You Searched For "MediaMath" and got 20 results
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2 mins read
The rise, fall, and return of adtech pioneer MediaMath
MediaMath's bankruptcy earlier this year was a stunning fall from grace. Under new ownership, it's …
Lara O'Reilly
2 mins read
Flipkart launches commerce-focused self-serve demand-side platform
It will help brands make data-driven decisions to purchase online ad inventory and design high-impa…
2 mins read
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
The new collaboration offers brands Disney+ Hotstar’s on-demand ad inventory in a premium, brand-sa…
4 mins read
'The stakes have gotten higher': MediaMath is trying to block ad fraud before it happens and will offer vetting tools for free to advertisers
"Pre-bid filtering is beneficial and goes a long way as it can reduce cost and infrastructure strai…
Lauren Johnson
3 mins read
Ad tech firm MediaMath undergoes major reorganization of its exec team as it prepares for 'the next phase'
Zawadzki said the re-organization, which has happened over a period of months, was a reflection of …
Lara O'Reilly
1 min read
MediaMath Invests In TiqIQ As CEO Ponders IPO
It's not obvious what the connection is between online advertising and tickets for sports and enter…
Jim Edwards
2 mins read
'We need a fundamental rethink': MediaMath, long seen as an ad tech takeover target, is instead building a war chest to fix a broken industry
That means heavy investment in artificial intelligence - something Mediamath has already begun - as…
Mike Shields
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
6 mins read
Wrapping up 2023 with some of the top business stories
In today's big story, we're looking at some of Business Insider's best business stories from the pa…
Dan DeFrancesco
1 min read
MacroMavens' Stephanie Pomboy sounds the alarm on corporate bankruptcies, warning it could herald financial catastrophe
Many expert "still fail to connect the dots" on corporate bankruptcies, Pomboy said. "If they did, …
Joseph Wilkins
2 mins read
US corporate debt defaults surge 176% as the Fed's war on inflation pushes more companies into financial distress
As many as 69 American firms defaulted on their debt during the first eight months of the year, mar…
Joseph Wilkins
1 min read
SVB, BBBY, Lordstown lead list of US bankruptcies as companies fold up at the fastest pace since 2010
More US companies collapsed during the six months through June than any other half-year period sinc…
Joseph Wilkins
3 mins read
Mark Zuckerberg is turning Facebook into Instagram as part of his self-declared “year of efficiency.”
In today's edition: Salesforce is paying Matthew McConaughey $10 million, Walmart bans the use of C…
Diamond Naga Siu
4 mins read
Salesforce's Marc Benioff says tech CEOs everywhere might soon unleash their inner Elons
In Insider Weekly: Tesla may be losing its edge, and our future depends on reversing the boomer eco…
Matt Turner,Dave Smith
1 min read
How much top adtech firms pay employees in the US
Insider analyzed data to show how much companies including Roku, The Trade Desk, and Integral Ad Sc…
Lauren Johnson
5 mins read
'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies - even as the industry faces doom and gloom
Franchi said MathCapital does more than a deal per month and has a few more set to close in the com…
Lauren Johnson
2 mins read
Buzzy TV-measurement firm VideoAmp cuts staff and revenue projections due to the impact of the coronavirus crisis
VideoAmp sells measurement software that advertisers and networks use to measure their digital and …
Lauren Johnson
5 mins read
Industry insiders are buzzing about possible ad-tech acquisitions after AT&T shelled out a reported $1.6 billion for AppNexus
DataXu's chief revenue officer Ed Montes declined to comment on acquisition rumors but said, "We be…
Lauren Johnson
3 mins read
'There's too many lookalike companies:' Ad-tech and mar-tech firms will battle to get profitable in 2019 or risk extinction
MacDonald said a growing number of ad-tech and mar-tech firms are vying to solve the same problem, …
Lauren Johnson
3 mins read
Audio tech and marketing experts predict the trends that will catch fire in 2020, from programmatic audio ads to conversational AI
In order to be successful, podcast ads have to be relevant to the show they're placed in and stay f…