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<ul><li>After Zomato’s Hrithik Roshan and Katrina Kaif ads drew mixed reactions on social media, it has now released a statement clarifying that the campaign was conceptualised 6 months ago.</li><li>The ads were called tone-deaf and Twitterati said that Zomato hired celebrities to divert the conversation around gig workers payouts and working conditions.</li><li>Zomato also said that it will soon upload a blog explaining how its delivery partners are fairly compensated for the work/time they put in.</li></ul>Zomato’s first-ever celebrity-led campaign has drawn mixed reactions on social media. Some declared that the campaign is creative, relatable and while a number of others said that it was released to simply control the damage caused by the controversial <keyword id="1725853" type="General" weightage="20" keywordseo="danish-sait" source="Orion">Danish Sait</keyword> video. Sait’s video drew flak from netizens for not depicting the realities of the profession, where he took on the roles of a Zomato delivery boy for a day in a bid to humanise the delivery personnel. <div type="Youtube" id="7zZmaO7s7oI" title="Zomato Delivery Partner for a day! Feat. Danish Sait 😍" thumbUrl="https://i.ytimg.com/vi/7zZmaO7s7oI/mqdefault.jpg"></div> However, Zomato has now released a statement on Twitter clarifying that the campaign featuring Katrina Kaif and Hrithik Roshan was conceptualised six months ago, ‘long before any social media chatter around gig worker payouts and working conditions.’ <div type="twitter" handle="zomato" handlename="zomato" image="http://pbs.twimg.com/profile_images/1100268333352525826/IkyIXuZ4_normal.png" favoritecount="450" retweetcount="50" status="The other side of the story... https://t.co/hNRj6TpK1X" createdat="1630325343000" id="1432314417954185220"></div> Conceptualised by <keyword id="137221" type="General" weightage="20" keywordseo="mccann-worldgroup-india" source="Orion">McCann Worldgroup India</keyword>, ‘Har Customer Hai Star’ Campaign aims to convey that all consumers hold an equally special place in Zomato’s heart. <div type="Youtube" id="PpNdfDM4xhc" title="Har Customer Hai Star! Ft. Katrina Kaif" thumbUrl="https://i.ytimg.com/vi/PpNdfDM4xhc/mqdefault.jpg"></div> <div type="Youtube" id="dXirvvVXXWA" title="Har Customer Hai Star! Ft. Hrithik Roshan" thumbUrl="https://i.ytimg.com/vi/dXirvvVXXWA/mqdefault.jpg"></div> The campaign, however, was called ‘tone-deaf’ and some netizens said that Zomato hired celebrities to divert the conversation around gig worker payouts and working conditions. <div type="twitter" handle="Sankul333" handlename="Sankul Sonawane" image="http://pbs.twimg.com/profile_images/1383428089355522054/Vu_UwRkU_normal.jpg" favoritecount="1320" retweetcount="218" status="Instead of paying celebrities big money for ads to whitewash their horrible treatment of delivery staff, Zomato can… https://t.co/DLJl3l5bH2" createdat="1630050634000" id="1431162207811760130"></div> <div type="twitter" handle="PoojaPrasanna4" handlename="Pooja Prasanna" image="http://pbs.twimg.com/profile_images/1346493523541991424/p_wv_ASJ_normal.jpg" favoritecount="14674" retweetcount="2929" status="I don't want my groceries delivered in 10 or 20 minutes. I would rather that the delivery person takes his time to… https://t.co/8iMDt22DiK" createdat="1630099304000" id="1431366344197349382"></div> <div type="twitter" handle="peeleraja" handlename="peeleraja" image="http://pbs.twimg.com/profile_images/1429447980587753472/rrCBxmjY_normal.jpg" favoritecount="548" retweetcount="63" status="This ad is such a self own. Zomato essentially boasting of how their drivers are under pressure to deliver, rain or… https://t.co/mrXEbC3n2o" createdat="1630048563000" id="1431153522490310658"></div> According to Zomato’s statement, here is what the foodtech platform intended to achieve through its campaign: <ul><li>Make delivery partners the hero of the ad</li><li>Highlight that we should talk respectfully to delivery partners (like Hrithik and Katrina do in the ad, and very few other people do)</li><li>Raise the level of dignity associated with a delivery’s partner’s job</li><li>Demonstrate with pride which most of our delivery partners serve our customers with</li><li>Last but not least, reiterate that every customer is a star for us and no less than Hrithik or Katrina</li></ul>Zomato’s statement further addresses various concerns pointed out by Twitter users and mentions that its Net Promoter Score (NPS) has been increased from -10% to 28%. It also said that it will soon upload a blog explaining how its delivery partners are fairly compensated for the work/time they put in.

TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media

<ul><li><keyword id="6488831" type="General" weightage="100" keywordseo="dettol" source="Orion">Dettol</keyword> has launched a campaign for its <keyword id="12255066" type="General" weightage="80" keywordseo="foaming-handwash" source="Orion">Foaming Handwash</keyword> range that is aimed at making hand hygiene a fun experience.</li><li>The campaign has been conceptualized by <keyword id="157849" type="General" weightage="20" keywordseo="mccann-worldgroup" source="Orion">McCann Worldgroup</keyword>.</li></ul>Dettol has launched a Foaming Handwash range focusing on making hand hygiene a fun experience. Dettol’s new product offering, the Foaming Handwash promises to keep your hands moisturized owing to its moisture-rich foam and soothing components while ensuring 10x better germ protection. The product is available in two variants- Aloe Coconut and Strawberry fragrance. <div type="Youtube" id="PXhsOpOT-ZA" title="#Dettol Foaming #Handwash" thumbUrl="https://i.ytimg.com/vi/PXhsOpOT-ZA/mqdefault.jpg"></div> Dettol has been focused on superior hand hygiene since its launch in India. With the unprecedented COVID-19 outbreak it has become even more important to ensure we frequently follow correct hand hygiene behavior. Dettol is looking to provide its consumers with a diverse range of handwash products that make the handwashing experience fun while leaving hands clean and smooth. Commenting on the product and campaign launch, <keyword id="5948549" type="General" weightage="20" keywordseo="dilen-gandhi" source="Orion">Dilen Gandhi</keyword>, Regional Marketing Director, South Asia – Health &amp; Nutrition, <keyword id="73542" type="General" weightage="20" keywordseo="reckitt" source="Orion">Reckitt</keyword> said, “Dettol has been protecting homes and families for decades. Pioneering the hand hygiene space, we continue to innovate and deliver products that elevate consumer experience. Our new product- Dettol Foaming Handwash, is a superior product offering for consumers who are looking for protection, cleanliness and moisturizing all-in-one. We are certain that this product will be loved by families and children.” Dettol’s foaming handwash campaign focuses on the growing concern mothers face every day in getting their children to wash their hands properly. The new campaign addresses this concern, introducing a new innovative format of handwash delivery that instills the idea of a fun handwashing experience. <keyword id="3210546" type="General" weightage="20" keywordseo="kapil-batra" source="Orion">Kapil Batra</keyword>, Creative Head, Delhi, McCann Worldgroup, “Hand hygiene has never been this critical. But when it comes to kids, making them wash their hands can be quite challenging. But with Dettol Foaming Handwash, we saw a perfect solve for this challenge, and arrived at our campaign thought, “Haath dhone ka karega mann because now hand washing is fun”. The story brings this thought alive in an engaging and convincing manner and we are confident that this will help kids adopt a healthy habit, thus keeping them free of illnesses.” Dettol Foaming Handwash is an innovative hand hygiene product with moisture-rich foam containing glycerin, making it soft and gentle on the skin while being dermatologically tested, and pH balanced. A 250 ml. pack of Dettol Foaming Handwash is priced at INR 129 and is currently available in two variants: Aloe Coconut &amp; Strawberry fragrance across online and offline retail stores in India. Campaign Credits Agency - McCann Production house: Guliver Motion Pictures Producer: Prakash JN Ganderi Director: Parikshit Vaidya DOP: Sudeep Chatterjee Music: Aman Pant Sound Engineer: Rishab Agarwal

Dettol's latest Foaming Handwash range is aimed at making hand hygiene a fun experience

<ul><li>The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from <keyword id="6983863" type="UNKNOWN" weightage="20" keywordseo="Effie-Award">Effie Award</keyword> competitions around the world.</li><li><keyword id="531122" type="COMPANY" weightage="20" keywordseo="Ogilvy-India">Ogilvy India</keyword> and <keyword id="137221" type="COMPANY" weightage="20" keywordseo="McCann-Worldgroup-India">McCann Worldgroup India</keyword> have been named as the second and third most effective agencies in the world in 2020 Effie Index. </li><li>Meanwhile, WPP named world’s most effective communications company for the ninth year in a row.</li></ul> Ogilvy India and McCann Worldgroup India have been named as the second and third most effective agencies in the world in 2020 Effie Index. Meanwhile, WPP named world’s most effective communications company for the ninth year in a row. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Along with Ogilvy India and McCann Worldgroup, other Indian agencies to make it to the list are DDB Mudra Group (18), <keyword id="9373248" type="COMPANY" weightage="20" keywordseo="the-womb-communications">The Womb Communications</keyword> (24), <keyword id="907986" type="PERSON" weightage="20" keywordseo="Mindshare-India">Mindshare India</keyword> (47) and Hindustan Unilever (77). The Womb Communications was the only agency to make it to the list of Most Effective Independent Agencies, at number 3. The top 10 most effective agency networks were McCann Worldgroup, Ogilvy, BBDO Worldwide, DDB Worldwide, TBWA\Worldwide, Wunderman Thompson, OMD, Grey Group, Publicis and Leo Burnett Worldwide. WPP was followed by Omnicom, Interpublic (IPG), Publicis Groupe and Dentsu in the Most Effective Agency Holding Groups list. Meanwhile, Coca-Cola, McDonald's, KFC, Vodafone and IKEA were named as the top 5 most effective brands. Speaking about the agency’s performance, <keyword id="6375200" type="UNKNOWN" weightage="20" keywordseo="PIYUSH-PANDEY">Piyush Pandey</keyword>, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy said, “It is yet another recognition of our continued belief in our founder David Ogilvy's words, 'we sell or else'. I am extremely proud of our clients and Team Ogilvy for winning us this recognition.” Mark Read, CEO of WPP, said, “Every day, our clients place their trust in us to deliver tangible results for their organisations. The Effies are a great endorsement of that trust, and I am delighted that WPP continues to set the standard for industry effectiveness. This award belongs to the thousands of individuals across WPP who harness the power of creativity to deliver ideas that achieve real business impact.”

Ogilvy India and McCann Worldgroup India bag second and third spot as Most Effective Agencies in 2020 Effie Index

<ul class="summary-list"><li>People say they are worried about the <keyword id="1484485" type="General" weightage="60" keywordseo="climate-crisis" source="Orion">climate crisis</keyword>, but a study shows they are unwilling to take meaningful action to address it. </li><li>The language of <keyword id="49089" type="General" weightage="60" keywordseo="sustainability" source="Orion">sustainability</keyword> has to change to be more focused on human, personal outcomes. </li></ul>Ninety percent of people globally say they are willing to change their actions to be more sustainable. Yet only 13% of people say they are willing to give up meat, 9% say they are willing to limit international travel, and a third of people say that they sometimes buy the cheapest option even if they know it's bad for the environment. That's according to our own<a href="https://cms.mccannworldgroup.com/wp-content/uploads/2017/05/TA_Sustainability_ExecSummary.pdf"> "Truth About Sustainability study,"</a> comprising 40,000 interviews across 26 countries. Why such a chasm between word and action on perhaps the most pivotal and pervasive issue in the modern world? The three biggest news "stories" of the past five years that have significantly captured the public's attention have been Trump, the Covid pandemic and the invasion of Ukraine – but climate hasn't ever come anywhere close to garnering the same level of attention despite the vast majority of the scientific community agreeing it is the biggest threat to humanity (a number of news outlets noted that Jeff Bezos's trip to space spurred dramatically more press coverage than climate change). With sustainability, something unique happens…even as large swaths of the population recognize the dire need to adopt more sustainable practices. The way the issue is framed does not convey the immediate and personal impact on our own lives the way other crises and movements have. The truth is that sustainability has a language problem. To truly rouse people and business leaders to match what they do with what they say, the issue has to engage not just the ears but the hearts and minds of all of us in a deeply personal way. There are five ways brands can and should change the language they use regarding sustainability to inspire real engagement and impact: <div type="image" title="Headshot of Nadia Tuma-Weldon, SVP at McCann Worldwide" height="2573" width="1717" msid="92211120" hostid="261"></div>Talk more of people, and less about the planet The #1 association with sustainability that people cite globally is that it's about "protecting the planet." While instinctively this makes sense, it also reveals a problem. "The environment" is often characterized as being separate from us and allows us to disassociate from the issue of sustainability. We need a reframe that allows people to understand that, above all, sustainability is about "protecting us." Humanize the language 92 percent of the top 100 companies have made a climate pledge in the last two years, yet the most frequently he words most used by these companies when they talk about sustainability are "emissions" and "carbon." This is indicative of the technical storytelling that dominates the corporate dialogue. To truly connect, brands should speak in ways that connect to the everyday lived experience of people around the world in a deeply human way. Speak to everyone (not just the young people) Brands frequently make the common judgment error that the younger generations are the ones that care the most about sustainability. But while Gen Z is an activist generation, our findings reveal that people aged 55-64 are more likely to say that they are worried about climate change than those aged 18-24. Further, 70% of parents say that they are worried about climate change, versus 61% of non-parents. "Greta" has become a catch-all for "young people care about the environment" and brands are potentially missing a trick by not nurturing connections between generations. Remember that (cultural) context matters Language and cultural context matters, and there's a major opportunity for brands to touch upon specific cultural flashpoints in their messaging to translate attitudes into behavior. In India, for example, where many people are vegetarian due to religious and spiritual practices, respondents are most likely to say that they are willing to give up eating meat to fight climate change (26% India vs. 15% global). In Germany, a hot bed of engineering and good design, people are most likely to say that they would buy products that are designed to last a long time (58% Germany vs. 42% global). Ultimately, if brands want to spark change, they should be meeting people where they are, starting with the low-hanging fruit within their culture. It snowballs from there to more and more behavior change. Change the narrative from less to more Much sustainability-based messaging is about telling people to give up things or stop certain behaviors. Framing sustainability as a pathway to abundance rather than an act of sacrifice and deprivation is a crucial way of communicating the immediate and personal benefits of adopting climate-friendly behaviors. Meaningfully addressing sustainability through a lens of "more" (more time, health, flourishing, community, joy) rather than "less" (less sickness, pollution, stress, exploitation) reveals opportunities to unleash creativity to solve challenges that shape a hopeful future. When asked who has the greatest responsibility for reversing climate change, the top three answers are pegged neck and neck: the government, companies, and people like me. Brands now hold the coveted spot in people's trust and consciousness that they have long worked to achieve. This is a pivotal moment for them to change the language around sustainability to make it something more actionable for people, and to elevate their role in peoples lives from the transactional to the meaningful. Nadia Tuma-Weldon is EVP, global head of thought leadership at <keyword id="355864" type="General" weightage="60" keywordseo="mccann" source="Orion">McCann</keyword> Worldgroup

5 ways brands can move people from just talking about sustainability — to taking real action

<ul><li><keyword id="6391475" type="General" weightage="80" keywordseo="coca-cola" source="Orion">Coca-Cola</keyword> has unveiled a new campaign, as an extension to ‘Khud Ko Jagaa, Ek <keyword id="2290748" type="General" weightage="100" keywordseo="thanda" source="Orion">Thanda</keyword> Lagaa’ featuring actors <keyword id="3273962" type="General" weightage="20" keywordseo="janhvi-kapoor" source="Orion">Janhvi Kapoor</keyword> and Ishaan Khatter.</li><li>With this new campaign, Coca-Cola aims to encourage people, especially the youngsters in the country, to pause their hectic schedules, and take a break – with a Coke! </li><li>The film has been conceptualized by <keyword id="624395" type="General" weightage="20" keywordseo="mccann-world-group" source="Orion">McCann World Group</keyword>.</li></ul>Coca-Cola has unveiled a new campaign ‘Coca-Cola - Khud Ko Jagaa, Ek Thanda Lagaa’ featuring Indian actors Janhvi Kapoor and Ishaan Khatter. <div type="Youtube" id="ihYlbi7zG1s" title="Khud ko jagaa, ek #ThandaLagaa" thumbUrl="https://i.ytimg.com/vi/ihYlbi7zG1s/mqdefault.jpg"></div> With this new campaign, Coca-Cola aims to encourage people, especially the youngsters in the country, to pause their hectic schedules, and take a break – with a Coke! The brand empathizes with the youth and understands that ‘taking breaks’ is now more important than ever, especially during these unprecedented times. As the younger population grapples with everyday hurdles in their personal and professional lives, the lively campaign film urges them to take short breaks regularly and enjoy a Coca-Cola alongside, to rejuvenate them in body and mind, and spirit. Commenting on the TVC, Kaushik Prasad, Director – Coca-Cola Category for India &amp; South West Asia, said, “The last two years have been unprecedented for everyone, and people across age-groups have found themselves grappling with multiple uncertainties and challenges. The pandemic has particularly impacted youngsters who have juggled between multiple responsibilities, to cope with the new normal and often find themselves needing breaks to recharge. We at Coca-Cola understand this and with our new campaign, urge our audiences especially the youth to take these much-needed breaks during their hectic days, esp when their energy is down to uplift, energize &amp; recharge themselves with a delicious “Thanda” (cold Coke).” He further added, “The youth icons, Janhvi Kapoor and <keyword id="4457293" type="General" weightage="20" keywordseo="ishan-khatter" source="Orion">Ishan Khatter</keyword> have brought their own liveliness and energy to the campaign film which is indeed very refreshing.” Speaking on their association with Coca-Cola, Ishaan Khatter said “I am bubbling with enthusiasm on being the face of Coca-Cola, the beverage that is an indelible part of our lives! Excited to share this campaign for the OG ‘Thanda’ with everybody.” Janhvi Kapoor added, “Coke is an iconic brand. It’s my go-to drink for every reason and season. I am delighted to be part of the Coca-Cola family. I look forward to energizing teens with a dose of ‘Thanda’ this summer.” The quirky campaign by Coca-Cola India builds upon their concept of ‘Khud Ko Jagaa, Ek Thanda Lagaa’, and aims to position the beverage as the ‘perfect partner for when the slump gets to you and you need a break’. The film has been conceptualized by McCann World Group. <keyword id="3099261" type="General" weightage="20" keywordseo="sambit-mohanty" source="Orion">Sambit Mohanty</keyword>, McCann Creative Head (South) says about the campaign “It’s peak summer, you’re fatigued and in a state of slump. What better than a chilled bottle of Coke to leave you feeling refreshed and uplifted! Our new ‘Khud ko Jagaa, Ek Thanda Lagaa’ campaign, is a manifestation of what happens in these circumstances. The films starring Ishaan &amp; Janhvi play on the natural chemistry between them with Coke as a catalyst.” Campaign Credits: Client: Coca-Cola India Pvt. Ltd. Coca-Cola team: Arnab Roy, Kaushik Prasad, Aditi Anand, Upasna Sanyal, Divya Jyothi Ginuga Creative agency: McCann Worldgroup CCO: Prasoon Joshi COO: Jitender Dabbas Head of creative: Ashish Chakravarty Creative head (South): Sambit Mohanty Creative Team: Sambit Mohanty, Rathish P Subramaniam, Karthik.R, Binesh Sharma, Suresh PV Planning Head (Delhi): Anirban Rao Planning Team: Tushar Handa Branch Head (Delhi): Amitesh Rao Account Management: Rajat Gulati, Vinshul Upadhyay Production House: Breathless Films Director: Vinil Mathew Producer: Swadha Kukarni

Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter

<h1>
	<a href="http://www.bestmediainfo.com/wp-content/uploads/2014/03/ADFEST-2014-logo.jpg"></a></h1>
 Adfest 2014 has announced the shortlists in eight categories for the 2014 <keyword id="71296" type="COMPANY" weightage="40" keywordseo="Lotus">Lotus</keyword> Awards as three days of <keyword id="6356234" type="POSITION" weightage="40" keywordseo="Speaker">Speaker</keyword> Sessions, Workshops and Award Presentations kicked off today at <keyword id="6357117" type="COMPANY" weightage="60" keywordseo="bangkok">Bangkok</keyword>. It concludes on Saturday, March 8.

	Among the shortlists announced so far, Indian agencies have secured 16 shortlists, of which eight are for Press Lotus alone, followed by five shortlists for Film Craft Lotus, two for Media Lotus and one for Radio Lotus.

	Among agencies, Grey Worldwide India bagged the most shortlists at six for its work for Duracell. McCann India has three shortlists - two for its campaign for Audiobooks and one for its campaign for Star Aids Awareness.

	JWT India and Creativeland Asia secured two shortlists each while BBDO India, Linen and Unimagic Studios secured one shortlist each.

	The shortlisted entries from India:
 
<table border="1" cellpadding="0" cellspacing="0" class="alignleft">
	<tbody>
		<tr>
			<td nowrap="nowrap" valign="bottom" width="192">
				Entry Title</td>
			<td nowrap="nowrap" valign="bottom" width="129">
				Brand</td>
			<td nowrap="nowrap" valign="bottom" width="175">
				Agency</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Category: Press Lotus</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Of Household Products &amp; Maintenance</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Ageless Wonder- Music</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Ageless Wonder- Man</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Ageless Wonder- Woman</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Duracell Positive &amp; Negative- Dock</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Duracell Positive &amp; Negative- Console</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Duracell Positive &amp; Negative- Monkey</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Of Communication Media &amp; Publications</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				William Shakespeare</td>
			<td valign="bottom" width="129">
				Audiobooks</td>
			<td valign="bottom" width="175">
				Mccann Worldgroup India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Mark Twain</td>
			<td valign="bottom" width="129">
				Audiobooks</td>
			<td valign="bottom" width="175">
				Mccann Worldgroup India</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Category: Radio Lotus</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Of Corporate</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Beep-Beep</td>
			<td valign="bottom" width="129">
				Election Campaign</td>
			<td valign="bottom" width="175">
				Linen-A Lintas Group Company Gurgaon</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Category: Film Craft Lotus</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Directing</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Lal Batti (Red Beacon)</td>
			<td valign="bottom" width="129">
				News Nation</td>
			<td valign="bottom" width="175">
				Unimagic Studios Mumbai</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				The Magic Of Frooti</td>
			<td valign="bottom" width="129">
				Frooti</td>
			<td valign="bottom" width="175">
				Creativeland Asia</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Editing</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Parallel Journeys</td>
			<td valign="bottom" width="129">
				Nike</td>
			<td valign="bottom" width="175">
				JWT India</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Original Music Score</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Parallel Journeys</td>
			<td valign="bottom" width="129">
				Nike</td>
			<td valign="bottom" width="175">
				JWT India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				The Magic Of Frooti</td>
			<td valign="bottom" width="129">
				Frooti</td>
			<td valign="bottom" width="175">
				Creativeland Asia</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Category: Media Lotus</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Use Of Screen And Displays</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				The B-Movie</td>
			<td valign="bottom" width="129">
				Star Aids Awareness</td>
			<td valign="bottom" width="175">
				Mccann Worldgroup India</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Use Of Ambient - Small Scale</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Stick It Art</td>
			<td valign="bottom" width="129">
				Public Awareness</td>
			<td valign="bottom" width="175">
				BBDO India</td>
		</tr>
	</tbody>
</table>
 
 This year, 56 jury members from 18 cities were tasked with judging the 2014 Lotus Awards with <keyword id="1739834" type="UNKNOWN" weightage="40" keywordseo="Tor-Myhren">Tor Myhren</keyword>, World <keyword id="2105864" type="UNKNOWN" weightage="40" keywordseo="Chief-Creative-Officer-at-Grey-and-President">Chief Creative Officer at Grey and President</keyword> of <keyword id="2105863" type="UNKNOWN" weightage="40" keywordseo="Grey-New-York">Grey New York</keyword>, as <keyword id="585295" type="ORGANIZATION" weightage="40" keywordseo="Grand-Jury">Grand Jury</keyword> <keyword id="2540" type="POSITION" weightage="40" keywordseo="President">President</keyword>.
 Adfest received 3,253 entries from 41 cities to this year's competition. The top five cities by number of entries are Tokyo, Mumbai, Bangkok, <keyword id="6356662" type="COUNTRY" weightage="40" keywordseo="Singapore">Singapore</keyword> and <keyword id="6370280" type="CITY" weightage="40" keywordseo="Manila">Manila</keyword>.
 There are 17 categories in the 2014 Lotus Awards: Film Lotus, Radio Lotus, Press Lotus, Outdoor Lotus, Interactive Lotus, Mobile Lotus, Direct Lotus, Promo Lotus, Design Lotus, Print Craft Lotus, Film Craft Lotus, New <keyword id="303" type="POSITION" weightage="40" keywordseo="Director">Director</keyword> Lotus, Effective Lotus, Media Lotus, Integrated Lotus, INNOVA Lotus and Lotus Roots. 
	 
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Adfest 2014 Kicks Off: India Secures 16 Shortlists On Day 1

HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year

<ul><li>Seven people from India are part of the jury of this year’s <keyword id="2188061" type="PERSON" weightage="20" keywordseo="Cannes-Lions-awards">Cannes Lions awards</keyword>.</li><li>Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise 51% of female jurors, up from 48% in 2019.</li></ul><keyword id="177378" type="COMPANY" weightage="20" keywordseo="Cannes-Lions">Cannes Lions</keyword> has announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June. The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, that’s included for free as part of the new LIONS Membership, launching in May. Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise 51% of female jurors, up from 48% in 2019. This year, seven people from India are part of the jury of Cannes Lions awards, mentioned below: <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Category </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jurors </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Direct Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Santosh Padhi (Paddy), Chief Creative Officer &amp; Founder, Taproot Dentsu, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Entertainment Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ashima Avasthi Chaudhuri, Head - Content, Zee Studios, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Creative Effectiveness Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jitender Dabas, Chief Strategy Officer and Chief Operations Officer, McCann Worldgroup, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Glass: The Lion for Change </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Swati Bhattacharya, Chief Creative Officer, FCB, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Health and Wellness Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Titanium Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sonal Dabral, Writer, Director, Creative Consultant, Tribha, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pharma Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Parixit Bhattacharya, Managing Partner - Creative, TBWA\ India </td></tr></tbody></table> This year’s Lions juries see the highest ever representation from global brands including: Nike Inc, Levi Strauss &amp; Co, Diageo, IKEA, Mars Incorporated, Mondelez, Beats by Dr Dre, Uber, KFC, Oatly, Squarespace, ByteDance K.K., Nestlé, and Aesop. Platforms and entertainment companies represented are: Twitter, Facebook, Netflix, YouTube, Disney+, Spotify, Google, Twitch, alongside NBCUniversal, Vivendi, Universal Music Group, Columbia Records, and Warner Music Central. Among the many global networks represented are jurors from McCann, Ogilvy, Publicis, BBDO, VMLY&amp;R and Dentsu who are joined by specialist and independent agencies such as Quiet Storm, Above &amp; Beyond, Stink Studios, Futerra and Tech and Soul. Simon Cook, Managing Director, LIONS, says: “It’s hugely exciting to welcome this formidable line-up of experts, who will unite across time zones and backgrounds, representing the full scale of our industry. Each year, our juries grow more diverse, which is part of our commitment to appoint outstanding talent from right across the breadth of our global community.” Philip Thomas, Chairman, LIONS, comments: “After pausing the awards last year, our juries will be awarding Lions across two years’ worth of work, which is an unprecedented opportunity to set the global creative benchmark for two years of outstanding creativity.” Thomas adds: “The awards will be the heartbeat of Cannes Lions Live with announcements, analysis, insights and interviews taking place throughout the week. We can’t wait to celebrate and immerse ourselves in Lion-winning creativity alongside our community in June.” Lions juries will take part in remote judging from their home locations worldwide. Speaking about the process, Susie Walker, VP Awards &amp; Insight, LIONS, explains: “Judging is a very human experience. It must also be a rigorous and robust process. Our unique judging platform, successfully trialled at other Lions awards this year, has been built to ensure the value and integrity of the Lion is upheld. We’re committed to delivering a world-class judging experience of the standard we’re known for, and crucially, we want every piece of creative work to be given the time and discussion it deserves.”

Here are the 7 Indians who will be a part of Cannes Lions Jury this year

Deodorants, cars and even cement, Indian advertisement industry has been showing off good looking women showing off their sex appeal in several advertisements, when the products being advertised have nothing to do with them. However, this kind of objectification of women will be stopped now, at least from one brand, which is known to display women willing to do anything to get the attention of its users. 
 
Unilever, which is world's second biggest advertiser and owner of the Axe brand of deodorants, has announced that it will be dropping all kind of sexist stereotypes from its ads around the globe, while adopting a new outlook for its commercials. 
 
"While older advertisements have cast women in pursuit of Axe men, a new Axe campaign - 'find your magic' - represents a world in which genuine connection beats conquest and will be launched in India too," Unilever EVP global marketing, Aline Santos told <a href="http://economictimes.indiatimes.com/industry/services/advertising/no-more-sexy-swooning-women-in-ads/articleshow/52930805.cms">ET</a>. 
 
As per Santos, the new ads will be showing the "modern, relevant, genuine world of attraction - the true magic that happens between two equals". 
 
Does this mean that customers around the globe, and in India, are finally trying to find some sense by not wanting to see women being objectified in advertising? 
 
It was in March this year that Nando’s, a global restaurant chain, ran into trouble when it used 'shock' advertising in one of the ads that read: 'We don't mind if you touch our buns or breasts or even our thighs. Whatever you're into, enjoying any Nando's meal with your hands is always recommended.' Even the headline, which said, “Try something you can grab with both hands” was not far behind when it came to double-meaning objectification. 
 
They had to issue a public apology almost immediately after the ad shook the world and people demanded an explanation behind this. 
 
As per marketers, the need to throw this trend away can be cited to both one’s consciousness and the requirement of this change. "One, there is a degree of voluntary consciousness now about showing often insensitive gender stereotypes across categories. Second, there's the fear of almost immediate backlash on social media. That wasn't the case earlier," said Santosh Desai, MD of Futurebrands. 
 
The trend of not using women in ads just for the sake of glamour has reached to a level that ad agencies are enforcing these new values even if their clients want to put these eye-grabbing tactics to use. McCann Worldgroup Asia Pacific chairman Prasoon Joshi said: "We are instilling into our teams in the early stages of training itself about what's acceptable and what's not. Any kind of insensitive stereotyping - gender-related or otherwise - isn't just acceptable." 
 
Anuradha Aggarwal, CMO at Marico, which acquired Set Wet from Reckitt Benckiser four years ago told ET that "Set Wet in the past did have communication that was chauvinist in nature. Since our acquisition of the brand, there has been a conscious attempt to alter that positioning." 
 
As per concerned officials, Engage, another unisex deodorant brand from the house of ITC, has consistently stood for 'equality' in a man-woman relationship. "The brand has depicted a couple's romantic relationship in a manner that's playful and equal. We have ensured that our communication does not depict women in a manner that is demeaning, objectifying or sexist," said an ITC spokesperson. 
 
As per data, only 2% ads show women as intelligent, something which over 40% women don’t identify with, hence the change is required; because advertisement is an industry that can’t function without appealing to users around the globe. 
 
"It is a journey that will take time to implement across all our brands and markets, and to which we are committed," Santos added. 
 
<a href="https://www.youtube.com/watch?v=Cq6spjhirJ0">Image source</a>

Say goodbye to skimpily dressed, sexy women in TV ads who were there just to grab attention

<h1>
	<a href="http://www.youtube.com/watch?v=q4p9RD-Fm8c" target="_blank"></a></h1>
 The brand universally synonymous with happiness, <keyword id="6391475" type="CITY" weightage="80" keywordseo="Coca-Cola">Coca-Cola</keyword>, gives a refreshing new twist to 'Open Happiness' and urges consumers to revel in the joys of life, big and small. The latest campaign, 'Chhoti ho ya badi, har khushi mein Coca-Cola', features new brand ambassadors Deepika Padukone and <keyword id="5015" type="PERSON" weightage="40" keywordseo="Farhan-Akhtar">Farhan Akhtar</keyword>. As an extension of Coke's earlier 'Open Happiness' campaign, this one also looks at finding the smaller joys of life.

	Conceptualised by McCann Erickson, the campaign finds Deepika and Farhan interacting in everyday situations. Based in a rural environment, the company hopes that the campaign will resonate with the masses and place Coca-Cola firmly as the fastest growing soft drink brand.
 Debabrata Mukherjee, VP - Marketing &amp; Commercial, <keyword id="6385848" type="COMPANY" weightage="80" keywordseo="Coca-Cola-India">Coca-Cola India</keyword>, said, "Coca-Cola is a brand that stands for optimism and happiness. With our new campaign, 'Chhoti ho ya badi, har khushi mein Coca-Cola', we have translated the brand's happy energy into a series of commercials which capture the essence of finding moments of joy in our day-to-day lives. The language is very colloquial, the situations are everyday, so that every consumer in India can relate to it and feel happy about the celebratory situations. The message is very simple - celebrate your moments of happiness, small or big, with a bottle of Coca-Cola."

	Mukherjee added, "We are very happy to have both Farhan Akhtar and Deepika Padukone join the Coca-Cola family. Our communication for Coca-Cola this year focuses on reaching the masses and both Deepika and Farhan slipped into the roles of 'everyday people' with great ease. They are great role models and very inspirational for millions across the country."

	<a href="http://www.bestmediainfo.com/wp-content/uploads/2014/03/coke-logo.jpg"></a>The campaign opens with Deepika Padukone missing the bus to her college. She is visibly angry since she thinks if she misses her exam she would be married off and would have to be in the kitchen all the time. Farhan Akhtar, who has been listening to the conversation between Deepika and her friend, takes a sip of Coke and quickly jumps into action. He takes his rickshaw and asks her to hop in. As they overtake the bus while enjoying the ride, the Coke song plays. He drops Deepika at the college gate and tells her that whatever he does, he won't make her stay in the kitchen all the time. The TVC ends with the voiceover declaring: "Khushi chhoti ho ya badi, har khushi mein Coca-Cola" (Be it a small or big happiness, for every happiness there is a Coca-Cola).
 Scripted by Prasoon Joshi, CEO and Chief Creative Officer, McCann Worldgroup India, the campaign has been produced by Guneet Monga's <keyword id="2096886" type="UNKNOWN" weightage="40" keywordseo="Golden-Gaddi-Films">Golden Gaddi Films</keyword> and directed by acclaimed director Anurag Kashyap. The music of the campaign has been created by <keyword id="718705" type="UNKNOWN" weightage="40" keywordseo="Mikey-McCleary">Mikey McCleary</keyword> and Vishal Khurana.

	The campaign will be extended to OOH, digital, behind the label promotion, point of sale merchandise and on-ground initiatives for various key markets.

	Joshi said, "The concept of happiness is universal, and the joy that one look or a smile from that special someone invokes is universal and not constrained by demographics. Similarly, Coca-Cola delivers the promise of happiness universally; whether you are in a small town or a metropolitan city, you can celebrate the little joys of life with a refreshing bottle of Coca-Cola. It's this thought that served as the inspiration for this campaign. We have Farhan Akhtar and Deepika Padukone, two young and highly successful actors who have captured the imagination of the whole country, essaying characters that you and I could bump into on the streets of Chandigarh or Allahabad or any other city."

	Anurag Kashyap, who has directed the campaign, said, "The campaign pays ode to the ethos of brand Coca-Cola of celebrating moments of joy, no matter how big or small. I loved the concept of putting the cosmopolitan and glamorous Deepika and Farhan in extremely rustic scenarios that appeal to masses. The campaign is very fun, happy and bubbly, just like the effervescence unique to Coca-Cola."

	Newly appointed Coca-Cola brand ambassador Deepika Padukone commented, "When I think of brand Coca-Cola the feeling of optimism and joy immediately resonates. I have been a huge fan of Coca-Cola, one of the most aspirational and iconic brands in the world and I am glad to have finally got the opportunity to be associated with it. I have thoroughly enjoyed this experience and working with Farhan, Prasoon, Anurag and the entire team at Coca-Cola has been absolutely incredible. The beauty of brand Coca-Cola is the fact that it stands for values, which are very simple yet very powerful."
 <keyword id="28751" type="UNKNOWN" weightage="80" keywordseo="Farhan-Akthar">Farhan Akthar</keyword> added, "What stands out about brand Coca-Cola is its universal appeal. No matter where in the world you are, Coca-Cola is synonymous with celebration and joy. I am extremely excited to partner with Coca-Cola and to bring this joy to millions of consumers across the country. The entire team behind this campaign has made the experience tremendously enriching for me. I had a wonderful time shooting for the campaign which has given me an opportunity to portray a distinctly new character."

	The TVC: 
 
 



	Credits:

	Client: Coca-Cola India

	Agency: McCann Ericksson

	Creative Team: Prasoon Joshi, Pradyumna Chauhan - NCD

	Account Management: Alok Lall, Sarthak Sharma, Onkar Chand

	Account Planning: Jitender Dabas, Vibha Gupta

	Production House: Golden Gaddi

	Director (film): Anurag Kashyap

	Music: Mikey McCleary and Vishal Khurana
 
Courtesy: <a href="http://bestmediainfo.com" onclick="window.open(this.href, '', 'resizable=no,status=no,location=no,toolbar=no,menubar=no,fullscreen=no,scrollbars=no,dependent=no'); return false;">Bestmediainfo</a>

Coca-Cola Unveils New 'Happiness' Campaign That Celebrates Life's Joys, Big Or Small

<ul><li> Conceptualised by McCann World Group, <keyword id="307078" type="General" weightage="80" keywordseo="maaza" source="Orion">Maaza</keyword>'s new campaign intends to strike a chord with people who often go out of their way to help others with acts of magnanimity and kindness.</li><li>It features <keyword id="6357912" type="General" weightage="20" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> and Pooja Hegde. </li></ul>Maaza, Coca-Cola India’s homegrown mango drink has unveiled its latest campaign ‘Dildaar Bana De’, featuring the veteran actor Amitabh <keyword id="6354348" type="General" weightage="100" keywordseo="bachchan" source="Orion">Bachchan</keyword>, along with Pooja Hegde. The TVC has been directed by celebrated filmmaker Shoojit Sircar, who has previously showcased his talent with successful movies such as Vicky Donor, Piku, October, Sardar Udham, and many more. The new TVC will be amplified across TV, digital, and radio with a 360-degree approach. Maaza’s new ‘Dildaar Bana De’ campaign ties together the spirit of magnanimity with the king of fruits – the mango, also symbolic of prosperity and generosity. Conceptualised by McCann World Group, it intends to strike a chord with people who often go out of their way to help others with acts of magnanimity and kindness. The brand’s objective is also to contribute to the socio-economic development of Indian farmers. The homegrown brand Maaza is manufactured locally, using local ingredients, as part of the Company’s sustainable agriculture Initiative – ‘Fruit Circular Economy.’ Announcing the launch of the new campaign, Ajay Konale, Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia said, “Maaza is a heritage brand of our country - since 1976, it has been India’s most loved mango drink and a strong brand in the Company’s offerings in India. Maaza is known for its unparalleled taste of real, authentic mangoes and is a leading brand in the Mango segment. With this new positioning, we now aim to evolve the brand’s purpose, making it synonymous with Generosity &amp; ‘Dildaari’. We are extremely humbled to have Mr. Bachchan and Ms. Pooja Hegde onboard with us to bring alive Maaza’s new evolved philosophy.” The heartwarming TVC shows Pooja Hegde enjoying a game of cricket with the kids in her neighborhood, when she accidentally hits the ball outside the grounds, which ends up landing right inside Amitabh Bachchan’s home. Bachchan, who can be seen playing the role of a senior citizen and is infamous for never returning any balls that fall into his house – until he relishes a bottle of Maaza, which completely changes his mind and opens up his heart. The film ends with an unexpected act of ‘Dildaari’ from Bachchan, when he showers his collection of several balls that had ever fallen into his home, over the years. Director Shoojit Sircar added “Creating the Maaza TVC was an absolute delight and fun filled experience. Especially the character of Mr. Bachchan playing the role of a quirky senior citizen, who hoards all the balls being played by kids in his neighborhood. The scene, wherein Mr. Bachchan drinks Maaza, which brings about a sudden and positive shift in his attitude, is truly enjoyable and a pure testimony of his magnanimity. Pooja Hegde brings in her own exuberance and freshness to the film. Overall, I believe the film perfectly sums up to the values of ‘Dildaari’. Sambit Mohanty, Creative Head, McCann Worldgroup, said “Maaza is synonymous with ‘mango in a bottle’. Our new campaign for Maaza builds on the richness of this beverage and depicts the magnanimity that ensues upon drinking a Maaza. It was great fun working with Shoojit Sircar on this film and watching Mr. Bachchan turn-in yet another captivating performance.” Pooja Hegde, Indian actress and star of the new Maaza campaign, said, “Becoming the face of a brand that I have enjoyed drinking since my childhood, is an opportunity I could never have passed on. This campaign is very close to my heart, as it provided me with the special opportunity to co-star with my idol and inspiration - Mr. Bachchan, and also work with one of the greatest directors in Hindi cinema Mr. Shoojit Sarkar. I hope everyone watching the campaign film is inspired to spread positivity &amp; humanity with acts of generosity and magnanimity for those around them.” This New Year, Maaza is rejuvenating its purpose – to spread prosperity, and magnanimity among its consumers.

Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new ad

<ul><li>In 2020, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the juries. </li><li>The new Creative Business Transformation Lions will also be awarded in 2020, alongside the refreshed PR Lions. </li><li>Ogilvy's <keyword id="379877" type="PERSON" weightage="20" keywordseo="Sonal-Dabral">Sonal Dabral</keyword> will head the Direct Lions.</li></ul> Cannes Lions has announced the <keyword id="2692230" type="PERSON" weightage="20" keywordseo="Jury-Presidents">Jury Presidents</keyword> selected to lead the juries at the 2020 Festival of Creativity (taking place from 22-26 June 2020). The Presidents are chosen from among the world’s very best industry leaders. Together, they combine a diverse wealth of creative expertise, skill and talent, from both clients and agencies, to benchmark and award global creative excellence and effectiveness that will set the bar for the year ahead. Among the global spread of elite industry experts, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the juries. The new Creative Business Transformation Lions will also be awarded in 2020, alongside the refreshed PR Lions. <keyword id="1733515" type="PERSON" weightage="20" keywordseo="Simon-Cook">Simon Cook</keyword>, Managing Director, Cannes Lions, said, “We’re delighted to present such an impressive global line-up of experts from all over the world. The Cannes Lions Jury Presidents represent the many facets of the creative global industry and will play a fundamental role in defining the creative benchmark on the global stage in 2020. As the uses of creativity expand and diversify, so does the work and so do our expert juries. This year, we have established gender parity in our President line-up as part of our on-going commitment to appoint outstanding global talent that represents the full breadth of our diverse community.” Here's the list of Jury Presidents for <keyword id="8414828" type="UNKNOWN" weightage="20" keywordseo="cannes-lions-2020">Cannes Lions 2020</keyword>: <ul><li>Titanium Lions - Susan Credle, Global Chief Creative Officer, FCB, Global</li><li>Design Lions - Pum Lefebure, Co-Founder \&amp; Chief Creative Officer, Design Army, USA</li><li>Film Lions - Richard Brim, Chief Creative Officer, adam&amp;eveDDB, UK</li><li>Mobile Lions - Andrew Keller, VP, Global Creative Director, Facebook, Global</li><li>Outdoor Lions - Luiz Sanches, Chairman, Chief Creative Officer &amp; Partner, AlmapBBDO, Brazil</li><li>Print &amp; Publishing Lions - Liz Taylor, Global Chief Creative Officer Leo Burnett / Worldwide Chief Creative Officer Publicis Communications NA</li><li>Radio &amp; Audio Lions - Ted Lim, Chief Creative Officer, Dentsu Brand Agencies, Dentsu Aegis Network, APAC</li><li>Digital Craft Lions - Jax Ostle-Evans, Managing Director, Stink Studios, UK</li><li>Film Craft Lions - Kerstin Emhoff, President, PRETTYBIRD, USA</li><li>Industry Craft Lions - Jayanta Jenkins, Global Executive Creative Director, Samsung Mobile, Cheil Worldwide, Global</li><li>Entertainment Lions - Jae Goodman, CEO, Observatory (A Stagwell and CAA Company), Global</li><li>Entertainment Lions for Music - Wyclef Jean, President and Chief Strategy Officer, Carnival World Music Group, USA</li><li>Entertainment Lions for Sport - Ben Hartman, Chief Client Officer, International, Octagon, Global</li><li>Brand Experience &amp; Activation Lions - Vicki Maguire, Chief Creative Officer, Havas, UK</li><li>Creative Business Transformation Lions - Ronald Ng, Global Chief Creative Officer, Isobar, Global</li><li>Creative eCommerce Lions - Tiffany Rolfe, EVP Chief Creative Officer, R/GA, USA </li><li>Glass: The Lion for Change - Karen Blackett OBE, WPP UK Country Manager and Chairwoman MediaCom UK &amp; Ireland</li><li>Sustainable Development Goals Lions - Eduardo Maruri, VP Global Creative Board &amp; President/CEO Europe, Grey Worldwide, Global</li><li>Health &amp; Wellness Lions - Tom Richards, Chief Creative Officer and Chairman of the Havas Health Global Creative Council, Havas Lynx Group, Global</li><li>Pharma Lions - Anne de Schweinitz, Global Managing Director, Healthcare, FleishmanHillard, Global</li><li>Innovation Lions - Claudia Cristovao, Head of Google Brand Studio, APAC, Google</li><li>Creative Effectiveness Lions - Ann Mukherjee, Chairman and CEO, Pernod Ricard NA</li><li>Creative Data Lions – Maurice Riley, Chief Data Officer, Digitas, Australia &amp; New Zealand</li><li>Creative Strategy Lions - Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, Global</li><li>Direct Lions - Sonal Dabral, Chief Creative Officer, South &amp; SE Asia &amp; Vice Chairman, India, Ogilvy, South &amp; SE Asia</li><li>Media Lions - Philippa Brown, Worldwide CEO, PHD, Global</li><li>PR Lions - Gail Heimann, President &amp; CEO, Weber Shandwick, USA</li><li>Social &amp; Influencer Lions - Debbi Vandeven, Global Chief Creative Officer, VMLY&amp;R, Global</li></ul>The Presidents will join their juries at the Cannes Lions International Festival of Creativity where the winning work will be awarded and celebrated each evening from 22-26 June 2020. Entries to the Lions Awards open on 16th January 2020.

Cannes Lions announces 2020 Jury Presidents; for the first time, 50% Presidents are women

Let's not waste time discussing the superficial policies and motives behind <keyword id="6607915" type="UNKNOWN" weightage="60" keywordseo="environment-friendly">environment-friendly</keyword> business policies of the big companies as they are doing it for their own sake. Companies such as <keyword id="44863" type="CITY" weightage="80" keywordseo="HUL">HUL</keyword>, <keyword id="47120" type="CITY" weightage="80" keywordseo="PG">P&amp;G</keyword> and <keyword id="54572" type="CITY" weightage="80" keywordseo="PepsiCo">PepsiCo</keyword> are transforming business processes, factories, sourcing practices, packaging and distribution offices, etc., to counter rising costs, mitigate risks and, basically, save themselves not the planet. 
 Yes, a solid <keyword id="6354502" type="ORGANIZATION" weightage="80" keywordseo="CSR">CSR</keyword> record looks fantastic on paper. It sounds even better when weaved into the chairman's speech, at HQs or at Davos, where arctic meltdowns had taken a backseat to those of the financial kind, according to an Economic Times report. 
	 

	So what are the reasons behind it? We should remember that at the end of an increasingly warmer day, companies have a business to run, employees to pay and stakeholders to answer too. And one would also agree that CEOs will always put quarterly financial reports before climate destabilisation reports. 
	 

	Indeed, making the case for more businesses across the spectrum to adopt sustainable practices is the fact that securing the Earth's future and the company's bottom line, is one and the same thing. Priya Nair, executive director — home care, HUL, said, "As organisations realise this is about business and not just social responsibility then it becomes the heart of brand management, innovation and business processes." 
	 

	Now read how the big companies have made profits! Since 2008, Unilever has avoided factory costs of over 400 million by reducing its environmental impact. The <keyword id="34523" type="CITY" weightage="80" keywordseo="fmcg">FMCG</keyword> major's competition, P&amp;G's Waste to Worth program has successfully found uses for tons of material that was previously sent to landfills; and in the process has created nearly $2 billion in value for the company through cost savings and revenue generation. For instance, in Mexico, waste from the production of Charmin toilet tissue is recycled and used to make roofing tiles. In India, P&amp;G's Mandideep site uses scrap material to build partitions for low cost housing. 
	 

	"Through this process we are able to diverge 3000 tons of waste per year away from landfill and convert our waste into a product with value," says a P&amp;G spokesperson. On the packaging front, a seemingly insignificant tweak on <keyword id="113080" type="COMPANY" weightage="80" keywordseo="Olay">Olay</keyword> Total Effects bottlepump design saved the company 800,000 tons of plastic a year. Since 2007, P&amp;G has reduced packaging by 7% per consumer use; the goal is a reduction of 20% by 2020. PepsiCo's saved over 1,000 metric tonnes of PET in 2013 through innovations in its packaging sustainability efforts. 
	 
	
		Of the 130 Heineken breweries across the world, 23 are located in water scarce areas, some in Algeria, Egypt, Tunisia, Indonesia and Spain. Bringing the environment dimension closer to the organisational goals in various ways includes building solar breweries and sustainable water sources. 
		 
	
		As Heineken's director global sustainable development, Michael Dickstein observes, "It is not just about eco-efficiency or risk mitigation but also about business opportunity." 
		 
	
		In the last couple of years, Heineken has saved around 75 million through its eco-efficiency programs. At the Nyongera brewery in Burundi 100% of product raw materials are locally sourced. Also the brewer has the highest percentage of returnables from production. And in partnership with local farms, the residuals from the brewing process goes into cattle feed as it is rich in nutrients. "We are making sure the shifts are not revolutionary but rather evolutionary in order to keep in balance the profit base i.e. the famous triangle of people, planet, profit," says Dickstein. 
		 
	
		The tectonic shifts in the way consumers perceive the role of brands today, have also quickened the pace of transformation. A recent study by McCann Worldgroup indicated that 85% of consumers believe that global brands have the power to make the world a better place. 84% said their ability to effect positive change is higher than that of governments. 
		 
	
		For Indian conglomerate ITC, present in categories from foods to hospitality, sustainability efforts focus on two specific areas — the creation of sustainable livelihoods and environmental replenishment. 
		 
	
		India is home to 17% of the world population, but has only 2.4% of its land mass, 4% of the planet's water resources, and 1% of global forest resources. And one-third of the global poor live in India. 
		 
	
		Pradeep Dhobale, executive director, ITC, asserted, "Globally, the key challenges that are of immense concern are poverty, social inequity and environmental degradation. India mirrors these challenges. Therefore, it is critically important to find ways of replenishing the environment and addressing the threat of climate change that makes rural societies even more vulnerable. ITC's sustainability strategy focuses on Triple Bottom Line performance that builds and enriches the country's economic, environmental and societal capital." 
		 
	
		Documentaries on disappearing glaciers, homeless mammals, deadly droughts, depleting ozone and a world on precipice of disaster just might get people to put their empty Evian bottles in the right trash can or even set up compost pits in the backyard. But it's never enough to push companies, big and small, and governments, to tackle environmental and climate change with any degree of urgency. However, the fact that going green will lead to better growth just might do the trick. 
		 
		(Image: Indiatimes)

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