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<ul><li><keyword id="11892772" type="UNKNOWN" weightage="20" keywordseo="dentsu-india" source="Orion">Dentsu India</keyword> brings together <keyword id="11893852" type="UNKNOWN" weightage="20" keywordseo="data-transformation" source="Orion">Data Transformation</keyword>, Digital Transformation, and CX Consulting into one unit. </li><li>Anubhav Sonthalia will lead <keyword id="11893851" type="UNKNOWN" weightage="20" keywordseo="dentsu-cxm" source="Orion">dentsu CXM</keyword> in India as its Chief Executive Officer (CEO) in addition to serving his current role as CEO, <keyword id="11892768" type="UNKNOWN" weightage="20" keywordseo="sokrati" source="Orion">Sokrati</keyword>.</li></ul>Following the restructure of its creative and media businesses in India, <keyword id="11893853" type="UNKNOWN" weightage="20" keywordseo="dentsu" source="Orion">dentsu</keyword> has now announced the launch of a unified <keyword id="11892771" type="UNKNOWN" weightage="20" keywordseo="merkle" source="Orion">Merkle</keyword>-led CXM proposition in the market. The announcement brings together Data Transformation, Digital Transformation, and CX Consulting into one unit to create the most specialised CX practice in India under brand Merkle. Part of the network’s global organisational redesign, the <keyword id="11893850" type="UNKNOWN" weightage="20" keywordseo="dentsu-india-CXM" source="Orion">dentsu India CXM</keyword> business will now house the agencies - Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella. Anubhav Sonthalia will lead dentsu CXM in India as its Chief Executive Officer (CEO) in addition to serving his current role as CEO, Sokrati. He will continue to report into Anand Bhadkamkar, CEO, dentsu India, and Z Shen, CEO, dentsu CXM, APAC. Anubhav will be responsible for the integration, co-ordination, and implementation of dentsu CXM's overall strategy across the country. The CXM business will be aimed at building differentiated customer experiences through data, design &amp; technology transformations, and will work with partners like <keyword id="11892769" type="UNKNOWN" weightage="20" keywordseo="salesforce" source="Orion">Salesforce</keyword>, Adobe, <keyword id="11893854" type="UNKNOWN" weightage="20" keywordseo="google-cloud-" source="Orion">Google Cloud &amp;</keyword> AWS. Speaking on the launch, Anand Bhadkamkar said, "Keeping up with our #onedentsu strategy, the new CXM business will help us move closer towards our growth journey. CXM is growing rapidly, and it is soon expected to become 35% of our overall business in India. By 2025, we project that this growing field will have a 50% contribution to our business. With this new CXM line of business, our clients will see a host of benefits as it will be a one-stop solution for all their CXM needs. I have complete faith in Anubhav’s leadership and in CXM to create numerous opportunities for clients as well as for the network.” Commenting on his new role, Anubhav Sonthalia added, “I am looking forward to leading dentsu India CXM and to develop newer strategies to up our customer experience game. We aim to provide world-class services to our clients and prioritise data-driven experiences &amp; personalisation of the entire end-to-end customer experience. Our key focus will be to create a holistic view for the clients, and a focused strategy for delivering personalised experiences that they demand.”

Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella

<ul><li><keyword id="2970390" type="PERSON" weightage="20" keywordseo="MoEngage">MoEngage</keyword> partners with <keyword id="4815866" type="COMPANY" weightage="20" keywordseo="Merkle-Sokrati">Merkle Sokrati</keyword>. </li><li>MoEngage will combine its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services to offer solutions to clients across the Asia Pacific (APAC) region.</li></ul>MoEngage has inked a strategic partnership deal with Merkle Sokrati, India’s leading data-driven performance marketing agency from the house of <keyword id="10032656" type="COMPANY" weightage="20" keywordseo="dentsu-international">dentsu international</keyword>. Under the deal, MoEngage will combine its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services to offer solutions to clients across the Asia Pacific (APAC) region. Today’s mobile-first customers expect personalised experiences. This requires brands to build a 360-degree view of their users, analyse the data, and deliver the right message at the right time through the right channels. Marketing and product teams often struggle to meet such customer expectations as most of the available tools lack one or more of the requisite capabilities; at other times, the solutions offered are not implemented to the best of their potential. The combined value package offered by the MoEngage-Merkle Sokrati partnership will enable consumer brands to devise and execute a hyper-personalised experience for their users. Speaking on the partnership, Sanjay Kupae, Head - Global Alliances, MoEngage said, “At MoEngage, we want to help consumer brands and enterprises with the technology and know-how that helps them build agility into their marketing strategies and optimise their engagement costs with reduced time-to-market. Our partnership with Merkle Sokrati is a significant step in this direction. Merkle’s understanding of strategic digital interactions and expertise in enterprise solution delivery is uniquely complementary to MoEngage’s data-driven and AI-enabled marketing automation platform. We believe that both of us make a truly customer-obsessed team.” “With the added capabilities of Merkle’s expert teams and their close-to-client locations, we will be able to drive far more business impact for our clients in India, South East Asia and Australia,” he further added. Sampath Rengachari, Chief Business Officer - Martech, Merkle Sokrati said, "It's exciting news to partner with MoEngage in today's times where hyper-personalised engagement with audiences has become imperative. One of the earliest mobile-first customer engagement platforms, MoEngage offers exceptional marketing automation for rich user experiences. Coupling this with our more than a decade long focus on building audience-first and data-driven marketing strategies will surely be beneficial for our clients across verticals and industries. We all have seen trying times for consumers and brands alike, and I'm happy to see synergies being developed here in our ecosystem to help businesses bounce back from the year that's been.”

MoEngage, Merkle Sokrati ink strategic alliance for APAC

<ul><li>Reaching 4.5 million users, the <keyword id="8219207" type="UNKNOWN" weightage="20" keywordseo="interactive-campaign">interactive campaign</keyword> is leveraging the accelerometer and gyroscope motion sensors to engage users. </li><li>The campaign is created by <keyword id="4747401" type="PERSON" weightage="20" keywordseo="mCanvas">mCanvas</keyword> and <keyword id="4815866" type="PERSON" weightage="20" keywordseo="Merkle-Sokrati">Merkle Sokrati</keyword>. </li></ul>mCanvas, the experiential storytelling ad platform for small screens, and Merkle Sokrati, a leading technology-enabled, data-driven customer experience management (CXM) company have created a rich-media, mobile-led campaign for distribution of mutual funds on <keyword id="6377963" type="COMPANY" weightage="20" keywordseo="freecharge">Freecharge</keyword>. The ad uses advanced motion sensors to boost user engagement in a unique way. Reaching over 4.5 million users, the campaign is witnessing an impressive engagement rate of 1.8%, which is 9 times the 0.20% industry average for mobile banners. Users are spending 9 seconds, on average engaging with the ad. Freecharge enables users to recharge their mobile phone online, as well as pay bills online for utilities like electricity, gas, and water easily and quickly. Recently, it started offering a number of additional financial services, ranging from mutual funds, loan EMIs, credit card services and insurance policies among others. The brand wanted to promote the introduction of Mutual Funds services on its app, along with the ease of investing in SIPs via their new, all-digital service. In order to effectively communicate the brand’s message, it was important for mCanvas to create an <keyword id="10022152" type="UNKNOWN" weightage="20" keywordseo="interactive-ad-concept">interactive ad concept</keyword> that would educate their target audience about the process of investing in mutual funds, help uncomplicate the user’s journey of mutual fund investment, while also showcasing the benefits of such an investment and how it will positively impact their personal wealth. The interactive mobile ad opens to the copy ‘Money might not grow on trees, but growing your wealth is a lot like growing a tree!’. Using the accelerometer and gyroscope motion sensors, users are encouraged to take a physical step forward to reveal the first step of growing their wealth. On doing this, the message on the screen transitions to ‘First you plant the seed by becoming investment ready’, followed by the copy ‘Complete one time registration for Mutual Funds on Freecharge’. Prompting users to take another step forward, the ad then displays the second step – ‘Then you nourish it with monthly Mutual Fund investments’. Lastly, the ad reveals the final step of growing their wealth – ‘And finally you reap the sweet fruit!’, when users take another step forward. Thereafter, the creative transitions to the closing screen with relevant branding, along with a video commercial. The CTA ‘Invest Now’, at the bottom of the screen directs users to the brand’s landing page for more information on Mutual Funds. <div type="Youtube" id="0YaEezPUTik" title="mCanvas Storytelling Ads | Freecharge Mutual Funds | Scroller + Motion Sensors" thumbUrl="https://i.ytimg.com/vi/0YaEezPUTik/mqdefault.jpg"></div> Abhishek Upadhyay, Head of Marketing and Growth, Freecharge said, “In the beginning, we faced the conundrum of how to promote the mutual funds in a way that would leave a lasting impression on our target segment. Our partnership with Merkle Sokrati and mCanvas enabled us to overcome it, with an ad that integrated cutting-edge technology that fulfilled our campaign objectives and also garnered industry competitive results.” “The mobile ad space is a noisy one, and brands have to go the extra mile to establish strong brand recall. We at Merkle Sokrati strive to maximize best brand experience, with the amalgamation of brand communication, creative innovation and media efficiency,” Chirag Chandiramani, AVP – Client Operations, Merkle Sokrati commented. Akshay Nandoskar, Regional Sales Head – West, mCanvas concluded, “Our goal is to constantly build ideas that will engage and excite users. For Mutual Funds on Freecharge, we seamlessly integrated storytelling into the ad, to create an immersive mobile experience.”

Freecharge’s innovative ad that used accelerometer and gyroscope motion sensors helped the brand reach 4.5 million users

<ul><li>The partnership between <keyword id="4815866" type="PERSON" weightage="20" keywordseo="Merkle-Sokrati">Merkle Sokrati</keyword> and <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword> will help advertisers connect with users on TikTok.</li><li>TikTok India and Merkle Sokrati will develop the best practices emerging from high impact digital marketing campaigns for Indian brands. </li><li>The partnership will also assess various measurement features that add value to brands and will be implemented for Merkle Sokrati’s clients across industries.</li></ul> Merkle Sokrati, the data-driven performance marketing agency from the house of Dentsu Aegis Network (DAN), has inked a strategic partnership deal with TikTok, to strengthen the ability of clients to connect with users on TikTok. Under this partnership, TikTok India and Merkle Sokrati will develop the best practices emerging from high impact digital marketing campaigns for Indian brands. The partnership will also assess various measurement features that add value to brands and will be implemented for Merkle Sokrati’s clients across industries. Commenting on the association, <keyword id="224926" type="PERSON" weightage="20" keywordseo="Sameer-Singh">Sameer Singh</keyword>, Vice President - Monetization, TikTok India said, "TikTok as a platform has championed the art of creative content marketing with unique ad formats that effectively drive engagement. The platform’s immersive short-form videos also allow brands to express their content and voice creatively. We value partnerships such as the one with Merkle Sokrati and are sure that this will further accelerate client benefits.” <keyword id="2681421" type="PERSON" weightage="20" keywordseo="Anubhav-Sonthalia">Anubhav Sonthalia</keyword>, CEO, Merkle Sokrati added, “Digital media continues to evolve into a myriad web of features and ad formats. Based on our decade-long experience in helping brands get strong ROIs on their spends, I strongly believe that understanding and reacting to your audiences is extremely crucial, irrespective of the digital channel. TikTok is a phenomenally engaging platform. It is a definite opportunity to gain visibility and revenue and this is where our potential as a marketing agency lies. I am excited to see the results driven by our teams with our client partners such as Dunzo, PharmEasy, Tata Sky and more.”

Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform

<ul><li>Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. </li><li>Its client client roster includes leading brands such as Tata Cliq, Kalki Fashion, Bioderma, Raymond, D’ Décor, Ensemble, Swiggy, Merck, Berger Paints, Asus, Schwarzkopf, Larsen &amp; Toubro, Carrier etc.</li></ul>To align its years of commerce expertise under one umbrella and deliver efficient business outcomes, <keyword id="10032656" type="COMPANY" weightage="20" keywordseo="dentsu-international">dentsu international</keyword> has launched its global commerce unit ‘<keyword id="10588639" type="UNKNOWN" weightage="20" keywordseo="total-commerce">Total Commerce</keyword>’ in India. ‘Total Commerce’ unites all of the conglomerate’s commerce capabilities under a single umbrella, encapsulating every aspect of e-commerce, last-mile delivery as well as retail radius communication. ‘Total Commerce’ is an attempt to find solutions to a world where manufacturers are jumping to consumers directly, where start-ups are disrupting the marketplace, and where branding is playing a significantly unique role. The solution has already, and over time, allowed many brands and retailers to take on various marketplaces and big-box distributors, thereby, enabling several wins. This has been achieved by helping brands prioritize and succeed anywhere in commerce by mapping their commerce maturity to a strategic road map covering creative, data and ops, experience, and performance and media. The end-to-end offering activates a research based success framework that ensures: Desirability (Brand equity): Are we loved and sought after by consumers? Availability (Distribution strategy): Planning presence and availability priorities by audience and demand Findability (Position Optimization): Optimizing visibility where audience are Buyability (Content Effectiveness): Optimizing product listings for purchase conversion Repeatability (Purchase Experience): Auditing reviews and sentiments Brands, under the four broad groups of Performance and Media, Creative, Interactive, and Data &amp; Ops and through the <a href="https://assets-eu-01.kc-usercontent.com/44bc0180-e274-014f-6b99-e5fc8ab7f759/bc0cb86d-f00d-404c-8ac0-07ac4326a842/The%20Total%20Commerce%20Playbook%20August%202020.pdf">Total Commerce</a> framework, will now be able to tap onto several proprietary products and solutions designed to support all stages of the commerce journey. These will include: <ul><li>Total Commerce Analytics</li><li>B2B Commerce Transformation</li><li>Commerce Intelligence</li><li>020 Commerce Framework</li><li>E-commerce Enablement</li><li>Loyalty &amp; Customer Lifetime Value Optimisation</li><li>Dentsu Tracking</li><li>Fast Track Commerce</li><li>Symphony Product Merchandising</li><li>Marketplace Consulting</li><li>eRetail &amp; Performance Activation</li><li>Marketplace Optimisation</li></ul>Speaking on the latest integration, <keyword id="7491447" type="UNKNOWN" weightage="20" keywordseo="Anand-Bhadkamkar">Anand Bhadkamkar</keyword>, CEO India, dentsu said, “We have always been focused on the changing market scenario and have built capabilities ahead of the market. In line with this, we had built capabilities in Commerce, Performance, Retail design and last-mile and experience design. All these capabilities are now being brought together under one umbrella of dentsu Commerce. In these testing times, we are certain that the capabilities of building on D2C offerings will enable our clients to stay ahead of the market and harness the power of the digitally comfortable consumer.” To ensure that clients have a specialist in every field, dentsu Commerce has built a team with Nihal Nambiar (AVP - Strategic Solutions, iProspect) for Performance Media, Krutika Shroff (Senior UX Lead, Fractal Ink Linked by Isobar) and Richa Gupta (Senior UX Lead, Fractal Ink Linked by Isobar) for Design and Experience, Aniket Khare (VP - Business Development, Merkle Sokrati) for Data and Analytics, Deepak Kumar (Director, Hyperspace) for Retail design and experience and Provit Chemmani (Group Tech – Ecommencify, WATConsult) for holistic e-comm design and delivery. It is pertinent to note here that this group will be the lead team. They have been empowered to bring together every capability of the group to build solutions for brands. Speaking on the consolidation of capabilities, the team said, “It’s a great thing that denstu has formalised the Commerce capabilities under one umbrella. We have been delivering solutions to clients at different stages of their commerce journey and now we will be able to help clients get a frictionless solution across the journey by planning and building solutions from end to end. We understand that clients themselves may be at different stages and may have varying requirements which is why working as a group helps us to pick and choose the best and most relevant solutions for our clients. Powered by our own commerce in a box solution e-commencify as well as best in class market solutions from Salesforce and Magento, we plan to work to quickly get clients connected with their consumers in the commerce space. And deliver solutions like never before.”

You Searched For "Merkle Sokrati" and got 5 results

Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella

BI India Partner

MoEngage, Merkle Sokrati ink strategic alliance for APAC

BI India Partner

Freecharge’s innovative ad that used accelerometer and gyroscope motion sensors helped the brand reach 4.5 million users

BI India Partner

Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform

BI India Partner

Dentsu India merges all its commerce capabilities under its Total Commerce offering

BI India Partner

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