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Micromax is all new and fresh. India’s number 2 smartphone brand unveiled its new logo and tagline and also launched 15 new smartphones to consolidate its market presence. 
 
Micromax 3.0 with the brand philosophy ‘Nuts: Guts: Glory’ said it wanted to become the first Indian company to have over 100 million connected devices by end of 2017. 
 
Rahul Sharma, Co-Founder, Micromax Informatics said, “We are proud to be the first Indian brand to be in the top 10 brands globally and today we embark on our journey to be amongst the top 5 players in the world. We want to make Micromax, the largest services company in India, consolidate our leadership position in overseas markets we are present as well as enter new markets.” 
 
It launched 15 new smartphones including Canvas 6 and Canvas 6 Pro, two 4G tablets and LED televisions. 
 
The Micromax priced Canvas 6 at Rs 13,999. 
 
"We would also continue to invest in different service categories which interest our consumers to create a strong ecosystem within our brand for the most compelling and seamless experience," said Sharma. 
 
The open sale of the flagships will begin on April 20. The Canvas 6 will come with a finger print scanner, full metal body, 3GB RAM, and 32 GB storage space, which will be expandable. 
 
Meanwhile, Canvas 6 Pro will be backed by 4G RAM and run on a Helio processor.

Micromax is going for the kill to be numero uno, unveils new logo with 15 new smartphones

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>Good morning! Here's what you need to know for Wednesday.
1. At least <a href="http://uk.businessinsider.com/dashcam-video-captures-taiwan-plane-crashing-through-a-freeway-and-into-a-river-2015-2">12 people were killed after a Taiwanese plane crashed through a freeway barrier</a> and into a river shortly after take-off.
2. Jordan <a href="http://uk.businessinsider.com/reports-jordan-will-execute-imprisoned-terrorists-2015-2">executed two Iraqi militants in retribution for the killing of a Jordanian pilot</a> by Islamic State militants. 
3. <a href="http://uk.businessinsider.com/greece-debt-swap-varoufakis-tsipras-draghi-juncker-2015-2">Greece will meet with European Union leaders Wednesday</a> as the new radical government tries to sell its plans for debt restructuring. <a href="http://www.ft.com/cms/s/0/7af4252c-ab03-11e4-91d2-00144feab7de.html"> </a>
4. Argentine prosecutor Alberto Nisman, who was found dead last month, <a href="http://www.reuters.com/article/2015/02/04/us-argentina-prosecutor-warrant-idUSKBN0L72BK20150204">had drafted a request that President Cristina Fernandez be arrested</a> for conspiring to derail his investigation into the 1994 bombing of a Jewish centre.<a href="http://uk.businessinsider.com/aussie-dollar-gets-destroyed-after-rba-cuts-rates-2015-2"> </a>
5. The <a href="http://www.nytimes.com/2015/02/04/world/middleeast/un-concerned-about-reports-that-food-aid-to-syria-is-in-isis-hands.html?module=WatchingPortal&amp;region=c-column-middle-span-region&amp;pgType=Homepage&amp;action=click&amp;mediaId=none&amp;state=standard&amp;contentPlacement=15&amp;version=internal&amp;contentCollection=www.nytimes.com&amp;contentId=http%3A%2F%2Fwww.nytimes.com%2F2015%2F02%2F04%2Fworld%2Fmiddleeast%2Fun-concerned-about-reports-that-food-aid-to-syria-is-in-isis-hands.html&amp;eventName=Watching-article-click">United Nations said it was "extremely concerned" that the agency's relief supplies in Syria are being rebranded</a> and distributed with the Islamic State group's logo.<a href="http://edition.cnn.com/2015/01/28/world/mideast-golan/"> </a>
6. Russian president Vladimir Putin said Tuesday that <a href="http://uk.businessinsider.com/putin-says-ukraine-must-repay-3-billion-loan-2015-2">Ukraine should repay a $3 billion (£1.98 billion) loan because Russia needs the money</a> to fight the economic crisis. 
7.<a href="http://www.wsj.com/articles/gunmen-storm-libyan-oil-field-say-oil-company-officials-1423041046"> Gunmen stormed a Libyan oil field operated by France's Total</a> Wednesday as armed factions fight for control of the country.
8. A New York City commuter train hit a vehicle on the tracks Tuesday night, <a href="http://uk.businessinsider.com/r-commuter-train-strikes-car-outside-new-york-city--metro-north-railroad-2015-2">killing seven people in the deadliest crash in the railroad's history</a>.
9. Indian <a href="http://uk.businessinsider.com/r-samsung-loses-pole-position-in-india-smartphone-market-to-micromax-canalys-2015-2">budget smartphone maker Micromax has overtaken Samsung</a> as India's leading supplier of smartphones.
10. A <a href="http://uk.businessinsider.com/who-is-andrew-wakefield-2015-2">measles outbreak in the US</a> has launched a national debate about why some parents are still refusing to vaccinate their kids. And finally ... 
<a href="http://uk.businessinsider.com/harper-lee-announces-sequel-to-to-kill-a-mockingbird-2015-2">Author Harper Lee is coming out with a sequel to "To Kill a Mockingbird" more than 50 years after the first book was published</a>.

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This phone has been in the news for quite a few weeks now and we must say that the response to the news of this phone has been mind-boggling. While many loved the idea of a phone inspired by a renowned political figure, many said it’s just a stunt to gain popularity and some even said it was a practical joke and the phone would never come to life. Well, the phone is live and kicking, and it is now available in India. 
 
As most of us know, the phone has nothing to do with any specific political party. However, it has been developed by a group of Modi fans from Gujarat, now based in China. They were kind enough to send a phone over for a review and here is what we could make of it. 
 
Looks To tell you the truth, when we first held the phone, it seemed somewhat inspired by <keyword id="10591" type="CITY" weightage="40" keywordseo="Samsung">Samsung</keyword> Galaxy S3. They do look similar, but once you start using the <keyword id="1904756" type="UNKNOWN" weightage="100" keywordseo="Saffron-1">Saffron 1</keyword>, you will find subtle dissimilarities between the two. The new device is dressed in white and a nice silver trim runs along the side of the phone. The front part of Saffron 1 has a large 5 inch screen with a 5 MP front-facing camera above it and the usual feather <keyword id="30450" type="ENTERTAINMENT" weightage="40" keywordseo="Touch">touch</keyword> navigation keys at the bottom. 
 
 
 
The rear of the phone hides a large loudspeaker behind a meshed grille at the bottom and a 13 MP camera with LED flash on top. The power and volume keys are placed on the right side of the phone, all of which can be easily accessed using one hand. 
 
Performance The group of Modi fans have put some decent hardware within this mobile. It has a 1.5 GHz quad-core CPU, 1 GB RAM (which we think is slightly less) and 16 GB storage. A custom UI skin has been used over the <keyword id="6355645" type="COMPANY" weightage="40" keywordseo="android">Android</keyword> 4.2.1 operating system. It does give the phone a distinct feel and the interface is slick to manoeuvre. However, we did get a bit of a lag when we played high-end games and apps. Primarily, the RAM can be blamed for this and the phone could do better with another GB of it. 
 
 
 Barring that, rest of the features look fine. The company is providing a lot of nice pre-loaded utility apps, such as the ‘Go’ set of apps. One distinct feature of this phone is the Toucher Pro widget. Turn it on and you will get a circular button on the screen in the form of the <keyword id="14666" type="ORGANIZATION" weightage="100" keywordseo="BJP">BJP</keyword> logo. With this, you can access various functions such as screen brightness, rotation, Wi-Fi and more. 
 We benchmarked the phone with Quadrant (a popular testing tool for Android devices) and it managed to score a decent 4,679. That puts it shoulder to shoulder with phones such as <keyword id="16129" type="CITY" weightage="40" keywordseo="HTC">HTC</keyword> One X. The camera quality of the phone is not bad either and one can get good images in well-lit rooms and outdoors. Another point of excellence is the battery (but it has also made the gadget heavier than usual). The phone carries a 3,150 mAh battery, which kept it alive for 2 days on 2G network. 
 
Verdict 
The package is not bad at all. The phone can accommodate 2 SIM cards; the memory can be expanded up to 64 GB and users get most of the features that are only available in the premium segment of international phones. 
 Saffron 1 falls in a category that is already populated with products from Micromax, Karbonn and Lava. We feel the company is banking on <keyword id="6354477" type="PERSON" weightage="100" keywordseo="Narendra-Modi">Narendra Modi</keyword>’s popularity, which might just be the rocket fuel required for the phone to thrust its way through to the crowds. All in all, a decent phone at a good MRP of Rs 18,000, but one can pick it up for a thousands or two less from the stores.

REVIEW: Saffron 1 Is
A Good Bid For People Who Admire NAMO Or Want A Decent But Less Expensive
Smartphone

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Micromax is going for the kill to be numero uno, unveils new logo with 15 new smartphones

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