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3 mins read

I tried 4 drugstore concealers that TikTokers rave about, and the best one is $6

The TikTok-famous beauty products cost between $5 and $11, and are sold at stores like Ulta Beauty …

Amanda Krause   


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3 mins read

I got a 'useless' fashion-psychology degree — and now work with brands like Maybelline and Depop. Here's how I used it to land my dream career.

Shakaila Forbes-Bell studied for a master's in fashion psychology and was told she'd end up working…

Lola Christina Alao   


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3 mins read

The best liquid lipstick on the market only costs $9 and it lasts all day

Maybelline's SuperStay Matte Ink Liquid Lipsticks are sold in a variety of shades, from bright reds…

Amanda Krause   


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3 mins read

How do fashion weeks make money?

While most Indian fashion weeks in other cities are raw talents coming of age, the ongoing Amazon I…

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1 min read

Ulta's fall sale is going on now - get up to 50% off beauty and skin-care products from Maybelline, Revlon, and more

Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…

Ciannah Gin   


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2 mins read

Maybelline hires first boy beauty vlogger for mascara campaign

The inclusion of Gutierrez as Maybelline's first male beauty star seems continue an important trend…

Kim Renfro   


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3 mins read

Inside Maybelline's plan to fight back against beauty upstarts like Glossier and Fenty that are winning over hordes of millennials

A slew of beauty brands over the past few years have promised to rattle an industry once dominated …

Lauren Johnson   


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3 mins read

BuzzFeed snuck a paid ad for Maybelline into its Prime Day coverage - and didn't originally disclose it

To be sure, BuzzFeed is far from the only publisher experimenting with mixing commerce with editori…

Lauren Johnson   


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1 min read

Alice Walton is the world's richest woman — and may soon be worth $100 billion

Walmart heiress Alice Walton's fortune has ballooned by $25 billion this year to hit $95 billion fo…

Theron Mohamed   


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3 mins read

Dollar stores are the new hot spot for beauty dupes

Dollar General and Dollar Tree have expanded their beauty selection in recent years, adding brands …

Alex Bitter   


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5 mins read

I've traveled to 20 countries in 2 years. I found the most stunning coast in one of the least-visited countries.

Before her trip to Timor-Leste, the author found limited online information for tourists — she had …

Marielle Descalsota   


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3 mins read

'Act III' will be Beyoncé's next album: Here are the 4 genres the Beyhive thinks it could be

Following the release of "Cowboy Carter," fans are speculating on Beyoncé's next album genre.

Hannah Getahun   


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2 mins read

Popular TikToker Alix Earle is being criticized for recommending beauty products intended for Black women

Some TikTokers feared the Mielle hair oil would sell out, thus becoming inaccessible to the communi…

Geoff Weiss   


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4 mins read

The 9 products Sofia Richie's makeup artist used for her natural wedding day look

Sofia Richie married Elliot Grainge in France on Saturday. Her makeup look for the wedding was dewy…

Samantha Grindell   


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2 mins read

Ulta, Bath & Body Works, CeraVe, E.l.f. Cosmetics, and SheaMoisture among beauty favorites for female teens, survey finds

Female teens' beauty favorites include Bath & Body Works, CeraVe, E.l.f., and SheaMoisture, study r…

Sarah Belle Lin   


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2 mins read

Fashion industry needs to move "further" and "faster" to meet 1.5°C target, prove they care about real change: UN expert

The fashion industry contributes a significant amount of greenhouse gas emissions, and is not doing…

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6 mins read

Best deals on fashion and beauty products during Amazon Prime Day sale

Brands like Biba and Adidas are offering a discount of 40%-60%, Allen Solly, Levis, US Polo, and…

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4 mins read

Best deals on fashion and beauty during Amazon Great Freedom Festival

The sale has announced exciting offers, discounts and deals across categories to help you make y…

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3 mins read

Amazon Summer Sale: Top deals on makeup, grooming and personal care products

If you are looking to buy some makeup, skincare and personal grooming products, you might get a ch…