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<ul class="summary-list"><li>The MC20 supercar, <keyword id="301878" type="COMPANY" weightage="60" keywordseo="Maserati">Maserati</keyword>'s new flagship halo car, represents the first of Maserati’s “new era” of vehicles.</li><li>Following the MC20, Maserati will launch 13 new cars from now through 2024. All-electric versions of those cars are also in the works.</li><li>The new cars will take design cues and technology from the MC20.</li></ul><p>If in the past few years you've found yourself wondering what, exactly, was up at Maserati, you weren't alone.</p><p>For a decent while, the Italian brand only offered four cars: the Levante SUV, launched in 2016; the Quattroporte and Ghibli sedans, launched in 2013; and the <a href="https://www.autoweek.com/news/a2155036/maserati-granturismo-dead-does-it-deserve-successor/">aged GranTurismo grand tourer</a> that <a href="https://jalopnik.com/the-2018-maserati-granturismo-mc-is-a-magnificent-aural-1819625961">launched during the second Bush administration</a>. </p><p>Poor sales have plagued the brand since at least 2018. In November of that year, <a href="https://www.thedrive.com/news/24985/fca-boss-admits-mistakes-behind-maseratis-monumental-sales-slump#:~:text=Maserati%20sales%20fell%2087%20percent%20last%20quarter.&amp;text=Shipments%2C%20meanwhile%2C%20dropped%2019%20percent,to%20mismanagement%20of%20the%20brand.and.">The Drive</a> quoted a story from Automotive News that said Maserati's earnings dropped 87% — or about $17.2 million — in the third quarter.</p><p>Fiat Chrysler Automobiles CEO <keyword id="688359" type="PERSON" weightage="60" keywordseo="Mike-Manley">Mike Manley</keyword> blamed the poor performance on brand mismanagement. He said, "With hindsight, when we put Maserati and Alfa [Romeo] together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass-market brand, which it isn't and shouldn't be treated that way."</p><p>A separate <a href="https://europe.autonews.com/automakers/maserati-wont-see-profits-until-after-product-offensive-starts-2020">Automotive News</a> story in August 2019 said Maserati would not see profitability until it began its new product launches this year. And it desperately needed some new products.</p><p>Now, we finally have some.</p><div type="image" title="Maserati MC20 KL_4" height="1666" width="2500" msid="78076829" hostid="261"></div><p>Enter <a href="https://www.businessinsider.com/maserati-mc20-supercar-horsepower-specs-engine-price-mc12-sale-date-2020-9">the MC20 supercar</a> — "MC" standing for Maserati Corse and "20" for 2020. Debuting in a Wednesday livestream from Modena, Italy, to New York City in a show of flashing lights, a drum routine (?), and a choreographed choral number (??), the MC20 became Maserati's first entirely new car since the Levante's launch in 2016. </p><p>It was trotted out before an assembly of existing Maserati cars in a big stadium — not unlike the way Simba was presented to the animal kingdom, assembled at the foot of Pride Rock — and marked the brand's first flagship halo car since the prohibitively expensive and rare MC12 from 2004. </p><div type="image" title="Maserati MC20 reveal_1" height="1667" width="2500" msid="78076833" hostid="261"></div><p>While Maserati didn't go to MC12 levels with the new car, it did make an appropriate halo car: Its on-paper performance and sticker price, $210,000 at the lowest, put it side-by-side with McLarens and Lamborghinis. </p><p>It is on the shoulders of the MC20 that Maserati will kick off its new era of reinvention. <a href="https://www.businessinsider.com/fca-ceo-has-taken-a-maserati-ipo-off-the-table-2020-9">Don't expect a Maserati IPO à la Ferrari</a>, but do expect an ambitious plan from Manley: the launching of 13 new Maserati models from now through 2024, led by the MC20.</p><div type="image" title="Maserati MC20 KL_16" height="1667" width="2500" msid="78076837" hostid="261"></div><p>At the MC20's debut on Wednesday, Maserati's director of brand and sales, Andy Love, told Business Insider that a new Quattroporte sedan, Levante SUV, compact SUV, and grand-tourer and grand-cabrio are in the works. He declined to answer specifically what the new, unnamed models in the 13-car launch plan would be, but confirmed that fully electric versions of all would be available.</p><p>Indeed, in <a href="https://www.media.maserati.com/en-ww/releases/1588">announcing</a> the MC20, Maserati said the supercar is "designed … for full electric power."</p><div type="image" title="Maserati MC20 KL_10" height="1667" width="2500" msid="78076839" hostid="261"></div><p>The MC20's positioning is meant to make a "big splash," Love told Business Insider. This is the car to get people excited about Maserati again, the one that's supposed to end up on bedroom posters. It certainly has the looks — sweeping, elegant, refined, Italian.</p><p>"It signals the beginning of a new era of Maserati," Love said. The MC20's design language, engine, and technology will appear in subsequent Maserati models. A particular point of pride for the automaker is the new Nettuno — "Neptune" in Italian, since Maserati's emblem is a trident — engine, nestled between the MC20's two axles.</p><div type="image" title="Maserati MC20 KL_11" height="1667" width="2500" msid="78076841" hostid="261"></div><p>It's a twin-turbocharged, 3.0-liter V6 unit that's good for a claimed 621 horsepower and 538 pound-feet of torque. All that power will be sent to the rear wheels via a dual-clutch, eight-speed automatic transmission. It all makes the MC20 sound like it'll be a fast, exhilarating thing.</p><p>Maserati said the Nettuno engine will, like the rest of the car, be built in its home base in Modena, Italy, and is a "patented, 100% Maserati engine." A <a href="https://www.roadandtrack.com/new-cars/car-technology/a33078911/maserati-nettuno-v6-part-sharing/">Road &amp; Track</a> story from July, however, observed the engine appears to share parts with other engines in the <keyword id="295132" type="ORGANIZATION" weightage="60" keywordseo="FCA">FCA</keyword> family, including ones from siblings Ferrari and Alfa Romeo.</p><div type="image" title="Maserati MC20 KL_18" height="3750" width="2500" msid="78076847" hostid="261"></div><p>Regardless, it's likely that versions of this engine will appear in the upcoming new Maseratis. </p><p>Not much more is known about the MC20 except for the initial release stats and specs, but an emailed press release said the project started in January 2019. </p><p>"The MC20 design was produced in about 24 months, with the involvement from the outset, in an innovative approach, of a team of Maserati Innovation Lab engineers, technical specialists from the Maserati Engine Lab and designers from the Maserati Style Centre," it read.</p><div type="image" title="Maserati MC20 KL_15" height="1667" width="2500" msid="78076851" hostid="261"></div><p>Love confirmed the timeline to Business Insider, saying the MC20 took effectively two years from conception to production.</p><p>It seems short, but Love assured Business Insider that car production these days takes about three years. Also, because the MC20 will be largely hand-built, it won't require a huge production line, he said. </p><div type="image" title="Maserati MC20 KL_8" height="1667" width="2500" msid="78076854" hostid="261"></div><p>In 2015, <a href="https://jalopnik.com/oh-good-alfa-romeo-giulia-developed-in-only-two-and-a-1716998627">Jalopnik reported</a> that, contrary to then-industry standards of new car development taking between four and five years, the Alfa Romeo Giulia was developed in just two and a half years. The story noted that Mercedes-Benz, for example, can spend <a href="https://jalopnik.com/mercedes-put-a-crazy-amount-of-development-work-into-th-859115120">six years</a> developing a car.</p><p>The Giulia's reliability issues are well documented. Car and Driver's long-term Giulia Quadrifoglio seemed like a <a href="https://www.caranddriver.com/reviews/a23145269/alfa-romeo-giulia-quadrifoglio-reliability-update/">maintenance nightmare</a>. The UK's The Sunday Times suffered <a href="https://www.driving.co.uk/car-reviews/first-drive-review-2016-alfa-romeo-giulia-2/?CMP=Spklr-_-Editorial-_-FBPAGE-_-SundayTimesDriving-_-20160516-_-Driving-_-470274143-_-Imageandlink&amp;linkId=245408570857">three broken Giulias</a>. <a href="https://jalopnik.com/the-alfa-romeo-giulia-is-the-perfect-unreliable-italian-1796883384">Jalopnik's press car broke down on the highway</a>. <a href="https://www.thetruthaboutcars.com/2017/03/consumer-reports-2017-alfa-romeo-giulia-ti-basically-lives-dealer-service-bay/">The Truth About Cars</a> reported that Consumer Reports had to go to the dealer three times in the early days of its Giulia ownership. During a track day, PistonHeads' Giulia decided to <a href="https://youtu.be/GKakXkLp8U4?t=650">go into limp mode</a> and stop on track.</p><div type="image" title="Maserati MC20 reveal_2" height="1667" width="2500" msid="78076855" hostid="261"></div><p>That being said, it's also unclear if the Giulia's short development time correlates to issues experienced by journalists. Obviously, they represent a small number of Giulia drivers.</p><p>But it's something to keep in mind, especially since Italian cars <a href="https://www.telegraph.co.uk/cars/gallery/the-10-worst-italian-cars-ever/">have a reputation of being unreliable</a>. </p><div type="image" title="Maserati MC20 KL_17" height="1667" width="2500" msid="78076859" hostid="261"></div><p>But for too long, questions regarding Maserati's purpose went unanswered. It's changed hands many times over in its 105-year history, but has also been known to build <a href="https://www.motortrend.com/news/most-beautiful-maseratis-of-all-time/">some of the most beautiful cars in history</a> nevertheless. Its contemporary-but-aging lineup desperately needs something new. It needs something thrilling. Something to get people talking about it again.</p><p>Finally, in the year of our Lord 2020, there's a concentrated effort to rejuvenate the storied Italian brand. The MC20, for all intents and purposes, seems to be an exciting first crack at things to come.</p><div type="image" title="Maserati MC20 KL_9" height="1667" width="2500" msid="78076860" hostid="261"></div>

Maserati's flashy new supercar is the start of a reinvention — and that's just what the storied Italian brand needs

Maserati just debuted its first new halo supercar in 16 years, with sleek looks and a $210,000 base price — see the MC20

<ul class="summary-list"><li><keyword id="301878" type="COMPANY" weightage="60" keywordseo="Maserati">Maserati</keyword> has unveiled an ambitious turnaround plan after several years of plunging sales and missed profit targets.</li><li>At an event in Italy, <keyword id="688359" type="PERSON" weightage="60" keywordseo="Mike-Manley">Mike Manley</keyword>, CEO of parent <keyword id="295132" type="ORGANIZATION" weightage="60" keywordseo="FCA">FCA</keyword>, said that Maserati is targeting 75,000 in annual sales and a 15% profit margin.</li><li>But Manley also squashed speculation about a Maserati IPO — the 105-year-old Italian icon won't follow fellow former FCA stablemate <keyword id="16120" type="COMPANY" weightage="60" keywordseo="Ferrari">Ferrari</keyword> into the public markets. At least not right away.</li><li>Manley's job has been complicated by an ongoing merger of FCA and France's <keyword id="2676049" type="PERSON" weightage="60" keywordseo="PSA-Group">PSA Group</keyword>, slated to close in the first quarter of 2021.</li></ul><p>Fiat Chrysler Automobiles CEO Mike Manley isn't happy with <a href="https://www.businessinsider.com/category/maserati">Maserati</a>.</p><p>The 105-year-old Italian brand has been part of Fiat since the early 1990s and was joined with Chrysler when Fiat rescued the Detroit automaker during the 2009 financial crisis.</p><p>But while Maserati has been selling its stylish vehicles in global markets for years and has capitalized on the premium SUV craze with the Levante, the marque has lagged in the luxury space. An expected 75,000 in annual sales and 15% profit margins haven't materialized, with 2019 adding up to a dispiriting 19,300 sales.</p><p>"Up to now, it's been relatively painful from a financial perspective," Manley said on Thursday at an event for media in Modena, home to Maserati's factory. </p><h2>Ambitious plans to correct course and make good on expectations</h2><div type="image" title="Maserati Levante" height="2000" width="2666" msid="78044399" hostid="261"></div><p>The event combined a reveal of Maserati's first new supercar since 2005, the MC20, with an ambitious plan to reinvent Maserati as a standard-bearer for brand legacy and innovation, through the introduction of electrified powertrains. The plan, Manley said, is to have 13 new models by 2024.</p><p>"The team has a strong vision of how to grow," Manley said. "This is our last year of transition. Next year the brand will be profitable."</p><p>Manley is in something of an awkward position. He took over as FCA CEO in 2018, following the sudden death of Sergio Marchionne. Manley had overseen Jeep, a dominant brand that has printing money for FCA amid a US boom in SUV sales.</p><p>But within a year, FCA and France's PSA Group hatched a merger deal, slated to close in the first quarter of 2021. Manley has said that he intends to remain with the merged entity, but PSA CEO <keyword id="6403386" type="PERSON" weightage="60" keywordseo="carlos-tavares">Carlos Tavares</keyword> will be the CEO of the merged group, <a href="https://www.businessinsider.com/fiat-chrysler-and-renault-merger-new-name-stellantis-2020-7">called Stellantis</a>.</p><h2>Rumors of spinoffs</h2><div type="image" title="Ferrari NYSE" height="2333" width="3500" msid="78044406" hostid="261"></div><p>When Marchionne was leading FCA, a potential spinoff of Maserati and sibling Alfa Romeo was rumored, on the heels of an extremely successful IPO of Ferrari in 2015. (Ferrari's market capitalization, at $35 billion now exceeds FCA"s roughly $25 billion.) Maserati and Alfa, the argument went, could be worth more far more on their own than trapped in FCA.</p><p>Manley recalled conversations within FCA prior to Ferrari's IPO in which he and other executives thought the brand might be worth $7 billion. Despite that history, he squashed any ideas about Maserati separating from <keyword id="9583188" type="UNKNOWN" weightage="60" keywordseo="Stellantis">Stellantis</keyword>, at least in the short term.</p><p>"The best value we can add is to deliver in the group," he said. </p><p>But he added that if the hoped-for 15% margins materialize, the option could return. </p><p>"A number of years out, maybe then we have the same speculation," he said. "But not now."</p>

Maserati is reinventing itself — but the CEO of its parent company says it won't follow Ferrari into the public market anytime soon

You Searched For "Maserati MC20" and got 3 results

Maserati's flashy new supercar is the start of a reinvention — and that's just what the storied Italian brand needs

Kristen Lee

Maserati just debuted its first new halo supercar in 16 years, with sleek looks and a $210,000 base price — see the MC20

Kristen Lee

Maserati is reinventing itself — but the CEO of its parent company says it won't follow Ferrari into the public market anytime soon

Matthew DeBord

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