Certain genres that have seen a significant increase in viewership are Food & Recipe (52%), Gaming …

Mindshare's MA Parthasarthy shares how leadership has evolved in quarantined days.

Ogilvy India, McCann Worldgroup India and The Womb Communications have been named among some of the…

Mindshare, MediaCom and Wavemaker rank number two, four and five, respectively, with MediaCom posti…

Mindshare's mSamvaad helps connect leading brands of the country to the audience in media-dark area…

Usually, advertisement is used as the most common weapon to fight this battle, but advertisement ha…

Co-created by Mindshare and Vidooly, Kyve is going to be the next big thing in digital marketing

Facebook will soon be providing resources and tools to help every marketer, including the two-milli…

Meet e-generator.com, a native advertising network that focuses on brand promotion based on relevan…

Gaining access to Apple's over one billion iPhone users would be a boon for any AI startup, includi…

A new report says Apple has not paid OpenAI to integrate ChatGPT into its operating systems, highli…

The company has been undergoing a massive transformation that has involved merging agencies.

OpenAI just unveiled Sora, the new text-to-video model, which triggered a huge response online desp…

Nike once again topped the semiannual Piper Sandler survey of teenagers. It's now been the favored …

The threat to Google's search dominance from Microsoft and OpenAI got more real, as Samsung is repo…

According to the Financial Times, Amazon company supporters are worried that the tech giant is fall…

Goldman Sachs estimates 300 million jobs could be affected by AI, but the full impact depends on wh…

Around 80% of the people in 16 countries, including India, are willing to increase their spending o…

For instance, on the year-to-date basis, cyclical like banks and defensive like FMCG are among t…

In this adapted excerpt of his book, the author says he joined TikTok and quickly became hooked and…