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<ul><li>The ad signs off by urging viewers to be on the alert for possible child marriages happening around them and to call 1098 to report such cases.</li><li>It is conceptualised by 82.5 Communications.</li></ul><keyword id="6390829" type="General" weightage="20" keywordseo="child-marriage" source="Orion">Child marriage</keyword> is a long-standing problem in India. The COVID-19 pandemic has only worsened it. Long stretches of school closure, isolation from friends and support networks, and rising poverty, have added fuel to a fire India was already struggling to put out. To prompt immediate action from a vigilant society, <keyword id="3421701" type="General" weightage="20" keywordseo="Akshara-Centre" source="Orion">Akshara Centre</keyword>, one of India’s leading NGOs for women and children, in collaboration with the Government of India’s <keyword id="173679" type="General" weightage="20" keywordseo="Ministry-of-Women-and-Child-Development" source="Orion">Ministry of Women and Child Development</keyword>, have commissioned a powerful ad film, #JustAChild. <div type="Youtube" id="Z2WrShptVfk" title="#JustAChild" thumbUrl="https://i.ytimg.com/vi/Z2WrShptVfk/mqdefault.jpg"></div> Conceptualized by 82.5 Communications, the ad features what seems like a normal wedding at first glance. Curiously, though, the bride's wedding finery and even her bindi are being removed. At the end, we realise that the bride is actually an underage girl and she is being rescued. Directed by well-known filmmaker Pradeep Sarkar, the short yet impactful ad features the powerful vocals of actress-singer Ila Arun, singing a snippet of the iconic song ‘Babul Mora Naihar Chhooto Jaye’ written by Nawab Wajid Ali Shah. In the context of a wedding, this song speaks to the sadness a bride feels because she has to leave her parent's home. In this case, the lyrics are all the more poignant because she is a child bride. But, fortunately, there is a happy ending to her story as she is rescued. The ad signs off by urging viewers to be on the alert for possible child marriages happening around them and to call 1098 to report such cases. Because every call can help rescue an underage girl being forcibly married off. The film is part of a larger campaign, #JustAChild, that aims at raising awareness about the issue across India. The official #JustAChild film was released by the Honourable Minister Adv. Yashomati Thakur in a national event organised by MAVIM and UN Women India. Popular actress, Sakshi Tanwar has extended support to the campaign. Speaking about the ad, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications-India, said, “Amid the many crises of the pandemic, child marriage is one serious problem that was not getting enough attention. Our attempt is to correct that. Director Pradeep Sarkar and singer Ila Arun have helped us create a film with a strong impact. We hope it will be seen widely and its message taken to heart." Mayur Varma, ECD and Creative Head, Mumbai &amp; Kolkata, 82.5 Communications added, “The attempt is to use unmissable storytelling to make the message of ending child marriage unmissable.”

Ministry of Women and Child Development and Akshara Centre launch a new ad that urges the audience to report child marriages at 1098

Prime Minister <keyword id="6354477" type="PERSON" weightage="100" keywordseo="Narendra-Modi">Narendra Modi</keyword>'s directive to ministries to keep their offices neat and clean has started to show its impact. The <keyword id="173679" type="ORGANIZATION" weightage="100" keywordseo="Ministry-of-Women-and-Child-Development">Ministry of Women and Child Development</keyword> has taken the lead by ‘weeding out’ unused furniture and stacks of waste paper from its office. 
 The ministry, headed by environmentalist-politician <keyword id="42851" type="PERSON" weightage="100" keywordseo="Maneka-Gandhi">Maneka Gandhi</keyword>, said it has “reclaimed significant office space by weeding out dead stock furniture and clearing unwanted files and papers.” 
 
The ministry officials worked over the weekend to ‘weed out’ about 1,800 files. Almost 1,350 kg of files and waste paper were disposed off.

Maneka Gandhi ‘Weeds Out’ Unused Furniture
From Ministry's Office

<ul><li>The Indian government has announced a content partnership with <keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> India. </li><li>The move is aimed at giving digital literacy a push in India — eliminating the spread of misinformation and online abuse. </li><li>In the South Asia Safety Summit 2019, the Ministry of Women and Child Development and Facebook jointly launched a comic series and a global literacy program ‘We Think Digital.’ </li><li>The global programme aims to train as many as 5 million people over the next two years.</li></ul>In a bid to halt abuse of women and children online, Indian government partnered with Facebook India. The move will provide digital literacy that will help curtail abuse and spread of misinformation. At the South Asia Safety Summit 2019, the Ministry of Women and Child Development and Facebook jointly launched a comic series and a global literacy programme. The global programme aims to train 5 million people over the next two years. Addressing the event, <keyword id="6612" type="PERSON" weightage="20" keywordseo="Smriti-Irani">Smriti Irani</keyword> <a href="https://www.hindustantimes.com/india-news/government-and-facebook-announce-initiative-for-women-and-child-safety/story-uk4gWK1GoZER2SFZtT4ozH.html">said</a> “While the internet opens doors for women and children to learn and gain knowledge, there is also the responsibility of ensuring their safety, and to enable them to express their views without any apprehension. Our constant effort has been to promote the cause of equal opportunity for women and ensure a safe environment for children.” As per the <keyword id="91016" type="COMPANY" weightage="20" keywordseo="National-Crime-Records-Bureau">National Crime Records Bureau</keyword>, over 300,000 women are smacked by familiar male counterparts. However, a whopping 62% women justify domestic violence. While there are over 430 million children in India and child abuse has been a issue of concern of the government and the citizens. For instance, an online platform showcasing <keyword id="24545" type="PERSON" weightage="20" keywordseo="Child-pornography">child pornography</keyword> has 5,000 followers. Come 2020, the online networking platform is planning to roll out video series — ‘Thumbstoppers’ — that will feature advertising communities to spread awareness on gender equality, domestic violence and girl child education. “Our digital literacy efforts are focused on addressing specific problem areas in the social media world, which are essentially about how we connect to and interact with people and our online ethics and behavior. We are building programmes that are aimed at internet users’ digital hygiene and maintaining online privacy and security," Ankhi Das, director of public policy for Facebook - India, South and Central Asia <a href="https://www.livemint.com/news/india/facebook-partners-with-ministry-of-women-and-child-development-to-promote-online-safety-11574160102215.html">said during the event</a>. See also: <a href="https://www.businessinsider.in/tech/apps/news/twitter-ahead-has-more-child-abuse-than-other-social-media-platforms/articleshow/72002539.cms">Twitter makes up for nearly half of child abuse content on social media</a> <a href="https://www.businessinsider.in/law-order/crime/news/a-third-of-the-worlds-child-porn-is-flagged-off-in-india-indonesia-and-thailand/articleshow/71385866.cms">A third of the world’s child porn is flagged off in India, Indonesia and Thailand</a> <a href="https://www.businessinsider.in/smriti-irani-wants-schools-to-initiate-programmes-on-sex-education/articleshow/70498330.cms">Here’s why Indian government’s ‘good touch-bad touch’ sex education might not be enough</a>

Indian government and Facebook to spread awareness on online abuse via comics and videos

<ul><li>As more and more cases of sexual harassments in India have come to light through the <keyword id="5901457" type="UNKNOWN" weightage="20" keywordseo="MeToo">#MeToo</keyword> movement, the Indian government is setting up a <keyword id="6955125" type="UNKNOWN" weightage="20" keywordseo="4-judge-bench">4-judge bench</keyword> to address them.</li><li><keyword id="42851" type="PERSON" weightage="20" keywordseo="Maneka-Gandhi">Maneka Gandhi</keyword> has also asked for extending the statute of limitations for reporting harassment to be increased to 10-15 years rather than just 3 months. </li><li>The ministry has also set up alternative methods of registering a complaint, in case victims don’t want to reach out to their respective Internal Complaints Committees.</li></ul>The #MeToo movement in India seems to finally be tipping towards action with the Maneka Gandhi, the minister of Women &amp; Child Development, stating that public hearings will be conducted to hear these cases of <keyword id="46530" type="PERSON" weightage="20" keywordseo="sexual-assault">sexual assault</keyword> and harassment. 
	<div type="twitter" handle="MinistryWCD" handlename="Ministry of WCD" image="http://pbs.twimg.com/profile_images/766154364780183554/z5kahjEt_normal.jpg" favoritecount="22" retweetcount="16" status="The Ministry will be setting up a committee of senior judicial &amp; legal persons as members to examine all issues ema… https://t.co/dpNdkfzp3a" createdat="1539338947000" id="1050689817183281152"></div>



 A bench of four retired judges will be put in place by the ministry to hear out the cases that have surfaced during the #MeToo movement. The ministry’s also set up a dedicated portal for women to make their complaints, in case they don’t want to go to the Internal Complaints Committee (ICC), called ‘She-Box’. According to the notice by the Ministry of Women and Child Development, complainants can also reach out via email or tweet directly using the hashtag #HelpMeWCD. 
	<div type="twitter" handle="MinistryWCD" handlename="Ministry of WCD" image="http://pbs.twimg.com/profile_images/766154364780183554/z5kahjEt_normal.jpg" favoritecount="33" retweetcount="22" status="Official statement of Union Minister Smt. @ManekaGandhiBJP on #MeTooIndia movement. #SexualHarassmentAtWork… https://t.co/3EHmTjUyou" createdat="1539340344000" id="1050695676835708928"></div>



 Gandhi’s also written to the law ministry to increase the time for reporting sexual assault to 10-15 years later. Currently, India’s laws against <keyword id="16048" type="ORGANIZATION" weightage="20" keywordseo="sexual-harassment">sexual harassment</keyword> entailed in the POSH Act only allow victims to report harassment within 3 months of it happening. She added that “You will always remember the person who did it...Anger at sexual molestation never goes away.” 
	<div type="twitter" handle="MinistryWCD" handlename="Ministry of WCD" image="http://pbs.twimg.com/profile_images/766154364780183554/z5kahjEt_normal.jpg" favoritecount="33" retweetcount="20" status="“I believe in the pain and trauma behind every single complaint. Cases of #SexualHarassmentAtWork must be dealt wit… https://t.co/tzLPjfCtkj" createdat="1539338947000" id="1050689814645727232"></div>



 The movement in India was started by a female stand up comedian, who accused Utsav Chakraborty of sending across unsolicited photos of his genitals. A frequent collaborator with All India Bakchod (AIB), India’s prominent comic collective, Chakraborty was fired. Even Tanmay Bhat, the CEO of AIB, stepped down in lieu of inaction despite knowing about the events that had transgressed. A number of women have spoken up there after calling out many eminent Bollywood personalities, including Sajid Khan, Subhash Ghai, Nana Patekar and Alok Nath, the supposed Babuji (elder) in the industry. Allegations have also been levelled against the junior minister at the Ministry of Foreign Affairs, the political editor at Hindustan Times and a senior Tata Motors executive.

India is setting up a judicial bench to hold public hearings on #MeToo cases

<ul><li><keyword id="6612" type="PERSON" weightage="20" keywordseo="Smriti-Irani">Smriti Irani</keyword> returns to be a Cabinet Minister with two ministries – Women &amp; Child Development along with Textiles.</li><li>Irani is the BJP MP from <keyword id="6360791" type="UNKNOWN" weightage="20" keywordseo="amethi">Amethi</keyword>.</li><li>She defeated Congress President Rahul Gandhi in the Amethi constituency.</li></ul>The Narendra Modi government has duly rewarded its star performer Smriti Irani, by allocating her two portfolios – Women &amp; Child Development along with Textiles. Irani, the BJP MP from Amethi in Uttar Pradesh managed a spectacular win this election against Congress party leader Rahul Gandhi. Irani, who held the Information and Broadcasting Ministry (I&amp;B) before the country went into elections, had been shuffled around many times in the cabinet. She had held the Human Resource Development Ministry and also Textiles later. The former television actress had entered politics in 2003, as she joined the Bharatiya Janata Party (BJP). Though she had lost to Rahul Gandhi at Amethi during the 2014 general elections, she managed a stunning turnaround with her relentless campaigning this time around. She had managed to cut Gandhi’s vote share by 12%, in the traditional Congress stronghold. Irani had ran elections for a Lok Sabha seat for the first time in 2004 from Chandni Chowk in Delhi. See Also: <a href="https://www.businessinsider.in/smriti-irani-winner-from-amethi-lok-sabha-seat/articleshow/69469872.cms">Smriti Irani: The woman who broke the Congress Bastion</a>

Smriti Irani gets two portfolios – Women & Child Development and Textiles

<ul><li>The Indian government is reportedly going to introduce a separate unit dedicated to improve the status of women in different states. </li><li>The unit is likely to be set up under the <keyword id="114696" type="PERSON" weightage="20" keywordseo="women-and-child-development">Women and Child Development</keyword> Ministry and its state counterpart. </li></ul>The Indian government is reportedly working on developing a dedicated unit to track the progress of women status in different states across the country, <a href="https://economictimes.indiatimes.com/news/economy/policy/bridging-the-gap-unit-to-monitor-states-gender-targets-on-cards/articleshow/69765017.cms?utm_source=ETTopNews&amp;utm_medium=HP&amp;utm_campaign=TN&amp;utm_content=23">reported</a> Economic Times. The government is planning to set up the unit under Women and Child Development Ministry and its state-level counterparts. It will reportedly join hands with the government’s think tank, NITI Aayog and introduce a gender based index that will rank states considering various parameters, said a senior official to Economic Times. Women in India <a href="https://www.businessinsider.in/international-womens-day-indian-women-still-a-long-way-off-from-empowerment/articleshow/68313107.cms">continue to struggle</a> given the widened <keyword id="6372584" type="UNKNOWN" weightage="20" keywordseo="gender-equality">gender equality</keyword> gap and discrimination against women <a href="https://www.thehindubusinessline.com/opinion/how-to-reduce-the-gender-gap-in-states/article26378758.ece">According to the Economic Survey 2018</a>, Over 63 million women are “missing” whereas 21 million girls fall in the category of “unwanted” because of a traditional preference for a boy child. Moreover, more and more girls are dropping out from secondary and higher secondary school than before. Most women have to spend ten times the working hours of men in doing household chores. And despite the education, only 23.3% of the female were a part of labour workforce in 2017-2018, according to National Sample Survey Office (NSSO) Many other countries including Finland have a separate unit that is responsible for promoting gender equality. The same idea was suggested earlier this year by NITI Aayog in its Strategy for New India @ 75’ document, however the progress was halted because of the general election that were due to take place in April- May. The new government is now planning to re-look at all the pending proposals, especially those focusing on women. The unit, once developed, will gather data and conduct regular reviews from other ministries and define gender targets to be achieved in that state. Reportedly, some of the targets may include reducing anaemia rate in adolescent girls and mortality rate in pregnant women. Since women are dealing with multiple issues, the key parameter that will help assess the status of women in different states can include, sex ratio, number girls completing secondary school, maternal mortality rate, crime against women and labour participation rate.

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Ministry of Women and Child Development and Akshara Centre launch a new ad that urges the audience to report child marriages at 1098

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Maneka Gandhi ‘Weeds Out’ Unused Furniture From Ministry's Office

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Indian government and Facebook to spread awareness on online abuse via comics and videos

Prerna Sindwani

India is setting up a judicial bench to hold public hearings on #MeToo cases

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Smriti Irani gets two portfolios – Women & Child Development and Textiles

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The Indian government is reportedly planning a 'gender equality' unit

Preeti Soni

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