You Searched For "Mattel" and got 20 results
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2 mins read
Amazon Outlet is the retailer's best-kept secret. I've saved hundreds of dollars buying name-brand products for over 50% off.
I've saved hundreds on toys, gifts, and home furnishings through Amazon Outlet, which often offers …
Jessica Steinhoff
1 min read
Mattel rolled out a Barbie to honor a late Cherokee Nation chief with a language error on the box that says 'chicken' instead of 'Cherokee'
While the Cherokee Nation expressed gratitude over the tribute to Wilma Mankiller, it lamented that…
Katie Balevic
1 min read
Lego is cashing in big time on its adult fan base, doubling its revenue in the last decade
Lego is cashing in on its adult fan base, targeting those who are willing to pay "big kid" prices. …
Katie Balevic
1 min read
Mattel accused by health expert of 'stealth marketing' to children by placing free Barbie dolls in schools
The new Barbie film's seemingly unlimited marketing budget has seen multiple brand collaborations a…
Beatrice Nolan
3 mins read
Meet the Mattel CEO who convinced Margot Robbie to become Barbie and is being played by Will Ferrell in the movie
Ynon Kreiz is the executive behind Barbie's big-screen debut, and he has a master plan to build a M…
Ryan Hogg
1 min read
Parents bought way fewer toys last year — except for 1 classic
It's a tough toy market, but Lego said consumer sales still grew 4% in 2023.
Geoff Weiss
3 mins read
Mattel hated the 1997 song 'Barbie Girl' so much that it sued. Now, the song is making a return thanks to Greta Gerwig.
Aqua's chart-topping 1997 hit "Barbie Girl" called the doll a "blond bimbo" and was full of innuend…
Grace Dean
6 mins read
The 'Barbie' movie could boost Mattel's stock prices and increase the price of old dolls in your closet, but avid Barbie collectors couldn't care less
Get ready for a new side hustle: The new "Barbie" movie hits cinemas next week and could have a mat…
Colette Fountain
5 mins read
I went to 3 Gap stores in New York City and saw firsthand why the 'tired' company needs a revamp
Gap is chartering a reinvention alongside a new CEO, Richard Dickson, who came from Mattel after a …
Jennifer Ortakales Dawkins
5 mins read
The Weird Barbie Mattel is selling isn't weird enough
The doll, which has a colorful dress and bendable limbs, should have chunks of its hair missing and…
Rebecca Cohen
2 mins read
Why you'll see a lot fewer options on the shelves while shopping in 2024
Companies trimmed their product lines during the pandemic to ease stress on supply chains, and now …
Lucia Moses
5 mins read
Barbie's creator wanted Ken to have more of a 'bulge' but Mattel refused to give the doll a prominent crotch
Ruth Handler said "the groin on the first Ken doll was as smooth as Barbie's" after the "all-male" …
Grace Dean
2 mins read
Mattel wasn't thrilled about that 'Barbie' fascist joke, according to director Greta Gerwig
Greta Gerwig said that her desire to keep a line calling Barbie a "fascist" in the film outweighed …
Palmer Haasch
2 mins read
Gap's new CEO thinks he can make Banana Republic a 'quiet luxury' destination
Gap's new CEO Richard Dickson has a plan to "reinvigorate" its struggling brand portfolio.
Jennifer Ortakales Dawkins
2 mins read
Mattel is now trying to make Uno happen — but no one's going to watch an Uno movie, even if Margot Robbie's in it
Mattel is hiring a "Chief Uno Player" to rev up excitement around the game. One has to hope they'll…
Cheryl Teh
2 mins read
Toymaker Mattel says it will pay someone nearly $18,000 to play and promote its new Uno game
The job involves 64 hours of work across four weeks and includes starring in livestreams and social…
Pete Syme
2 mins read
The 'Barbie' movie turning into a global phenomenon helped boost sales for the plastic doll – but not by as much as you might expect
Mattel said global gross billings for Barbie products were up 14% in Q3, but this wasn't enough to …
Grace Dean
1 min read
6 photos show how Margot Robbie's 'Barbie' outfits compare to the vintage Mattel dolls that inspired them
"Where that came unstuck is that in the modern era, it's more difficult to find looks that are reco…
Ayomikun Adekaiyero
3 mins read
Weird Barbie can now be yours as Mattel launches a new made-to-order collectors edition doll
The doll, modeled after Kate McKinnon's character in the blockbuster Barbie film, is currently on p…
Katherine Tangalakis-Lippert
2 mins read
Mattel CEO looks to Barbie to kickstart a film and movie business he hopes will compete with Marvel
The company behind American Girl, Barbie, and Hot Wheels currently has 14 movies and 30 television …