You Searched For "MillerCoors" and got 20 results
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3 mins read
MillerCoors will slash up to 500 jobs and change its name as millennials ditch beer
"As the world around us rapidly changes and the nature of competition intensifies, our business per…
Kate Taylor
2 mins read
MillerCoors is slashing jobs as Coors Light struggles and millennials ditch beer
Beer consumption among drinkers from 21 to 24 has fallen roughly 3% per year over the last 15 years…
Kate Taylor
2 mins read
MillerCoors CEO blasts Bud Light as 'scared' of Miller Lite and Coors Light following Super Bowl commercials
"Bud Light's Super Bowl commercials are only meant to point out a key difference in Bud Light from …
Kate Taylor
2 mins read
MillerCoors is killing the beer it created to win over millennials, just months after introducing the brew
"We believe industry growth requires healthy brands across all segments, and we won't stop trying t…
Kate Taylor
3 mins read
MillerCoors is suing the maker of Bud Light over its controversial Super Bowl ads about corn syrup in beer
"AB knew that if it could mislead consumers into believing that Miller Lite and Coors Light contain…
Mary Hanbury
5 mins read
A MillerCoors exec reveals how it works its brands into Hulu, Netflix, and Amazon shows and why 70% of its product placements are now in digital
"We took a page out of what we were doing from a linear TV standpoint," Feinberg said. "We traditio…
Ashley Rodriguez
3 mins read
Gamers, white-wine calorie counts, and 'The Bachelorette': MillerCoors CMO reveals how the company is trying to win over drinkers as millennials and Gen Z ditch beer
For example, advertisements for Miller Lite don't just talk about it having fewer calories than oth…
Kate Taylor
17 mins read
The Craft Beer Market Has Exploded, And Now Brewers Are Worried About A Collapse
The trend is accelerating. According to Bart Watson, the staff economist of the Brewers Association…
Noah Davis
2 mins read
MillerCoors Is Capitalizing On A 'Holiday' You've Never Heard Of [THE BRIEF]
MillerCoors is planning a "Repeal Day" promotion for its new Batch 19 brand on Dec. 5, the day in 1…
Aaron Taube
1 min read
Coke Is Taking A Page From Coors' Book And Adopting The Infamous Cold-Activated Can
As FastCompany reported, MillerCoors knew by 2006 that with the rising popularity of craft beers, C…
Richard Feloni
1 min read
Online Advertisers Have Lost $6 Billion To Fraudulent Click Bots [THE BRIEF]
Online fraudsters have stolen $6 billion from online advertisers, according to a study by the web s…
Aaron Taube
1 min read
Americans Are Starting To Hate Beer
Chief among the victims are the two biggest beer manufacturers, MillerCoors and Anheuser-Busch InBe…
Aaron Taube
1 min read
Anheuser-Busch Wants The FTC To Investigate Whether Coors Light Really Is 'The World's Most Refreshing'
The advertiser respectfully declined to provide a substantive response to the challenge, which it c…
Laura Stampler
4 mins read
People Need To Stop Discriminating Against Beer In Cans
To get around that problem, brewers often use brown-colored glass for their bottled product, which …
Ironman
2 mins read
A Florida man is suing MillerCoors for not brewing its beer in the Rocky Mountains
Because of this, the suit says that Coors Light marketing statements such as "Proudly brewed i…
4 mins read
MillerCoors is being slammed for marketing Blue Moon as craft beer
MillerCoors - a joint venture between SAB Miller and Molson Coors for U.S. beer sales - also owns t…
Matt Allyn
1 min read
Here's The Redesigned Miller Lite Bottle That Will Launch In May
MillerCoors is relaunching Miller Lite — again — in May with a new bottle design, and a bunch of ne…
Jim Edwards
2 mins read
Beer's civil war heats up with MillerCoors slamming a craft brewer's Keystone Light lawsuit as a 'clever publicity stunt'
The craft brewer's co-founder, Greg Koch, said in a video that the light beer brand is trying to "c…
Kate Taylor
1 min read
MillerCoors Debuts A Bourbon-Flavored Beer That It Wants You To Drink From A Whiskey Glass
"We asked, 'How would Jack Daniels or Maker's Mark do a beer and why?'" David Kroll, MillerCoors' h…
Hayley Peterson
3 mins read
Digital screens are covering cooler doors at stores like Kroger and Walgreens, and they're driving TikTokers nuts
Cooler screens are becoming more common at Kroger, CVS, Walgreens, and other retailers. But shopper…