Micromax today launched the in 2b smartphone, successor to the In 1b from last year. The In 2b come…

"We have received an overwhelming response from customers for the 'in' brand. We are positive th…

Domestic smartphone brand Micromax's IN mobiles on Friday launched a new affordable smartphone -- I…

Micromax Informatics grew sales by a whopping 47% in 2014-15 to Rs 10,450 crore. Sony India’s busin…

There are two options now - go offline with huge marketing investment, or stay online with a cost-e…

The upbeat sales has set a trend for the quarter ending December, which typically makes up for near…

Global smartphone growth is set to lose some pace because of the economic slowdown in China, and In…

It’s official now. India is getting upscale, as far as handsets are concerned. For the first time i…

"The international mobile phone manufacturing companies that are approved under mobile phone (…

In a bid to compete with new entrants into the mobile phone market, Micromax, the Indian consumer e…

Micromax 3.0 with the brand philosophy ‘Nuts: Guts: Glory’ said it wanted to become the first India…

According to reports, the situation has turned worse since the demonetisation announcement on Novem…

Post demonetisation, it has send its workers either on paid leave or have put many on bench because…

These Chinese brands emerged as favourites amongst the trade because of a bigger margin payout as c…

India's fast growing smartphone market has found itself a new leader in the form of Samsung Electro…

And, Huawei is only looking to expand its own devices through Micromax's retail network. It'…

The first half of 2016 saw a huge fall in the number of smartphones purchased online, while last ye…

"Indian players, which usually operate on 2-3 per cent margins, are facing tough competition from C…

The top brands will refresh their handset line-ups with 4G, which has seen a jump of around 20% in …

"Up to 75-80% of our sales come through either our smartphone apps or mobile phones. So, mobile str…