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6 mins read
Opinion: Driving India's Freight Revolution—Here's how the path to zero-emission trucking in the country looks like
India takes a big step towards green transport with the PM E-DRIVE scheme. The scheme supports the …
8 mins read
Inside the Goldman Sachs marketing push that has some execs perplexed
The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insi…
Reed Alexander
4 mins read
A top TikTok shopping exec explains its US growth strategy, from partnering with agencies to building up livestreaming
Nicolas Le Bourgeois, head of US operations at TikTok Shop, talked through live shopping, influence…
Dan Whateley
2 mins read
Sebi issues new guidelines to streamline operations of credit rating agencies
"In order to promote ease of doing business and bring about uniformity in dealing with appeals…
PTI
2 mins read
Moneyview and Truecaller join forces to fight against online frauds, enhance communication efficiency
Moneyview, a leading financial services company has announced a strategic partnership with Truecall…
ANI
2 mins read
Stock market today: S&P 500 has its best day since 2022 as stocks rally after encouraging labor market data
Indexes climbed on Thursday as investors gained more confidence in the economy after new data showe…
Kelly Cloonan
5 mins read
I sell multi-million dollar homes to London's super-successful. The internet has meant buyers have become much younger.
Daniel Daggers sells some of the UK's most expensive properties and stars in Netflix's "Buying Lond…
Polly Thompson
2 mins read
T+0 trade settlement will be available for 25 scrips starting Thursday
Stock exchanges BSE and NSE are all set to introduce the beta version of the T+0 or same-day trade …
PTI
3 mins read
How one agency uses AI to track and manage thousands of campaign assets — building its own library of 'collective knowledge'
The agency Saatchi & Saatchi struggled to find old marketing assets. So it turned to the AI search …
Erica Sweeney
3 mins read
SEBI introduces Beta version of optional T+0 settlement cycle; Revolutionizing equity cash markets
According to SEBI, this move comes as a progressive step in the evolution of India's securities mar…
ANI
9 mins read
Marketing trends to watch out for in 2022
We speak to a few brands to discuss how the pandemic impacted their marketing activities and what t…
5 mins read
As Instagram tests its subscription-based model across the world, influencers and marketing agencies share what the new update means for the ecosystem
Are Indian consumers ready to shell out money for Instagram subscriptions?
4 mins read
We have emerged stronger, says Gautam Adani on anniversary of Hindenburg report
A year after a damning report by a US short seller ripped through his apples-to-airport conglomerat…
PTI
2 mins read
Indian toy industry witnesses 239% increase in exports: IIM Lucknow report
The study indicates a notable decline of 52 per cent in toy imports and an impressive surge of 239 …
ANI
7 mins read
The marketing failure that's going to kill us all
Marketing can help Americans see climate change for what it really is: A crisis that requires our i…
Jake Safane
6 mins read
'Prudent, not populist' with a positive fiscal deficit surprise – market watchers, economists praise Interim Budget 2024
Finance Minister Nirmala Sitharaman presented the Interim Budget for 2024 before the country heads …
9 mins read
Trends that will dominate the PR industry in 2022
Where the PR industry will go from here
2 mins read
Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka
82% of Marketers believe Instagram has been the most effective influencer marketing channel in 2020…
2 mins read
'Civil order' is starting to break down in Gaza, warns UN agency, after thousands break into aid centers for food and supplies
Flour and other supplies were taken from aid depots by Palestinians amid increasing shortages of ba…
Polly Thompson
11 mins read
Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role
T-Mobile marketing chief Mike Katz's job is to create moments that get people talking — and b…