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<ul><li>The Brides of India 2021 campaign captures the excitement around the grand entry of bride.</li><li>The <keyword id="11835959" type="UNKNOWN" weightage="20" keywordseo="wedding-anthem">wedding anthem</keyword> video has been directed by Kookie Gulati, director of Bollywood movie The Big Bull.</li></ul><keyword id="984733" type="ORGANIZATION" weightage="20" keywordseo="Malabar-Gold-Diamonds">Malabar Gold &amp; Diamonds</keyword> has kicked off the 9th edition of its Brides of India campaign with a special wedding theme song titled #<em><keyword id="11835960" type="UNKNOWN" weightage="20" keywordseo="MakeWayForTheBride">MakeWayForTheBride</keyword> </em>which depicts the grand entry of brides, the hallmark of modern-day Indian weddings<em>. </em>The wedding anthem, released in an aesthetically shot 3-minute video that has already garnered two million views on social media platforms within the first fourty eight hours, features celebrity brand ambassadors of Malabar Gold &amp; Diamonds, <keyword id="6354700" type="DEFINITION" weightage="20" keywordseo="Anil-Kapoor">Anil Kapoor</keyword> and Kareena Kapoor along with brides from diverse regions of the country. <br /><br />The Brides of India 2021 wedding anthem has been conceptualised by the creative agency <keyword id="188613" type="COMPANY" weightage="20" keywordseo="Dentsu-India">Dentsu India</keyword> and developed by some of the highly gifted and supremely talented professionals from the world of celluloid. Directed by Kookie Gulati, who has also directed movies such as the Abhishek Bachchan-starrer The Big Bull, the anthem also boasts of Amit Roy, who was Director of Photography (DoP) for Love Aaj Kal as DoP, Piku-fame Anupam Roy as music composer and Vicky Donor fame writer Juhi Chaturvedi as lyricist.<br /><br />The shorter versions of the wedding anthem will be played on television channels and OTT platforms as an advertisement. The full version of wedding anthem will be aired on select TV channels and streamed on digital platforms. The campaign will exclusively be streamed on digital platforms in the first week and will be aired on television and occupy print media space afterwards. <br /><br />The wedding anthem theme song video shows brides from various states such as Kerala, Karnataka, Tamil Nadu, Andhra Pradesh &amp; Telangana, Punjab, Maharashtra, Bengal, etc., entering the wedding arena in the grandest possible manner, thus breaking the stereotypes and conventional practices. This way, the new-age bride hopes to inspire other brides-to-be to express their true self at their wedding, too.<br /><br /><keyword id="1657948" type="COMPANY" weightage="20" keywordseo="Malabar-Group">Malabar Group</keyword> Chairman MP Ahammed said, "The Brides of India Campaign is our tribute to the new-age brides and their awe-inspiring individuality. Over the last ten years, Brides of India has played a pivotal role in showcasing our versatility in catering to all bridal jewellery needs from all around the country. The theme of Brides of India 2021 encourages all to make way for the bride. Because this is her moment, it’s her big day, and she’s here to own it! She’s here to shine and make sure the world knows it. With the launch of Brides of India 2021 campaign, we celebrate the brides who choose to make the big day all about her. With designs that cater to varied sensibilities of new-age brides across regions, there is something unique for every bride to complement her unique entry."<br /><br />The campaign features 13 brides from various parts of the country in two distinctive looks. These 26 unique looks include the Bejewelled bride featuring polki jewellery, the Statement bride and the Shimmering bride featuring diamond jewellery, the Contemporary reception bride featuring handcrafted jewellery, the Classic Gold bride, the Kerala bride, the Karnataka bride, the Telugu bride, the Tamil bride, the Uttar Pradesh and Bihar bride, the Punjabi bride, the Bengali bride, the Odia bride, the Marathi bride and the Gujarati bride. All these looks are captured in an exquisite range of bridal jewellery shot by ace photographer Avinash Gowarikar. The campaign also features all the major jewellery sub brands of the Malabar Gold &amp; Diamonds including Mine, Era, Precia, Divine, Ethnix and Polki collection. As a part of the campaign, the jeweller will also showcase an especially curated range of bridal jewellery catering to the new-age brides at its showrooms. The curation of jewellery has been done with great care by keeping local community tastes and preferences in mind after an in-depth research., <br /><br />Along with the wedding anthem, the Brides of India 2021 campaign will involve a 360-degree marketing overdrive which includes print ads, hoardings, popular social media feeds like reels, bridal look-books, catalogues, product shots and videos and a dedicated microsite as part of the brand website. The on-ground activation of the campaign includes in-store launch events, specially designed visual merchandising elements such as bridal swings and grand entrance arches.<br /><br />With the launch of Brides of India campaign, Malabar Gold &amp; Diamonds has strengthened its position as a wedding jeweller of repute. Each year the campaign highlights the jeweller’s bridal jewellery offerings and brings to the fore its design leadership in the bridal jewellery category. To strengthen this edition of Brides of India, the brand has also announced a Wedding Advance Purchase scheme wherein gold rate protection is offered to customers by paying as little as 10% advance of the total purchase amount.<br />

Malabar Gold & Diamonds launches a wedding anthem with Anil Kapoor and Kareena Kapoor Khan

Mumbai, Jan 13 () The gem and jewellery industry has sought reduction in customs duty on gold to four per cent, withdrawal of tax collected at source (TCS), cut in <keyword id="6357502" type="UNKNOWN" weightage="20" keywordseo="Import-Duty">import duty</keyword> on polished precious and semi-precious gemstones, in the upcoming Union <keyword id="6358021" type="COMPANY" weightage="20" keywordseo="budget">Budget</keyword> 2021-22. All India Gem and Jewellery Domestic Council (GJC) Chairman Ashish Pethe told , "We urge the government to reduce the customs duty to 4 per cent from the current 12.5 per cent. If the tax rate is not kept at this level, it will encourage smuggling and encourage people to do unorganised business." <br /><br /> He further urged the government to keep goods falling under HSN-71 (Harmonised System Nomenclature) out of the purview of TCS provisions as the amount of funds blocked in TCS is 6.67 times more than the ability to pay income tax, resulting in blockage of funds. <br /><br /> Pethe also said the facility of equated-montly instalment (EMI) should be extended to the gems and jewellery industry and to increase the cash purchase limit to Rs 1 lakh from the current Rs 10,000. <br /><br /> Gems and Jewellery Export Promotion Council (<keyword id="110243" type="PERSON" weightage="20" keywordseo="GJEPC">GJEPC</keyword>) Chairman Colin Shah urged the government to reduce import duty on cut and polished precious and semi-precious gemstones to 2.5 per cent, from the current 7.5 per cent. <br /><br /> In its Budget recommendations, GJEPC has also proposed a hike in import duty on synthetic cut and polished stones to 25 per cent from 5 per cent. <br /><br /> Shah said GJEPC has also proposed amendment in taxation provisions to allow sale of rough diamonds in special notified zone in Mumbai. <br /><br /> Malabar Group Chairman MP Ahammed has urged the government that tax rate, including import duty on gold and GST, should be reduced to 7 per cent. <br /><br /> Ahammed has also said the government should create an enabling environment for the jewellery retail trade to introduce MRP pricing in jewellery without any pricing break-up in terms of GST or other taxes. <br /><br /> Currently, gold attracts 12.5 per cent import duty and 3 per cent GST and total duty and GST implication works out at 15.5 per cent. <br /><br /> "Such high taxes have led to large-scale smuggling and tax evasion. Therefore, reducing import duty-GST implication to 7 per cent is an effective measure to prevent those industry malpractices," he added. <br /><br /> Although the tax and duty implication is 15.5 per cent on gold, the actual implication comes to around 20 per cent after adding the mining royalties. <br /><br /> The gold and diamond trade together accounts for 7.5 per cent of the country's GDP and 14 per cent of the country's total exports. About 60 lakh people are employed in this sector. <br /><br /> Therefore, Ahammed noted that the government should take steps to facilitate comprehensive development of the grade trade sector so that it can continue to play a pivotal role in the growth of the economy. <br /><br /> PNG Jewellers Chairman and Managing Director Saurabh Gadgil opined that 2020-21 has had a negative impact on the industry over all. <br /><br /> "While jewellers are on track to recover from the impact of the pandemic and a muted wedding season, we are hopeful that the Budget 2021-22 will look at the jewellery industry favourably and roll out many SOPs and important policy changes that can help revive the industry in the next one year," he said. <br /><br /> It is critical that the government also look at policies that encourage banks to kick-start lending once again to the jewellery sector, which will help businesses across the board to maintain liquidity and ensure survival and success, he pointed out. <br /><br /> From the consumer perspective, he said gold should be deemed as an asset class like the mutual funds, allowing an increase in consumer investment confidence as well as the availability of facilities like EMI schemes to invest in gold products. <br /><br /> "Setting up of a spot exchange, announced in the 2018 Budget on an immediate basis, will ensure consistency in pricing of gold across the country. This will boost consumer confidence and help people sell their gold at daily transparent prices," he added. SM HRS

Budget 2021: Gems and jewellery industry seeks reduction of import duty to 4%

<ul><li>YouTube has released its first <keyword id="10453290" type="UNKNOWN" weightage="20" keywordseo="regional-ads">regional ads</keyword> leaderboard. </li><li>Amul’s ad topped the list. </li></ul>YouTube’s first-ever regional language Ads Leaderboard released today signals a clear consumer preference for vernacular content online. This list of the top 10 most-watched ads spanning the second half of 2020 encompasses advertising in six regional Indian languages and is indicative of the increasing recognition by marketers that consumers are more likely to consider a purchase when they are reached in their preferred language. <br /><br />Underlying this trend is also that YouTube watch time jumped 45% in July this year since the same time in 2019, with regional language content being one of the strongest drivers of this growth. According to the September 2019 Google/Kantar Video Landscape Research, 93% of YouTube viewers prefer watching content in regional languages.<br /><br />Speaking on the rise of regional language advertising on YouTube, Sapna Chadha, Senior Director of Marketing for SEA &amp; India, Google, said, “Today, 1 out 3 Indians consumes online video. YouTube’s appeal is in its ability to host diversity of content, which includes languages, and build strong, authentic connections based on this. What’s heartening to see is that brands are being agile, and creating marketing assets especially to reach users in different languages. This first regional leaderboard is a sign for the times, and consumers can expect more memorable language advertising in 2021 on YouTube.<em>”</em><br /><br />As <a href="https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/speak-my-language-how-local-language-messaging-can-help-brands-offer-richer-experiences/">Sonia Khurana, Chief Operating Officer, Digitas India, says</a>, "Internet usage has gone far beyond English speakers, and so must brand communications. It’s critical for marketers to speak to the next 100 million internet users in a language closest to their hearts. It’s respectful, thoughtful, and the most powerful way to connect."<br /><br />YouTube’s top regional language ads for July-Dec: <br /><br />1. Amul Tamil:<br />      <div type="Youtube" id="E7VFoMUV9jA" title="Amul Corporate - Taste of India - Tamil" thumbUrl="https://i.ytimg.com/vi/E7VFoMUV9jA/mqdefault.jpg"></div><br />2. Entri App Malayalam      <div type="Youtube" id="adt9o080dFE" title="നേടാം ജോലിയിലേക്കൊരു #MassEntri with Entri App!" thumbUrl="https://i.ytimg.com/vi/adt9o080dFE/mqdefault.jpg"></div><br />3. GoodKnight Bengali<br />      <div type="Youtube" id="rOxWZH2RSV0" title="Goodknight Gold Flash | No more disease-causing mosquitoes | Bengali (30sec)" thumbUrl="https://i.ytimg.com/vi/rOxWZH2RSV0/mqdefault.jpg"></div><br />4. PNG Jewellers Marathi<br />      <div type="Youtube" id="5b3kLSPxpw4" title="प्रेमाचा हा १५ वर्षांचा प्रवास घेऊन आलोय फक्त तुमच्यासाठी | पीएनजी ज्वेलर्स" thumbUrl="https://i.ytimg.com/vi/5b3kLSPxpw4/mqdefault.jpg"></div><br />5. BYJU's Kannada<br />      <div type="Youtube" id="1AlSxf8LRoI" title="Sudeep + Boy - Kannada TVC - 15 Sec" thumbUrl="https://i.ytimg.com/vi/1AlSxf8LRoI/mqdefault.jpg"></div><br />6. Kalyan Jewellers Tamil<br />      <div type="Youtube" id="yYkOKHSoDMA" title="Kalyan Jewellers - Muhurat At Home (Tamil)" thumbUrl="https://i.ytimg.com/vi/yYkOKHSoDMA/mqdefault.jpg"></div><br />7.<strong>Malabar Gold and Diamonds Telugu<br /></strong>    <div type="Youtube" id="iJTXdWQXMv8" title="స్టడ్స్ &amp; డ్రాప్స్ ఫెస్టివల్ - ప్రతి రూపానికి సరైన జోడి" thumbUrl="https://i.ytimg.com/vi/iJTXdWQXMv8/mqdefault.jpg"></div><br />8. <strong>Flipkart Kannada<br /></strong>    <div type="Youtube" id="SF-tKZNhP4I" title="India’s biggest offers begin tomorrow with #TheBigBillionDays!" thumbUrl="https://i.ytimg.com/vi/SF-tKZNhP4I/mqdefault.jpg"></div><br />9. Cadbury Celebrations Bengali <br />    <div type="Youtube" id="ZpZQ9jyEtl8" title="Cadbury Celebrations #CloserThisRakhi | Bengali (30 secs)" thumbUrl="https://i.ytimg.com/vi/ZpZQ9jyEtl8/mqdefault.jpg"></div><br />10. Colgate India - Bengali<br />    <div type="Youtube" id="17SxqTYNSPA" title="Sujit Chattopadhyay - A retired school teacher home schooling underprivileged children (Bengali)" thumbUrl="https://i.ytimg.com/vi/17SxqTYNSPA/mqdefault.jpg"></div><br />

YouTube regional language ads leaderboard signals shift in consumer preference for regional ads online

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Malabar Gold & Diamonds launches a wedding anthem with Anil Kapoor and Kareena Kapoor Khan

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Budget 2021: Gems and jewellery industry seeks reduction of import duty to 4%

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YouTube regional language ads leaderboard signals shift in consumer preference for regional ads online

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Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising

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