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New Delhi, <keyword id="6912" type="General" weightage="20" keywordseo="Maruti" source="Orion">Maruti</keyword> Suzuki India on Tuesday launched compact-format <keyword id="20024960" type="General" weightage="20" keywordseo="nexa" source="keywords">Nexa</keyword> service workshops with plans to have 100 such outlets across the country by the end of next fiscal. Through this strategic move the auto major aims to bring the Nexa service experience to customers in non-urban centres, the company said in a statement. The first six centres inaugurated are strategically located in Ateli (Haryana), Charkhi Dadri (Haryana), Bankura (West Bengal), Dahod (Gujarat), Nirmal (Telangana), and Ooty (<keyword id="19896558" type="General" weightage="20" keywordseo="tamil-nadu" source="keywords">Tamil Nadu</keyword>), it added. "With the growing similarities in consumer preferences in urban and non-urban centres, there is a notable increase in interest for our Nexa offerings from both regions," Maruti Suzuki India (MSI) Managing Director &amp; CEO Hisashi <keyword id="20479960" type="General" weightage="20" keywordseo="takeuchi" source="keywords">Takeuchi</keyword> stated. Almost 30 per cent of the Nexa sales come from non-urban centres, he added. "To cater to these customers, we are introducing these compact-format Nexa service workshops. Our goal is to set up 100 such workshops by the end of FY 2024-25," Takeuchi noted. Having introduced Nexa Service in 2017, MSI has expanded its presence to over 390 service touchpoints, serving customers nationwide. MSI sells its models range through Arena and Nexa sales outlets. Models like <keyword id="20073693" type="General" weightage="20" keywordseo="grand-vitara" source="keywords">Grand Vitara</keyword>, Invicto and XL6 are sold through Nexa network while the others like <keyword id="20479959" type="General" weightage="20" keywordseo="wagon" source="keywords">Wagon</keyword> R, Swift, Dzire and Brezza are retailed through its Arena outlets.

Maruti launches compact format Nexa service workshops for non-urban areas

The undisputed champion in small-car market, <keyword id="6365618" type="CITY" weightage="20" keywordseo="Maruti-Suzuki-India">Maruti Suzuki India</keyword>, is leaving no stone unturned to pierce mid-size and premium vehicles segment. For this, it is putting a new independent management structure and dealership in place to sell bigger cars, price between Rs 9 lakh and 10 lakh or above. 
 The mid-size segment is currently dominated by Japanese rivals <keyword id="20630" type="CITY" weightage="20" keywordseo="Honda">Honda</keyword> Motor and <keyword id="6374528" type="CITY" weightage="20" keywordseo="Toyota">Toyota</keyword> Motor and Maruti, which makes one in every two cars sold in India, is making more concerted efforts to enter the segment. 
 
Even though the company made many attempts in the past, it could not achieve much success. Maruti’s newest offering in the mid-size range, Ciaz, saw decent demand but it had to discontinue selling the Kizashi, a premium sedan it brought to India a few years ago, as it found very few buyers. 
 
As per reports by the Economic Times, merely 1-3% of Maruti's vehicle sales currently come from vehicles priced above Rs 10 lakh. 
Now, a fresh team, internally named NEXA, will aim at offering a different experience to customers. 
 
Partho Banerjee, Maruti's new Vice President for sales and dealer network, will head NEXA who will be supported by two zonal heads and eight regional heads. 
 
"Every year, our company reflects on the roadmap it intends to take. This new structure was decided last week by the company," a Maruti executive told ET. 
 
He added that just like Toyota has Lexus and Nissan has Infiniti as their luxury brands, Maruti Suzuki would have NEXA as its premium brand for vehicles priced above Rs 10 lakh. 
 
However, a Maruti spokesman declined to comment on "an internal company matter" but as per people once the new channel comes in, existing dealerships will not be able to sell cars which are priced above Rs 10 lakh. 
 
However, the present dealers have been given an option to open new NEXA outlets and Maruti is mulling to have at least 100 such outlets in the first 12-18 months, before expanding into the interiors of the country. Maruti presently has around 1,500 outlets. 
 
Meanwhile, the new outlets are likely to sell the upcoming crossover, globally called the S Cross, as well as 7-seater multipurpose and sport-utility vehicles Maruti plans to launch post-2018, people in the know told the financial daily. 
 
It is likely that Maruti may bring back Kizashi. 
 
"The company is likely to test the waters with the S Cross ... there are other models in the pipeline, which could be sold through these outlets, but they will depend on how the premium outlet model evolves," said one of people in the know. 
 
Gaurav Vangaal, senior analyst at IHS Automotive, said the move pointed at Maruti and Japanese parent Suzuki Motor’s aspiration to move towards the premium segment. 
 
"This is a bold move on part of Maruti Suzuki to transition to a higher level. The initial response to the Ciaz shows that there are takers for Maruti Suzuki in Rs 10 lakh range ...Having said that, it will be a challenging task for Maruti Suzuki to sustain this imagery over Rs 10 lakh,” he told ET. 
 
Another person who closely tracks the company said Maruti and its dealers may invest in personnel and training and the dealerships may have to hire executives from the hospitality or aviation industry for the NEXA outlets, to give different experience to customers. 
 
(Image: Reuters)

Maruti has set up ‘crack teams’ to drive out rivals Honda and Toyota from the Indian mid-size car segment

In order to maintain the <a href="http://www.businessinsider.in/Marutis-sales-rose-16-in-March-making-it-a-good-way-to-end-FY-15-16/articleshow/51648291.cms" target="_BLANK￿￿￿￿">double-digit growth rate</a> that it had in the last fiscal, India's largest car maker <keyword id="44883" type="CITY" weightage="100" keywordseo="Maruti-Suzuki">Maruti Suzuki</keyword> has decided to add one new car and a new variant of an existing model to its portfolio. Both the cars will be retailed only through Nexa, its premium dealership network. 
 
The New Delhi headquartered company will be rolling out a compact vehicle, christened as Ignis, while also launching a version of the Baleno compact which would be sold as RS variant. 
 
"We plan to drive in these two cars around the festive season," said Maruti Suzuki director (marketing and sales) R S Kalsi. As of now, the Nexa stores sell the S-Cross crossover and Baleno, because they are positioned as more upmarket and premium. 
 
The new compact car Ignis will be pitched to customers as a smart city car. Even though Nexa stores don’t have the variety of small cars, the company hopes to widen the choice at Nexa outlets with Ignis. Ignis was showcased at the auto expo at Greater Noida at the beginning of this year, describing it as a "smart compact urban vehicle". 
 
Baleno’s RS variant will come with a 1-litre direct injection, turbo-charged petrol engine, which would be more fuel-efficient, smaller in size and able to deliver a power output higher to the existing 1.2-litre petrol variant. It will carry a bold and aggressive design language, so that it can be pitched as a sportier variant. 
 
Baleno, which has been named after an earlier model from the company, has seen a sale of around 45,000 units. On the other hand, another new car from Maruti, Vitara Brezza, has seen over 38,000 bookings so far. 
 
<a href="https://marutistoragenew.blob.core.windows.net/nexaexperience/img/b-gal/exterior/ext-9.jpg">Image source</a>

Maruti Suzuki is on a roll, will launch a new car Ignis and a Baleno variant this year

Greater Noida, Feb 7 () Maruti Suzuki India on Friday unveiled its all-new compact SUV Ignis with a 1.2 litre BS-VI petrol engine at the Auto Expo here.The country's largest car maker also opened the pre-launch booking of the vehicle at its Nexa showroom across the country."Ignis enjoys a special place in the Maruti Suzuki NEXA portfolio and has been appreciated for its peppy drivability and spacious interiors. We have recognised an increasing preference for feature loaded cars that have SUV-like high-seating position and dominant road presence. We are confident that the all new Ignis with its SUV design and spacious interiors will appeal to the customers," Maruti Suzuki Managing Director and Chief Executive Officer Kenichi Ayukawa said.The new front grille with U-shaped motif and bold skid plate detailing high seating position, rear fascia and efficient LED projector headlamps are some of the exterior features, among others, of the new Ignis, the company said.Besides, it also comes with a 17.78 cm SmartPlay studio; while the new infotainment system can be connected to cloud, and offers features like live traffic, voice recognition, driver safety alerts and vehicle information, it said. IAS MKJ

Maruti unveils all-new compact SUV Ignis in BS-VI petrol engine

<a href="http://www.businessinsider.in/searchresult.cms?query=maruti+suzuki">Maruti Suzuki</a> launched sophisticated <a href="http://www.businessinsider.in/searchresult.cms?query=baleno">Baleno</a> at a starting price of Rs 4.99 lakh in petrol version, while the top diesel model is priced at Rs 8.11 lakh. 
 
The automaker is eying the premium hatchback segment and its Baleno will compete with Volkswagen Polo, Honda Jazz, etc. 
 
Baleno’s petrol automatic variant, having continuously variable transmission (CVT), will be sold at Rs 6.76 lakh (all prices ex-showroom Delhi). 
 
Maruti's NEXA dealerships have already received display and demo units. 
 
Baleno is fitted with <a href="http://www.businessinsider.in/searchresult.cms?query=apple+carplay">Apple CarPlay</a> and MSI will be the first OEM in India to offer it. 
 
READ ALSO: <a href="http://www.businessinsider.in/Made-in-India-Maruti-Baleno-to-ply-on-international-roads-soon/articleshow/49349700.cms">‘Made in India’ Maruti Baleno to ply on international roads soon</a> 
 
The model also has features including multi-information speedometer and UV reduction glasses. 
 Baleno is not only for the Indian market as <keyword id="44883" type="CITY" weightage="20" keywordseo="Maruti-Suzuki">Maruti Suzuki</keyword> will also manufacture and export the hatchback for 100 global markets. 
 
"Baleno is a real global model to satisfy our customers not only in India but also across global markets," said MSI Managing Director and CEO Kenichi Ayukawa, adding “the model comes with sophisticated design and advanced technology.” 
 
MSI and its supplier partners have raked in Rs 1,060 crore in Baleno’s development. 
 
Around 5-5.3 lakh compact segment cars are sold every year in India. 
 
Maruti Suzuki plans to launch several models this fiscal and has set a target of achieving two million sales annually by 2020. 
 
(Image: Indiatimes)

Maruti Suzuki launches the Baleno, its most ambitious yet at Rs 4.99 lakh

Maruti Suzuki is going to turn India into its global manufacturing hub for its upcoming premium compact car ‘Baleno’, which will debut in India on October 26. 
 
Suzuki, which has 56% stake in Maruti, will start exporting its upcoming ‘Baleno’ to over 100 countries, including Italy, France, Germany, Netherlands, Belgium, Denmark, etc. 
 
This is Maruti Suzuki's first attempt in the premium compact segment and will make a. Baleno was unveiled at Frankfurt Motor Show in September and will compete with Hyundai's Elite i20 and Honda's Jazz, among others. 
 
Baleno will have a 1.2litre petrol engine (manual and automatic variants) and 1.3-litre diesel engine. 
 
"Baleno has been developed for the global markets and India will be the exclusive manufacturing hub for the car," R S Kalsi, executive director (marketing and sales) at Maruti Suzuki, told TOI here. 
 
This will be a big achievement for the company and workers at Manesar factory said that it was a proud moment for them as a vehicle made at Indian facility will be sold in Japan. 
 
After S-Cross, Baleno will be the second car to be sold through Maruti's premium retail network 'Nexa'. 
 
(Image: Indiatimes)

‘Made in India’ Maruti Baleno to ply on international roads soon

The country's <keyword id="9503441" type="UNKNOWN" weightage="20" keywordseo="largest-carmaker-maruti-suzuki-india">largest carmaker Maruti Suzuki India</keyword> on Thursday launched its vehicle lease subscription service for individual customers under 'Maruti Suzuki Subscribe' brand. The company said it has tied up with ORIX Auto Infrastructure Services Ltd, a subsidiary of ORIX Corporation, Japan, to launch the subscription service in India. The subscription service will begin as a pilot project in Gurugram and Bengaluru and will be initially available on Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki ARENA Channel and Baleno, Ciaz and XL6 from NEXA Channel, the company said in a regulatory filing. Maruti <keyword id="1500649" type="DOMAIN" weightage="20" keywordseo="Suzuki-India">Suzuki India</keyword> joins rival <keyword id="108829" type="COMPANY" weightage="20" keywordseo="Hyundai-Motor-India">Hyundai Motor India</keyword>, which had last year launched its subscription model initially in six cities across India as part of its partnership with self-drive car-sharing firm Revv. Similarly, MG Motor India also offers its subscription services through a strategic tie-up with Myles, the car sharing and car subscription company from Carzonrent. In May this year, German car maker Volkswagen had also launched its car-leasing schemes allowing customers to lease all BS-VI compliant cars in its portfolio with a minimum lock-in period ranging from 2-4 years. Automobile industry players are looking at new ways of pushing sales and making vehicles accessible to customers in the wake of the COVID-19 pandemic which has added a further blow to the sector that was reeling through a prolonged slump from last year. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/maruti-suzuki-share-price-investors-expect-sales-and-margin-to-shrink/articleshow/75708285.cms" data-type="tilCustomLink">Maruti Suzuki saw a sales decline of 16% in Jan-March⁠— investors wait to see the margin squeeze</a> <a href="https://www.businessinsider.in/business/auto/news/tata-motors-maruti-and-hyundai-offer-discounts-on-cars/articleshow/76324233.cms" data-type="tilCustomLink">After Maruti and Hyundai, Tata Motors offers discounts as car makers get squeezed between slow sales and slower registrations</a>

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Maruti launches compact format Nexa service workshops for non-urban areas

PTI

Maruti has set up ‘crack teams’ to drive out rivals Honda and Toyota from the Indian mid-size car segment

BI India Bureau

Maruti Suzuki is on a roll, will launch a new car Ignis and a Baleno variant this year

BI India Bureau

Maruti unveils all-new compact SUV Ignis in BS-VI petrol engine

PTI

Maruti Suzuki launches the Baleno, its most ambitious yet at Rs 4.99 lakh

BI India Bureau

‘Made in India’ Maruti Baleno to ply on international roads soon

BI India Bureau

Maruti Suzuki launches vehicle lease subscription service

PTI

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