You Searched For "Media Consumption" and got 20 results
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1 min read
CHART OF THE DAY: Mobile Apps Are Dominating Media Consumption
According to comScore, this is the first time mobile apps have accounted for more than 50% of all d…
Dave Smith
4 mins read
Metamorphosis of content consumption in media and entertainment industry
Every generation is dependent on their devices during this lockdown to keep themselves informed and…
2 mins read
This Is What The Massive Growth Of Mobile Media Consumption Means For The Mobile Industry
We discuss how tech companies, social networks, and app developers are shifting business models to …
Tony Danova
2 mins read
This Is What The Massive Growth Of Mobile Media Consumption Means For The Mobile Industry
We discuss how tech companies, social networks, and app developers are shifting business models to …
Tony Danova
3 mins read
Here's what publishers are doing to keep up with increasing mobile media consumption
In a new report from BI Intelligence, we examine how both traditional and digital-native publishers…
Margaret Boland
3 mins read
Here's what publishers are doing to keep up with increasing mobile media consumption
In a new report from BI Intelligence, we examine how both traditional and digital-native publishers…
Margaret Boland
3 mins read
Here's what publishers are doing to keep up with increasing mobile media consumption
In a new report from BI Intelligence, we examine how both traditional and digital-native publishers…
Margaret Boland
3 mins read
Here's what publishers are doing to keep up with increasing mobile media consumption
In a new report from BI Intelligence, we examine how both traditional and digital-native publishers…
Margaret Boland
3 mins read
Here's what publishers are doing to keep up with increasing mobile media consumption
In a new report from BI Intelligence, we examine how both traditional and digital-native publishers…
Margaret Boland
2 mins read
The Massive Growth In Mobile Media Consumption Explains Why The Mobile Industry Is Refocusing On Content
We discuss how tech companies, social networks, and app developers are shifting business models to …
Tony Danova
5 mins read
Digital is now the second most important source of brand awareness after TV: Report
Overall household spending has increased for 63% of families which reflects a 7% increase from the …
3 mins read
Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov report
Consumption of streaming video is likely to increase across age groups in India in the next 12 mont…
2 mins read
Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
The FCT for South decreased by 4% during week 17.
5 mins read
KPMG India reveals how COVID-19 has impacted the media and entertainment industry
Print will get a new lease of life.
2 mins read
Digital advertising spends set to overtake TV spends by FY21: KPMG Report
The findings are a part of the 12th edition of KPMG's M&E report titled ‘A year off script: Time fo…
3 mins read
WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
WhatsApp voted as the most frequented app (view of 31%), followed by Facebook (26%) and YouTube (21…
2 mins read
ESPN is increasing its online presence with new Twitter shows as it tries to keep up with the changing nature of media consumption
"For over a decade, ESPN has fostered a Twitter presence unmatched in reach and scale - which has l…
Brandon Wiggins
2 mins read
Lockdown has average daily online media intake soaring to 4 hours from 90 mins
And, the single biggest beneficiary of this massive spike is YouTube with around 300 billion views…
PTI
5 mins read
OTT penetration stands at 27%, Hotstar is the preferred choice for a majority of the OTT viewers: Report
27% watch any of the OTTs, 73% still not an OTT viewer
2 mins read
Covid-19 has led to brand loyalty taking a beating: Kantar report
The report covers a robust sample of 10,000 urban consumers ranging between 15-55 age groups; acros…