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<ul><li>Radio and podcast companies have to work from their studios. So how are they functioning remotely amidst the Coronavirus threat?</li><li><keyword id="82551" type="ENTERTAINMENT" weightage="20" keywordseo="Big-FM">Big FM</keyword> and <keyword id="3826899" type="PERSON" weightage="20" keywordseo="Mirchi-Love">Mirchi Love</keyword> have instituted work from home for the entire team. On the other hand, <keyword id="9734" type="COMPANY" weightage="20" keywordseo="Radio-Mirchi">Radio Mirchi</keyword> and IVM Podcasts are still calling their drive-time jocks and speakers, respectively, to their studios. 90% of their employees are working remotely. </li><li>The use of technology has enabled most of these players to allow their employees to work from home.</li></ul>In wake of the Covid-19 outbreak, lots of agencies and media companies have asked their employees to work remotely, in an attempt to implement social distancing. However, there are a lot of organisations for which working remotely might be difficult, like radio stations, that work out of their studios. So how are these radio stations dealing with the situation? Have they asked their employees to work from home and if yes, how are sole of the roles, that require people to be in studios, being carried out. We reached out to some of the people heading a few of India's biggest radio stations to understand how they have been working. Big FM says it has been making use of advanced technology to make work possible during a time like this. Abraham Thomas, CEO, Big FM said, "Big FM has moved completely to a remote working model where all our 59 stations are live from their homes, thanks to technology while our business teams interacted with over 500 clients, all in a day's work, from home. We believe we have two key responsibilities, a) stay safe - our teams, our families, our communities and society at large and b) stay open for business to keep the economy moving forward and people employed so that societies are able to function." On being asked what kind of technology they are using to make their work possible from home, he added, "We had built-in contingencies and our disaster management plan helped us to shift seamlessly to remote working using our sound equipment systems connected via VPN." 
	<div type="twitter" handle="bigfmindia" handlename="92.7 BIG FM" image="http://pbs.twimg.com/profile_images/1146347435826040832/o6yLq9qK_normal.png" favoritecount="137" retweetcount="12" status="Privileges of working from home!! Nothing can keep BIG FM and it's RJs away from its listeners! For the Next Few Da… https://t.co/lzec65yNzN" createdat="1584379008000" id="1239601522293391361"></div>



 Mirchi Love is also stationed at home. They are using Virtual Private Networks and softwares to do their work remotely. Indira Rangarajan, National Programming Head, Mirchi Love, said, "Our listeners depend on us to give timely and important updates especially during times like these and we’ve geared up to do just that. However, this is not at the cost of the health of our colleagues. The entire organisation has worked together to ensure that we give our best on air while working from home. We are using all possible tools at our disposal to make this happen." On the other hand, Yatish Mehrishi, Chief Operating Officer, Radio Mirchi said that they have allowed 90% of their employees to work remotely. Drive-time jocks are still going to the studio to record, strictly on their private vehicles. They also have a backup plan in place in case the situation worsens. He said, “90% of our employees are working from home. We just set up a board meeting today and only the internal team was part of it, else, everybody is working from home across the country. We are asking the drive-time jockeys to come, do their shoots and go. They come and go at different times. As a broadcast medium, we have a responsibility towards the public as well. We have to send in the right messaging, be in touch with the government. However, if the situation goes out of control and jocks cannot come in, we have technology available so that they can work from home. Our IP systems are all in place, all systems are equipped to facilitate that. Right now it is not so bad a condition.” Only one person is allowed in Radio Mirchi’s studio at a time and they are sanitising it twice a day. So what are the challenges of having employees of a radio station work remotely? Nisha Narayanan, COO and Director, RED FM and Magic FM explained, “As a radio network, we have certain in-built studio equipment which are crucial while producing on-air shows. RED FM’s technical team is trying to make it as convenient as possible for our teams to work effectively together when working from home. Special softwares are being installed on laptops as an alternative to studio-based equipment to ensure a hassle-free production process. Through such measures, our teams are constantly working towards ensuring smooth operations even when we are working at home. Working from home has certain other set of challenges such as the teams would not be readily available for each other and delay in on-air scheduling among others. Keeping in mind all these challenges we are virtually connecting everyone to ensure no work is being hampered during this period. For employees who might have to visit the office for some important work that cannot be done from home, we have arranged for all the necessary safety measures at our office.” Narayanan further shared that the organization is taking a lot of measure to ensure that people who do have to come to office are safe. She shared that RED FM is encouraging meetings via video conference wherever possible, visitor screenings at the entry gate, increasing frequency of office sanitization and has also implemented the temporary discontinuation of biometric attendance. “We are also providing cab services to employees who might have to travel for some urgent work or in case of any emergency,” she added. IVM has also instituted work from home for most of its employees. However, for some, it is still a work-in-progress. “It's a tremendous challenge given our busy studio recording schedules. We've instituted WFH for most people and want everyone to be safe,” said Amit Doshi, Founder, IVM Podcasts. Kavita Rajwade, Co-founder of IVM Podcasts, adds, “Our studio is not 100% shut but we are minimising operations from there. We are going to temporarily move to recording online and remotely.”

How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat

<ul><li>Every year, World <keyword id="12905" type="General" weightage="100" keywordseo="radio" source="Orion">Radio</keyword> Day is celebrated on 13 February. </li><li>The theme of the 2022 edition of World Radio Day is devoted to ‘Radio and Trust’ because despite a global decline in trust in the internet and social media networks, radio continues to be seen by people as one of the most trustworthy news sources.</li><li>We speak to industry leaders to understand where Radio as an industry stands today in India, how it has evolved and what more needs to be done to make sure it continues to stand the test of time.</li></ul>Back in the late 70’s, English new wave band The Buggles shot to fame with their incredibly catchy debut single, Video Killed The Radio Star which rued the technological changes that they thought would eventually kill the audio medium. This was the time when television was slowly becoming more popular and people were slowly moving from radio to the visually attractive video medium. Fast forward 43 years and Radio has turned out to be one of the most resilient mediums. Radio has not just survived the coming in of television but also more technologically advanced audio devices be it our Walkmans and CDs, to now even audio streaming app. It has been the ultimate survivor that has evolved with the dynamic changes in consumer behavior and has adapted well to the changing times. While the pandemic led to an obvious drop in ad volumes on the medium, things are slowly on the path to recovery. If recent data from TAM is to be believed, after a 27% drop in radio ad volumes in 2020, there was a 29% year-on-year growth in 2021. Every year, World Radio Day is celebrated on 13 February. The Day was decided by UNESCO back in 2011 during its 36th conference. The theme of the 2022 edition of World Radio Day is devoted to ‘Radio and Trust’ because despite a global decline in trust in the internet and social media networks, radio continues to be seen by people as one of the most trustworthy news sources. We thought this would be a good time to look at Radio’s evolution and understand what has led to the medium’s resilience and continued relevance. The evolution of Radio: Adapting to changing consumer needs Despite being one of the oldest mediums, Radio has stood the test of time. Apart from the fact that it has massive reach in the country, it still remains one of the most trusted mediums. Over the past few years, most of the major FM players have gone <keyword id="50691" type="General" weightage="50" keywordseo="digital" source="Orion">digital</keyword> because at the end of the day, it is all about evolving with consumer needs and giving them exactly what they want. On a few things <keyword id="29490" type="General" weightage="20" keywordseo="mirchi" source="Orion">Mirchi</keyword> has done in the past few years to stay relevant, <keyword id="6630520" type="General" weightage="20" keywordseo="prashant-panday" source="Orion">Prashant Panday</keyword>, MD &amp; CEO, Mirchi, ENIL said, “We’ve understood that our listeners want their radio station at their convenience. We have therefore curated some of our stations which are available on Gaana.com. In international markets (US, UAE, Qatar, Bahrain to begin with), we have launched our own digital platform on which our consumers across those countries can consume Mirchi radio stations from their own country and from back home in India! Secondly, we have understood that our listeners love audio stories. With this platform, we offer exciting audio stories and entertainment across multiple languages! Moreover, we also make podcasts and audio stories for external platforms like Gaana and Spotify.” During the last two years of the pandemic when the internet was full of misinformation and fake news, radio came to play a critical role, that of a trusted source of information. “In addition to bringing people closer during the lockdown, it also built a community that thrived on shared togetherness and positive influence,” explained <keyword id="2891361" type="General" weightage="20" keywordseo="abe-thomas" source="Orion">Abe Thomas</keyword>, CEO, Reliance Broadcast Network Limited. “At BIG FM, we partnered with multiple audio platforms for our marquee properties and key offerings. Collaborating with these platforms opened many industry doors for us, sparking the idea of perfect amalgamation of radio and digital which gave rise to a host of opportunities to distribute content to a global audience. Entering the Web Radio space through digitalization, we forayed into the digital radio space via a touchpoint like BRO – BIG Radio Online. We also entered the podcast space as a prime example of a radio network taking the next big step towards becoming an audio entertainment company,” he added. In fact, Big FM also launched its social commerce platform BIG Living last year, to build a stronger connect with its consumers. The past few years have brought about a sea change in consumer needs and preferences and for the medium, the task has not just been to understand this evolution but also to change with it. “As listeners have evolved in respect to their content consumption choices, we have consistently strived to produce a full-fledged package that includes viable content, good music, and wholesome entertainment on radio as well as on our digital platforms. We were the first ones to adapt to the digital medium and launched our first internet radio station 11 years back. We have grown to provide 18 online radio stations, each with its own distinct and relatable regional programming content. We are seeing favorable <keyword id="35666" type="General" weightage="20" keywordseo="advertising" source="Orion">advertising</keyword> sentiments for radio as we continue to emerge as a pioneering force in the Indian radio space and expand our digital capabilities,” shared <keyword id="3148434" type="General" weightage="20" keywordseo="ashit-kukian" source="Orion">Ashit Kukian</keyword>, Chief Executive Officer, Radio City. However, what has continued to keep the medium relevant is keeping consumers at the core of everything they do, said <keyword id="2688166" type="General" weightage="20" keywordseo="nisha-narayanan" source="Orion">Nisha Narayanan</keyword>, Director &amp; COO, RED FM and Magic FM. “The audience has a wide spectrum of entertainment options available today. Customization is the key word today where each one wants to be in his own space and enjoy the entertainment. For giving the most to our consumers, we are constantly in sync with their aspirations and needs. We strive to provide our listeners with a wholesome experience built over Radio, Digital, on-ground events and IPs and a wide array of content in the formats of podcasts, indie music and user-generated content creation and dissemination,” she shared. Putting the best foot forward for advertisers With evolving consumer needs, the expectations of advertisers have also evolved. While ensuring the medium puts its best foot forward for its listeners over the years, a lot of work has also gone behind coming up with robust advertising solutions for advertisers. Talking about why radio continues to be a strong advertising medium, Anupama Singh, Consultant – Content Management, Carat India, “Radio as a medium, at one end of the spectrum, works as the last mile reminder medium and at the other end, helps the marketers to reach the audiences in the media dark areas, where electricity/literacy can be a challenge. The privatisation of Radio in 2001 opened a lot of opportunities to the marketers- large and small. For large marketers, radio helps to build frequency and hyper-local targeting. For retailers, it is a cost-effective medium that helps them reach their audience with the least spillover.” So how has the medium been working on giving robust solutions to advertisers? Talking about the kind of solutions they have been working on providing, Narayanan said, “We never believed in offering vanilla solutions as radio offers opportunities to innovate and micro target at the city levels. With our RJs being influencers in their own way, we firmly believe that a good solution, coupled with its delivery are equally important.” She further ads that their approach has always been to offer integrated solutions comprising of multimedia platforms. “We are also collaborating with many of them in designing their creatives through audio and video, besides taking care of other communication needs. Integrated multimedia campaigns and on ground, digital podcast productions for the clients are something that we take up as customized projects,” explained Narayanan. Today, it is all about coming up with bigger and better solutions for advertisers, said Panday. “We used to house our digital products within Solutions in the past. We are now carving digital products out of Solutions. With our platform launch in international markets, we will start aggregating audiences on our own platform. This will give us unprecedented insights on our consumers, something that has been missing on FM radio and even external platforms. We will also finally have our own digital inventory to offer to advertisers. Therefore, a whole lot of action can be expected from Solutions and Digital. Together, we expect this to grow from one-third to half of our revenues in the near future. FM radio may grow at 6-8% in the years ahead, but Solutions and Digital can grow at 15-18% CAGR for many years to come,” he said. What the future looks like As a medium, Radio has a huge potential. It is an interactive medium that holds its listeners’ attention by offering socially-viable content and enhanced on-air properties. The medium’s digital platforms have become another consumer touchpoint. Moreover, most radio stations have powerful influencers in their RJs who have been able to build a deep connect with their listeners on various social media platforms making them strong voices in the industry. However, with consumers wanting to access content according to their own convenience, one of the biggest challenges for traditional radio was the fact that it could bit be accessed on-demand. “However, to address this, the radio industry is now transforming themselves into an audio entertainment company by venturing into podcasts, videos through web radio, and social content for the modern generations who want content at their fingertips at all times. The change in consumption patterns has given rise to a new trend in the radio industry with digitalization being the new trend,” said Thomas. On what is feels need to be done to ensure the medium stays relevant even in the future, Kukian said, “There needs to be a true amalgamation of traditional and new-age medium with radio being the core. Within the world of digital, Radio as a platform provides a direct emotional connect with the audience. In today’s time, radio is not confined to just on-air audio content, but has also moved to online platforms and this phenomenon is only bound to grow as we move forward. Therefore, integrating radio with digital viz ‘Radigitalization’ a term coined by me, is going to play a central role for the radio industry in the future.” Sharing a similar thought, Singh added, “Using innovative content formats on digital platforms such as podcasts and partnering with various music platforms like Spotify and Gaana to market their content going forward, is what the future for radio looks like.” Private FM stations worldwide have been fast moving from analog to digital globally and the future could look very different. HD Radio from Xperi Corporations that offers Digital Radio Technology for Radio Stations, Car Radio System, Mobile and any device which has radio built in services has successfully conducted a trial to provide digital radio technology for FM frequencies with All India Radio (AIR) recently. Speaking about how things are at an inflection point, Ashruf El-Dinary, Senior Vice President, HD Radio, Xperi Corp said, "While countries across the world have been transitioning their mass media from analogue to digital over the past 20 years, in India, Radio broadcasting has largely remained analogue. Moving from analogue to digital broadcasting is an effective way to future-proof the radio industry while closing the digital divide. Our HD Radio team has developed FM broadcast solutions that deliver information, entertainment, and critical alerts to automotive, home and mobile devices. We created the future and see great opportunities for digital radio broadcasting in India."

World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth

<ul><li><keyword id="9734" type="COMPANY" weightage="20" keywordseo="Radio-Mirchi">Radio Mirchi</keyword>, that rebranded itself in late 2020, has now announced that it is expanding its presence to three international markets. </li><li>We reached out to Prashant Panday, MD and CEO, ENIL to understand what the platform has in store. </li></ul>Around the end of 2020, <keyword id="394582" type="ORGANIZATION" weightage="20" keywordseo="Entertainment-Network-India">Entertainment Network India</keyword> Ltd (ENIL) announced that it is rebranding Radio Mirchi to Mirchi, with the aim of depicting the evolution that the brand had gone through in the last few years. Less than four months later, Mirchi is now spreading its wings wider and expanding to three key markets in the Middle East - Dubai, Qatar, and Bahrain. Mirchi has already had some experience in two of these markets and the organization’s goal is to become not just the listener’s favorite there but the advertisers’ favorite too. We caught up with Prashant Panday, MD and CEO, ENIL, who will be spearheading Mirchi’s international foray and tried to understand all that he has planned for these three exciting markets. Excerpts: Q. You are entering 3 major MENA markets in the next few months. How different are your strategies going to be for these 3 markets? The MENA markets are very rich. Almost everyone there has a car, and we know that radio listenership is the highest in cars. Each of these three markets has a high population of South Asians. In two of them, Mirchi has existed in the past, and very successfully at that. In that sense, there is an already existent listenership craving for Mirchi. From an advertising angle, most of these markets are at present mostly radio-FCT/radio-innovation markets. That being said, it will be our endeavor to offer the whole line of our “Solutions” products that we offer to the advertisers in India. I think advertisers love solutions and there is no reason why the MENA advertisers won’t! Q. Why were these three markets in the MENA region your choice? Any expansion in the radio space has to depend on availability of frequencies. It so happens that we got frequencies in these markets and hence, are launching here first. In the UAE, we are partnering with a committed and well-entrenched, existing radio player – Suno FM – and entering the market by rebranding it to Radio Mirchi. In Qatar, we have partnered with another committed local player – One FM – and launched MirchiOne. In Bahrain, we won the frequency through the Government auction that happened before the pandemic began. Here, we are launching our own operation. Q. What will your content strategy look like for these three markets? Will it be primarily aimed at the Indian diaspora there or will it have a local play too? In MENA, and even in other international markets, we look at the larger South Asian population as our target audience. From a language and culture perspective, and from an entertainment and music consumption perspective, there are lot of similarities between Indians, Pakistanis, Nepalese and even Bangladeshis. Sri Lankans also love Indian music, so they are also within our sight. In all of these markets, the promise of Mirchi is that, being India’s biggest FM broadcaster, we will bring the best in entertainment and music. Our deep connects with the film and music fraternity ensures that we have access to Bollywood content on tap, including access to the top celebrities. The MENA region is of great important to the film and music industry, and so our partnership with them in MENA will be a strong one. Apart from this, we will be happy to bring the news from South Asia to our listeners, and arouse memories of “back home” in them! Having said all this, the core of any radio product is always local in nature. So the bulk of the content will be local in nature. Local issues, traffic, weather, festivals, shopping etc. will form the mainstay of the product. Q. You were present in Dubai till last year. What made you pull out of the country, and how different will your offering there be now? Our agreement with our erstwhile partners concluded. We, therefore, withdrew the brand from the market. Now, after 9 months, we are entering the country again! There is going to be a huge difference in the content as well as its treatment this time around. Last time, our entire programming team was based in Abu Dhabi, and so the content was created primarily for that emirate. Of course our signals covered Dubai as well. This time, our content will be tailor made for Dubai. It will be far more local and relevant for people of Dubai. Of course, the signals will travel to Abu Dhabi and to other emirates as well. Furthermore, our local research indicates that people are yearning for many of our popular“sparklers” like “Murga”, “What the Farhan” and “Sud”. We will therefore be re-launching them soon. Then there are so many other strong programming IPs that we will bring to the UAE. The music will largely be contemporary, and will be wider than what we play in India. There will also be shows that we will carry from India to all MENA markets. Very importantly, and this is different from our earlier presence, we will be bringing a lot more Hindi films to Dubai for their promotion. This will offer us great opportunity for local content, and for our listeners to engage with film and music celebrities, in person. Q. What are your launch plans? What media are you going to use to talk to audiences in these markets? In the UAE, we have extensive launch activities planned. We are doing extensive digital campaigns, but most importantly, we are also launching an aggressive print campaign. In the other markets, the biggest medium really is radio itself, and with the word of mouth that already exists, our effort will be to tap the audience through digital platforms, contests and on-ground activations. Q. What kind of advertiser response have you seen in these markets? In Qatar, we have had a huge response to our product! In fact, we’ve got sponsorship orders prior to our launch. From the start we’ve got, it looks like we’re on track to achieving our annual target. The UAE is a far more competitive market, so we want to launch our product first, and then approach advertisers. We know that the response will be terrific! In Bahrain, the launch is a month away; but we are already getting feelers from advertisers there! Equally, there is a lot of interest in India based advertisers, all of whom target the Middle East. We are now going to encourage them to “Add Dubai and Doha and Bahrain to your plans just as you add Delhi and Mumbai”. For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East. Q. What are your expectations from Qatar and Bahrain given that they are new markets for Mirchi? We’re not entirely new to Bahrain! We were already present there as a brand till some time back; but in a partnership with a local player. So it’s a re-launch there! In Qatar, however, we are new. In both these markets, there is a huge entertainment gap and we will endeavor to fill that. We will offer not just our radio product, but also our video and on-ground LIVE entertainment products. Qatar is going to host the football world cup in 2022, and that’s going to create a huge amount of travel from India. The buzz around football is usually so high that the whole advertising ecosystem gets a big boost. We hope to capitalize on that as well. In Bahrain, we have a 5-year contract from the Kingdom of Bahrain. We will therefore, need to be very efficient in our operations. Fortunately, we have a strong leadership team in ENIL, and many of our key managers are getting a good opportunity to prove themselves in these exciting markets! Q. You rebranded around 6 months back. How has the reception been so far, both from listeners and advertisers? We are doing exceptionally well in our Solutions business, despite our radio business being hit by COVID-19. Our Digital solutions are especially doing very well. Thanks to the pandemic, digital products have got a big leg up and we’ve benefitted from that. The other solutions product that has done very well is the TV solutions. I am so proud to share with you that despite the pandemic and despite no other award shows happening in this quarter, the Mirchi Music Awards happened in as pompous a style as always! It was broadcasted on 28th March, on Colors. We have also successfully completed the Mirchi Music Awards in Marathi, Tamil, Telegu, Kannada, Malayalam and Bangla. Likewise we have successfully completed the Mirchi Cover Star, the music talenthunt competition. The winner of the Mirchi Cover Star got to perform on TV during the Mirchi Music Awards. Except for TV solutions, the rest of our on-ground solutions (Live solutions) got almost completely derailed because of COVID. However, even within this space, we innovated and created new products like online R&amp;R (Rewards and Recognition) events and online concerts for our corporate clients. Q. What more can we expect from Mirchi in the next few months? You can expect a lot of action on the digital side. We will soon be revamping our website and making a big push there. We will also be expanding our online radio stations. Our YouTube channels are growing rapidly; and with more content that we will make, we hope to expand that substantially too. We have big plans in our Original Content space– web series and individual sketches. We are also looking at making a play in the podcast space, on the platform side in addition to the content side. In addition to this, we are also evaluating new business opportunities beyond what we have already entered, opportunities that mix the power of digital technology with our content/film relationship strengths. In the next few years, we expect our solutions business (digital, TV, Live) to grow rapidly. During this time, we also expect radio to do a recovery, with growth rates stabilizing in the high single digits. Q. In India, what will your growth strategy be in the next year? Where will your next phase of growth come from? Our 5-year strategy is built on growing our solutions business rapidly, and also stabilizing our radio business. In the next few years, I expect both to grow. However, with solutions growing faster, the share of solutions could become about 50%. Our solutions business has been generating high operating margins; so that should boost our EBITDA too. I expect FY22 to remain tough, given the COVID conditions. That being said, I expect strong growth prospects from FY23 onwards.

For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL

<ul><li>2020 has indeed been a defining year for all delivery businesses in India.</li><li>However, this did not affect India's eternal love for <keyword id="41887" type="COMPANY" weightage="20" keywordseo="biryani">Biryani</keyword>. </li><li>Biryani was the most ordered dish on Zomato, Swiggy and Dunzo Bangalore. </li></ul>2020 has made me, as Micheal Scott puts it, a ‘little stitious’. I feel like I should hang a Nimbu Mirchi on Chicken Biryani’s Handi. Who knows what 2021 might bring along in the last level of Jumanji? What if I don’t see the elaichi in my Biryani and end up biting into it next year? (shrieks at the idea of it) <div type="image" title="Micheal scott meme" msid="80044330" hostid="261"></div> With the majority of the population being shut indoors for a larger part of 2020, Indians turned to their favourite food to cure their isolation blues. During this ‘unprecedented year,’ the only constant has been our undeniable love for good food. Food made quarantining, the long working hours and staying far from loved ones, a little easier and tastier. Some people put on their chef’s hat, others decided to order happiness from delivery apps like Swiggy, Zomato and Dunzo in the form of Biryanis. Our routines altered, we started exercising and jumped from one fitness app onto the other, but Biryani was that constant bright bowl of happiness. Why Biryani, you ask? Biryani is that pot of happiness that never disappoints. “Biryani ek art hai, art.” It takes you on a roller-coaster ride with its comforting warmth, spices that bring water in your eyes, elaichi (well, who put you here?), and its aroma. Like 2020, it is multi-layered but each layer promises something exciting and it also has different versions like Kolkata biryani, Muradabadi biryani, Hyderabadi Biryani, Ambur biryani, to name a few -- so that you never get bored. It is the best sleep inducer that makes a boring Zoom call interesting. It doesn’t burn in a hole in your pocket either. You can also take a picture of it to add some colours to your Instagram feed and your DMs flooding with, “akele akele” is just a perk that comes with it. Just a mention of it is enough to make one’s mouth water and feel hungry. Need I go on? Rebel Foods’ Behrouz Biryani even released a campaign to celebrate India’s love for Biryani. Speaking on why Biryani is special, Indrajit Ghosh, Global Head of Design &amp; Communication, Rebel Foods, said, “Biryani is not just-another dish in India. It evokes emotions and holds a special place in everyone’s lives.” It goes without saying that Indians’ love for Biryani was unaffected by the pandemic this year. In fact, the mighty Chicken Biryani reaffirmed its place as India’s favourite dish. It was the most ordered dish on FoodTech apps like Zomato, Swiggy and Dunzo. With a whopping 44,30,008 orders on Zomato and 5.5 lakh on Swiggy, it has enjoyed popularity across all states, leaving behind pizza, pasta and french fries. As per Swiggy’s StatEATstics report, Veg, Chicken, Mutton or Aloo, collectively some form of Biryani was ordered more than once every second in 2020! For every Veg Biryani, there were six Chicken Biryani orders. Chicken Biryani was the number one sold dish, Mutton Biryani snagged the 5th spot. Swiggy also added 3 lakh new customers because of Biryani as they made their debut on the app by ordering the dish. Zomato, on the other hand, delivered 22 biryani every minute in 2020! After the lockdown eased in our country, Zomato received around 44 lakh plus orders for Biryani and it even made a <a href="https://www.businessinsider.in/advertising/brands/news/zomato-wins-us-again-with-its-email-marketing-strategy-this-time-with-a-mailer-containing-biryanis-cv/articleshow/77871245.cms">CV </a>for its most-ordered dish to woo its consumers. <div type="image" title="biryani (1)" msid="80044372" hostid="261"></div> On Dunzo, Bangalore ordered the most Chicken Biryanis amongst other states. Google Trends’s interest chart is another proof why India’s love for Biryani is eternal. <div type="image" title="biryani interest - Google trends" msid="80044377" hostid="261"></div> Biryani also made Dominos’ franchise owner, Jubilant, fatter in November as its <a href="https://www.businessinsider.in/stock-market/news/dominos-pizza-parent-jubilant-foodworks-shares-rally-to-new-record-after-it-launches-biryani-brand-in-india/articleshow/79774051.cms">share prices</a> soared by 7%. It was shortly after Jubilant Foodworks announced a new brand called Ekdum! with a variety of biryanis from across India. It also filled the holes in our hearts as singles were responsible for more than 70% biryani orders, revealed Swiggy. Here's hoping 2021 doesn't break our love affair with this regal dish.

Biryani was a constant bright spot in our lives in 2020, Zomato, Swiggy and Dunzo give us the proof

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 It is often said that a TV channel would go to any length to increase viewership. And the weekly war for ratings has given rise to many a debate in recent years. <keyword id="6355001" type="CITY" weightage="40" keywordseo="FICCI">FICCI</keyword> Frames address the issue on its final day, Friday, March 14, through a session titled 'Measurement Miasma, TVTs, Readerships, Clicks and Such: The great love/hate epic'.

	The panel discussed how audience measurement is done and what makes it successful or controversial. They also spoke on the designing of a measurement system and how joint industry bodies can facilitate the governance of audience measurement systems.
 The panel comprised Sanjay Tripathy, Sr. Executive VP, HDFC Life; Prashant Panday, Executive Director &amp; <keyword id="5645" type="POSITION" weightage="40" keywordseo="CEO">CEO</keyword>, ENIL; <keyword id="834724" type="PERSON" weightage="40" keywordseo="Partho-Dasgupta">Partho Dasgupta</keyword>, CEO, BARC, and Punitha Arumugam, Director, Agency Business, <keyword id="6355629" type="CITY" weightage="40" keywordseo="Google">Google</keyword> India. The session, chaired by Provocateur Advisory's Principal, Paritosh Joshi, went into the challenges the industry faces in creating a proper and effective measurement system and suggested ideas for building the country's future measurement systems.

	Joshi started the discussion with the observation that media owners seldom like measurements. This was contradicted by Prashant Panday of Radio Mirchi (ENIL) who felt that media owners would like ratings and measurements if they were credible and reliable. He gave an example of how different researches showed different numbers for listeners of radio in Delhi.

	Sanjay Tripathy's view was that there were numerous ways of reaching customers. Sometimes what brands do is find the cheapest way. But, according to him, the cheapest may not be the most suitable for the organisation.

	Panday further spoke on the recent spat after the IRS released its new measurement data. According to him, media owners were "caught by surprise". He explained, "There was a huge gap between the last IRS report and this one. The market certainly hasn't changed. So what happened in between? IRS' challenge lies in its making it clear what measurement procedure it follows and letting people know that it is trustable."

	Punitha Arumugam emphasized that the results of any measurement matter to everyone, including media owners. However, she stressed that there has to be some validation from what she called a commonsensical point of view.

	On the question of sample size, Tripathy said that unless the correct sample size is taken, no measurement will work. There is a need to look at research in a slightly different manner. Data collected in one way may not hold true anymore since the way one watches television has changed with many youngsters nowadays watching TV on their mobiles and iPads. He suggested that multiple touch-points and better currencies will help advertisers as well.

	Partho Dasgupta spoke about BARC and its research method. Since BARC contemplates only big data - starting with 20,000 homes, 365 days, 24 hours - there are lesser chances of mistakes. "We are trying to go beyond the way it is presently stimulated, based on what the customer needs. We may even look at data fusing and bringing out other products."

	The panel ended the discussion with a talk about the digital platform and how it poses a threat to intellectual property in general. According to Arumugum, digital is in the nascent stage in terms of measurement. However, she went on to explain Google's monetisation policy with its content creators and how information about the number of impressions and revenue generated rests with the publisher. 
	 
	Courtesy: <a href="http://www.bestmediainfo.com/" onclick="window.open(this.href, '', 'resizable=no,status=no,location=no,toolbar=no,menubar=no,fullscreen=no,scrollbars=no,dependent=no'); return false;">Bestmediainfo</a>

FICCI Frames 2014: Media's Love-Hate Relationship With Measurements

<keyword id="19896313" type="General" weightage="100" keywordseo="andhra-pradesh" source="keywords">Andhra Pradesh</keyword>, a state known for its rich cultural heritage and vibrant traditions, also boasts a diverse and delectable culinary scene. With a blend of fiery spices, aromatic herbs, and fresh ingredients, Andhra Pradesh offers a gastronomic experience that tantalizes the taste buds and leaves a lasting impression on anyone fortunate enough to sample its delights. Here's a guide to some of the best foods to try in Andhra Pradesh: <keyword id="159461" type="General" weightage="20" keywordseo="Hyderabadi-Biryani" source="Orion">Hyderabadi Biryani</keyword> Although Hyderabad is now part of Telangana, its influence on Andhra Pradesh's culinary landscape is undeniable. Hyderabadi Biryani, a fragrant rice dish cooked with marinated meat (usually chicken or mutton) and infused with spices like saffron, cardamom, and cloves, is a must-try. This dish reflects the rich culinary heritage of the region and is often served with raita (yogurt sauce) and mirchi ka salan (a spicy chili curry). <keyword id="12310794" type="General" weightage="20" keywordseo="Gongura-Pachadi" source="Orion">Gongura Pachadi</keyword> Gongura, also known as sorrel leaves, is a staple in Andhra cuisine. Gongura Pachadi is a tangy chutney made from these leaves, flavored with mustard seeds, garlic, red chilies, and tamarind. It pairs perfectly with steamed rice and ghee, providing a burst of flavors with every bite. <keyword id="2646688" type="General" weightage="20" keywordseo="Pesarattu" source="Orion">Pesarattu</keyword> A popular breakfast dish in Andhra Pradesh, Pesarattu is a savory crepe made from green gram (moong dal) batter. It is typically served with Upma (a semolina-based dish) and ginger chutney. Pesarattu is not only nutritious but also a delicious way to start your day. <keyword id="20747916" type="General" weightage="20" keywordseo="royyala-iguru" source="keywords">Royyala Iguru</keyword> (Prawn Curry) With a long coastline, Andhra Pradesh offers an abundance of fresh seafood dishes, and Royyala Iguru is one of the highlights. This spicy prawn curry is cooked with onions, tomatoes, and a blend of traditional spices, creating a symphony of flavors that seafood lovers will appreciate. <keyword id="4193795" type="General" weightage="20" keywordseo="Araku-Coffee" source="Orion">Araku Coffee</keyword> While not a food item per se, Araku Coffee deserves a mention for its exceptional quality and unique flavor profile. Grown in the picturesque Araku Valley of Andhra Pradesh, this coffee is known for its smooth texture, fruity notes, and rich aroma. A cup of freshly brewed Araku Coffee is a must-try for coffee connoisseurs and anyone seeking a delightful caffeine fix. <keyword id="20747917" type="General" weightage="20" keywordseo="mirapakaya-bajji" source="keywords">Mirapakaya Bajji</keyword> (Chili Fritters) Mirapakaya Bajji is a popular street food in Andhra Pradesh, especially during the monsoon season. Large green chilies are stuffed with a spicy masala, dipped in gram flour batter, and deep-fried until crispy and golden brown. These fiery fritters are often served with a side of coconut chutney, offering a perfect balance of heat and flavor. <keyword id="20747915" type="General" weightage="20" keywordseo="ulava-charu" source="keywords">Ulava Charu</keyword> (Horse Gram Stew) Ulava Charu is a traditional stew made from horse gram, a protein-rich legume. Slow-cooked with a medley of spices and herbs, this hearty stew is both nutritious and delicious. It is often served with rice or ragi mudde (finger millet balls), making it a comforting meal, especially during the colder months. <keyword id="7214752" type="General" weightage="20" keywordseo="Pootharekulu" source="Orion">Pootharekulu</keyword> No culinary journey through Andhra Pradesh would be complete without sampling Pootharekulu, a delicate and intricately layered sweet. Made from rice paper, ghee, sugar, and cardamom, this traditional sweet treat is a specialty of Atreyapuram in East Godavari district. Its unique texture and melt-in-your-mouth goodness make it a favorite among locals and tourists alike. Andhra Pradesh's culinary landscape is as diverse as its cultural heritage, offering a plethora of flavors and dishes to explore. From fiery curries to sweet delicacies, every bite tells a story of tradition, innovation, and a deep-rooted love for good food. So, whether you're a food enthusiast or a curious traveler, be sure to indulge in these mouthwatering delights on your next visit to Andhra Pradesh. Note: The article is based on content generated by AI models like Bard and Chatgpt.

8 Must try foods to try in Andhra Pradesh

<keyword id="6354552" type="General" weightage="20" keywordseo="Hyderabad" source="Orion">Hyderabad</keyword>, the capital of Telangana in southern India, is a city that boasts a rich history, vibrant culture, and a culinary scene that's nothing short of spectacular. Known for its distinct flavors, aromatic spices, and mouthwatering dishes, Hyderabad's food is a reflection of its rich heritage and diverse influences. In this article, we'll take you on a delectable journey through the <keyword id="19027776" type="General" weightage="100" keywordseo="Famous-foods-of-Hyderabad" source="Orion">famous foods of Hyderabad</keyword>, explaining why a visit to this city is incomplete without indulging in its culinary delights. <cmsannotation type="cmsannotation" annotationid="Hyderabadi Biryani - The Crown Jewel" comment="subhead" text="Hyderabadi Biryani - The Crown Jewel">Hyderabadi Biryani - The Crown Jewel</cmsannotation> No visit to Hyderabad is complete without trying the world-famous Hyderabadi Biryani. This aromatic rice dish is a symphony of flavors, featuring fragrant basmati rice, tender marinated meat (often chicken or mutton), and a blend of aromatic spices like saffron, cardamom, and cloves. The Biryani is slow-cooked in a sealed pot, allowing the flavors to meld together, resulting in a dish that's both fragrant and incredibly flavorful. Whether you savor the traditional Hyderabadi Biryani or its spicier counterpart, the "Andhra Biryani," you'll experience the true essence of Hyderabad. <cmsannotation type="cmsannotation" annotationid="Haleem - The Ramadan Delight" comment="subhead" text="Haleem - The Ramadan Delight">Haleem - The Ramadan Delight</cmsannotation> During the holy month of Ramadan, Hyderabad comes alive with the aroma of Haleem. This savory porridge is made by slow-cooking a blend of wheat, barley, lentils, and meat until it reaches a creamy consistency. Seasoned with a dash of ghee and garnished with fried onions and fresh coriander, Haleem is a soul-warming dish that brings the community together. Its rich and hearty taste is something you must experience to truly appreciate the flavors of Hyderabad. <cmsannotation type="cmsannotation" annotationid="Mirchi Ka Salan - The Fiery Companion" comment="subhead" text="Mirchi Ka Salan - The Fiery Companion">Mirchi Ka Salan - The Fiery Companion</cmsannotation> Mirchi Ka Salan is the perfect accompaniment to the famous Hyderabadi Biryani. This spicy peanut and sesame-based gravy is made with green chilies, adding a fiery kick to your meal. The tanginess of tamarind and the richness of coconut milk balance out the heat, creating a delightful flavor profile. Don't let the spiciness scare you away; this dish is a must-try for those seeking the authentic taste of Hyderabad. <cmsannotation type="cmsannotation" annotationid="Nihari - A Royal Breakfast" comment="subhead" text="Nihari - A Royal Breakfast">Nihari - A Royal Breakfast</cmsannotation> Nihari is a slow-cooked stew traditionally enjoyed as a breakfast dish in Hyderabad. This flavorful concoction features tender pieces of meat (usually beef or mutton), simmered overnight with aromatic spices like cloves, cardamom, and bay leaves. Served with warm, fluffy naan bread, Nihari is a delightful start to your day and a testament to the city's culinary heritage. <cmsannotation type="cmsannotation" annotationid="Irani Chai and Osmania Biscuits - Tea Time Bliss" comment="subhead" text="Irani Chai and Osmania Biscuits - Tea Time Bliss">Irani Chai and Osmania Biscuits - Tea Time Bliss</cmsannotation> For tea lovers, Hyderabad offers a unique treat – Irani Chai. Sip on this milky, aromatic tea at one of the city's iconic Irani cafes, accompanied by Osmania Biscuits, a sweet and salty cookie that perfectly complements the tea's flavors. The leisurely experience of enjoying Irani Chai and Osmania Biscuits is a cherished tradition in Hyderabad and offers a glimpse into its relaxed and warm-hearted culture. <cmsannotation type="cmsannotation" annotationid="Double Ka Meetha - A Sweet Conclusion" comment="subhead" text="Double Ka Meetha - A Sweet Conclusion">Double Ka Meetha - A Sweet Conclusion</cmsannotation> No Hyderabadi meal is complete without a sweet ending, and Double Ka Meetha provides just that. This dessert is a sweet bread pudding made from deep-fried slices of bread soaked in sugar syrup, flavored with cardamom and garnished with almonds and pistachios. It's a delightful treat that showcases the city's love for sweet indulgences. The famous foods of Hyderabad are more than just dishes; they are a representation of the city's soul, culture, and history. The rich and diverse flavors of Hyderabad have the power to transport your taste buds to a world of culinary delight. From the regal Hyderabadi Biryani to the soul-soothing Haleem, each dish tells a story, making Hyderabad a must-visit destination for food enthusiasts. So, when you plan your trip to this beautiful city, be sure to savor its authentic foods, and you'll discover why Hyderabad is a true gastronomic paradise. Note: Note: The article is based on content generated by AI models like Bard and Chatgpt. SEE ALSO: <a href="https://www.businessinsider.in/travel/india/top-5-places-to-visit-in-hyderabad/slidelist/101164257.cms" data-type="tilCustomLink" target="_blank">Top 5 Places to visit in Hyderabad</a>

Famous foods of Hyderabad you must try

Hey there, fellow wanderers and <keyword id="6181" type="General" weightage="20" keywordseo="Food" source="Orion">food</keyword> enthusiasts! Are you ready to embark on a gastronomic journey that will tantalize your taste buds and leave you craving for more? India, with its diverse culture and rich culinary heritage, boasts cities that are veritable treasure troves of delectable delights. So, let's take a whirlwind tour of some of the top foodie havens in this land of spices and flavors, where every bite is a symphony of taste and tradition. <cmsannotation type="cmsannotation" annotationid="Delhi - The Capital of Culinary Diversity" comment="subhead" text="Delhi - The Capital of Culinary Diversity"><keyword id="66" type="General" weightage="20" keywordseo="Delhi" source="Orion">Delhi</keyword> - The Capital of Culinary Diversity</cmsannotation> Kickstarting our culinary voyage is none other than the vibrant heart of India - Delhi! This bustling metropolis serves up a mosaic of flavors that are as diverse as its population. From the fragrant by-lanes of Old Delhi, where street stalls dish out mouthwatering chaats and spicy kebabs, to the chic restaurants offering contemporary twists on traditional Indian dishes, Delhi has it all. Don't miss out on iconic street foods like golgappas and chole bhature. And of course, a trip to Delhi wouldn't be complete without savoring the buttery goodness of authentic North Indian cuisine. <cmsannotation type="cmsannotation" annotationid="Mumbai - A Melting Pot of Street Eats" comment="subhead" text="Mumbai - A Melting Pot of Street Eats"><keyword id="6358070" type="General" weightage="20" keywordseo="Mumbai" source="Orion">Mumbai</keyword> - A Melting Pot of Street Eats</cmsannotation> Ready for a rendezvous with the bustling streets and tantalizing street food of Mumbai? This city is a paradise for food lovers who adore both authenticity and innovation. Taste the world-famous Vada Pav, Mumbai's version of a spicy burger, and let your senses dance with the tanginess of Pav Bhaji. Seafood enthusiasts, head to Juhu Beach for some succulent fish treats! And let's not forget the irresistible fusion of flavors in Mumbai's iconic street food scene - the Pav Bhaji Fondue and the Schezwan Dosa are a must-try. <cmsannotation type="cmsannotation" annotationid="Kolkata - Where Sweets Steal the Show" comment="subhead" text="Kolkata - Where Sweets Steal the Show">Kolkata - Where Sweets Steal the Show</cmsannotation> Stepping into the charming lanes of Kolkata is like entering a haven of sweets and confectionery delights. The city's love affair with sweets is evident in its array of delectable offerings, with Rosogolla and Mishti Doi taking center stage. But don't let your journey stop there - dive into Kolkata's signature street foods like Kathi Rolls and the legendary Puchka (Pani Puri). The blend of sweet and savory will surely have your taste buds singing a joyful tune. <cmsannotation type="cmsannotation" annotationid="Chennai - A Southern Spice Symphony" comment="subhead" text="Chennai - A Southern Spice Symphony">Chennai - A Southern Spice Symphony</cmsannotation> As we journey south, Chennai beckons with its unique blend of aromatic spices and robust flavors. The city's signature dish, the Masala Dosa, is a crispy delight filled with spiced potatoes and served with an array of chutneys. Seafood aficionados, make sure to try the fiery Chettinad cuisine, a proud testament to the region's culinary heritage. From the tangy Paniyaram to the creamy filter coffee, Chennai is a gastronomic paradise that embraces your senses with open arms. <cmsannotation type="cmsannotation" annotationid="Jaipur - Royalty on Your Plate" comment="subhead" text="Jaipur - Royalty on Your Plate">Jaipur - Royalty on Your Plate</cmsannotation> Our next stop whisks us to the Pink City, Jaipur, where royal indulgence meets culinary artistry. The traditional Rajasthani thali is a must-try, offering a sumptuous spread of dal, bati, churma, and more. Don't forget to savor the city's famed Pyaaz Kachori and Ghewar, desserts that will transport you to a world of regal indulgence. With its blend of rich spices and authentic flavors, Jaipur's cuisine promises an unforgettable dining experience fit for kings and queens. <cmsannotation type="cmsannotation" annotationid="Amritsar - Divine Delights in the Golden City" comment="subhead" text="Amritsar - Divine Delights in the Golden City"><keyword id="11917951" type="General" weightage="20" keywordseo="amritsar" source="Orion">Amritsar</keyword> - Divine Delights in the Golden City</cmsannotation> Nestled in the heart of Punjab, Amritsar is a city that takes its food seriously. The world-renowned Golden Temple serves a daily Langar (community meal) that's a testament to the city's devotion to feeding the soul and stomach alike. Treat yourself to the iconic Amritsari Kulcha paired with Chole, a quintessential Punjabi dish that's as hearty as it is flavorful. And for dessert, the creamy Phirni and Jalebi will transport you to a sweet haven. <cmsannotation type="cmsannotation" annotationid="Lucknow - Awadhi Magic Unleashed" comment="subhead" text="Lucknow - Awadhi Magic Unleashed">Lucknow - Awadhi Magic Unleashed</cmsannotation> Lucknow, the city of Nawabs, is synonymous with the rich and aromatic Awadhi cuisine. Embark on a culinary journey that takes you through the royal kitchens of the past. Savor the succulent Galouti Kebabs and melt-in-your-mouth Tunday Kebabs, both renowned for their exquisite flavors and delicate spices. Conclude your meal with a taste of the decadent Shahi Tukda, a dessert fit for royalty. <cmsannotation type="cmsannotation" annotationid="Hyderabad - A Nizami Feast Awaits" comment="subhead" text="Hyderabad - A Nizami Feast Awaits">Hyderabad - A Nizami Feast Awaits</cmsannotation> Prepare to be enchanted by the royal flavors of Hyderabad's Nizami cuisine. The world-famous Hyderabadi Biryani is a fragrant masterpiece that combines tender meat with aromatic rice and spices. Pair it with Mirchi Ka Salan, a spicy peanut curry, for a perfect balance of flavors. And if you have a sweet tooth, indulge in the luscious Qubani Ka Meetha, a dessert made from dried apricots. <cmsannotation type="cmsannotation" annotationid="Kochi - Coastal Charms on Your Plate" comment="subhead" text="Kochi - Coastal Charms on Your Plate">Kochi - Coastal Charms on Your Plate</cmsannotation> Venture down south to Kochi, a coastal gem that boasts an array of seafood delights. From the iconic Kerala Sadya, a vegetarian feast served on banana leaves, to the fiery Fish Moilee that's a symphony of coconut and spices, Kochi's cuisine mirrors the city's diverse cultural influences. The Malabar Parotta paired with a spicy Beef Curry is a match made in culinary heaven. <cmsannotation type="cmsannotation" annotationid="Ahmedabad - Gujarati Gastronomy Galore" comment="subhead" text="Ahmedabad - Gujarati Gastronomy Galore">Ahmedabad - Gujarati Gastronomy Galore</cmsannotation> Our final stop takes us to Ahmedabad, where the vibrant flavors of Gujarati cuisine await. Embrace the simplicity and wholesomeness of dishes like Dhokla, Khandvi, and Fafda, which are perfect for both the health-conscious and flavor-seekers. Sip on a glass of refreshing Chaas (buttermilk) to cleanse your palate between bites. And for dessert, relish the ever-popular Basundi and the delightful Ghevar. So there you have it, dear food enthusiasts - a tantalizing glimpse into the culinary wonderland that is India. From the bustling streets of Delhi to the royal courts of Jaipur, each city offers a unique blend of flavors, aromas, and experiences that are bound to leave you craving for more. As you embark on your travels through this diverse land, don't miss the chance to immerse yourself in the world of Indian cuisine. Let your taste buds be your guide, and let the magic of these cities unfold on your plate. Happy feasting, and bon appétit! <h3>SEE ALSO:</h3><a href="https://www.businessinsider.in/travel/india/10-most-beautiful-waterfalls-in-india-you-must-visit-once/articleshow/102940228.cms" data-type="tilCustomLink" target="_blank">10 most beautiful waterfalls in India you must visit once</a>

Taste the best: Indian cities known for their irresistible food

<ul><li>Academy award singer, composer and now director AR <keyword id="11852" type="General" weightage="100" keywordseo="rahman" source="Orion">Rahman</keyword> has sold an estimated 150 million records. </li><li>He founded the music school KM Music Conservatory in Chennai that also has a project, The Sunshine Orchestra, for underprivileged children. </li><li>For a man of few words, he has been subtly expressive about ‘Bollywood gangs’, and why he hates the term ‘Bollywood’. </li></ul>Academy award winner AR Rahman, arguably the most famous introverted Indian composer and singer, turns 56 today. He has sold an estimated 150 million records, according to Berklee Today. Known as the ‘<keyword id="151503" type="General" weightage="50" keywordseo="mozart" source="Orion">Mozart</keyword> of Madras,’ Rahman is deeply reticent, letting his compositions speak for him. Journalist Karan Thapar famously called him his ‘most difficult interview.’ Much is known about him thanks to his 2018 authorised biography Notes of a Dream written by <a href="https://scroll.in/reel/897429/10-things-we-learnt-about-ar-rahman-from-the-authorised-biography-notes-of-a-dream">Krishna Trilok</a> – like him giving up his Hindu identity to embrace <keyword id="893778" type="General" weightage="50" keywordseo="sufi-islam" source="Orion">Sufi Islam</keyword>. Here are some lesser-known facts about Rahman, the first Asian to win two Oscars. Rahman’s ad jingles Rahman composed ad jingles for Airtel, Titan watches, Premier pressure cooker and <a href="https://www.cinestaan.com/articles/2017/jan/6/3693/do-you-know-these-10-ad-jingles-composed-by-ar-rahman">Renault</a>, among others in his initial years. On being asked about whether he was hesitant to step into movie music composition, he said, ‘I felt underqualified to take on a big movie, I felt I needed to learn more.” <div type="image" title="Rahman’s ad jingles" agency="BCCL" msid="96793867" hostid="261" sizebytes="32886"></div> ‘Mani Ratnam my real mentor’ An invitation to score the 1992 movie Roja by Indian director Mani Ratnam opened the door to a film-composing career for Rahman. ‘Mani Ratnam was like a real mentor for me. He taught me from a director’s point of view how to create music and mix things to click with the people’, he said in an interview to Berklee Today. He met the director through Sharada Krishnamoorthy, who was a cousin of Ratnam’s. <div type="image" title="Mani Ratnam AR Rahman" agency="BCCL" msid="96793903" hostid="261" sizebytes="41362"></div> Can ditch family dinner for a song AR Rahman’s marriage to <keyword id="26044" type="General" weightage="50" keywordseo="saira-banu" source="Orion">Saira Banu</keyword> was an arranged one and he had already told his wife that ‘if they had a dinner, and a song came up, they would have to ditch the dinner’, Rahman’s biographer Trilok writes. His wife says Rahman had ‘autotuned’ her before marriage and that she doesn’t need much to be happy and is content enjoying ‘simple things’ <a href="https://scroll.in/reel/897429/10-things-we-learnt-about-ar-rahman-from-the-authorised-biography-notes-of-a-dream">with him</a>. <div type="image" title="Saira Banu and AR Rahman" msid="96793935" hostid="261" sizebytes="52432"></div> Revived Asha Bhonsle’s career The revered singer Asha Bhonsle was facing a dry spell in her career before the 1990s. It was AR Rahman’s entry into the Hindi music world with the film Rangeela that gave her the second innings of her career. <div type="image" title="AR Rahman Asha Bhosle" msid="96793957" hostid="261" sizebytes="46326"></div> He gave popular singer <keyword id="3153353" type="General" weightage="50" keywordseo="sid-sriram" source="Orion">Sid Sriram</keyword> his big <a href="https://www.deccanherald.com/metrolife/r-rahman-gave-sid-his-first-707219.html">break</a> Indian Carnatic and film musician Sid Sriram was given his first break by Rahman. Previously a student at Berklee College of Music, it was Rahman who called him to sing for the Mani Ratnam film ‘Kadal.’ When I was in Berklee, I sent him (Rahman) an email with some of the original music I was releasing at the time. I never expected a response, so when he did respond I couldn’t contain myself.’ <div type="image" title="Sid Sriram" msid="96793988" hostid="261" sizebytes="61782"></div> Winning global accolades He is the first Asian to win two Oscars for the movie Slumdog Millionaire. He has also composed for Hollywood movies like 127 hours, Pele, The 100-Foot Journey, Million Dollar Arm and People Like Us, to<a href="https://www.arrahman.com/albums.aspx?id=11"> name</a> a few. He has collaborated with Andrew Lloyd Webber on the musical Bombay Dreams, staged in London’s West End and on Broadway. Rahman has shared the stage with stars such as Michael Jackson and Mick Jagger. <div type="image" title="Oscars" agency="BCCL" msid="96794008" hostid="261" sizebytes="31278"></div> A man of no words Famed journalist Karan Thapar shared that Padma Shri winner AR Rahman was his ‘most difficult interview’. Rahman only answered in monosyllables. ‘His answers were “Ummmm”. When I asked him the second question, he answered, “Hmmmm.” When I asked him a third, it was “Ummmmmmmmmmm”, <a href="https://www.thequint.com/voices/opinion/karan-thapar-interview-on-his-interactions-with-modi-bhutto-and-more#read-more">wrote</a> Thapar in his book ‘Devil’s advocate’. <div type="image" title="BBC World" msid="96794105" hostid="261" sizebytes="35452"></div> Not so silent anymore AR Rahman has become more vocal about his views. Upon being awarded ‘Icon’ at Confederation of Indian Industry, Rahman said, ‘I think India is India. For me, it doesn't matter. Somebody does good here, and north Indians benefit, somebody does good there, we benefit, the borders are broken,’ he <a href="https://www.republicworld.com/entertainment-news/music/ar-rahmans-speech-on-north-and-south-india-goes-viral-india-is-india-time-to-show-unity-articleshow.html">said</a>. He also hates the term ‘Bollywood’ as it is generic and condescending in its description of India’s diverse <a href="https://indianexpress.com/article/entertainment/bollywood/ar-rahman-on-why-he-hates-bollywood-anything-coming-out-of-the-country-is-called-bollywood-its-condescending-to-artistes-7264184/">heritage</a>. <div type="image" title="Bollywood gang" agency="BCCL" msid="96794138" hostid="261" sizebytes="81966"></div> Furious at Masakali 2 music remake The movie ‘Delhi 6’ released in 2009 was a hit due to its groovy album composed by AR Rahman, sung by Mohit Chauhan, and lyrics penned by <keyword id="2257" type="General" weightage="50" keywordseo="prasoon-joshi" source="Orion">Prasoon Joshi</keyword>. The upcoming movie ‘Masakali 2’ album, starring <keyword id="132292" type="General" weightage="50" keywordseo="siddharth-malhotra" source="Orion">Siddharth Malhotra</keyword> and <keyword id="1476559" type="General" weightage="50" keywordseo="tara-sutaria" source="Orion">Tara Sutaria</keyword>, has been subtly called out by the singer. He tweeted: <div type="twitter" handle="arrahman" handlename="A.R.Rahman" image="http://pbs.twimg.com/profile_images/1209988634184581120/Bu95OE_R_normal.jpg" favoritecount="50164" retweetcount="12385" status="Enjoy the original #Masakali https://t.co/WSKkFZEMB4@RakeyshOmMehra @prasoonjoshi_ @_MohitChauhan https://t.co/9aigZaW2Ac" createdat="1586362696000" id="1247921714979205121"></div> ‘A Bollywood gang against me’ Rahman broke his silence after Sushant Singh<a href="https://www.news18.com/news/buzz/no-place-for-talent-ar-rahman-saying-bollywood-gang-stopping-him-from-getting-work-stuns-fans-2735519.html"> Rajput’</a>s passing away. He composed music for SSR’s movie Dil Bechara. ‘I don’t say no to good movies, but I think there is a gang, which, due to misunderstandings, is spreading some false rumours…I am doing dark movies, because there is a whole gang working against me, without them knowing that they are doing harm,” he said in an interview with Radio Mirchi. <div type="image" title="AR Rahman" msid="96794184" hostid="261" sizebytes="38054"></div> KM Music Conservatory in Chennai Established in 2008 by the A.R. Rahman Foundation, KM Music Conservatory (KMMC) offers world class music education in Chennai. Lydian Nadhaswaram, the child prodigy from Chennai-based KM Music Conservatory appeared on World’s Best on CBS and won a $1 million prize in 2017. <div type="image" title="K.M Music Conservatory" msid="96794205" hostid="261" sizebytes="106598"></div> The Sunshine Orchestra The Sunshine Orchestra was also founded in 2008 by the A R Rahman Foundation. Socially and economically-deprived children with an aptitude in music are provided free musical training through KM Music Conservatory. The group has played for many events and Rahman’s films, including Cobra, Sanju and Shikara. <div type="image" title="AR Rahman Foundation" msid="96794238" hostid="261" sizebytes="72526"></div> AR Rahman’ directorial debut Le Musk Rahman also made his debut as a director for a multi-sensory virtual reality film, Le Musk - at the 2022 Infinity Festival Hollywood. Inspired by the love for perfume he shares with his wife Saira Banu, Rahman used scent as a narrative device “creating a feature-length cinema VR experience that pushes boundaries of storytelling and incorporates multiple <a href="https://www.einnews.com/pr_news/597980719/film-composer-a-r-rahman-makes-directorial-debut-with-multi-sensory-film-le-musk-na-premiere-at-infinity-festival-hlwd">senses</a>.” <div type="image" title="Le Musk" msid="96794273" hostid="261" sizebytes="40444"></div> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/foreign-institutional-investors-sell-shares-nearly-5000-crore-in-first-four-trading-days-of-2023/articleshow/96790974.cms">Foreign institutional investors sell nearly ₹5,000 crore worth equities in first four days of 2023</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/an-aai-and-two-college-dropouts-home-snacks-biz-sends-shark-tank-judges-into-a-bidding-war/articleshow/96784920.cms">An aai and two college dropouts’ home snacks biz sends Shark Tank judges into a bidding war</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/aman-gupta-and-anupam-mittal-backed-revamp-moto-launches-its-first-transformable-ev/articleshow/96790725.cms">Shark Tank S1 winner Revamp Moto launches an EV that lets you add a child seat, freezer box and more</a>

AR Rahman can leave dinner midway if inspiration strikes & other anecdotes about the reticent music maestro

<ul><li>Apple’s Premium Reseller in India, Aptronix is partnering with Smule, for the launch of Aptronix’s first major retail experience in the country. </li><li>Smule has organised a Smule All-Star Jam, which will be a first of its kind Live Smule experience in India. </li><li>The event will include live performances, musical sessions and a masterclass with leading Indian music artists, including renowned music composer and singer Salim Merchant, popular playback singer Nikhita Gandhi and the winner of India's first Smule Mirchi Cover Star - Ashmik Patil.</li></ul>Apple’s Premium Reseller in India, Aptronix has partnered with Smule, a singing app for the launch of Aptronix’s first major retail experience in the country. Smule is a community of music lovers and brings together fans, artists and their unflinching passion for music. The fact that Smule is a top grosser on the App Store is a testimony to its popularity and success. Smule in partnership with Times Bridge aims to bring music back to its roots by playing a pivotal role in transforming the music landscape from one of passive listening to collaborative creation. To celebrate this partnership, Smule has organised a Smule All Star Jam, which will be a first of its kind Live Smule experience in India. The event will include live performances, musical sessions and a masterclass with leading Indian music artists, including renowned music composer and singer Salim Merchant, popular playback singer Nikhita Gandhi and the winner of India's first Smule Mirchi Cover Star - Ashmik Patil. Salim Merchant will share insights on the art of composing while also singing some of his favourite milestone tracks. The event will also witness the first ever Live Duet with fans, led by popular singer Nikhita Gandhi performing with talent from the Smule community. Music composer and singer Salim Merchant said, "I’m excited about the masterclass and I’m really looking forward to meeting budding musicians and sharing my journey with them." Singer Nikhita Gandhi said, "I love that we live in a world that can connect singers with fans so easily because at the end of the day we are all just fans and avid lovers of music! Thank you Smule for making karaoke so fun and I'm surely looking forward to the LIVE experience!" Commenting on the partnership, Viral Jani, Sr Vice President, Times Bridge said, “We are delighted with the overwhelming response that Smule has received from the Indian music enthusiasts, and what better way to celebrate it than with the All Star Jam, bringing together people who are passionate about music, under one roof. The partnership for the launch of India's first Flagship Apple Premium Reseller Store by Aptronix is special as Apple has been a great global partner for Smule.” Commenting on the unique launch, Meghna Singh, Director, Aptronix – Premium Lifestyle &amp; Fashion India Pvt. Ltd. (PLFIPL), said, “Connecting not just people but souls the world over, music is a language that spells love, joy and passion. In tandem with today’s technologically savvy and fast paced world, Smule comes in as a wave of melodic freshness and rhythmic notes.” “Taking the concept of sharing beyond borders, I love that the Smule app lets one sing and create music to share with friends and artists around the globe! Enabling music to go a full circle, they have created a world of their own and I am happy to be a part of it. I look forward to putting technology at its best use - to connect people and make the world a closer and harmonious place striking a peaceful chord!” she added.

Apple's Reseller, Aptronix Partners with Smule for the Launch of its First Premium Retail Experience

<ul><li>Thappad starring <keyword id="699893" type="PERSON" weightage="20" keywordseo="Taapsee-Pannu">Taapsee Pannu</keyword> witnessed a 35% growth in box office collection at ₹6.50 crore. </li><li>The total collection of the film now stands at ₹14 crore. </li><li>In order to sustain the film needs to maintain the business on Monday as well, according to Box office India. </li><li>Most of the films have garnered box office collections much below expectations. </li><li>Popular releases such as "Chhapaak", "Panga", and "Street Dancer 3D” failed to woo people. </li></ul>Thappad starring Taapsee Pannu witnessed a 35% growth in box office collection at ₹6.50 crore on Sunday alone. The film saw a low-key opening of ₹3.07 crore on Friday, its first day of release, in the domestic market despite excellent reviews and positive word of mouth. The total collection of the film now stands at ₹14 crore. In order to sustain the film needs to maintain the business on Monday as well, according to Box office India. The film saw an increase in footfalls in New Delhi, East Punjab, Gurugram, and Faridabad. “The biggest plus for Thappad is a high ratio of business from Delhi NCR which holds strongly on Monday. If Mumbai, Pune and Bangalore can sustain as well then the film should do well,” <a href="https://www.boxofficeindia.com/report-details.php?articleid=5971">reported Box office India. </a> <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="5089" retweetcount="224" status="#Thappad jumps on Day 2... Occupancy at metros - target audience - witnesses substantial growth... Needs to maintai… https://t.co/nNf4AJ0kXl" createdat="1583042448000" id="1233995583280558081"></div>

 <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="17350" retweetcount="1258" status="#OneWordReview... #Thappad: POWERFUL. Rating: ⭐️⭐️⭐️⭐️ Anubhav Sinha makes a strong statement yet again. #Thappad a… https://t.co/9xgEl2C3J8" createdat="1582777185000" id="1232882990511869952"></div>

 Thappad — starring Pavail Gulati, Dia Mirza, Ram Kapoor along — highlights how Indian society has normalised the concept of domestic violence. It focuses on a woman's self-respect in a relationship, and how it has been compromised over the ages owing to a certain conditioning of the mind in a patriarchal society. It has received liking from many film stars and politicians including <keyword id="710" type="PERSON" weightage="20" keywordseo="Sonam-Kapoor">Sonam Kapoor</keyword> and Smriti Irani. Bollywood actor Sonam Kapoor praised the film and called Taapsee “a clutter breaker.” Union Minister of Women and Child Development Smriti Irani has given a shout-out to Bollywood actress Taapsee Pannu's upcoming film "Thappad" Thapad isn’t the only Bollywood film to get a slow start. Most of the Bollywood films have tanked with <keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword>'s "Tanhaji: The Unsung Warrior" as the only exception, reported koimoi.com. While Tanhaji raked ₹276.9 crore till date, the only 2020 release that saw decent earnings is "Malang", which made a business of ₹58.04 crore till date. Most of the films have garnered box office collections much below expectations. Popular releases such as "Chhapaak", "Panga", "Street Dancer 3D", "Jawaani Jaaneman", "Shikara", "Love Aaj Kal", "Jai Mummy Di", "Bhangra Paa Le", "Hacked", "<keyword id="8013796" type="PERSON" weightage="20" keywordseo="Happy-Hardy">Happy Hardy</keyword> Aur Heer", "Gul Makai" and "Shimla Mirchi" failed to woo the audience. (with agency inputs) See also: <a href="https://www.businessinsider.in/entertainment/news/ayushman-khurrana-wins-hearts-with-shubh-mangal-zyada-saavdhan-eyes-30-crore-in-3-days/articleshow/74277011.cms">Ayushman Khurrana wins hearts with Shubh Mangal Zyada Saavdhan — eyes ₹30 crore in 3 days</a> <a href="https://www.businessinsider.in/entertainment/news/watch-these-vintage-90s-shows-on-hotstar-sony-liv-and-other-streaming-platforms/articleshow/74393825.cms">Watch these vintage 90s shows on Hotstar, Sony Liv and other streaming platforms</a>

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