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Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
The campaign features three ad-films that demonstrate how Hide & Seek plays a catalyst in expressin…
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
Parle is now focussing on premium products
With an aim to create a distinctive identity for its premium products, biscuits and confectionery m…
Indian consumers might prefer to stay away from packaged food. Here is why
The calls, as mentioned in the report, are by and large about the contaminants being found in the f…
Big stars Kohli, Rohit exempted as Gill, Pant, Rahul, Jadeja set to play Duleep Trophy
Sarfaraz Khan and Dhruv Jurel, both of whom played vital role in India's home series win aga…
PTI
Global Surfaces sets IPO price band at ₹133-140 per share
Global Surfaces Ltd, which is into processing natural stones and manufacturing engineered quartz, o…
PTI
Global Surfaces IPO subscribed 12.21 times on the last day of subscription
The initial public offering of natural stone processor Global Surfaces was subscribed by a good 12.…
Stone processing firm Global Surfaces to open its ₹154 crore IPO on March 13
Natural stone processor Global Surfaces is all set to open its IPO on March 13 and will close on Ma…
India vs West Indies ODI: Seven Indian team members test positive including Shikhar Dhawan, Ruturaj Gaikwad, and Shreyas Iyer
Four other persons, including net bowler Navdeep Saini, have also tested positive for COVID-19. …
PTI
How Parle-G continues to exceed its sales record despite a recession
This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…
Lockdown: Parle to donate 3 crore packs Parle G biscuits through government agencies
"We have decided to work with government, donate through government agency three crore packs of bi…
PTI
Allow higher workforce for factories in green, amber zones to meet rising demand: Parle Products
Stating that many companies are unable to ramp up capacity in factories in green and amber zones d…
PTI
Parle G clocked record sales in May— it may be because broke and starving migrant labourers could barely afford anything else
This was Parle G’s best monthly sales in eight decades.
PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
How are PR professionals handling the Boycott China crisis?
Lockdown: Availability of transportation trucks, workers remain key challenges, say FMCG players
When specifically asked about stock situation, the ITC spokesperson said, "In these trying times, …
PTI
Union Budget 2022-2023: Here’s how FMCG brands reacted to the budget
How will Union Budget’s boost to rural farming and infrastructure propel growth for FMCG companies
India’s biscuit crisis shows slowdown is hurting the poor more — and job losses are making it worse
Every economic slowdown hurts the poorer people the most. It’s no different this time. The cash cru…