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You Searched For "McCann Worldgroup campaigns" and got 17 results


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TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media

TV ads featuring Hrithik and Katrina were well-intentioned but were unfortunately misinterpreted by…

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3 mins read

redBus' latest campaign stresses on the safety of their buses and encourages people to start their journeys

The campaign is aimed at restoring optimism for bus travel as the nation traverses its path to norm…

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1 min read

Furlenco has a new vampire character, Drako Lal, and it is ‘bloody’ relatable

Furlenco’s latest advertisement brings a vampire to life and takes him on a tour of modern life

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3 mins read

Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new ad

Maaza is rejuvenating its purpose – to spread prosperity, and magnanimity among its consumers

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2 mins read

Adfest 2014 Kicks Off: India Secures 16 Shortlists On Day 1

The shortlists are in Press, Radio, Film Craft and Media categories. Grey Worldwide India leads wit…

bestmediainfo   


Tanya Dua,Lucia Moses   


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4 mins read

Coca-Cola Unveils New 'Happiness' Campaign That Celebrates Life's Joys, Big Or Small

The latest campaign, conceptualized by McCann Erickson, features new brand ambassadors Deepika Padu…

bestmediainfo   


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5 mins read

The coronavirus is upending advertising. Top marketers at Toyota, Burger King, and Hippo reveal how they're changing their ad strategies to keep up.

WW, formerly Weight Watchers, launched Live Virtual Workshops for its members last week, converting…

Tanya Dua,Lucia Moses   


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4 mins read

The US Army has struggled to get recruits. Its new marketing heads explain how the military will target Gen Z with personalized, data-driven ads.

Fink cited recent surveys which found that 50% of Gen Z know little to nothing about military servi…

Patrick Coffee   


Lauren Johnson   


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4 mins read

Ad holding company IPG was among those hired to promote a controversial music festival in Saudi Arabia

The event and attendees were criticized by journalists, human rights experts, and influencers like …

Patrick Coffee   


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3 mins read

Amazon will finally have a presence at Cannes - but not in the same fashion as rivals like Google and Facebook

This Amazon/Huge hackathon is happening as the agency world is going through massive change with ne…

Lauren Johnson   


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3 mins read

Say goodbye to skimpily dressed, sexy women in TV ads who were there just to grab attention

Deodorants, cars and even cement, Indian advertisement industry has been showing off good looking w…

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3 mins read

J Walter Thompson Likely To Win Global Advertising Contract From Tatas For Image Makeover

The two sides are yet to sign on the dotted line but a verbal commitment has been extended to the a…

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2 mins read

MillerCoors Is Capitalizing On A 'Holiday' You've Never Heard Of [THE BRIEF]

MillerCoors is planning a "Repeal Day" promotion for its new Batch 19 brand on Dec. 5, the day in 1…

Aaron Taube