized account of designer Masaba Gupta’s life–is a hit with the audience. Season 1 of the show was in the top ten TV shows on Netflix in two countries, and Season 2 was in the top ten in five countries. Starring the designer herself, along with her mother, actor Neena Gupta, the show has emerged as a ‘comfort watch’ for people, raking in praises, and a fair share of nominations - even if no awards. Netflix also experimented in this genre (dramatized stories of real celebrities) with the film AK vs AK, starring Anurag Kashyap and Anil Kapoor. While it didn’t garner the popularity of OTT hits like Mirzapur or Delhi Crime, it did leave a mark on critics and cinephiles alike. These shows are another dimension of reality shows which have always been popular with Indians – on TV and OTT alike. Of course, there are also shows like Lock Upp and Bigg Boss which force different celebrities into close encounters and supposedly uncomfortable situations. Lock Upp, hosted by actor Kangana Ranaut, <a href="https://timesofindia.indiatimes.com/tv/news/hindi/kangana-ranaut-on-lock-upp-garnering-15-m-views-in-48-hours-of-launch-i-am-overwhelmed-with-the-response-the-show-has-received/articleshow/89943915.cms">garnered </a>15 million views in 48 hours. Shows which look like reality caught on camera, have created a set of audiences. It remains to be seen how many seasons they sustain the interest of audiences. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/dhaniya-diapers-and-tomatoes-among-the-top-picks-for-indians-on-grocery-apps-in-2022/articleshow/96622334.cms">Dhaniya, diapers and tomatoes among the top picks for Indians on grocery apps in 2022</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/december-auto-sales-could-skid-sequentially-on-production-constraints-purchase-deferrals-due-to-inauspicious-period/articleshow/96617021.cms">December auto sales could skid sequentially on production constraints, purchase deferrals due to ‘inauspicious’ period</a>

Keeping up with Indian celebrities: Moving in with Malaika trends after Bollywood Wives

<ul><li>The constraints of 2020 encouraged brands to be more creative. </li><li> In 2020, Twitter saw more people using the service than ever before and monetizable daily active users growing 29% year-over-year to 187 million driven by global conversation around current events and product improvements. </li><li>Here is a look back at 2020 and a few <keyword id="862159" type="PERSON" weightage="20" keywordseo="Best-tweets">best tweets</keyword>. </li></ul>Twitter is a reflection of what’s happening in the world and what people are talking about. Over time brands across categories have leveraged Twitter’s ad offerings and influence to strengthen their presence among audiences. This year, as businesses pivoted to digital-first campaigns, Twitter emerged as a partner to launch something new and to connect consumers with what’s happening. The constraints of 2020 encouraged brands to be more creative, thoughtful and personal, resulting in campaigns that warmed the heart and left consumers wanting more. As we <keyword id="10505807" type="UNKNOWN" weightage="20" keywordseo="wrap-up-2020">wrap up 2020</keyword>, let’s look back at some brands and campaigns that stood out and made a difference: Best brand for speaking out and standing up: <keyword id="6355975" type="DOMAIN" weightage="20" keywordseo="axis-bank">Axis Bank</keyword> While nearly every industry was drastically impacted in 2020, the worst-hit were local vendors and small businesses, with many being forced to the brink. Axis Bank took up this important concern and asked people to <a href="https://twitter.com/hashtag/ReverseTheKhata?src=hashtag_click">#ReverseTheKhata</a>, referencing the bond between customers and their corner shop through the maintenance of a ‘khata’. The khata is based on the trust and loyalty shared between the two parties. The campaign showed us different moments on the relationship between customers and small businesses, projecting the various emotions that bubble up from the simple statement ‘Khate mein likh do’, urging people to reverse roles and support vendors who have continued to serve us while keeping our accounts. The campaign used a clever and relatable insight, connecting with its audience in an authentic way making it the best brand for speaking out and standing up. <div type="twitter" handle="AxisBank" handlename="Axis Bank" image="http://pbs.twimg.com/profile_images/1105444963142098945/el9N1DVr_normal.png" favoritecount="973" retweetcount="174" status="Small businesses have always supported us with credit transactions and kept their khatas open for us. Now it’s our… https://t.co/uM6dOejDHo" createdat="1592034075000" id="1271709200398249985"></div> Best #OnlyOnTwitter campaign: Netflix India We love to watch our favourite series and films on Netflix and look for the best recommendations, including on Twitter. Netflix India built on this insight and launched<a href="https://twitter.com/hashtag/NetflixMatchmaker?src=hashtag_click"> #NetflixMatchmaker</a>. This innovation allowed a customised bank of emojis to serve fans a personalised experience on Twitter, helping them decide what to watch. So, how does it work? When someone tweets an emoji with the hashtag <a href="https://twitter.com/hashtag/NetflixMatchmaker?src=hashtag_click">#NetflixMatchmaker</a>, they are rewarded with a content recommendation tied to that specific emoji. For example, tweeting a gift emoji might send a recommendation for a holiday movie. Netflix knew there would be an ongoing demand for recommendations, so<a href="https://twitter.com/hashtag/NetflixMatchmaker?src=hashtag_click"> #NetflixMatchmaker</a> pops up every weekend to help people match their mood to what they could enjoy watching on Netflix. This is why they had the best #OnlyOnTwitter campaign this year. <div type="twitter" handle="NetflixIndia" handlename="Netflix India" image="http://pbs.twimg.com/profile_images/1072124554808422401/s8K84jEW_normal.jpg" favoritecount="11351" retweetcount="869" status="Looking for some suggestions that s̶l̶e̶i̶g̶h̶ slay? 🎅Tweet with the options below and #NetflixMatchMaker will send a film your way!" createdat="1608308115000" id="1339967470887608320"></div> Best brand that brought the stadium to the phone: Star Sports To make up for the lack of on-ground sports experiences, Star Sports turned to Twitter to bring fans closer to all the sporting action, especially on two key occasions - the Indian Super League and the Indian Premier League. During the Indian Super League’s <a href="https://twitter.com/hashtag/TrueLove?src=hashtag_click">#TrueLove</a> campaign on Twitter, Star Sports invited football fans to send in Tweets with messages for their favourite footballers. At the trophy-lifting ceremony of what was a thrilling finale between ATK FC and Chennaiyin FC, these love-filled Tweets presented in a physical form as Twitter-confetti and were showered upon the winning team covering them with <a href="https://twitter.com/hashtag/TrueLove?src=hashtag_click">#TrueLove</a> for this one-of-a-kind activation. <div type="twitter" handle="StarFootball" handlename="Star Sports Football" image="http://pbs.twimg.com/profile_images/875393235354439680/qWkpDQnh_normal.jpg" favoritecount="44" retweetcount="3" status="Do you have a message for your favourite #HeroISL team in the Final?Tweet your wishes to the players using… https://t.co/bdTcDVUpQ1" createdat="1584106195000" id="1238457261397176320"></div> For the Indian Premier League, Star Sports cued people in for the opening match through reminders on Twitter, activated by the Heart-To-Remind functionality. The brand also changed their Twitter username to ‘Star Sports at 7:30 PM’ to mark the time slot as the viewing time for the IPL. <div type="twitter" handle="StarSportsIndia" handlename="Star Sports" image="http://pbs.twimg.com/profile_images/875393698195886080/vp03Mgqk_normal.jpg" favoritecount="75740" retweetcount="5788" status="#Dream11IPL 2020 begins with MI v CSK at 7:30 PM! 🏏 ❤️ this tweet and we'll give you a reminder when the match st… https://t.co/qLIA0nN6mQ" createdat="1600259818000" id="1306210468189540355"></div> Their consistent usage of Twitter to connect fans to the games they love made Star Sports the brand that brought the stadium to the phone. Best campaign celebrating fandom: Samsung India for #GalaxyS20PlusBTS Edition While launching the #GalaxyS20PlusBTS edition, Samsung routed its campaign towards the massive BTS fandom on Twitter. The brand launched a custom BTS quiz to engage with the K-pop band’s ARMY on the service who could put their love to the test and even stand to win a pair of the Galaxy Buds+ BTS edition. This carefully targeted campaign not only reached its audience but also had them glued to their Twitter timelines through a series of Promoted Tweets with creatives featuring various members of the band. The BTS edition campaign was part of a sustained promotion plan for the S20+, with the global launch event achieving millions of views worldwide. Samsung India’s clever use of Twitter to connect with their consumers made it the campaign that best celebrated fans. <div type="twitter" handle="SamsungIndia" handlename="Samsung India" image="http://pbs.twimg.com/profile_images/1342807518246912002/rIUpN6Dg_normal.png" favoritecount="46564" retweetcount="4658" status="Galaxy &amp; BTS unite! Introducing the exclusive #GalaxyS20PlusBTS Edition in stunning Haze Purple colour. Take a fun… https://t.co/AC0N2yFzTo" createdat="1595403000000" id="1285839495841996805"></div> Best brand connection to the couch: Amazon Prime Video for <a href="https://twitter.com/hashtag/Mirzapur2?src=hashtag_click">#Mirzapur2</a> <a href="https://twitter.com/hashtag/Mirzapur2?src=hashtag_click">#Mirzapur2</a> hype on Twitter was real, evidenced by the many Tweets begging Prime Video for the second season. As the OTT service finally prepared to premier the series, it decided to count down to the launch along with eager fans, and host a watch party to finally answer everyone’s wishes and get people watching (and reacting) together. Through a carousel events page, the brand curated a timeline of all conversations around <a href="https://twitter.com/hashtag/Mirzapur2?src=hashtag_click">#Mirzapur2</a> and also rolled out exclusive content leading up to the big day. A ‘Mirzapur throne’ emoji was also launched to fuel excitement. <div type="twitter" handle="PrimeVideoIN" handlename="amazon prime video IN" image="http://pbs.twimg.com/profile_images/1198899881940672513/-NEvhd4u_normal.jpg" favoritecount="5314" retweetcount="491" status="Bhaukaal is nearing and we want you to be a part of it! Date: October 22Time: 11:30pm onwardsIske liye humare… https://t.co/rEPhDx35DF" createdat="1603288800000" id="1318914940145520640"></div> But that was not all, following the watch party, the show’s characters were leveraged to engage the audience via a personality test pairing people with their favourite <a href="https://twitter.com/hashtag/Mirzapur?src=hashtag_click">#Mirzapur</a> characters when engaged with the Tweet. Their thoughtful end-to-end integration and celebration of such a popular show earned them the title of best brand connecting all of us to our couch. <div type="twitter" handle="PrimeVideoIN" handlename="amazon prime video IN" image="http://pbs.twimg.com/profile_images/1198899881940672513/-NEvhd4u_normal.jpg" favoritecount="13211" retweetcount="355" status="If Twitter was #Mirzapur, which character would you be? Go ahead and click on 'Try Now' to find out!" createdat="1605794371000" id="1329424067217133568"></div> Best brand for pivoting when it counts: Uber India for <a href="https://twitter.com/hashtag/MoveWhatMatters?src=hashtag_click">#MoveWhatMatters</a> At a time when everyone was being encouraged to stay put, Uber India, a brand that is built on doing the opposite, responded in just the right way. Playing off their slogan to <a href="https://twitter.com/hashtag/MoveForward?src=hashtag_click">#MoveForward</a>, they suggested we <a href="https://twitter.com/hashtag/MoveWhatMatters?src=hashtag_click">#MoveWhatMatters</a>. The brand echoed what we were hearing from public health authorities, asking people to stay home and stay safe, while their drivers continued to serve India’s essential workers. Moreover, the brand also urged people to come out in support of their driver-partners who had also been impacted by the pandemic and set up the Uber Care Driver Fund. In a time when people needed to be assured of their safety, Uber India made it clear that it was a priority. <div type="twitter" handle="Uber_India" handlename="Uber India" image="http://pbs.twimg.com/profile_images/1145570081725800448/2XcVUx6q_normal.png" favoritecount="30" retweetcount="8" status="Over 75,000 families have already been reached out to, thanks to your contributions to the Uber Care Driver Fund. O… https://t.co/rSHUz4zGAK" createdat="1588342198000" id="1256224347334889473"></div> Best virtual launch: Hyundai India for the TUCSON launch with <a href="https://twitter.com/hashtag/TheNextDimension?src=hashtag_click">#TheNextDimension</a> Hyundai India moved ahead and launched its new TUCSON via a magnificent (virtual) event called <a href="https://twitter.com/hashtag/TheNextDimension?src=hashtag_click">#TheNextDimension</a>. Hyundai adopted a three-phased strategy for the launch; it acquired an active viewership through the Heart-To-Remind functionality, which reminded people to tune-in for the launch; it took over the service’s premium real estate with a Promoted Trend and livestream to maximise visibility, and to wrap up the launch it Tweeted highlight videos from the event which were injected into people’s timelines via Promoted Tweets, making sure nobody missed the action. Despite not taking place on-ground, this campaign by Hyundai proved that launches can be as successful virtually. The live event recorded over 1 million views in the first 12 hours itself, making it a winner in the best virtual launch category. <div type="twitter" handle="HyundaiIndia" handlename="Hyundai India" image="http://pbs.twimg.com/profile_images/763697106422992896/uUFoEhC7_normal.jpg" favoritecount="9266" retweetcount="794" status="Witness the Virtual World of Hyundai, #TheNextDimension Live Launch https://t.co/OeFqtxSWed" createdat="1594708551000" id="1282926768056184833"></div> Best new brand on the block: CRED CRED, the fintech startup was all over Twitter timelines in the best way. Launching its first-ever campaign with a series of videos, the brand made a strong impact, reaching new customers. The campaign was spearheaded by some of the strongest voices in the public space, including the founder himself. Moreover, picking up on a trend around nostalgia, they worked with some of the most iconic talent from the 90s and early 00s including, Govinda, Bappi Lahiri, Madhuri Dixit Nene, Anil Kapoor, Udit Narayan, and others in a creative way, ensuring mentions of CRED on Twitter reached new highs. These combined strategies made CRED the best new brand on Twitter’s block. <div type="twitter" handle="CRED_club" handlename="CRED" image="http://pbs.twimg.com/profile_images/1168783954985414656/jr3zLavO_normal.jpg" favoritecount="300" retweetcount="21" status="Sorry, Bappi Da. https://t.co/owaz8eTB0m" createdat="1601298547000" id="1310567212273393665"></div> Best brand voice: Zomato Restaurants may have been closed to visitors earlier this year, but delivery services like Zomato made themselves indispensable. And maybe because Zomato was experiencing it themselves, they knew just what to say to keep people on Twitter engaged. Keeping up with cultural moments and trends, Zomato stayed connected with its audience through conversations that were fun, light-hearted, and more often than not, perfectly hilarious. From being excited about a cricket match to being grumpy because of hunger pangs, Zomato engaged with its audience in one-on-one banter, replying and engaging with Tweets. Adopting a sensitive voice, yet full of personality, the brand built its own community of followers making it the best brand voice on Twitter this year. <div type="twitter" handle="zomato" handlename="zomato" image="http://pbs.twimg.com/profile_images/1100268333352525826/IkyIXuZ4_normal.png" favoritecount="753" retweetcount="64" status="me looking at every dish while deciding what to order https://t.co/KtFEgtwmGm" createdat="1603882550000" id="1321405306396528641"></div> Best brand Fleet: IndiGo Since the test launch of Fleets in June, several brands have embraced it with content designed especially for the format. IndiGo stood out by engaging with its followers through consistent and coherent messaging via Fleets. Adhering to the needs of its patrons, the brand has been using the format to keep passengers informed about flight schedules and other real-time updates. Their diving into this new Twitter format gives them the title of best brand Fleets!

You Searched For "Mirzapur season 1" and got 6 results

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