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3 mins read

How can brands take the empathy route to reach consumers?

How brands can empathise with their consumers thereby building an emotional connect and bond betwee…

Business Insider Latest Story Image
2 mins read

An Oregon airport is trying to alleviate travel anxiety with llama therapy

Oregon's Portland International Airport has introduced stress-relieving llama therapy as one of its…

Joshua Nelken-Zitser   


Business Insider Latest Story Image
2 mins read

The app data has spoken, and Gen Z's love for Temu is real

Users between 18 and 24 downloaded the app 41.98 million times in the first 10 months of the year.

Aditi Bharade   


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5 mins read

A fluffy, $85 toy is taking Asia by storm and sparking legions of knockoffs. Inside the meteoric rise of Labubu.

Labubu, a furry plushie with an unsettling grin and serrated teeth, is all the rage in Asia.

Aditi Bharade,Erin Liam   


Business Insider Latest Story Image
4 mins read

The baseline price tag for looking cool for school is $1,000 for 9 hot items

Gen Z's back-to-school "it" list includes Adidas sneakers, a $24 tinted lip balm, and Airpods Max.

Aditi Bharade   


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3 mins read

A doctor says looking after your gut will take care of your brain and immune system, too. Here are 3 things he does himself, including 'gut gardening.'

Dr. Monty Lyman says research suggests the brain, gut, and immune system are linked. He shared how …

Kim Schewitz   


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2 mins read

A gut-health dietitian who doesn't meal prep shares the pantry staples she always keeps on hand

Pantry staples make healthy cooking easy if you're going to skip meal prep. A gut health dietitian …

Kim Schewitz   


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2 mins read

Americans are comfort eating potato chips, popcorn, and pretzels as economic anxiety rises and recession looms

The salty snack market is continuing to grow despite rising prices and customers feeling the pinch …

Mary Hanbury   


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2 mins read

Kate Hull   


Business Insider Latest Story Image
3 mins read

Coffee chains are betting big on cold drinks as Gen Z turns its back on old-school coffees

Starbucks dominates the iced coffee market. But Tim Hortons wants in on this, too, and has been exp…

Grace Dean   


Business Insider Latest Story Image
6 mins read

Rich millennials are buying $152 poop-bag holders and $1,100 Hermès dog bowls as luxury brands bank on them spoiling their pets over having kids

Prada, Versace, and Hermès all launched pet collections in the past couple of years. Experts say we…

Mark Ellwood   


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3 mins read

Bajaj Consumer believes that its premium offerings must be ‘affordable’

Bajaj rolled out an almond moisturizing soap — a premium product in its skincare segment. The price…

Business Insider Latest Story Image
2 mins read

The UK's biggest grocery chain Tesco is targeting a sales surge for plant-based burgers, sausages, and quiches

Tesco said it will increase the range of plant-based meat-alternative options across is store, incl…

Grace Dean   


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2 mins read

The UK's first fully-vegan butcher is about to open, selling meat-free pastrami, 'lobstah' salad, and soya burgers. Take a look inside.

Rudy's in London will sell meat-free versions of butcher staples, including pulled pork, pepperoni,…

Grace Dean   


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2 mins read

Dominic-Madori Davis   


Business Insider Latest Story Image
8 mins read

TikTok's newest shopping feature is destroying the planet

Gen Z cares more about sustainability than anyone else. But their addiction to cheap, fast fashion …

Eve Upton-Clark   


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3 mins read

Are we at peak gin? A British company's shock share drop is sparking worries of booze saturation

The Wine and Spirit Trade Association begged to differ, telling Business Insider: "I don't believe …

Yusuf Khan