You Searched For "MediaMath" and got 19 results
Sort By:
2 mins read
The rise, fall, and return of adtech pioneer MediaMath
MediaMath's bankruptcy earlier this year was a stunning fall from grace. Under new ownership, it's …
Lara O'Reilly
1 min read
MediaMath Invests In TiqIQ As CEO Ponders IPO
It's not obvious what the connection is between online advertising and tickets for sports and enter…
Jim Edwards
2 mins read
'We need a fundamental rethink': MediaMath, long seen as an ad tech takeover target, is instead building a war chest to fix a broken industry
That means heavy investment in artificial intelligence - something Mediamath has already begun - as…
Mike Shields
4 mins read
'The stakes have gotten higher': MediaMath is trying to block ad fraud before it happens and will offer vetting tools for free to advertisers
"Pre-bid filtering is beneficial and goes a long way as it can reduce cost and infrastructure strai…
Lauren Johnson
3 mins read
Ad tech firm MediaMath undergoes major reorganization of its exec team as it prepares for 'the next phase'
Zawadzki said the re-organization, which has happened over a period of months, was a reflection of …
Lara O'Reilly
4 mins read
We Asked A Bunch Of Executives What The Hottest Ad Tech Company Is, And One Startup's Name Kept Coming Up
"They have managed to evolve with the changing scope and demands of the programmatic marketplace bo…
Katie Richards
2 mins read
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
The new collaboration offers brands Disney+ Hotstar’s on-demand ad inventory in a premium, brand-sa…
5 mins read
'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies - even as the industry faces doom and gloom
Franchi said MathCapital does more than a deal per month and has a few more set to close in the com…
Lauren Johnson
2 mins read
The 10 things in advertising you need to know today
2. YouTube is now in a position to capture traditional TV ad spends. The problem until now has been…
Julien Rath
5 mins read
Industry insiders are buzzing about possible ad-tech acquisitions after AT&T shelled out a reported $1.6 billion for AppNexus
DataXu's chief revenue officer Ed Montes declined to comment on acquisition rumors but said, "We be…
Lauren Johnson
2 mins read
What you need to know in advertising today
New code in the Android version of Snapchat suggests that Snap is teaming up with Amazon for a "vis…
Tanya Dua
2 mins read
What you need to know in advertising today
Ad tech company MediaMath is launching an independent venture capital fund called MathCapital, The …
Tanya Dua
1 min read
It's Time For More Tiny Ad Tech Companies To Die, Says Luma Partners
The ad tech business has long been crowded with tiny shops set up in the hope of getting flipped. T…
3 mins read
'There's too many lookalike companies:' Ad-tech and mar-tech firms will battle to get profitable in 2019 or risk extinction
MacDonald said a growing number of ad-tech and mar-tech firms are vying to solve the same problem, …
Lauren Johnson
2 mins read
Adtech Company OpenX Tried To Raise $75 Million, But Sources Say It Came Up Short
The document does go some way to backing up what OpenX is saying publicly - its income statement in…
4 mins read
Uber's 'dramatically' changed its ad strategy, and it's meant seriously re-evaluating how much it needs agencies
One way that it's done that, for example, is by building dynamic feeds with its ad server Celtra th…
Tanya Dua
1 min read
How much top adtech firms pay employees in the US
Insider analyzed data to show how much companies including Roku, The Trade Desk, and Integral Ad Sc…
Lauren Johnson
2 mins read
Buzzy TV-measurement firm VideoAmp cuts staff and revenue projections due to the impact of the coronavirus crisis
VideoAmp sells measurement software that advertisers and networks use to measure their digital and …
Lauren Johnson
3 mins read
Google's making a move to dominate advertising on platforms like Spotify, Pandora, and SoundCloud - and it represents a $1.6 billion opportunity
The tech giant has plugged its programmatic-buying platform into Spotify, SoundCloud, Google Play M…