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You Searched For "Marketing genius" and got 20 results


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5 mins read

Insider Today: Austin's genius housing fix

In this Saturday version of Insider Today, we're talking about Austin, Texas' real estate cycle and…

Joi-Marie McKenzie   


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3 mins read

The Harris-Walz campaign's camo hat is another stroke of Gen Z marketing genius

The camo hat with "Harris-Walz" written on it may look like any other hat, but some people view it …

Aditi Bharade   


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6 mins read

The genius marketing trick that's the key to the iPhone's 'prestige'

Apple uses consumer psychology to make it feel like the "cool" brand, which the DOJ says created a…

Emily Stewart   


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3 mins read

Google's reported $2.7 billion deal to bring back a former employee is proof AI geniuses are the new 'star quarterbacks'

Google reportedly paid an eye-popping amount to rehire AI scientist Noam Shazeer. It's the latest e…

Ana Altchek   


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2 mins read

Can the stars predict the stock market? Gen Z thinks so.

Young stock traders are relying on astrology, tarot cards, and lunar cycles to guide their moves.

Lakshmi Varanasi   


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2 mins read

We almost had a secret Deadpool Christmas movie — and it was going to be marketed as a deliberately bad buddy cop movie to avoid leaks

Ryan Reynolds wanted to promote a fake movie for "Deadpool & Wolverine." But the writers say that p…

Jason Guerrasio   


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1 min read

French Montana praises 'genius' 50 Cent for using various celebrity feuds as a marketing tool

50 Cent, whose real name is Curtis Jackson III, has beefed with Ja Rule, Rick Ross, The Game, and e…

Barnaby Lane   


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4 mins read

The rumors surrounding Miley Cyrus's new song "Flowers" are already out of control — and it's a genius marketing tactic

Easter eggs surrounding Cyrus's latest track are at an all-time high. It's hard to know where they'…

Tanya Chen   


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2 mins read

A woman bought a brooch at an antique market for $25. It's now expected to sell for up to $19,000.

Flora Steel bought a brooch at an antique market for about $25 over 35 years ago. It is now project…

Joshua Zitser   


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6 mins read

Rihanna's Fenty brands are capitalizing on her Super Bowl halftime show performance in 'pure genius' ways

Rihanna has wasted no time rolling out marketing campaigns promoting both her Super Bowl halftime p…

Jordan Hart   


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2 mins read

Warren Buffett's call for higher taxes and recognition of class warfare are 'extraordinary' admissions, author says

"There really had been since the 1970s a kind of class war on the part of the rich to transform the…

Theron Mohamed   


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2 mins read

This little-known children's media company has skyrocketed 2,500% since May

Genius Brands has seen its market cap explode, reaching $496 million on Wednesday from $9 million o…

Matthew Fox   


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2 mins read

Genius investor Ed Thorp predicted the pandemic's US death toll before a single death was recorded

The gambling guru and former math professor forecast up to 500,000 deaths over the next year, bough…

Theron Mohamed   


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3 mins read

50 Cent's former producer Sha Money XL says he has 'nothing but love' for the 'genius' rapper despite their previous feud

Sha Money XL played a large role in the production of 50 Cent's debut album "Get Rich or Die Tryin'…

Barnaby Lane   


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4 mins read

GM's revival of the Hummer as an all-electric halo car is a stroke of marketing genius

GM isn't noted for brilliant marketing moves, but bringing back Hummer as a halo platform is a stro…

Matthew DeBord   


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2 mins read

Warren Buffett said Apple CEO Tim Cook lacks Steve Jobs' design genius - but his global knowledge stands out

"Tim understands the world to a degree that very, very few CEOs I've met over the past 60 years cou…

Theron Mohamed   


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2 mins read

'Everybody's a genius in a bull market': Mark Cuban says behavior around the stock market's current rally is eerily similar to the 1999 dot-com bubble

It's "difficult to have patience sometimes" knowing that the dot-com bubble lasted from 1995 to ear…

Ben Winck   


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2 mins read

'You think everybody is a genius in a bull market': Mark Cuban says the day-trading boom reminds him of the dot-com bubble

"Once we start to really have definitive data on the other side, people are going to sell on the ne…

Theron Mohamed   


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1 min read

Bill Ackman turned a $27 million bet into $2.6 billion in a genius investment. Here are 12 of the best trades of all time.

From George Soros' breaking of the Bank of England in 1992, to Michael Burry's now world-famous Big…

Shalini Nagarajan   


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8 mins read

The most honest man in real estate thinks the housing market isn't going to crash

Jonathan Miller is the guy everyone trusts to explain what the heck is going on with home prices. H…

Kelsey Neubauer