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"Always be a coach-player" – the best advice Michelle Taite got when she took on the CMO role at Intuit Mailchimp
Intuit Mailchimp CMO Michelle Taite says putting in the work along with leading will help CMOs adap…
Generative AI gives marketers the means to "personalize at scale", says Michelle Taite, Intuit Mailchimp's global CMO
Michelle Taite, global CMO at Intuit Mailchimp, spoke to Insider during the Cannes Lions Internatio…
3 mins read
10 Things in Tech: High tensions at Mailchimp
In today's edition: Tensions are running high at Mailchimp, and we're giving you a glimpse into Vol…
Jordan Parker Erb
1 min read
Mailchimp is reportedly eyeing a sale at a $10 billion valuation
The Atlanta-based startup is fully owned by its founders, who may be hoping to cash in on the email…
Kate Duffy,Dominick Reuter
2 mins read
Zimmerman Advertising employees say they feel pressure to return to the office
Insider's top advertising and media stories for March 16.
Lauren Johnson
4 mins read
Mailchimp CEO says 'we have work to do' on pay equity after company denies bias allegations
CEO Ben Chestnut told employees Friday that Mailchimp hadn't made enough progress, just a day after…
Tyler Sonnemaker
4 mins read
EXCLUSIVE: Read the email Mailchimp sent to employees denying allegations of bias after a top engineer quit
A day after Kelly Ellis quit Mailchimp, accusing it of "sexism and bullying," Mailchimp said its in…
Tyler Sonnemaker
1 min read
A high-profile engineer at Mailchimp accused the company of 'sexism and bullying' in resignation announcement
Kelly Ellis, who has frequently spoken publicly about gender and racial discrimination, said she qu…
Tyler Sonnemaker
4 mins read
Mailchimp employees react with anger after Intuit announces deal to buy the startup for $12 billion
Go inside the turmoil at Mailchimp over its $12 billion sale to Intuit and get the scoop on Uber's …
Matt Turner
2 mins read
TinyLetter will fold into MailChimp in the future - but it's not going to happen in 2018
"You could think of TinyLetter as a 'MailChimp Lite.' A more directionally accurate analogy would b…
Becky Peterson
4 mins read
Popular direct-to-consumer brands like Bombas, Mailchimp, and SmileDirectClub are increasingly bypassing traditional agencies and working directly with production companies
"We're much closer to the business and the brand ourselves than traditional brands, as the closer w…
Tanya Dua
6 mins read
Popular direct-to-consumer brands like Away, Dirty Lemon, Glossier, and Mailchimp are pouring money into building content studios as they go beyond performance marketing
Content marketing has been a mainstay for brands like GoPro and Red Bull for years. Now it's in vog…
Tanya Dua
2 mins read
Silicon Valley financial software giant Intuit to pay back $555,000 to 2,600 workers over missed overtime payments
The DOL said Intuit hadn't kept accurate pay records and hadn't paid workers for some time spent on…
Grace Dean
2 mins read
PayPal taps Intuit exec Alex Chriss as its new CEO
Chriss' appointment comes at an important time for PayPal. Shares of PayPal fell about 60% in 2022 …
Bianca Chan
1 min read
SIGN UP NOW: Experts discuss tools small-business owners can use to maximize their marketing strategies
This virtual event features marketing professionals sharing their advice for small business owners …
Business Insider
2 mins read
In-N-Out is barring staff from wearing masks unless they have a medical note. The burger icon wants customers to see employees' smiles.
In-N-Out, known for its friendly service, wants customers to see employees' smiles, according to a …
Nancy Luna
3 mins read
6 steps to building a successful small business, from brand identity to customer loyalty
A clear, clean vision can help a small business create a marketing strategy that builds a trusted b…
Elizabeth Wood
3 mins read
Without radical changes, TikTok could vanish from the US
Government bans on the app are raising questions about a full ban for consumers in the United State…
Jordan Parker Erb
4 mins read
Intuit's Humera Shahid on 2024: I want to make work a safe place for employees going through challenging times
Intuit's Humera Shahid helps managers support their employees' well-being with empathy, curiosity, …
Josée Rose
2 mins read
The CEO of software giant Intuit, which has avoided mass layoffs, says tech firms axed jobs because they misread the pandemic
The CEO of Intuit, which has not conducted mass cuts, said companies wrongly believed temporary pan…