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<keyword id="205081" type="CITY" weightage="100" keywordseo="Meru">Meru</keyword>, the taxi services provider based in Mumbai, aims to be a $1 bn firm in the next six years. The company wants to expand in new cities and launch new services so that it can tap the potential of its existing markets. 
 
The company returned to profit in the December quarter after a huge gap of almost six quarters, and now aims to have a network of one lakh cars by 2022. By then, it will buy around 10,000 more vehicles. 
 
"We want to be a $ one billion organisation by 2022. We are having an year-on-year growth of 35 per cent. Last year, we grew at around 40 per cent," Meru Group CEO Siddhartha Pahwa told PTI. 
 
Meru currently operates taxi services in 23 cities, and has revenue of $ 120 million (Rs 730 crore) with a consumer base of 10 million. 
 
In the expansion plans, the company plans to expand to 45 cities by adding more tier-II cities like Patna, Bareilly, Bhopal, which have good potential by the end of next year. 
 
Out of a fleet of 20,000 cars, Meru owns 6,000 while rest are on aggregator business model. 
 
"We would continue to add 1,500- 2,000 cars every year in our own business, in which 1,000 would be for replacement of the old vehicles and rest would be addition. But on aggregator side, we are seeing 20-30 per cent growth every year," he said. 
 
"Some cities are making healthy profit at PBT level which we are ploughing back in some other cities but at gross profit level, each and every city is now making profit, which is a healthy sign," Pahwa said. 
 
"In these cities, we would continue to invest little bit more because for any city to grow, you need to make investment in terms of price offs, marketing, getting more drivers in the system. It would continue to be there," he said. 
 
Recently, Meru has launched two new services, including carpool and ride share, both of which are doing well. 
 
<a href="https://www.merucabs.com/images/meru_img6.jpg">Image source</a>

Taxi services provider Meru aims to be $1 billion firm by 2022

New Delhi, Dec 5 () Homegrown utility vehicles major Mahindra &amp; Mahindra (M&amp;M) on Thursday said it has completed acquisition of 36.63 per cent stake in Meru Travel Solutions in the first tranche as part of its Rs 201.5-crore deal to acquire 55 per cent shareholding in the radio taxi operator.
 In September M&amp;M had announced signing of a share subscription and shareholder agreement for subscribing up to 55 per cent of equity share capital of Meru Travel Solutions Pvt Ltd in tranches.
 "...the company has today acquired 36.63 per cent of the equity share capital of Meru in the first tranche of investment, and also the right to appoint majority of the directors on the board of Meru," M&amp;M said in a regulatory filing. 
 M&amp;M said it "has invested an amount of Rs 44.71 crore (in cash consideration) for the acquisition of 36.63 per cent of the equity share capital of Meru".
 Consequently, Meru has become a subsidiary of the company with effect from December, 5 2019. 
 Also subsidiary companies of Meru -- Meru Mobility Tech Pvt Ltd, V-Link Automotive Services Pvt Ltd, V-Link Fleet Solutions Pvt Ltd -- have in turn become subsidiaries of M&amp;M, it added.
 For the year ended March 31, 2019, Meru had consolidated revenue of Rs 156.6 crore, while Meru Mobility Tech had a standalone revenue of 114.6 crore.
 V-Link Automotive's standalone revenue was Rs 3.3 crore and V-Link Fleet's was Rs 46.6 crore.
 Meru, which was incorporated in December 2006, had clocked consolidated revenue of Rs 156.6 crore in 2018-19, Rs 189.9 crore in 2017-18 and Rs 277.2 crore in 2016-17. RKL RKL MR
MR

M&M picks 36.63% in Meru in first tranche, gets right to appoint majority of directors

Don’t underestimate the power of a…Meru Cab. India’s only profit making taxi services company has recently raised around $25 million from Brand Capital, the investment arm of Bennett, Coleman and Co. Ltd (BCCL), the same group that publishes the Times of India newspaper. 
 
As per the official statement, the money will be used to strengthen the company’s foothold in the country’s domestic taxi-hailing market, increase brand awareness via advertising and promotions, and widen its customer segment. 
 “With the ongoing transformation in the taxi industry, this move is in line with the company's efforts to showcase its services to a larger customer segment via a bouquet of media channels,” said Siddhartha Pahwa, CEO, <keyword id="108722" type="PERSON" weightage="100" keywordseo="Meru-Cabs">Meru Cabs</keyword>. 
 
Since May 2015, when Meru last raised $50 million from its existing investor India Value Fund Advisors (IVFA), it has expanded its taxi service to 24 new cities, launched four new products and expanded its fleet size to over 20,000 vehicles. 
 
Meru entered the highly-competitive online taxi-hailing market back in 2007 when the Maharashtra government invited tenders for GPS-linked electronically metered cab for 10,000 cabs in 2006. 
 
Headquartered in Mumbai, Meru Cabs was launched with a mere 45 taxis back in 2007. It expanded operations to three cities in 2008, namelyDelhi, Hyderabad and Bengaluru, and followed it up with two more - Jaipur and Ahmedabad in 2013 and Chennai in 2015. 
 
India’s organized taxi-hailing market currently stands at over $1.2 billion, and is expected to touch $15 billion by 2022. This enormous opportunity at hand has led to a bitter price war between the likes of Uber and Ola. 
 
<a href="http://economictimes.indiatimes.com/photo/46617743.cms">Image Source</a> 
 
(Disclaimer: Business Insider India is a part of Times Internet Limited, the online arm of Bennett, Coleman and Co. Ltd)

Meru Cabs raises $25 million from Times Group, looking to expand further

<div class="KonaFilter image-container display-table"><div><div class="image on-image">AP Photo/Richard VogelDebt levels aren't surprising when you consider the steep cost of tuition.</div></div></div><ul><li>Despite six-figure salaries, working as a dentist, doctor, or lawyer isn't the path to wealth it once was, thanks to staggering <a href="http://www.businessinsider.com/i-paid-off-107000-in-student-loans-with-a-simple-spreadsheet-2017-12" target="_blank" rel="noopener">student loan debt</a>.</li><li>Mike Meru, an orthodontist who attended USC's dental school, owed over $1 million on his student loans as of May 25, according to <a href="https://www.wsj.com/articles/mike-meru-has-1-million-in-student-loans-how-did-that-happen-1527252975?mod=e2tw" target="_blank" rel="noopener">the Wall Street Journal</a>.</li><li>Meru is just one example of the rising cost of a professional degree in the US.</li><li>Many of the richest people in the US today work in tech or business - an MBA is often a better return on investment.</li></ul><a href="http://www.businessinsider.com/student-loan-debt-average-by-state-map-2017-11" target="_blank" rel="noopener">Student loan debt</a> has reached staggering heights, with graduates in the US owing more than <a href="http://www.businessinsider.com/the-amount-of-student-debt-in-the-us-just-keeps-growing-2017-12" target="_blank" rel="noopener">$1.3 trillion</a> to the federal government.But perhaps few have felt the <a href="http://www.businessinsider.com/how-you-get-to-1-million-in-student-debt-2017-5" target="_blank" rel="noopener">burn of student debt</a> more than Mike Meru, a 37-year-old orthodontist who owed $1,060,945 on his student loans as of May 25, according to a story in <a href="https://www.wsj.com/articles/mike-meru-has-1-million-in-student-loans-how-did-that-happen-1527252975?mod=e2tw" target="_blank" rel="noopener">the Wall Street Journal</a>.It's a small sum compared to the $2 million loan balance he's expected to face in two decades. That's because Meru pays about $1,590 a month - 10% of his monthly income, but not enough to cover the interest. At this rate, his debt grows by $130 a day.Meru is a graduate of USC's Herman Ostrow School of Dentistry, one of the most expensive dental schools in the US, which he attended from 2005 to 2012, including his orthodontics residency, for which he paid tuition to attend.During this time, interest rates for graduate students were as high as 8.5%, reports the Wall Street Journal - a sizable increase from the 2.77% the federal government set for students in 2004 when Meru calculated that dental school, given the expected salary, would be a good investment.Five years ago, only 14 people in the US owed $1 million or more on their federal student loans. Now 101 people owe at least $1 million, and Meru's situation shows that despite high salaries, becoming a doctor, dentist, or even a lawyer isn't the path to wealth it once was.<h2>Tuition hikes up - again and again</h2>At graduation in 2016, the typical <a href="https://www.asdanet.org/index/get-involved/advocate/issues-and-legislative-priorities/Dental-Student-Debt">dental school student</a> with loans owed $287,331. The average <a href="https://members.aamc.org/eWeb/DynamicPage.aspx?Action=Add&amp;ObjectKeyFrom=1A83491A-9853-4C87-86A4-F7D95601C2E2&amp;WebCode=ProdDetailAdd&amp;DoNotSave=yes&amp;ParentObject=CentralizedOrderEntry&amp;ParentDataObject=Invoice%20Detail&amp;ivd_formkey=69202792-63d7-4ba2-bf4e-a0da41270555&amp;ivd_cst_key=00000000-0000-0000-0000-000000000000&amp;ivd_cst_ship_key=00000000-0000-0000-0000-000000000000&amp;ivd_prc_prd_key=33E673C6-11F5-4522-8F2B-C2775E40EAE2">indebted medical school grad</a> the following year owed $190,694.Those numbers aren't surprising considering the cost of tuition.Dental school is the most expensive professional degree program in the US. Private non-profit dental schools during the 2015-2016 school year charged an average of $71,820 and public in-state dental schools charged $38,340, according to the <a href="https://www.urban.org/sites/default/files/publication/91016/price_of_grad_professional_school_2.pdf?mod=article_inline" target="_blank" rel="noopener">Urban Institute</a>.<div class="KonaFilter image-container display-table"><div><div class="image on-image">Andy Kiersz/Business Insider</div></div></div>During Meru's first year at USC, tuition was $56,757, of which he owed $43,976 after his wife's tuition discount as a USC employee.By the end of his second year, tuition at USC increased by 6% and interest rates were triple what Meru had planned for. Tuition increased by 6% again his third year, and before long, Meru was deep in six-figure debt.Average tuition for private medical schools was cheaper than dental school, but not by much. Private programs charged $53,240 and public in-state medical schools charged $28,720.Law school tuition isn't far behind. The average private law school cost $47,450 in 2016 and public in-state tuition for law school was nearly $19,000 less.<div class="KonaFilter image-container display-table"><div><div class="image on-image">Andy Kiersz/Business Insider</div></div></div>Yet, despite dental school having the highest price tag for a professional degree, dentists aren't the highest-paid professionals. The median-earning <a href="https://www.bls.gov/oes/current/oes291021.htm">dentist</a> in the US makes $151,440 a year, and the median-earning <a href="https://www.bls.gov/ooh/healthcare/physicians-and-surgeons.htm">physician</a> makes at least $208,000, according to the Bureau of Labor Statistics.Plus, while doctors are paid during residency, dental specialists usually perform their residencies at universities that charge tuition.<h2>Tech and business pay well, too</h2>While dentists, doctors, and lawyers make six-figure salaries, many have student debt that outweighs their income.An MBA also comes with a pricey tuition, but traditional programs are only two years compared to three years of law school and four years of medical or dental school, not counting residency. With common six-figure starting salaries and average signing bonuses ranging from $16,000 to <a href="https://www.princetonreview.com/business-school-advice/mba-cost-and-roi" target="_blank" rel="noopener">$30,000 for graduates</a> from top US business schools, the return on investment can be quite lucrative.For example, cost to attend Stanford's business school is $119,000, and MBA graduates from there make an average starting salary of $125,000, according to <a href="https://www.princetonreview.com/business-school-advice/mba-cost-and-roi" target="_blank" rel="noopener">The Princeton Review</a>. That's an estimated 325% return on investment over 10 years.Even public school MBA graduates fare well. Arizona State University's Carey School of Business has a total program cost of $68,000 and graduates earn an average starting salary of $98,000, turning up a 250% ROI over 10 years.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.flickr.com/photos/ter-burg/37026522274/in/album-72157687958083604/">Sebastian ter Burg/Flickr</a></div></div></div>Meanwhile, software and IT services ranked No. 1 for highest-paying industries in LinkedIn's 2017 <a href="https://www.linkedin.com/jobs/blog/linkedin-2017-us-state-of-salary-report" target="_blank" rel="noopener">State of Salary Report</a>. The average mid-career employee at a Silicon Valley tech company makes well over $100,000, <a href="https://www.huffingtonpost.com/entry/silicon-valley-salaries_us_56d61ee6e4b0bf0dab33ce96" target="_blank" rel="noopener">reports the Huffington Post</a>. Even employees less than five years into their career at the biggest tech giants, like Google and Facebook, are earning six figures.And employees in artificial intelligence, both those fresh out of school with a PhD and those with less <keyword id="6355445" type="UNKNOWN" weightage="60" keywordseo="education">education</keyword>, can be paid from $300,000 to $500,000 a year or more in salary and company stock, reports the <a href="https://www.nytimes.com/2017/10/22/technology/artificial-intelligence-experts-salaries.html" target="_blank" rel="noopener">New York Times</a>.What's more, many workers at Amazon, Google, and Facebook show up <a href="https://www.cnbc.com/2017/07/26/how-long-youll-need-to-go-to-school-to-work-at-top-tech-companies.html" target="_blank" rel="noopener">with just a bachelor's degree</a>. Though they may carry student loan debt too, their balance is <a href="https://www.sofi.com/blog/undergraduate-vs-graduate-student-loans-6-ways-they-differ/">likely much lower</a> than professional school grads, who typically have higher interest rates. Loans are also unsubsidized for graduate students, meaning they begin accruing interest when the borrower is still in school.<h2>Spending a lifetime in debt</h2>Meru took out a total of $601,506 in student loans over the course of his seven-year education. He has repaid $39,000 since consolidating his 50-plus student loans for the second time in 2015.But even despite a lowered interest rate of 7.25%, Meru's loan balance has grown by $148,948, escalating to over $1 million today.The expensive education did help Meru land a lucrative job earning $225,000 a year at a corporate practice, higher than the $208,000 median income for orthodontists, according to <a href="https://www.bls.gov/oes/current/oes291023.htm#(5)" target="_blank" rel="noopener">the Bureau of Labor Statistics</a>.But that high six-figure salary isn't all it's cracked up to be when there's nearly a lifetime of student loan debt to shoulder.Meru is now on a government-sponsored repayment plan of monthly payments capped at 10% of his discretionary income, so he can have enough money left over for his family of four.When his 25-year repayment plan ends and his balance eventually reaches $2 million, that amount will be forgiven. The Wall Street Journal <a href="https://www.wsj.com/articles/mike-meru-has-1-million-in-student-loans-how-did-that-happen-1527252975?mod=e2tw" target="_blank" rel="noopener">estimated</a> that could cost Meru more than $700,000 in income tax payments, at the current tax rate. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/why-hard-millennials-buy-houses-2018-5">Why it's so hard for millennials to buy homes</a></h3> <div> </div> </div>

The story of an orthodontist making 6 figures with $1 million in student loan debt shows why doctors and lawyers are no longer the richest people you know

Starting January, Delhi government would make sure that both Delhi’s traffic and the polluted air that floats in Delhi are kept under check. It would be done by cutting the number of private cars on its roads by about half, allowing private cars with odd digits as registration numbers on one day and those with even on the next. The Delhi government is also making sure that there are enough buses, autorickshaws and Metro coaches to accommodate the resulting number of people relying on Delhi public transports. 
 On the other hand, the brains behind taxi companies and car aggregators such as <keyword id="1042120" type="PERSON" weightage="20" keywordseo="Uber">Uber</keyword>, <keyword id="6354720" type="PERSON" weightage="20" keywordseo="Ola">Ola</keyword> and <keyword id="205081" type="CITY" weightage="20" keywordseo="Meru">Meru</keyword> Cabs are already planning on steps to take the best advantage of this step taken by the <keyword id="260213" type="PERSON" weightage="20" keywordseo="Arvind-Kejriwal">Arvind Kejriwal</keyword> government. 
 Uber, for example, is planning to launch <keyword id="6591085" type="UNKNOWN" weightage="20" keywordseo="UberPool">UberPool</keyword>, its car pooling service, in Delhi after a successful run in Bengaluru. While Bangalore UberPool service is only meant for commercial vehicles, the Delhi arm would target the 28 lakh private car owners. 
 
Meru, on the other hand, will be launching a mobile app in January so that passengers can pool cabs online. "The app will identify two people within a radius of two-three km travelling in the same direction and can share their taxi ride," Meru CEO Siddhartha Pahwa told ET. "The driver will pick one person first and within 10 minutes will also pick up the second person." Meru, which is already running many cabs on Delhi roads, is expecting almost 30% rise in the demand for cabs during the trial period. To attract customers, it would offer 35% discount for ride sharing. Even if a passenger can't find someone to share the ride, he or she would still be given the discount. 
 
Ola, the taxi aggregator service, recently launched minibus shuttle services in Gurgaon and Noida, which they plan to extend to Delhi. The taxi-sharing app is being beta-tested in Bengaluru right now, and could very well be rolled out in NCR to make use of the odd-even rule. 
 
Delhi is one of the world's most heavily polluted cities, which is why the government has planned to launch this odd-even scheme. Starting January 1, a 15-day trial period would begin between 8 am and 8 pm, Monday to Saturday. As per the rule, odd-numbered cars would be allowed to run on odd dates and those with even numbers would be allowed on even dates. 
 
Home Minister Rajnath Singh has given his support to this the plan at a recent meeting he had Delhi CM Kejriwal. It means that Delhi Police, which comes under the control of the central government, would be taken on board to ease the application of this rule. 
 
To discuss a carpooling policy, fleet owners and taxi aggregators, including representatives of Pool my Ride, Embarq India, Tripda.in, Carzonrent, Uber, Ola, Shuttl.com, NearGroup.in, Ibibo Ryde, Mega Carpool Pvt., Mega Cabs, LetsDriveAlong.com, BaxiTaxi, Orahi and 
Cykul, had a meeting with the members of the Delhi Dialogue Commission, which serves as the think tank of the Delhi government. 
 
<a href="http://economictimes.indiatimes.com/photo/Ola-to-invest-Rs-150-crore-in-Andhra-Pradesh/48986145.cms">Image source</a>

Cab aggregators to reap the benefits of Delhi’s Odd-Even car rule

Gone are the days when you had to contact the local travel agency to get a cab or hail one off the road or the neighborhood taxi stand. The proliferation of radio cab services across several major cities in India has allowed seamless booking of cabs anytime and anywhere over a call, and now through smartphone <keyword id="6354741" type="UNKNOWN" weightage="20" keywordseo="Apps">apps</keyword>. 
 
Uber 
 
The San Francisco-based transportation network company prefers to position itself as a technology company that offers mobile apps to connect passengers with drivers of vehicles for hire and ridesharing services. 
 The service was recently launched in India, and offers two tiers of cars for hire – UberBLACK and uberX – appealing to a broader cross-section of the market. The service, which has grown to 10 cities, is already making India the biggest market for Uber outside of the <keyword id="6356955" type="COUNTRY" weightage="20" keywordseo="united-states">United States</keyword>. 
 You need to sign up using the app with your credit card (some debit cards work too). The app shows the estimated time of arrival (ETA) of available cars around you. Once you book it, you can track the reserved car’s location on a map and contact the <keyword id="6366401" type="POSITION" weightage="20" keywordseo="Driver">driver</keyword> as well. After the ride, the amount is debited from the linked card and you don’t have to pay any cash to the driver. The app also allows ridesharing, so two friends sharing a ride can split the fare between two seamlessly. 
 
Uber is a great way to ‘hail a cab’ via an app. But you cannot book one in advance, and that sometimes is a concern, for example: you don’t want to leave a booking till last minute for a 4 am flight. 
 
Meru Cabs 
 Meru Cabs is one of the most popular and earliest radio cabs service in India. The fleet service provides services in seven cities - Mumbai, Delhi NCR, Hyderabad, <keyword id="6354321" type="CITY" weightage="20" keywordseo="Bengaluru">Bengaluru</keyword>, Jaipur, Ahmedabad, and Chennai – with two fleet levels, Meru and Meru Plus. 
 Unlike Uber, the Meru Cabs app is only needed for booking the cab. Once the cab has been booked and you’ve contacted the driver, you don’t need the app for the ride. Of course it’s good to have to check out route details and share <keyword id="154361" type="PERSON" weightage="20" keywordseo="feedback">feedback</keyword>, but it’s not required. The meter is available in the car and you need to pay off the driver at the end of the trip. 
 
Also, the app allows you book a cab for a trip right away (within 35 minutes) or in advance beyond 35 minutes for up to 3 days. You can also check out you booking history from within the app. 
 
Mega Cabs 
 
Similar to Meru Cabs in service and app experience, Mega Cabs is also one of the early radio cabs service in the country. The only difference is that Mega Cabs does not have fleet/car options, and has a unified fare. 
 With presence in six cities – Delhi NCR, <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword>, Bangalore, Chandigarh, Amritsar, and Ludhiana – the company claims to be India’s largest taxi service network. 
 
Olacabs 
 
Ola is quite simply the Indian Uber and has quickly grown to serve 10 cities already. Modelled on the latter, Olacabs does not own its own fleet and partners with car rental services making their cars for hire available through the app. Like Uber, there are two fleet levels, sedan and mini, and even the referral credit is the same Rs 300! 
 
Of course, the Indian company takes care of lack of penetration of credit cards in the country. You can recharge your account to keep ‘Ola Money’ in your account for frequent payments, or pay cash to the driver at the end of the trip. Also, my only gripe with Uber is taken care of as you can make a booking in advance as well. 
 
TaxiForSure 
 The latest entrant in the market, TaxiForSure, intends to bring affordable <keyword id="160739" type="UNKNOWN" weightage="20" keywordseo="cab-service">cab service</keyword> to the masses, with fares that are slightly less than the options above. Available in Bangalore, Hyderabad, Chennai, Delhi NCR, Ahmedabad, and Baroda, the service offers the option of a hatchback or sedan in most cities. 
 
Like other services, you could book a cab for a trip right away or make a booking in advance. However, the ‘right away’ is not clearly defined and there’s no way to specify an exact time. If you are making an immediate booking, you could be offered a cab in the next ten minutes or an hour later. 
(Image: Uber)

Book A Cab In India With These Slick Apps On Your Smartphone

BANGALORE: The fight to win over the Indian taxi passenger has intensified with aggregator Olacabs and cab hailing app Uber slashing prices by a fourth in Delhi—a development that is likely to force rivals to follow suit. 
 
While Ola has cut rates in its lowerend car business—Ola mini—to Rs 10 /km, Uber has cut prices for its premium segment Uber BLACK. Separately, the San Francisco-based taxi hailing app also announced that it will be launching its affordable ride service UberX in three more Indian cities: Mumbai, Chennai and Pune. “We are pushing our efficiency system to the maximum,” said Shailesh Sawlani, general manager of Uber in Mumbai. "We see this as a daily commute option for our riders and plan to maintain these prices if customers ride with us as much as we anticipate." 
 UberX Mumbai fares are Rs 15/km with a minimum base fare of Rs 50 and total minimum fare of Rs 125. The latest moves come after Uber cut its prices in Bangalore by 25% last month. Ola also reduced fares to Rs10/km for its <keyword id="2210965" type="UNKNOWN" weightage="60" keywordseo="Ola-Mini">Ola Mini</keyword> service in the Garden City. “We have been able to optimise our inventory,” said Pranay Jivrajka, vice president of operations at Olacabs. 
 
According to industry estimates, taxi companies are struggling to keep pace with the rising demand and on average cannot accommodate a fifth of the bookings. To address this problem Ola said it will increase the number of cabs available on its mobile app by about 35% to 3,200 in Delhi alone. Ola’s total fleet size is about 15,000. 
 
“These price cuts are just a starting point to acquire customers and establishing the brand image till the time you hit a critical mass,” said Arvind Singhal, chairman of Technopak. “At Rs 10/km Ola is making losses on each Ola Mini ride,” said a source directly familiar with the matter. Same is the case with Uber, according to another source. Uber’s price drop in Bangalore is, however, for a limited duration. 
 The company has not specified the timeframe. Other competitors like TaxiFor-Sure are focussing on discount codes to expand the customer base instead of cutting prices. “We keep doing event-related promotions and offer discount vouchers from time to time,” said Aprameya Radhakrishna, founder and chief executive of <keyword id="1428790" type="COMPANY" weightage="80" keywordseo="TaxiforSure">TaxiForSure</keyword>. 
 
“Till the time, taxi aggregators will not face pressure to turn profitable, the freebies will continue,” said Jaspal Singh, cofounder of Valoriser Consultants, which provides market research services for transportation companies. “These companies are looking to build valuation by expanding geographic reach, recruiting more number of drivers and attracting bookings to increase revenue.” 
 However other aggregators like <keyword id="108722" type="PERSON" weightage="80" keywordseo="Meru-Cabs">Meru Cabs</keyword> and Savaari cabs feel that price cuts is not sustainable long-term. “Meru does not believe in price wars,” said Siddhartha Pahwa, CEO of MERU Cabs. “Consumers will not take a cab because it’s cheap but for its reliability, safety and professional service.”

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Taxi services provider Meru aims to be $1 billion firm by 2022

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Meru Cabs raises $25 million from Times Group, looking to expand further

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The story of an orthodontist making 6 figures with $1 million in student loan debt shows why doctors and lawyers are no longer the richest people you know

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Book A Cab In India With These Slick Apps On Your Smartphone

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