You Searched For "Meaningful Brands" and got 20 results
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10 mins read
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
Children across all ages and a segment of adult audience have also taken to coloring to engage them…
2 mins read
ASICS onboards Ravindra Jadeja as its brand ambassador
ASICS currently has 55+ stores across India, Sri Lanka and Bhutan
4 mins read
This festive season, Spotify can be a game-changer for brands with its Streaming Intelligence
Here’s a quick overview of why marketers should consider talking to their audience on Spotify, e…
5 mins read
Varun Dhawan on his latest brand association with OPPO, upcoming campaign and endorsement choices
Here’s how Varun Dhawan chooses his brand deals
6 mins read
How to start an online fashion store, from a Kentucky couple whose e-commerce business earned $65 million brand
Four months after the e-commerce business launched, fashion brand Pink Lily surpassed its founders'…
Jennifer Ortakales Dawkins
1 min read
Ishaan Khatter is the first Indian male and Gen Z celebrity to partner with women-first social networking app Bumble
Bumble partners with Ishaan Khatter
1 min read
WPP acquires branding and design agency Made Thought
Made Thought will be integrated into AKQA and will join forces with Universal Design Studio
3 mins read
Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
TCS, Asian Paints and Bharti Airtel are amongst the top 10 trusted brands of our country, here's ho…
2 mins read
Luminary partners with Times Bridge to bring its premium podcast platform to India
Luminary’s official launch in the Indian market coincides with exceptional growth in audio consumpt…
1 min read
Acer India signs Sonu Sood as brand ambassador
"Sonu Sood’s persona and his contribution to empowering people resonates with Acer India’s brand ma…
10 mins read
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
How can brands be true allies to queer communities, shares DDB Mudra Group's Amit Kekre
5 mins read
From Amul’s 2D girl to Dunzo’s 3D Harri and Dunya, here's how mascots have evolved over the years and what they stand for today
Dunzo’s endearing mascots Harri and Dunya testify that mascots still work and help you stand out in…
6 mins read
Sweetgreen is among the 12 chains Taco Bell owner, Yum Brands, could buy as the company's CFO tells investors it's hunting for an acquisition
Yum Brands is looking for a potential restaurant chain to buy. Here are 12 the company may consider…
Nancy Luna
4 mins read
Customer satisfaction dips for Indian brands in the CX journey: Havas CX report
Havas CX shows customer experience is most meaningful when it combines the best functional service …
4 mins read
Brand loyalty strategies need to evolve alongside consumers
Brand loyalty strategies now have to encompass a new set of expectations as millennials have change…
3 mins read
OPPO India rolls out new film with brand ambassador Varun Dhawan
The film showcases the new AI Highlight Portrait Video feature
4 mins read
5 ways brands can move people from just talking about sustainability — to taking real action
While 90% of people say they are willing to change their actions to be more sustainable, there is s…
Nadia Tuma-Weldon
3 mins read
How to choose the right brand strategy for your early-stage startup, according to an expert
Entrepreneur Zaheer Dodhia says pinpointing your target audience, company values, and brand story i…
Zaheer Dodhia
4 mins read
Establishing consumer trust and privacy for a mutually beneficial ecosystem between brands and consumers
Ashish Sinha, Managing Director, APAC & MEA – Epsilon on Data Privacy and consumer concerns
4 mins read
Brands celebrate Raksha Bandhan with a new perspective this year
Top Raksha Bandhan ads from 2021