Ogilvy India, McCann Worldgroup India and The Womb Communications have been named among some of the…

Certain genres that have seen a significant increase in viewership are Food & Recipe (52%), Gaming…

Mindshare's mSamvaad helps connect leading brands of the country to the audience in media-dark area…

Meet e-generator.com, a native advertising network that focuses on brand promotion based on relevan…

Usually, advertisement is used as the most common weapon to fight this battle, but advertisement ha…

Co-created by Mindshare and Vidooly, Kyve is going to be the next big thing in digital marketing

Around 80% of the people in 16 countries, including India, are willing to increase their spending o…

The video game industry has been around for several decades. What began as a purely entertainment f…

FCB India leads with eight entries

Bengaluru, July 15 (IANS) SoftBank-backed InMobi on Wednesday announced the appointment of Jayesh U…

Despite having the maximum number of metals this year, we couldn't win a Grand Prix

India’s homegrown app Dailyhunt has plans to launch an entire family of apps in the future.

Here’s how the company got to these numbers

Krishnan, who started as an articled trainee at PwC India, has been working with the company for…

​​In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, …

Module included as a co-curricular/extra-curricular activity in schools

Both the ICC Cricket World Cup and the Indian Premier League (IPL) bring in billions in ad rev…

Mr Bairi joins LeEco from Qualcomm, where he spent 17 years. His last role in Qualcomm was Director…

Leverage its other mobile apps: Google has YouTube and Maps at its disposal, both of which are used…

"I feel better ... with transparency and openness in the system. You at least are sure you will not…