You Searched For "MarTech" and got 20 results
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3 mins read
The golden age of marketing is here with MarTech 2.0
Cloud technology has brought about a revolutionary shift in the field of marketing. Referred to as …
2 mins read
50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report
The report is based on a survey administered by Kantar and the final insights are derived from a sa…
4 mins read
Triggering marketing impact through Artificial Intelligence
Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM writes on the potential that AI pres…
2 mins read
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
RazorLabs will focus on marketing and sales transformation, via a range of smart solutions built to…
2 mins read
Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
The platform-first startup will have three key verticals – Content, Experience and Digital business…
9 mins read
Organisations that didn’t invest in MarTech tools will perish: Capgemini’s Sarika Naik
Sarika Naik, Chief Marketing Officer & Chairperson, Diversity – India, Capgemini tells us what chan…
4 mins read
Making your intuition fool-proof with marketing intelligence
The potential of marketing intelligence hasn't been fully realized by firms in India yet
3 mins read
MarTech companies need to help clients with internal skilling and integration: Mirum Report
The report suggests how MarTech companies need to help clients with internal skilling and integrati…
2 mins read
The 19 most interesting ad-tech and mar-tech companies of 2018
Before May, investors and observers worried whether the increasing regulatory scrutiny from Europe'…
Lauren Johnson
3 mins read
Internal memo explains why ad holding company IPG launched app-focused martech business Kinesso
While IPG claims that the acquisition has led directly to new business wins, some observers remain …
Patrick Coffee
2 mins read
A martech startup has raised $3.5 million to bring cannabis and CBD ads to publishers like BuzzFeed, Hearst, and USA Today
A martech startup called Vana claims that it has built a platform that can help cannabis and CBD br…
Tanya Dua
3 mins read
Martech company Iterable just raised $60 million in what it calls its last funding round, and plans to use it to take on Salesforce and Oracle and get profitable
People are being bombarded with more marketing messages than ever, and there are all kinds of compa…
Lucia Moses
3 mins read
'There's too many lookalike companies:' Ad-tech and mar-tech firms will battle to get profitable in 2019 or risk extinction
MacDonald said a growing number of ad-tech and mar-tech firms are vying to solve the same problem, …
Lauren Johnson
2 mins read
MarTech firm Sprinklr raises $105 million at a $1.8 billion valuation
"In an age where customer experience is the new battleground and word-of-mouth is everything, globa…
Lara O'Reilly
5 mins read
The CEO of a social media firm valued at $1.8 billion has a plan to survive the mar-tech consolidation thanks to big-name clients like McDonald's and Microsoft
Ragy Thomas: I can go to YouTube, Facebook and Twitter and buy, but most companies want to run a ca…
Lauren Johnson
1 min read
Seeking nominations for the marketing tech companies who are leading the industry in 2022
We're looking to identify a mix of marketing tech startups and large companies solving problems for…
Lauren Johnson
3 mins read
Emerging markets’ digitisation roadmap different from West: Gupshup CEO
The next two decades could see the greatest amount of digitisation and “maybe even wealth creat…
2 mins read
MMA announces IMPACT INDIA 2021 to help ‘Shape the Future’ of Modern Marketing
Key partners include – Flipkart, Google, Httpool, SAS, Trell, Aqilliz, Intel, mFilterIt
3 mins read
While most Indian organizations use a blend of first party & third party data for marketing, most marketers are building first party data: MMA EY survey
The survey conducted among 150 marketers revealed insights on the maturity of consumer data strateg…