You Searched For "Media Buying Tool" and got 20 results
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2 mins read
OMD Mudramax launches outcome-based, AI-backed Media Buying Tool
Bingo acts as a single control layer that keeps all other buying platforms in sync to deliver media…
3 mins read
Amazon is rolling out a tool that shows just how much Google and Facebook ads drive people to do their shopping on the e-commerce site
Amazon is expanding a 1-year-old tool called Amazon Attribution that lets brands track whether peop…
Lauren Johnson
2 mins read
Google will use artificial intelligence to identify objectionable content and sell 'brand-safe' ads
The company also said it would make it easier for advertisers to manage where their ads appear by r…
Julien Rath
3 mins read
Marketing firm SintechMedia is promising to build an 'operating system' for the future of media buying and selling
The company was born out of Sintech's $200 million acquisition of Operative in late 2016. Sintech (…
Mike Shields
2 mins read
Adobe has hired a media buying veteran to help ramp up its advertising bona fides
There is plenty of debate over whether any major advertiser wants to put all of its data eggs in on…
Mike Shields
4 mins read
7 best sites to buy Instagram followers (real and active)
Then there have been various cases where the buyer's account got hacked as he or she entered the…
3 mins read
Here's one overlooked reason why it makes total sense for Salesforce to buy Twitter
According to a recent survey by LinkedIn, more than 70% of sales professionals said they use social…
Eugene Kim
3 mins read
Now marketers of all sizes can make Snapchat ads in 2 minutes
The Publisher tool theoretically levels the playing field, allowing brands to quickly and efficient…
Tanya Dua
1 min read
FIRST LOOK: Cool Stuff Inside Twitter's New Advertising Interface
TBG Digital gave us a first look at the dashboard it has built for Twitter's Ads API. The company —…
Jim Edwards
5 mins read
'Cautiously optimistic:' Some marketers say AT&T's big plan to reinvent advertising is taking shape but worry that it will shut out competitors
According to four big agencies interviewed for this story, Xandr has been pitching itself to advert…
Lauren Johnson
3 mins read
Facebook Tells Advertisers: No Pay, No Play
There is no specific requirement that all PMD's run ads, which this article seems to indicate. Addi…
Jim Edwards
3 mins read
The ad agency giant Omnicom has created a new AI tool that is poised to completely change how ads get made
In one example, Omni can create "mood boards," said Nelson. A telecom advertiser, for example, will…
Lauren Johnson
5 mins read
The CEO of a social media firm valued at $1.8 billion has a plan to survive the mar-tech consolidation thanks to big-name clients like McDonald's and Microsoft
Ragy Thomas: I can go to YouTube, Facebook and Twitter and buy, but most companies want to run a ca…
Lauren Johnson
2 mins read
Adobe Just Radically Overhauled Its Business Model And Won't Sell New Software Any More
Since then, Adobe users have started to realize the benefits, namely that Creative Cloud gives them…
Julie Bort
2 mins read
Winners and losers of Dentsu's massive shakeup
Business Insider's top advertising and media stories for December 15.
Lauren Johnson
4 mins read
Facebook confirms it's launching a new ad product to go after TV money in a big way
In TV, 1 GRP is equal to 1% of the target audience the advertiser wants to reach (not the total num…
Lara O'Reilly
3 mins read
Media faces upheaval - and deal opportunity
In this week's Insider Advertising newsletter: Media deals heat up, tensions at Roku, and big tech …
Lucia Moses
3 mins read
AT&T has lofty ambitions to change the way TV advertising is sold, but ad buyers worry it will become a walled garden like Facebook and Google
Other media buyers said that it's too early to gauge how AT&T will use data across multiple pro…
Lauren Johnson
3 mins read
Advertisers are grappling for alternatives as Facebook plans to roll out a 'clear history' tool that could limit one of its most powerful targeting tools
"When someone disconnects their off-Facebook activity, we won't use the data they clear for targeti…
Lucia Moses
2 mins read
Facebook Just Made Ad Buying Very Simple For All Marketers
Ideally, this streamlined, assisted ad buying platform will help bring buyers into Facebook's ad ec…