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When you hear the word ‘brand’ do you still think of <keyword id="44672" type="CITY" weightage="20" keywordseo="Pepsi">Pepsi</keyword>, Cola or any other <keyword id="34523" type="CITY" weightage="20" keywordseo="fmcg">FMCG</keyword> products? If <keyword id="51958" type="ENTERTAINMENT" weightage="20" keywordseo="YES">yes</keyword> then you aren’t among the millions and feel proud to be a few unique. Else, if brands mean to you <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword>, Whatsapp and <keyword id="6354576" type="CITY" weightage="20" keywordseo="Facebook">Facebook</keyword>, that’s cool! Welcome to the Gen Z era. We eat, dream, breathe the virtual reality. 
 Ask 19 year old <keyword id="1300330" type="PERSON" weightage="20" keywordseo="Mauli-Singh">Mauli Singh</keyword> who is pursuing undergraduate in psychology in a Delhi college. “Every morning before brushing I need to check my phone if there’s any update on our class group. This is no more wastage of time. Rather it’s a quickest communication possible. Even before going to bed, I check Whatsapp , Facebook and some other apps. It’s a reflex that works!” she would say. 
 
If you blame it on India’s growing urbanity, hold on! Here’s Rajesh from a suburb in Patna who is preparing for UPSC exams. “ Social media is of utmost importance for me because that’s the fastest way to know about the world. If I am having a doubt while I am travelling, I’ll quickly whatsapp (note how it became a verb) my friend and get it solved.” 
 Way the new generation communicates and understands the modes of communication, it’s a massive change. Facebook helps us to stay in <keyword id="30450" type="ENTERTAINMENT" weightage="20" keywordseo="Touch">touch</keyword> with distant <keyword id="343" type="ENTERTAINMENT" weightage="20" keywordseo="Friends">friends</keyword>. Facebook has actually minimised the distance. As Neha Jayant simplify, “ My friends staying abroad share a same chat group with me and I no longer feel someone is in <keyword id="6354539" type="COMPANY" weightage="20" keywordseo="Dubai">Dubai</keyword> or California or <keyword id="10109" type="COMPANY" weightage="20" keywordseo="Auckland">Auckland</keyword>. It feels as if we are studying in different college and just can’t meet.” 
 
As per a news report by The Economic Times, there are 55 million daily active users (DAU) on Facebook and 49 million on mobile in India. The number's a tad higher globally " 936 million DAU. And then a little over a year ago the biggest social network on the planet acquired instant messaging app WhatsApp for a mad sum, $19 billion, if we're being precise. 
 And as per the news report, Whatsapp and Facebook have been ranked as first and second in the list of Most Exciting Brands in India. <keyword id="15492" type="CITY" weightage="20" keywordseo="Vodafone">Vodafone</keyword>, <keyword id="15491" type="COMPANY" weightage="20" keywordseo="Airtel">Airtel</keyword>, <keyword id="10591" type="CITY" weightage="20" keywordseo="Samsung">Samsung</keyword>, Apple, Idea, Google and <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">Youtube</keyword> are also on the list. Hence, here’s the <keyword id="6370579" type="UNKNOWN" weightage="20" keywordseo="proof">proof</keyword> that traditional brands are losing ground to telecommunications and web based brands. 
 The financial daily further says, WhatsApp, with its monthly active user base of 800 million (of which an estimated 10 % is in India) is the one app to rule them all. According to the company, the fastest growing markets are Brazil, India, Mexico and <keyword id="6358826" type="COUNTRY" weightage="20" keywordseo="Russia">Russia</keyword>. Besides stream of consciousness texting, over half a billion active users are sharing more than 700 million photos and 100 million videos every single day. WhatsApp founder &amp; <keyword id="5645" type="POSITION" weightage="20" keywordseo="CEO">CEO</keyword> <keyword id="1983269" type="PERSON" weightage="20" keywordseo="Jan-Koum">Jan Koum</keyword> in a blog post titled 'Why we don't sell ads' wrote: "Advertising isn't just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it's all being logged and collated and <keyword id="825050" type="UNKNOWN" weightage="20" keywordseo="sliced">sliced</keyword> and packaged and shipped out... And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen. Remember, when advertising is involved you the user are the product." 
 
We really don’t deem Facebook or Whatsapp as a product rather a part of our beinghood. And if that’s how we perceive these new immigrants in our living space, thing’s they are a changing!

​Facebook and Whatsapp are the most exciting brands of 2015

(Eds: combining related stories) New Delhi, Jul 1 () India on Wednesday recorded the highest single-day jump of 507 COVID-19 deaths and also a majority of cases--close to four lakh--in June to make it the worst month for the country prompting some states to go for varying degrees of lockdown. Maharashtra, Delhi and Tamil Nadu have accounted for over 70 per cent of 17,400 coronavirus deaths, according to the Union Health Ministry data. The data updated at 8 am on Wednesday also showed that 18,653 new infections were reported in 24 hours taking the tally to 5,85,493. At the same time, the recovery rate was also steadily improving to touch nearly 60 per cent. It is for the fifth consecutive day that coronavirus cases have increased by more than 18,000. The country has seen a surge of 3,94,958 infections or nearly 68 per cent of the total in June, according to an analysis of the ministry data. The number of active cases stands at 2,20,114, while 3,47,978 people have recovered, and one patient has migrated, the data showed, indicating that around 59.43 per cent of patients have recovered so far. India reported its first case of coronavirus on January 30 from Kerala when a student who had returned from Wuhan, China tested positive. It is now the fourth worst-affected country in terms of cases after the US, Brazil and Russia. Health officials in Karnataka reported the country's first COVID-19 death on March 12 after samples of a 76-year-old man, who was a suspected coronavirus patient and passed away two days earlier, tested positive for the disease. In a bid to halt the rapid surge in new infections, Maharashtra, Tamil Nadu, West Bengal, Manipur and Nagaland are among the states which have extended the lockdown beyond June 30 for varying periods up to July 31 without any more relaxations. With his state accounting for the highest number of COVID-19 cases and fatalities, Maharashtra Chief Minister Uddhav Thackeray said he prayed for a miracle to overcome the coronavirus crisis. "I prayed to Mauli. We want to see a miracle. Show us a miracle. Human beings have given up. We don't have medicine. There is nothing. How to go on with life by covering the mouth with a strip," Thackeray tweeted after he performed the 'mahapooja' of Lord Vitthal at Pandharpur in Solapur district on 'Ashadhi Ekadashi' at 2 am along with wife Rashmi. Ashadhi Ekadashi, an important day in the Hindu calendar, is the 11th lunar day of 'Ashadha' month. Mumbai police issued prohibitory orders under Section 144 of CrPC in the city, restricting movement of people in public places, and said the measure was taken to check the rising COVID-19 cases. With 903 new patients reported on Tuesday, the coronavirus case tally in Mumbai increased to 77,197 while the death toll rose to 4,554 with 93 more fatalities. The order said curbs on movement for non-essential work came into force from Wednesday and shall remain so till July 15, unless withdrawn earlier. It prohibited "presence or movement of one or more persons in public places or gathering of any sort", a senior police official said. The order also said that social distancing norms of maintaining a minimum six feet distance shall be followed at all time. The second phase of 'Unlock ' also came into force from Wednesday after the month-long 'Unlock 1', a graded exit from the national lockdown imposed on March 25, ended on Tuesday. Though there will be "phased re-opening" of activities that had been barred to contain the spread of coronavirus, educational institutions, Metro rail services, cinema halls and gyms will continue to remain shut Political, academic, cultural, religious, sporting events and other large congregations will also continue to be prohibited in 'Unlock 2' phase. Domestic and international (under the Vande Bharat mission) flights and passenger trains, already operational in a limited manner, will be further expanded in a calibrated manner, according to the Ministry of Home Affairs(MHA) guidelines. Delhi Chief Minister Arvind Kejriwal said the COVID-19 situation in the national capital has been brought under control for now with the "combined efforts" of the AAP government, Centre and other organisations, but cautioned people against any lapse in social and personal behaviour that may again lead to a rise in cases. Addressing an online media briefing, the chief minister said the situation is not "terrible" as predicted one month ago, asserting that at present, the number of active coronavirus cases has been decreasing instead of increasing. He also said that one month back, the recovery rate was around 38 per cent, but it is now 67 per cent, adding that out of a total of 87,000 cases, 58,000 people have so far recovered. "There should not be any lapse. After much effort, we have come out of the situation that was a month ago. We will continue our team work. There is proverb - 'Hope for the best, but prepare for the worst'. We will continue our preparations to deal with any situation," he said, and requested people to wear masks, wash hands and maintain social-distancing norms instead. Madhya Pradesh Chief Minister Shivraj Singh Chouhan, meanwhile, launched his government's fortnight-long "Kill Corona" campaign, which aims to screen every household in the state for the infection. In Maharashtra, Home Minister Anil Deshmukh said as many as 4,938 police personnel have tested positive for coronavirus so far and 60 of them have succumbed to the viral infection, He said 38 of the 60 deceased were from the Mumbai Police force. As many as 3,813 of the 4,938 infected police personnel have recovered from COVID-19 while over 1,000 others are currently under treatment, the home minister said in a statement. Of the total 17,400 deaths reported so far, Maharashtra accounted for the highest 7,855 fatalities followed by with number of deaths in brackets Delhi(2,742), Gujarat (1,846), Tamil Nadu (1,201), Uttar Pradesh (697), West Bengal (668), Madhya Pradesh (572), Rajasthan (413) and Telangana (260). The other states reporting more than 100 deaths are Karnataka(246), Haryana(236), Andhra Pradesh(187), Punjab(144) and Jammu and Kashmir(101). Maharashtra has also reported the highest number of cases at 1,74,761 followed by Tamil Nadu at 90,167, Delhi at 87,360, Gujarat at 32,557, Uttar Pradesh at 23,492, West Bengal at 18,559 and Rajasthan at 18,014, according to the Health Ministry data. The number of COVID-19 cases has gone up to 16,339 in Telangana, 15,242 in Karnataka, 14,595 in Andhra Pradesh, 14,548 in Haryana, and 13,593 in Madhya Pradesh. Bihar with 10,043 cases is the other state which has crossed the 10,000 mark. PLB BUN ADU MAS SPK MR GK DC VT GSN GSN GSN

COVID-19: India records single-day highest jump of 507 deaths, June worst month with close to 4 lakh cases

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Facebook and Whatsapp are the most exciting brands of 2015