You Searched For "MarTech" and got 15 results
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2 mins read
Meet 22 of the most important executives shaping the future of marketing technology
Business Insider recognizes 22 of the executives leading the charge at marketing-tech firms. Each y…
Lauren Johnson
1 min read
This investment bank presentation breaks down the complicated digital ad industry in 2016
After demystifying the multi-billion digital marketing industry in a presentation last year, the in…
Hannah Roberts
1 min read
This investment bank presentation is a crash-course on everything you need to know about digital media in 2016
In full, the presentation covers the latest issues affecting the sector, how public adtech and mart…
Lara O'Reilly
2 mins read
The 19 most interesting ad-tech and mar-tech companies of 2018
Before May, investors and observers worried whether the increasing regulatory scrutiny from Europe'…
Lauren Johnson
2 mins read
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
RazorLabs will focus on marketing and sales transformation, via a range of smart solutions built to…
9 mins read
Organisations that didn’t invest in MarTech tools will perish: Capgemini’s Sarika Naik
Sarika Naik, Chief Marketing Officer & Chairperson, Diversity – India, Capgemini tells us what chan…
2 mins read
Seeking nominations for the hottest adtech companies of 2019
At the same time, adtech companies are shaking up the $70 billion TV industry with technology that …
Lauren Johnson
2 mins read
Inability to act on data in real time and the lack of omnichannel marketing strategy the two biggest challenges marketers face today: Resulticks Report
Indian marketers are facing challenges in embracing omnichannel marketing to improve their business
3 mins read
MParticle is rolling out an API to fend off Salesforce and Adobe in the war over marketing tech
The idea is to help marketers create customer experiences beyond advertising or marketing. Here's h…
Lauren Johnson
2 mins read
A martech startup has raised $3.5 million to bring cannabis and CBD ads to publishers like BuzzFeed, Hearst, and USA Today
A martech startup called Vana claims that it has built a platform that can help cannabis and CBD br…
Tanya Dua
4 mins read
Making your intuition fool-proof with marketing intelligence
The potential of marketing intelligence hasn't been fully realized by firms in India yet
2 mins read
Adtech company IgnitionOne lays off staff while facing an allegation of unpaid bills
IgnitionOne also faces a civil complaint alleging breach of contract from Progress Partners, an inv…
Lauren Johnson
3 mins read
WeWork's failed $5 million ad campaign, Peloton's brand-positioning deck, and star VC Fred Wilson invests in digital media
Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertisi…
Lauren Johnson
2 mins read
What you need to know on Wall Street right now
The global head of foreign exchange cash trading at HSBC was arrested at John F. Kennedy Internatio…
