Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>Adidas encourages women to push their boundaries, keep running faster than the challenges that come in their way. </li><li>It invites women to pursue an ongoing quest for personal betterment by overcoming all social and psychological barriers.</li></ul>In an attempt to forge a gender equal world, adidas has launched a campaign “#FasterThan”, that inspires women across all fields and ages to participate and celebrate sport in their daily lives. Bringing together real women, influencers and athletes; the campaign focuses on ‘Women in Sport’ and inspires them to be bigger than their challenges. Playing the role of an enabler, adidas invites women to pursue an ongoing quest for personal betterment by overcoming all social and psychological barriers. The campaign reframes ‘Fast’ away from the traditional concept of speed, towards that of a personal feeling and empowerment of being Faster Than challenges that might hold one back from fulfilling their potential.
 
 <div type="Youtube" id="wm3YNZhV4-k" title="FASTER THAN___ | adidas Running" thumbUrl="https://i.ytimg.com/vi/wm3YNZhV4-k/mqdefault.jpg"></div>





 Celebrating inspirational stories of Saikhom Mirabai Chanu, a Padma Shri Awardee and a World Champion in Weightlifting, Himanshi Goyal, a proponent of body-positivity, and Nishriin Parikh, a 53 year old professional body-sculptor, adidas aims to encourage increased participation of women in sport. It aims to leverage the power of sport to overcome stereotypes, prejudice and adversity, push past barriers, and only focus on the positive impact sport can have on you. Excited about the launch of the film, Mirabai Chanu, Padma Shri Awardee commented: “In our society, weightlifting has always been perceived as a male dominated sport,it took a lot of courage to break this stereotype. My success at the international level clearly showcases that sport doesn’t care about gender or stereotypes and for me FAST is all about pushing my limits and unleashing my potential in the quest of becoming the best.” On the launch of this campaign, Manish Sapra, Senior Brand Marketing Director, adidas India, said: "At adidas, sport is in our DNA and we believe that 'Through Sports, we have the power to change lives'. As part of our 2020 strategy, we will be focusing on 'Women in Sport' to inspire more women in India to take to a healthier life through sport and fitness. We feel sport doesn’t discriminate between genders and the playing field is the same for all. ‘Faster Than’ is the extension of this thought, bringing it to life by focusing on three inspiring stories to break various stereotypes.”

Adidas encourages women of all ages to participate in sports

<ul><li>To shape nascent sneaker culture in India and bring global stories for sneakerheads in the country, adidas India organised Sneakers Day, a four-day festival that was hosted from October 22-25 2020.</li><li>Manish Sapra, Senior Marketing Director, adidas India walked us through the growing popularity of sneakers in India, the growth trajectory it has seen in the fashion industry, why adidas is focusing more on providing sustainable sneakers and much more. </li></ul>What were considered dorky possessions a decade ago have now become products of desire, style and comfort. In the global sneaker and fashion conversation, India is an emerging significant market. With social media, Indians have exposure to new trends developing across the globe in the shoes market and they are now aspiring to have a global taste in fashion. However, India is still a follower rather than a leader in the sneaker landscape. Indians took too long to get accustomed to sneaker culture. In the 90s, all Bollywood actors and cricketers wore sports shoes, who were the only trendsetters for consumers back then. Today, women who wear sarees in urban India have discovered the fashionable and comfortable wear that sneakers are. Recently, a woman hula-hooping in saree and sneakers took the internet by storm. Our fascination with sneakers grew with time as more influencers, sports stars and Bollywood actors started sporting sneakers as a legitimate statement piece. On how sneakers are gaining prominence in our country, Manish Sapra, Senior Marketing Director, adidas India, said, “Sneakers are a part of mainstream fashion now. And a large reason for this is people seeking a mix of comfort and style. Sneakers are now acceptable at workplaces, in some instances even in formal work environments with ties and trousers. While the barriers to dressing and pre-defined 'rules' of dressing are dissolving, consumers want more comfort than ever before, and this is where sneakers become the best option.” Shaping sneaker culture in India To continue supporting the Sneaker culture that goes beyond the actual products and shape it into a lifestyle that encompasses music, culture, art, etc, sports giant adidas launched a 4-day festival to introduce Indians to other Sneakerheads. Its aim was to bring together diverse audiences and drive impetus to a fast-growing sneaker community, offering various exciting deals and access to limited-edition adidas memorabilia. It had also organised engaging activities for its users and for the grand prize, adidas offered a full year worth of sneaker supply to a lucky few consumers. adidas India has witnessed a 3X increase in sneaker sales over the last 3 years, indicating that the sneakers market is finally picking up. When asked about the size of the industry, Sapra said it is difficult to define it because the lines between different shoes have blurred in the country. He said, “Sneakers can be defined in multiple ways so it’s difficult to give an exact market size. A running shoe (like the Ultraboost) for one consumer might be a sneaker for another consumer who purely likes to wear it for lifestyle and fashion purposes. Nonetheless, at an absolute level, the sneakers category has seen extremely strong growth for us and we have witnessed a ~3X increase in premium and hype sneaker sales over the last 3 years.” Sharing the reason behind this uptick, Sapra said, “We believe the growth of the category has been gradual over the last 5 years, but it’s really started to go mainstream in the last 2 years or so. A large part of this growth has been due to social media and the awareness &amp; influence of global sneaker and streetwear trends driven by brands, artists, athletes, festivals and most importantly consumers. The same holds true for India – industry leading brands such as adidas are driving online &amp; offline experiences for sneaker loving consumers thereby giving a platform for consumers to build a dialogue around sneakers. With this, we have taken the lead to develop the sneaker culture in India.” Sneakerheads in India are aware of the global trends, upcoming launches and collaborations. They look up to global stars. So, adidas is trying to bring global trends in India for them. Sapra said, “In the past few years, we at adidas have made sure we get the most of our global collaborations with Kanye West - Yeezy, Pharrell Williams, Beyoncé, Sean Wotherspoon, Yohji Yamamoto, etc. available to our fans and consumers, that too on the same dates as per global launches. This means that a consumer in India has access to these hyped products on the same day as a consumer in New York, London or Paris.” It is becoming increasingly popular in urban areas and a part of ethnic wear as well. “Sneakers these days are a must-have. The love for sneakers has grown multi-folds and it’s great to see how people in India are styling them not just with denims and joggers as one would expect, but also experimenting with ethnic/traditional and formal wear. One of the most important highlights has been consumers’ love for white sneakers. 5 years back who would have thought white sneakers would be such a rage in India. Now it’s a staple in everyone’s wardrobes. While Mumbai, Delhi and Bengaluru continue to drive the culture in the most impactful way, cities like Chandigarh, Pune, Hyderabad, Ahmedabad are not far behind and have growing communities,” said Sapra. Consumers have also started requesting for personalized sneakers. Many also commission artists to customise pairs for them after the pair has been purchased from a brand. Adidas has also joined this bandwagon of personalisation. Sapra shared, “From time to time, at adidas, we host exclusive brand experiences to celebrate the community and a key highlight of these experiences are the personalization zones. Recently, to celebrate 50 years of the adidas Superstar, the most iconic shoe in the world, we used the shoes as a canvas to express the change that one wishes to see in the world. We commissioned an artist to bring alive the story. The campaign was hugely successful on social media and we had multiple requests from consumers to mass produce some of the designs.” Lockdown on sneakers? While adidas India also saw its sales declining during the initial period of lockdown, all its limited edition of sneakers were an instant sell-out. Elaborating on the impact of lockdown, Sapra said, “This year has obviously been unusual, and for a select few summer months during the lockdown as people were spending more time at home, we saw a steep increase in the demand for open footwear (slippers and slides). However even during this period, so many of our Hype sneaker drops through collaborations with Yeezy, Pharrell Williams and Sean Wotherspoon were an instant sell-out. These premium and limited-edition sneakers ensured the momentum was never lost and that we stayed connected with our consumers. Now with the relaxation in lockdown measures as people start to step out, we are again seeing a surge in demand for sneakers.” With the on-going festive season and early signs of recovery, Sapra is highly optimistic about seeing a solid growth. Sapra said, “With every passing day we are seeing our business return to our original ambitions. We are extremely confident in the festive period providing a strong and solid boost to the already growing numbers. From a marketing point of view, we see an increased focus on driving enhanced consumers experiences, both offline and online, and an increase in digital content &amp; media spends.” Vision for adidas sneakers Adidas has tried to incubate and drive street culture in India by building awareness around its new launches and bringing global stories of sneaker culture to the country. Speaking about adidas’ vision for sneakers, Sapra said, “We strongly believe in our product and the stories we tell. We want to continue enhancing our understanding of the market and consumer needs, bringing in the right products and consumer experiences. In the future we’d like to continue growing the sneaker community to have a pan-India footprint. We know the consumer is highly opinionated and knows exactly what they need, and our endeavor is to understand that need, work with speed to turn the insights into the right product and bring it to market in our stores through the best experiences.” After seeing a 3X growth, the next goal on adidas list is to enhance its consumers experience and go bullish on its sustainable sneakers. “Sneakers made from 100% recycled material have already hit it off with environmentally conscious consumers. We believe they will command a significant share of our sneaker business in the near future,” said Sapra.

Adidas India witnesses a 3x increase in sneaker sales over the last 3 years, aims to drive sneaker culture in India and have a pan-India footprint

New Delhi, May 14 () Sportswear giant adidas on Thursday launched the #HOMETEAMHERO Challenge -- a virtual sporting event for athletes to unite and help the COVID-19 response fund for the World Health Organisation (WHO). Running globally from May 29 to June 7, adidas will donate USD 1 to the COVID-19 Solidarity Response Fund for the WHO for every hour of tracked activity. The company's goal is to reach one million hours. The challenge involves collaboration between multiple activity tracking apps such as Garmin, Zwift, Polar and Suunto. It will also involve an extended selection of guided workouts led by top Indian sportspersons such as cricketer Rohit Sharma, sprinter Hima Das, boxers Nikhat Zareen and Simranjit Kaur. Manish Sapra, senior marketing director at adidas, said: "It is our endeavour to provide tangible ways for consumers to keep active during these testing times. "Regardless of circumstance, what unites us all is our drive to do good, feel connected to each other as one team and most importantly, to say thank you to the essential workers who were there for us in times of need. "This is our chance to be there for those who kept us moving." This challenge is the latest in adidas' collaboration-orientated response to keep its communities healthy, active and connected amid the pandemic. AH SSCSSC

Adidas launches online challenge in support of COVID-19 response fund for WHO

<ul><li>In Chennai, <keyword id="4899766" type="PERSON" weightage="20" keywordseo="SunnyBee">Sunnybee</keyword> retail chain has opened a contactless check-out service at a grocery store.</li><li>Major retail outlets like Adidas, Puma, Decathlon too are encouraging contactless payments at their stores.</li><li>With the coronavirus pandemic, the idea of <keyword id="9188349" type="UNKNOWN" weightage="20" keywordseo="contactless-shopping">contactless shopping</keyword>, dining and payments has taken over. </li></ul>With the coronavirus pandemic, the idea of contactless shopping, dining and payments has taken over. Startups and businesses are bringing out new products that promise low or no contact for a safe experience. Chennai’s Sunnybee retail chain has opened contactless check-out service at a grocery store. Sunnybee has made a name for itself for its farm to store produce. Two years ago, in Kerala’s Kochi, a retail store Watasale had introduced the cashier-less shopping service. And in the times of the coronavirus pandemic, this seems to be the future of Indian retail. According to an EY report, <keyword id="6513856" type="UNKNOWN" weightage="20" keywordseo="kirana-stores">kirana stores</keyword> are now more inclined than ever to adapt technology. At Sunnybee’s store in Besant Nagar, Chennai, consumers at the shop can just scan and pay themselves instead of paying by cash or even interacting with a cashier at the counter. The <keyword id="6621728" type="UNKNOWN" weightage="20" keywordseo="Self-Checkout">self checkout</keyword> counter has a touchscreen panel and a billing printer too.The solution was put in place as consumers remain wary about multiple interactions at a store. “The self-checkout solution was designed, developed, and implemented in 15 days despite the lockdown. The initial response from customers is very positive and this is evident from their excitement to use the self-checkout counter every time they walk into the store,” said Sriram Sridharan, Business Head, SunnyBee Market. The hardware and software solution was built by WayCool Labs – the technology arm of the agritech startup WayCool Foods &amp; Products. But grocery is not the only sector adapting to technology. As malls open up across cities, <keyword id="395327" type="PERSON" weightage="20" keywordseo="retail-stores">retail stores</keyword> too are opting for similar products. Decathlon has also introduced a <keyword id="9577236" type="UNKNOWN" weightage="20" keywordseo="scan-and-go">Scan and Go</keyword> option for consumers in many of its stores in India. As a part of its newly launched experiential retail stores, Puma in India too is offering an ‘all digital experience’. In Bengaluru, Adidas has installed a self checkout counter where customers can scan the barcode to pay. “We are planning to expand it to more stores. This technology can be extended to small cities because consumers are actively using digital wallets and UPI platforms which have democratised contactless payment in all parts of the country," Manish Sapra, senior marketing director, Adidas India <a href="https://www.livemint.com/industry/retail/covid-19-impact-seasoned-sport-brands-turn-to-contactless-shopping-11592991043239.html">told Mint.</a> Mandar Agashe, MD of Sarvatra Technologies (a banking technology provider) believes that this digital transformation and self checkout stores will see more rapid adoption. “Building proper awareness and education around contactless payment besides undertaking other preventive measures can help us collectively combat the risks involved. This will also encourage India to bring a shift in their everyday habits, facilitating financial inclusion at a macro level,” said Agashe. SEE ALSO: <a href="https://www.businessinsider.in/business/ecommerce/news/walmart-powers-flipkart-with-more-capital-to-battle-google-facebook-and-amazon/articleshow/76960607.cms">Walmart powers Flipkart with an additional $1.2 billion⁠ to help e-tailer battle Google, Facebook, and Amazon</a> <a href="https://www.businessinsider.in/business/news/mukesh-ambani-next-goal-seems-to-be-the-retail-king-of-india/articleshow/76953716.cms">Mukesh Ambani’s next goal seems to be the ‘retail king of India’</a>

You Searched For "Manish Sapra adidas" and got 4 results

Adidas encourages women of all ages to participate in sports

BI India Partner

Adidas India witnesses a 3x increase in sneaker sales over the last 3 years, aims to drive sneaker culture in India and have a pan-India footprint

Karuna Sharma

Adidas launches online challenge in support of COVID-19 response fund for WHO

PTI

Scan and go stores crop up in India as contactless becomes key to shopping

Sanchita Dash

Popular Keywords

Buying Guides