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<ul><li>People are still talking about <keyword id="2727" type="PERSON" weightage="20" keywordseo="Rahul-Dravid">Rahul Dravid</keyword> and <keyword id="1763236" type="COMPANY" weightage="20" keywordseo="CRED">CRED</keyword>'s ad and <keyword id="3255375" type="PERSON" weightage="20" keywordseo="Magicpin">magicpin</keyword> has taken this opportunity to troll the much talked-about campaign.</li><li>Featuring actor <keyword id="31515" type="PERSON" weightage="20" keywordseo="Vijay-Raaz">Vijay Raaz</keyword>, the film, a direct dig at CRED, telling people to come over the magicpin where people will get enough options of spending their <keyword id="1446162" type="PERSON" weightage="20" keywordseo="reward-points">reward points</keyword>.</li></ul>Rahul Dravid was the talk of Indira Nagar, and honestly, much of the country this past week, thanks to CRED’s latest ad where the ace cricketer is seen losing his mind while stuck in a traffic jam in Bengaluru. magicpin, an affiliate marketing platform has taken this opportunity, when people are still talking about CRED's film, to spoof CRED, taking a dig at their reward points system. magicpin’s insight behind the campaign was, ‘most CRED users have lakhs of points, but don't seem to know how or where to use them’. <div type="Youtube" id="lGmwMHsii04" title="The Bread Ad | magicpin | Asli Savings" thumbUrl="https://i.ytimg.com/vi/lGmwMHsii04/mqdefault.jpg"></div> Talking about its own rewards program, the platform says that it a far wider range of options for its users to expend points. “magicpin follows a fairly simple and straightforward approach to how points are valued: 1 point is always equivalent to 1 rupee. This sounds like it should be an obvious idea, but isn't as common as it ought to be. From a consumer insight POV, there is an instinctive equivalence between the points and real money, which increases the "delight" users feel every time they earn points. magicpin's more than five million users -- who have saved across categories -- can attest to that,” reads a release from the brand. The ad has made a brilliant use of Raaz and is sure to make you LOL. “ The ad contrasts Vijay's down-to-earth, Hindi-speaking, plainspoken persona with the fancy tone and tenor of the Cred ad. With this ad, magicpin is positioning itself as the down-to-earth, "Asli Savings" option for everyone,” explains the brand.

When magicpin got Vijay Raaz to troll CRED

<ul><li>After taking a dig at CRED, magicpin is back with another spoof. </li><li>This time, it seems to be targetting Flipkart. </li></ul>magicpin, an affiliate marketing platform, went viral earlier this year for <a href="https://www.businessinsider.in/advertising/brands/news/when-magicpin-got-vijay-raaz-to-troll-cred/articleshow/82099325.cms" data-type="tilCustomLink">spoofing CRED's popular advertisement</a> with Jim Sarbh. Now, to communicate the benefits of shopping locally, it has launched another hilarious ad. This time, it seems to be targetting Flipkart and its 'kidults.' Taking a dig at Flipkart and online shopping platforms, magicpin's ad says that savings is 'no child's play' and highlights the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings. <div type="Youtube" id="vIf0WBGkWF4" title="Savings Bacchon Ka Khel Nahi | Shopping = magicpin | Step Out! | Asli Savings" thumbUrl="https://i.ytimg.com/vi/vIf0WBGkWF4/mqdefault.jpg"></div> The TVC features the inimitable <keyword id="31515" type="General" weightage="20" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword> as the common man who talks straight. He brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this drama when a quick walk to the nearest shop will solve this dilemma in a jiffy. It also promotes how magicpin offers the best saving deals across spend categories at offline stores in your proximity. So, you do not lose out on savings even when you shop offline. As <keyword id="5477309" type="General" weightage="20" keywordseo="karanjeet-kaur" source="Orion">Karanjeet Kaur</keyword>, Head of Content at magicpin puts it, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, (which, frankly, took us by surprise), we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz - with his image as an everyman with a bullshit-free approach to life - was the perfect choice to deliver the message… again.” The TV campaign has already registered a humongous response with a total of over 54,85,459 views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel and is expected to cross 6 billion views soon.

After CRED, magicpin and Vijay Raaz troll Flipkart's 'kidults'

<ul><li>People are using <keyword id="5862596" type="General" weightage="20" keywordseo="ondc" source="Orion">ONDC</keyword> to order food at affordable rates.</li><li>ONDC is an open-source network that the government of India backs.</li><li>ONDC was first made available in Bengaluru.</li></ul>Zomato and Swiggy transformed the food delivery industry, enabling customers to satisfy their cravings with just a click. These two enterprises have been closely competing, frequently providing offers and discounts to their clients. Nonetheless, a fresh contender is gradually emerging in the food ordering arena, threatening the dominance of Zomato and Swiggy. The newcomer is the ONDC (Open Network for Digital Commerce), which is a government-supported platform. Currently, the ONDC service is only available in certain areas, including Bengaluru. The ONDC was launched in its beta format in September last year. Recently, the ONDC gained the attention of netizens when it was noticed that the platform offered grocery and food delivery services. <cmsannotation type="cmsannotation" annotationid="ONDC - Open Network for Digital Commerce" comment="subhead" text="ONDC - Open Network for Digital Commerce">ONDC - Open Network for Digital Commerce</cmsannotation> The Open Network for Digital Commerce is a private, non-profit organization created by the Government of India's Department for Promotion of Industry and Internal Trade. Its main objective is to develop open networks for e-commerce, which was established in April 2022. The network includes various small and large-scale e-commerce players and is designed to challenge the market dominance of large players in the market like Amazon and Flipkart in India. <cmsannotation type="cmsannotation" annotationid="How to order food on ONDC?" comment="subhead" text="How to order food on ONDC?">How to <keyword id="17366750" type="General" weightage="100" keywordseo="order-food-on-ondc" source="Orion">order food on ONDC</keyword>?</cmsannotation> ONDC does not offer its own app for food ordering. At present, customers can order food through the partner apps - Paytm and Magicpin. How to order food via Paytm? <ol><li>Open the Paytm app and click on the ‘search’ option.</li><li>Search for ONDC using the search option, and you will find an ONDC Store.</li><li>In the store, you will see a list of available dishes and restaurants.</li><li>Select the food item that you wish to order.</li><li>Add the address and make the payment.</li></ol>How to order food on Magicpin? <ol><li>Download and open the Magicpin app and select the food option.</li><li>Select the food that you wish to order.</li><li>Add the address and make the payment to confirm your order.</li></ol>SEE ALSO: <a href="https://www.businessinsider.in/tech/news/google-launches-passkeys-for-hassle-free-login-to-gmail-and-youtube-without-a-password-heres-how-to-set-them-up/articleshow/99977103.cms">Google launches Passkeys for hassle-free login to Gmail and YouTube without a password - here's how to set them up</a> <a href="https://www.businessinsider.in/tech/news/apples-safari-is-the-worlds-second-most-used-and-least-vulnerable-desktop-web-browser/articleshow/99926825.cms">Apple’s Safari is the world’s second-most-used and least vulnerable desktop web browser, yet only 1% of Indians use it</a>

How to order food on ONDC: A step-by-step guide

Hash, India's first D2C millennial cigarette brand, announced today that it has raised close to US$ 3.5 mn (INR 25 crores) in recently concluded angel round. The round, that was led by Amrac Investment Trust, also saw participation by marquee angels - Kunal Shah (Founder, Cred, ex-Freecharge), Jitendra Gupta (Founder and CEO, Jupiter), Ashneer Grover (Co-Founder and Managing Director, BharatPe), Ankur Jain (Founder and CEO, Bira91), Anshoo Sharma (Co-Founder and CEO, <keyword id="3255375" type="PERSON" weightage="20" keywordseo="Magicpin">MagicPin</keyword>) and Suhail Sameer (Chief Executive Officer, BharatPe). Founded by <keyword id="5276331" type="PERSON" weightage="20" keywordseo="Shwetank-Jain">Shwetank Jain</keyword>, Hash is committed to empower the unorganized small retailers and paanwalas in the country through mobile-first tech products. Headquartered in Delhi-NCR, Hash is building disruptive technology-immersed products that will not only help digitize the businesses of paanwalas and small shopowners, but also build a more efficient supply chain and enable credit access to this segment, thereby boosting sales of its own brand Hash and other new age brands in the country. Shwetank holds a Masters in Management from <keyword id="5368204" type="ORGANIZATION" weightage="20" keywordseo="UCLA-University">UCLA University</keyword>, and has successfully built a Rs. 100 crores turnover home textile brand <keyword id="11852407" type="UNKNOWN" weightage="20" keywordseo="tapisserie">Tapisserie</keyword> in 3 years. The Hash team also includes seasoned professionals from the tobacco and FMCG industry including Mr. Jaskaran Singh Khurana, ex-Managing director for Golden Tobacco Limited. Speaking on the fund raise, Mr. Shwetank Jain, Founder, Hash, said, "Tobacco industry has a set of traditional players and aged brands. There is a large addressable market for freshly envisioned products targeted at millennials and distributed efficiently using technology. Also, there is urgent need to equip the millions of unorganized sellers and paanwalas with the latest technology solutions, so as to aid in their business growth and efficiency. With Hash, we are committed to empower this category of small shopowners and paanwalas." Added Mr. Kapil Chugh, Fund Promoter, Amrac Investment Trust, "Hash has the potential to do to tobacco what BIRA did to the alcobev industry. The interesting challenge is not only to introduce millennial first products, but at the same time change the way the product is distributed to lakhs of paanwaalas by disrupting supply chain using technology." Hash aims to build a team of 500+ professionals across levels, including feet on street sales force by the end of the current financial year. About Hash Hash, a new age D2C tobacco brand for the Gen Z and Millennials, was founded in the year 2021. The company aspires to be a market leader in Indian tobacco space by promoting its young products through digital supply chain solutions targeting the small shop owners and paanwalas. It is currently present in Delhi-NCR and will be expanding to other key cities in North India in the current fiscal year. It is committed to digitising the shops and lives of an everyday paanwalla, by building mobile based apps for smarter supply chain and business growth. In just 3 months of operation, the company has built a network of 1,000 small shop owners and paanwalas. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/iphone-13-series-to-reportedly-launch-with-bigger-batteries-and-improved-5g-support/articleshow/85297919.cms">iPhone 13 series to reportedly launch with bigger batteries and improved 5G support</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/policy/news/pm-modi-launches-vehicle-scrappage-policy-aims-to-generate-35000-jobs-and-attract-10000-crore-investment/articleshow/85297011.cms">Indian government announces vehicle scrappage policy, aims to generate 35,000 jobs and attract ₹10,000 crore investment</a>

Cred's Kunal Shah, BharatPe, Bira91 founders invest in Hash

Seven <keyword id="982553" type="UNKNOWN" weightage="20" keywordseo="Indian-startups">Indian startups</keyword> recently became a part of the third edition of <a href="http://www.businessinsider.in/Google-Brings-Its-Startup-Mentorship-Programme-Google-Launchpad-To-India/articleshow/40474207.cms">Google Launchpad Accelerator</a>, a six-month long intensive mentoring program by the search giant that is meant for mid to late stage startups. 
 
The list includes furniture rental startup RentoMojo, online learning HashLearn, wardrobe rentals service Flyrobe, the Kapture Mobile CRM app that helps businesses to do better lead management, a platform for doctors to discuss medical cases called Curofy, a desi word game Jalebi and Playment that lets you earn money for playing games. 
 
<a href="http://www.businessinsider.in/Here-are-the-12-exciting-Indian-startups-that-applied-to-Microsofts-Accelerator-Demo-in-Bangalore/articleshow/52900619.cms">ALSO READ: Here are the 12 exciting Indian startups that graduated from Microsoft’s Accelerator program</a> 
 
The program will kick-off with a two-week all-expenses paid boot camp starting 30 January 2017 onwards at Launchpad Space in San Francisco, where these firms will join those from Brazil, Indonesia, Mexico, Argentina, Colombia, Philippines, Thailand and Vietnam. 
 Each startup will get $50,000 in equity-free funding. The seven start-ups from India will also receive expert guidance from <keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword> engineers, product managers and other mentors from top technology companies and VCs in <keyword id="6357722" type="COMPANY" weightage="20" keywordseo="silicon-valley">Silicon Valley</keyword>. They will also receive equity-free support credits for <a href="http://www.businessinsider.in/Heres-where-Googles-first-21-employees-are-now/articleshow/55552145.cms">Google </a>products and work closely with Google for six months in their home countries. 
 
Google's accelerator program has proved extremely beneficial for startups in the past. Over the last one year, the thirteen Indian startups which were a part of the program have successfully raised funding. 
 <keyword id="2766908" type="UNKNOWN" weightage="20" keywordseo="Nestaway">Nestaway</keyword> was part of Google's first batch from India and it closed a $30 million Series C investment. MagicPin that offers deals and discounts on Restaurants, Spas, Salons implemented a progressive web app that helped them to drive over 10% of their total daily transactions. 
 
"We are hoping the next batch will continue to find value in the programme and help them to succeed,” Paul Ravindranath G, programme manager of the Launchpad Accelerator, said.

Here's what's in store for these 7 Indian Startups selected for Google's Launchpad Accelerator Program

Reliance Retail-based <keyword id="3275685" type="General" weightage="80" keywordseo="dunzo" source="Orion">Dunzo</keyword>s B2B logistics arm, Dunzo for Business (D4B), on Thursday announced its partnership with the governments Open Network for <keyword id="1664180" type="General" weightage="50" keywordseo="digital-commerce" source="Orion">Digital Commerce</keyword> (<keyword id="5862596" type="General" weightage="20" keywordseo="ondc" source="Orion">ONDC</keyword>) to provide last-mile delivery services to local enterprises on the ONDC network. D4B has a fleet of over 75,000 delivery partners, connecting over 20,000 merchants to customers and running millions of orders every month. GrowthFalcons is one of the first businesses D4B has serviced on ONDC. "We are very happy to have a strong logistics provider like Dunzo for Business on the ONDC network. This partnership will accelerate our efforts to make last-mile logistics accessible to a wider audience of buyers and sellers across India," said T Koshy, CEO, ONDC. D4B's key merchants include Fynd, Wellness Forever, DotPe, EatClub and Magicpin, among others. "Starting our journey with key metros, we will scale our services to more cities and become the backbone for intra-city deliveries in the Indian e-commerce ecosystem", said Dalvir Suri, Co-founder, Dunzo, and Head of Dunzo for Business (D4B). Dunzo is present in the top eight cities in India and has over 10 million users. It is backed by <keyword id="58448" type="General" weightage="50" keywordseo="reliance-retail" source="Orion">Reliance Retail</keyword>, Google, Blume Ventures, Aspada Investments, LightBox Ventures, STIC Ventures and 3L Capital, among others. With ONDC, a Unified Payments Interface (UPI)-type initiative of the Ministry of Commerce and Industry to promote open networks, the government is trying to create the largest interoperable open platform in a bid to break e-commerce monopolies and build a more democratised digital marketplace by bringing micro, small, and medium enterprise as well as small traders online. Dunzo earlier this year raised $240 million to expand its footprint in India.ONDC recently boarded Go Frugal, Paytm, Digit, PhonePe and Loadshare, among others. E-commerce platform Snapdeal is set to debut on ONDC this month.

Reliance-backed Dunzo's B2B logistics arm arrives on ONDC

With advancements in medical technology, novel diagnostic tools are emerging to facilitate early and accurate detection of <keyword id="24487" type="General" weightage="20" keywordseo="Alzheimers" source="Orion">Alzheimer's</keyword> disease, according to a report on Friday. Alzheimer's disease, a progressive neurodegenerative disorder, poses significant challenges to individuals, caregivers, and healthcare systems worldwide. Early detection plays a crucial role in managing the disease and improving patient outcomes. Researchers and medical device manufacturers have been working tirelessly to develop innovative solutions for early Alzheimer's detection, revealed the report by <keyword id="1670029" type="General" weightage="100" keywordseo="globaldata" source="Orion">GlobalData</keyword>, a leading data and analytics company. Prominent among these advancements is the development of blood-based biomarker tests, such as the recently introduced AD-detect blood test, amyloid beta biomarkers, tau protein biomarkers, and neurofilament light (NfL) Biomarkers. These groundbreaking tests detect specific biomarkers associated with Alzheimer's disease, providing a non-invasive and accessible method for early detection and monitoring of the disease progression. Leading pharmaceutical companies and research institutions are actively involved in clinical trials and studies to evaluate the effectiveness of these biomarker tests. The results so far have been promising, showing great potential for improving early diagnosis and intervention strategies for the neurodegenerative disease, the report said. "Early detection of Alzheimer's disease allows for timely interventions, including lifestyle modifications and potential treatment options, which can significantly impact the quality of life for individuals affected by the disease. The development of blood-based biomarker tests is a significant breakthrough in the field, offering a more accessible and convenient approach to detecting Alzheimer's at its early stages," said <keyword id="17233470" type="General" weightage="80" keywordseo="cynthia-stinchcombe" source="Orion">Cynthia Stinchcombe</keyword>, <keyword id="17367395" type="General" weightage="80" keywordseo="medical-analyst" source="Orion">Medical Analyst</keyword> at GlobalData, in a statement. "The advancements in diagnostic tools for early detection of Alzheimer's disease bring hope to millions of people worldwide. By increasing awareness, supporting ongoing research, and ensuring widespread access to these innovative diagnostic tests, we can make significant strides in improving the lives of those affected by Alzheimer's and moving closer to effective treatments," Stinchcombe added. The month of June is designated as Alzheimer's and <keyword id="17723100" type="General" weightage="50" keywordseo="brain-awareness-month" source="Orion">Brain Awareness Month</keyword>. It is dedicated to raising awareness about Alzheimer's disease, brain health, and supporting individuals and families affected by this condition. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/ramkrishna-forgings-titagarh-rail-consortium-bags-12227-crore-order-from-railways/articleshow/101039655.cms">Ramkrishna Forgings-Titagarh Rail consortium bags ₹12,227 crore order from railways</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/retail/e-commerce/news/magicpin-clocks-50-monthly-growth-on-ondc-with-over-30000-daily-orders/articleshow/101039648.cms">Magicpin clocks 50% monthly growth on ONDC with over 30,000 daily orders</a>

More diagnostic tools for early detection of Alzheimer's underway: GlobalData

If you’re a startup, I guess you won’t mind getting noticed and coached by tech giant Google (to put it mildly). Mumbai-based home services start-up <a href="http://www.businessinsider.in/searchresult.cms?query=TaskBob&amp;sortorder=effectivedate">TaskBob</a> got through recently, along with 5 others from across the country including Programming Hub, RedCarpet, MagicPin, ShareChat and PlaySimpleGames. 
 
These six start-ups will join 18 new companies from Brazil, Indonesia and Mexico at <a href="http://www.businessinsider.in/searchresult.cms?query=Google+Headquarters&amp;sortorder=effectivedate">Google’s Headquarters</a> for a two-week all-expenses paid boot camp starting June 13, 2016. Each will we allotted mentors, and will try and find solutions to their unique problems. The six-month-long mentorship programme will also include a fat cheque of $50,000 in funding. 
 
Business Insider sat down with <a href="http://www.businessinsider.in/searchresult.cms?query=Aseem+Khare&amp;sortorder=effectivedate">Aseem Khare</a>, the CEO of <keyword id="2810947" type="UNKNOWN" weightage="60" keywordseo="Taskbob">Taskbob</keyword> to understand what it takes to get noticed by Google. 
 
How did the idea come about? 
Usually we don’t participate in competitions, but this was <a href="http://www.businessinsider.in/searchresult.cms?query=Google&amp;sortorder=effectivedate">Google</a>. We invested our time in this because we really wanted to learn from the experience. 
 
What was the questionnaire like? 
It was a pretty long. There were questions around what problem we’re solving, how big it is, whether we’re tech-driven or not, what our strengths and weaknesses are and past and possible future challenges. 
 
They (<a href="http://www.businessinsider.in/searchresult.cms?query=Google&amp;sortorder=effectivedate">Google</a> execs) evaluated our answers, and we made it. There were no face-to-face interviews. 
 
What are you looking to get out of these 2 weeks? 
We want to know how great tech companies are built and how they think. We also want to learn how to make world-class products, and develop a company culture that ensures innovation happens even at scale. These are core to creating a successful business. 
 
Do you see any future consolation in India’s services space? 
A lot of consolation will happen in India over the next 2-3 years. However, companies that are create a superior experience for customers and offer a quality value proposition for service providers will survive. 
 
Your plans to differentiate against segment-leader <a href="http://www.businessinsider.in/searchresult.cms?query=UrbanClap&amp;sortorder=effectivedate">UrbanClap</a>. 
Customers want a uniform experience at scale. That’s only possible if you’re solving a big problem and have a really strong tech backing that’ll allow you to scale easily. 
 
Over 80% of our customers are repeat users, and over 95% customers give us over 4 stars. We believe that’s a strong differentiator. 
 
What are your plans for the $50,000 you’ll get? 
There are no special plans. We’ll invest that in the regular scheme of things - spending on suppliers and marketing. 
 
Your advice to young startups 
There are multiple factors on which startups get selected to Google’s program. Firstly, you must solve a big and real problem. Secondly, you need to be able to solve the problem at scale via technology. The third is your team. You need a strong team to address these issues. What, how and who’s solving the problem matters.

You Searched For "Magicpin" and got 8 results

When magicpin got Vijay Raaz to troll CRED

BI India Partner

After CRED, magicpin and Vijay Raaz troll Flipkart's 'kidults'

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How to order food on ONDC: A step-by-step guide

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Cred's Kunal Shah, BharatPe, Bira91 founders invest in Hash

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Here's what's in store for these 7 Indian Startups selected for Google's Launchpad Accelerator Program

Anushree Singh

Reliance-backed Dunzo's B2B logistics arm arrives on ONDC

IANS

More diagnostic tools for early detection of Alzheimer's underway: GlobalData

IANS

Here’s how to make it to Google's Launchpad Accelerator Program

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