Cloud technology has brought about a revolutionary shift in the field of marketing. Referred to as …

The report is based on a survey administered by Kantar and the final insights are derived from a sa…

Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM writes on the potential that AI pres…

RazorLabs will focus on marketing and sales transformation, via a range of smart solutions built to…

The platform-first startup will have three key verticals – Content, Experience and Digital business…

Sarika Naik, Chief Marketing Officer & Chairperson, Diversity – India, Capgemini tells us what chan…

The potential of marketing intelligence hasn't been fully realized by firms in India yet

The report suggests how MarTech companies need to help clients with internal skilling and integrati…

Before May, investors and observers worried whether the increasing regulatory scrutiny from Europe'…

While IPG claims that the acquisition has led directly to new business wins, some observers remain …

A martech startup called Vana claims that it has built a platform that can help cannabis and CBD br…

People are being bombarded with more marketing messages than ever, and there are all kinds of compa…

MacDonald said a growing number of ad-tech and mar-tech firms are vying to solve the same problem, …

"In an age where customer experience is the new battleground and word-of-mouth is everything, globa…

Ragy Thomas: I can go to YouTube, Facebook and Twitter and buy, but most companies want to run a ca…

We're looking to identify a mix of marketing tech startups and large companies solving problems for…

The next two decades could see the greatest amount of digitisation and “maybe even wealth creat…

Key partners include – Flipkart, Google, Httpool, SAS, Trell, Aqilliz, Intel, mFilterIt

The survey conducted among 150 marketers revealed insights on the maturity of consumer data strateg…