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Manpasand's flagship mango-based brand 'Mango Sip' and recently launched 'Fruits Up' brand will be available at 250 <keyword id="1199798" type="UNKNOWN" weightage="100" keywordseo="Ice-cream-parlours">ice cream parlours</keyword> and outlets of Baskin-Robbins across India after <keyword id="765003" type="COMPANY" weightage="100" keywordseo="Manpasand-Beverages">Manpasand Beverages</keyword> Ltd, has entered into an exclusive tie up with ice cream major Baskin-Robbins.. This is also the first instance where Baskin-Robbins outlets across the country will offer beverages in addition to ice creams. 
 
Commenting on the development, Dhirendra Singh, Chairman &amp; MD of Manpasand Beverages said, "This is a significant moment for us as for the first time an Indian beverage company is entering into an exclusive tie up with a global major such as Baskin-Robbins." 
 
Offering delicious and fun treats across 150 cities &amp; towns with 550 plus stores, Baskin-Robbins is one of the largest ice cream retail chains in India. Baskin-Robbins entered India in 1993 through a joint venture with the Graviss Group. Its first manufacturing plant outside North America opened in Pune. 
 
"We are excited about this new partnership as this is Baskin Robbin's first association with a fruit beverage company. We hope that this association will add to our available array of delicious fun treats and give consumers a wider choice" said Sanjay Coutinho, CEO of Graviss Foods Pvt. Ltd. 
 
This alliance marks the continuation of the aggressive expansion strategy adopted by Manpasand Beverages to tap the fast growing urban markets. With this foray, Manpasand's flagship brand 'Mango Sip,' which is extensively spread out in rural and semi-rural regions, will now be available in urban areas through Baskin-Robbin's outlets. 
 Recently, Manpasand Beverages entered into a tie up with ice cream and food retailing major <keyword id="3274541" type="UNKNOWN" weightage="100" keywordseo="Havmor-Ice-Cream-Ltd">Havmor Ice Cream Ltd</keyword> as well as Metro Cash &amp; Carry. In the coming days Manpasand is going to forge more such alliances to increase its urban market penetration. 
 
Image credit: Indiatimes

Now find Manpasand's beverages in 250 Baskin-Robbins outlets across India

<ul><li>A number of auditors are ending their relationship with clients amid high scrutiny from SEBI. </li><li>According to the Ministry of Corporate Affairs, the auditors of as many as 204 companies have submitted their resignations in the year so far. </li><li>In January 2018, SEBI slapped a two-year ban and fine on PwC for failing to report the corporate malfeasance at Satyam Computer Services.</li></ul>When it comes to <keyword id="6373268" type="TOPIC" weightage="20" keywordseo="Corporate-Governance">corporate governance</keyword>, India has seen its fair share of scams related to questionable business dealings, balance sheet discrepancies and embezzlement. The most recent debacle that comes to mind is that of ICICI Bank, the country’s largest private sector lender. The bank’s CEO, Chanda Kochhar, is currently being investigated over allegations of conflict of interest and misconduct. She reportedly allowed the extension of loans to Videocon Group, the former chairman of which had a business relationship with Kochhar’s husband. While India Inc has had a tenuous grasp of corporate governance standards, it has never seemed to be a problem for auditors who weren’t subject to very heavy regulatory scrutiny. Until now, that is. At the beginning of the year, the Securities and Exchange Board of India (SEBI) slapped <a href="https://www.livemint.com/Companies/KlbBm6VhxhQQswdgT9bycK/Satyam-case-Sebi-bans-PwC-entities-from-auditing-listed-fir.html">a two-year ban and a fine </a>against the Indian unit of PricewaterhouseCoopers (PwC) for failing to report and facilitating the corporate <keyword id="38935" type="PERSON" weightage="20" keywordseo="Fraud">fraud</keyword> at Satyam Computer Services, founded by the now-imprisoned Ramalinga Raju, which was revealed in 2009. While PwC is challenging the ban, the damage has been done. Auditors now have no choice but to recuse themselves in situations of corporate malfeasance for fear of reputational damage and punitive action. A mass exodus According to the data from the Ministry of Corporate Affairs, <keyword id="6359983" type="UNKNOWN" weightage="20" keywordseo="Accounting">accounting</keyword> firms of as many as 204 companies have submitted their resignations from the beginning of the year to 17 July. Around 75% of these resignations came in the corporate strongholds of Mumbai, Delhi, Kolkata and Ahmedabad. In comparison, only 16 auditors submitted resignations in 2017. In a number of cases this year - such as the resignation of Deloitte as the accountant for Manpasand Beverages Ltd - the resignation came days before the annual accounts were scheduled to be released owing to inadequate information. The resignations have not gone unnoticed by shareholders, based on the declining share prices of companies like <a href="https://www.google.co.in/search?ei=qdRWW5_PDIbavATQxbCQAg&amp;q=Vakrangee+Limited+share+price&amp;oq=Vakrangee+Limited+share+price&amp;gs_l=psy-ab.3..0l5.1607.3010.0.3104.13.9.0.1.1.0.337.1365.0j1j2j2.5.0....0...1c.1.64.psy-ab..8.5.1145...0i22i30k1j0i10k1.0.XUhs6OVQ2Ng">Vakrangee Ltd</a>, an IT services firm whose <keyword id="6437332" type="UNKNOWN" weightage="20" keywordseo="auditor">auditor</keyword> PwC quit at the end of January 2018. The Ministry of Corporate Affairs has initiated a formal investigation into this exodus and is looking to understand the underlying reasons. For its part, SEBI will continue its initiative to improve corporate governance standards across the country. At its <a href="https://www.sebi.gov.in/media/press-releases/mar-2018/sebi-board-meeting_38473.html">board meeting in March</a>, the regulator agreed to a number of reforms including the separation of the posts of CEO and chairman in listed companies and increasing the importance of audit committees. Earlier this month, it also released <a href="https://economictimes.indiatimes.com/markets/stocks/news/sebi-seeks-comments-on-fresh-norms-for-fiduciaries/articleshow/64995732.cms">a set of draft norms</a> giving it clear authority to act against accounting firms in cases of corporate fraud.

A spate of auditor resignations points to India Inc’s problems with corporate governance

Watching the Sensex can be misleading-- India's mid and small cap stocks have lost ₹2.4 trillion of investor wealth this year alone

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Now find Manpasand's beverages in 250 Baskin-Robbins outlets across India

BI India Bureau

A spate of auditor resignations points to India Inc’s problems with corporate governance

Dilsher Dhillon

Watching the Sensex can be misleading-- India's mid and small cap stocks have lost ₹2.4 trillion of investor wealth this year alone

Sriram Iyer

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