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<ul><li><keyword id="926832" type="PERSON" weightage="20" keywordseo="K-Madhavan">K Madhavan</keyword> has served as country manager of Star &amp; <keyword id="46161" type="COMPANY" weightage="20" keywordseo="Disney">Disney</keyword> India since 2019, overseeing the Company’s television and studios business in India.</li><li>He has been responsible for driving the growth of the business, focusing on innovation, and creating compelling content for consumers.</li><li>In his current role, Madhavan will drive the strategy and growth of the Company in India, with responsibility for Disney, Star and <keyword id="2739840" type="COMPANY" weightage="20" keywordseo="Hotstar">Hotstar</keyword> businesses and operations spanning across entertainment, sports and regional channels, and direct-to-consumer. </li><li>This includes oversight of channel distribution and advertising sales, as well as a thriving local content production business which currently is responsible for the creation of 18,000 hours of original content across fiction, non-fiction, sports, and movies in eight languages.</li></ul> K Madhavan has been named president, The <keyword id="305715" type="COMPANY" weightage="20" keywordseo="Walt-Disney-Company-India">Walt Disney Company India</keyword> and <keyword id="17943" type="COMPANY" weightage="20" keywordseo="star-india">Star India</keyword>, effective immediately. It was announced today by <keyword id="247788" type="PERSON" weightage="20" keywordseo="Rebecca-Campbell">Rebecca Campbell</keyword>, chairman, International Operations and Direct-to-Consumer, The Walt Disney Company. In this role, Madhavan will drive the strategy and growth of the Company in India, with responsibility for the vast Disney, Star and Hotstar businesses and operations spanning across entertainment, sports and regional channels, and direct-to-consumer. This includes oversight of channel distribution and advertising sales, as well as a thriving local content production business which currently is responsible for the creation of 18,000 hours of original content across fiction, non-fiction, sports, and movies in eight languages. “For the past several months, I have had the pleasure of working directly with KM and have seen firsthand how he has adeptly managed our India business, which has been and will continue to be critical to our global and regional strategy,” said Ms. Campbell. “A skilled leader with an extensive background in media, KM has taken our vast Star networks and local content production businesses to new heights despite continued industry evolution and significant challenges due to the pandemic.” “I am very proud to have the opportunity to lead the incredibly talented and passionate team we have in India, and to further build upon our strong portfolio of channels and high-quality programming that is a favorite with viewers across the region,” said Madhavan. “We have an exciting journey ahead of us. I am committed to continuing to move our business forward, working more closely together with colleagues across Disney to enhance our global and regional offerings.” Since 2019, Mr. Madhavan served as Country Manager of Star &amp; Disney India, overseeing the Company’s television and studios business in India. He has been responsible for driving the growth of the business, focusing on innovation, and creating compelling content for consumers. Madhavan joined Star India in 2009 as its South Head. Under his leadership, the company built a thriving regional entertainment portfolio. Previously, he was the driving force behind Asianet’s growth as the undisputed leader in Malayalam with more than 50% of market share, serving as MD and CEO in 2000-2008. Mr. Madhavan’s vision for the regional language network led the company to set benchmarks in quality programming in South India. Prior to his media career, Madhavan was in the banking and corporate finance sector. Madhavan currently serves as president of the <keyword id="384988" type="COMPANY" weightage="20" keywordseo="Indian-Broadcasting-Foundation">Indian Broadcasting Foundation</keyword> (IBF) and as chairman of the National Committee of Media &amp; Entertainment CII (Confederation of Indian Industry).

K Madhavan named President of The Walt Disney Company India and Star India

<ul><li>After <keyword id="6354714" type="General" weightage="80" keywordseo="ajay-devgn" source="Orion">Ajay Devgn</keyword> and R <keyword id="4759" type="General" weightage="80" keywordseo="madhavan" source="Orion">Madhavan</keyword>, the makers of the upcoming supernatural thriller announced a new addition to the team.</li><li>The yet-to-be-titled film will go on floors in June 2023 and will be extensively shot in Mumbai, Mussoorie and London.</li></ul>Mumbai (Maharashtra) [India], May 15 (ANI): After <keyword id="800" type="General" weightage="100" keywordseo="ajay" source="Orion">Ajay</keyword> Devgn and R Madhavan, the makers of the upcoming supernatural thriller announced a new addition to the team. The yet-to-be-titled film will go on floors in June 2023 and will be extensively shot in Mumbai, Mussoorie and London. Jyotika is to be a part of Vikas Bahl's next. She will be seen playing a pivotal role in the film. Taking to Instagram, trade analyst <keyword id="107593" type="General" weightage="50" keywordseo="taran-adarsh" source="Orion">Taran Adarsh</keyword> shared the new announcement and wrote, "JYOTIKA JOINS AJAY DEVGN - R MADHAVAN FOR SUPERNATURAL THRILLER... #Jyotika returns to #Hindi films after two decades, will share screen space with #AjayDevgn and #RMadhavan in #PanoramaStudios' supernatural thriller, directed by #VikasBahl... The film - not titled yet - will go on floors in June 2023.Produced by #AjayDevgn, #KumarMangatPathak and #AbhishekPathak." Jyotika is returning to Hindi films after 25 years. With R Madhavan, and Ajay Devgn on board, audience anticipation for this untitled film is extremely high. Recently, Madhavan was announced as the new cast of the film. Madhavan will be essaying a pivotal role. This will be the first time Ajay Devgn and R Madhavan will be seen sharing screen space. The film will be produced by the 'Drishyam 2' makers Abhishek Pathak, Kumar Mangat and Ajay himself under the banner Ajay Devgn Ffilm and Panorama Studios. The producers are all set to increase this excitement, ensuring a powerhouse star cast! More details about the film have not yet been disclosed. (ANI) SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/is-whatsapp-secretly-listening-to-your-private-conversations-heres-how-to-check/articleshow/100155980.cms">Is WhatsApp secretly listening to your private conversations? Here’s how to check</a> <a href="https://www.businessinsider.in/tech/news/google-pixel-6a-vs-pixel-7a-smartphone-comparison-with-price-and-features/articleshow/100177889.cms">Google Pixel 6a vs Pixel 7a: Is Google's latest mid-ranger worth the extra ₹12,000?</a>

Tamil star Jyotika to be a part of Ajay Devgn's supernatural thriller movie

<ul><li>Video series shares the story behind the apps created by 8-year-old Manya, 10-year-old Agastya and 11-year-old Yuvraj. </li><li>The kids have a candid conversation with actor <keyword id="18461" type="PERSON" weightage="20" keywordseo="R-Madhavan">R Madhavan</keyword>. </li></ul>EdTech start-up <keyword id="8080458" type="UNKNOWN" weightage="20" keywordseo="WhiteHat-Jr">WhiteHat Jr</keyword>’s students Manya, Agastya and Yuvraj recently interacted with celebrated actor R Madhavan to share their thoughts and motivation, which led them to create the apps PicKaboo, Pat a Pet and Med Maze, respectively. The actor spent time with the young creators to understand their inspiration, quizzing them about the development process and their experiences of learning to code. Madhavan, a technology enthusiast, was impressed by the sheer display of compassion &amp; intellect, which went way beyond the kids’ age. These interactive sessions were released today by WhiteHat Jr in a three-part video series. <div type="Youtube" id="FR7aUYw2h2k" title="One on One With Maddy - Promo | WhiteHat Jr" thumbUrl="https://i.ytimg.com/vi/FR7aUYw2h2k/mqdefault.jpg"></div> Since its launch in 2018, WhiteHat Jr has continually empowered children to view themselves as creators. Here is what R Madhavan has to say of his experience of engaging with these tech-whiz kids, “Kids are our future and every time I connect with these bright, young minds, I am left even more awestruck than before. It is wonderful to see kids this young learning how to code and creating apps. I’ve seen the apps that Manya, Agastya and Yuvraj have created and it takes a lot of skilled guidance and mentoring to be able to mold kids’ minds to think in such a manner. At a young age, the mind is more supple and receptive to new thoughts, ideas and learnings. There are also no inherent inhibitions to curb one’s creativity. All they need is the correct guidance and I am glad to see that WhiteHat Jr is effectively empowering kids.” Talking about the students’ inspiring work featured in the latest videos, WhiteHat Jr, Founder and CEO, Karan Bajaj said, “The holy grail of edtech is individualized outcomes for each child as each and every one of them is special. Our 1:1 live online learning aims to deliver on this promise. We are delighted to see that kids such as Manya, Agastya and Yuvraj and so many others look upon themselves as creators and not just passive consumers of technology.” 8-year-old Manya Singhal from Haryana has created the <a href="https://play.google.com/store/apps/details?id=com.gmail.singalshikha.picKaboobymanya">PicKaboo app</a>. She loves to teach her little sister everything she knows. With the concepts she learnt with WhiteHat Jr, Manya has developed an application that would help kids of her sister’s age group get information on their own in a fun way. 10-year-old Agastya Singh Yadav from Noida has created <a href="https://play.google.com/store/apps/details?id=com.whitehatjr.agastya.patapet">Pat a Pet</a>, an app for pet owners to connect with foster families for their pets while they are away. Agastya tapped into his own real-life challenge of finding a loving and caring foster home for his pet when he had to be away from home during his vacations. 11-year-old Yuvraj Shah from Kolkata has created the <a href="https://play.google.com/store/apps/details?id=com.gmail.mpriyanka.medmaze">Med Maze app</a> to help people donate their unused but not expired medicine to people who need them but cannot afford them. Yuvraj hopes to be able to improve healthcare for the underprivileged by helping them access medicines easily.

When R Madhavan felt ‘under accomplished’ after meeting kids from WhiteHat Jr

<ul><li>IBDF, an industry body of Television Broadcasters and Digital Streaming Platforms in the country, has re-elected <keyword id="926832" type="General" weightage="20" keywordseo="k-madhavan" source="Orion">K Madhavan</keyword>, Country Manager &amp; President - The Walt Disney Company India &amp; Star India, as its President for the second term.</li><li>Members of the foundation have also re-elected Aroon Purie, Chairman, TV Today Network, <keyword id="12366679" type="General" weightage="20" keywordseo="shashi-s-vempati" source="Orion">Shashi S. Vempati</keyword>, CEO, Prasar Bharati, <keyword id="372268" type="General" weightage="20" keywordseo="rahul-joshi" source="Orion">Rahul Joshi</keyword>, Managing Director, Viacom 18 and Kevin Vaz, President &amp; Head - Network Entertainment Channels, Star and Disney India to the Board of IBDF.</li></ul><keyword id="12366680" type="General" weightage="20" keywordseo="indian-broadcasting-digital-foundation" source="Orion">Indian Broadcasting &amp; Digital Foundation</keyword> (IBDF), an industry body of Television Broadcasters and Digital Streaming Platforms in the country, has re-elected K Madhavan, Country Manager &amp; President - The Walt Disney Company India &amp; Star India, as its President for the second term after the 22 nd Annual General Meeting of the company held earlier today. “I am humbled by the trust and faith IBDF members have reposed in me to lead the foundation for a second term. We are at an interesting crossroad where the combination of consumer, regulatory and technology trends is remodelling the media landscape and ecosystem. I hope to continue working with the government, industry and other stakeholders for accelerating the growth of the broadcast and digital media sector in the country," said Madhavan. During the AGM, members of the foundation have re-elected the following members to the Board of IBDF: 1. Aroon Purie, Chairman, TV Today Network 2. Shashi S. Vempati, CEO, Prasar Bharati 3. Rahul Joshi, Managing Director, Viacom 18 4. Kevin Vaz, President &amp; Head - Network Entertainment Channels, Star and Disney India (Representing Asianet Star Communications) The appointment of R Mahesh Kumar, MD, Sun Network as a Director on the Board under Casual Vacancy has also been ratified by the members of the foundation. In the subsequent Board meeting, the Board also elected other office bearers as under: 1. Vice President-IBDF (News &amp; Current Affairs) - Rajat Sharma, Chairman, India TV 2. Vice President-IBDF (Government &amp; Regulatory Affairs) - Rahul Joshi, Managing Director, Viacom 18 3. Vice President-IBDF (Sectoral Growth) - Shashi Vempati, CEO, Prasar Bharati 4. Treasurer-IBDF – <keyword id="2533303" type="General" weightage="20" keywordseo="punit-misra" source="Orion">Punit Misra</keyword>, President - Content and International Business, Zee Entertainment

Indian Broadcasting & Digital Foundation re-elects K Madhavan as its President

<ul><li>India’s <keyword id="414120" type="PERSON" weightage="20" keywordseo="Chandrayaan-2">Chandrayaan 2</keyword> will be attempting to soft on the Moon’s South between 1:30am and 2:30am on 7 September 2019. </li><li>Former Indian Space Research Organisation Chairman Madhavan Nair thinks this is the most complex mission that ISRO has ever attempted. </li><li>Nair led the team at ISRO during India’s first mission to the Moon, Chandrayaan 1. </li></ul>Chandrayaan-2 mission is all set to soft-land on the moon’s surface between 01:30 and 02:30 am on Saturday, 7 September 2019. While the whole world eagerly awaits to see this historic event, G Madhavan Nair, the former chairman of ISRO says Chandrayaan-2 is the most complex mission that ISRO has ever attempted. The man behind Chandrayaan 1 Most notably, Nair had fronted the Chandrayaan-1 mission about a decade back when he was the chairman of ISRO. Commenting on the successful step of separating ‘Vikram’, the lander from the orbiter Chandrayaan-2 on Monday, Madhavan Nair said it was a phenomenal achievement. He added that from now onwards, the rest of the mission ahead of us leading to soft-landing on the moon is even more a tougher job. Nair said, "We are one step closer to having us soft-land on the lunar surface and so far so good; all the mission sequences have gone off well, computation, as well as planning, have worked well and now the lander is in elliptical orbit". Chandrayaan 2 mission gets tough From this point, the rest of the mission to be accomplished is indeed a tougher one, says Madhavan Nair. There are onboard cameras mapping the moon’s terrain and forwarding the pictures to the ISRO’s center. The scientists have to carefully select the right location suitable for the successful soft-landing of Vikram. Saying that this is going to be a highly challenging job in an interview to the press, the former chairman added, "It's a very, very complex operation. I don't think any nation has done a similar operation trying to have real-time pictures and then try to have an on-board computer implement autonomously the function of the landing. It's going to be a remarkable event and we are all looking forward to that event. I am sure it will be a 100% success". Soft landing on the Moon Describing the process of soft-landing on the moon’s surface in an interesting way, Nair said, it is comparable to something like a flying saucer hovering over the surface and then slowly descending as we come across in a science fiction. ISRO will be implementing almost a sequence similar to this with virtually no real-time controls on the ground. Giving the technical details of the soft-landing anticipated, Madhavan Nair said, "...Only on-board cameras would look for the right location and once it matches, there are five rocket engines which will precisely control by first reducing the speed and then making it virtually float at that point and have some lateral movement in such a way that it goes just to the location, slowly guide it to the landing site". To accomplish the mission successfully, different factors including the laser ranging systems, the software governing the entire operation and the onboard computers have to work in perfect coordination. If everything goes well and when ISRO succeeds in soft-landing on the moon, India’s image will receive a boost in the international arena and proclaim to the whole world how a developing nation has perfected the native space technologies the country has developed. Madhavan Nair concluded, “It will also drive home the message that Indian talent is second to none”, and "if given a vision and direction, ISRO can do it" See also: <a href="https://www.businessinsider.in/chandrayaan-2-is-not-just-looking-for-water-on-the-moon/articleshow/70974829.cms">Chandrayaan 2 is not just looking for water on the moon</a> <a href="https://www.businessinsider.in/chinas-lunar-rover-does-what-indias-chandrayaan-2-is-hoping-to-do-on-the-moons-south-pole/articleshow/70942638.cms">China’s lunar rover does what India’s Chandrayaan 2 is hoping to do on the Moon’s South Pole</a> <a href="https://www.businessinsider.in/chandrayaan-2-why-indias-isro-is-going-to-the-moon/articleshow/69893150.cms">Chandrayaan 2 will give India bragging rights even if it doesn’t find water</a>

The man behind Chandrayaan 1 thinks India's second mission to the moon is the 'most complex' ever

There are actors who prefer going that extra mile to bring perfection to their role. Be it the Indian film industry or <keyword id="2370" type="COMPANY" weightage="20" keywordseo="hollywood">Hollywood</keyword>, actors do whatever it takes to give a perfect shot. In situations where they have to perform stunts themselves, they do it to get the real elements in the scene. Again, for a scene of a tippler, they would go to any extent to prove the originality. 
 A recent <keyword id="334157" type="COMPANY" weightage="20" keywordseo="Reddit">Reddit</keyword> discussion that went viral, spoke about actors who got drunk on the sets to shoot a particular scene. 
 Right from <keyword id="1489723" type="UNKNOWN" weightage="20" keywordseo="Margot-Robbie">Margot Robbie</keyword> to R <keyword id="4759" type="PERSON" weightage="20" keywordseo="Madhavan">Madhavan</keyword>, here are 10 actors who literally got high on booze to shoot few scenes to get the real element.

These actors actually drank on the sets to play the
perfect drunkard
onscreen

<ul><li><keyword id="87184" type="COMPANY" weightage="20" keywordseo="Thomas-Cook">Thomas Cook</keyword> reported a consolidated revenue growth of 6% to ₹17 billion from ₹16 billion.</li><li>Its standalone revenue from operations decreased by 5% to ₹5.3 billion from ₹5.6 billion.</li></ul><keyword id="164802" type="COMPANY" weightage="20" keywordseo="Thomas-Cook-India">Thomas Cook India</keyword>’s second quarter consolidated revenue and profits grew, but its standalone revenue from operations fell. The company’s consolidated revenues grew by 6% to ₹17 billion from ₹16 billion in the same quarter last year. However, its standalone revenue from operations decreased by 5% to ₹5.3 billion from ₹5.6 billion. Its travel services were hit due to multiple reasons. “This has been a challenging quarter for the travel industry with the collapse of <keyword id="6358200" type="ORGANIZATION" weightage="20" keywordseo="jet-airways">Jet Airways</keyword> leading to a surge in airfares, as well as the negative impact on customers and to the entire Indian travel industry caused by the closure of Cox &amp; Kings,” said Madhavan Menon, Chairman and Managing Director, Thomas Cook (India). The company’s business faced many global headwinds too. “The geopolitical unrest in Hong Kong and the Middle East, haze and heat in parts of South East Asia etc. impacted parts of our outbound and DMS businesses. Also, being a fairly recent event - we continue to monitor the impact at a retail level, of the closure of Thomas Cook UK,” said Madhavan Menon, Chairman and Managing Director, Thomas Cook (India). The iconic British travel company Thomas Cook shocked travellers around the world as it declared bankruptcy in September. However, Thomas Cook India is a completely separate entity from Thomas Cook UK, as it was acquired by Canada-based Fairfax Financial Holdings in 2012. Fairfax Financial Holdings is run by Canadian billionaire Prem Watsa. It had bought 77% stake in Thomas Cook India, as Thomas Cook UK exited.

Thomas Cook India’s business is hit by bankruptcies, political unrest and heat waves

The single engine Light Utility Helicopter (LUH) got wings at Defexpo-2020 on Friday after Chairman Defence Research and Development Organisation's initial operational clearance to Hindustan Aeronautics Limited for its production. HAL CMD R. Madhavan received the initial operational clearance certification from G. Sateesh Reddy, Chairman, DRDO, at the 'Bandhan' programme held at the ongoing <keyword id="8154465" type="UNKNOWN" weightage="20" keywordseo="DefExpo-2020">DefExpo 2020</keyword> in the presence of Defence Minister <keyword id="6355121" type="UNKNOWN" weightage="20" keywordseo="Rajnath-Singh">Rajnath Singh</keyword> and Uttar Pradesh Chief Minister Yogi Adityanath and others. The move will help armed forces to replace the ageing fleet of Cheetah and Chetak helicopters. HAL will be manufacturing indigenously designed and developed helicopters that will meet the operational requirements of armed forces. "This is a momentous occasion for HAL. It reinforces our commitment towards indigenous R&amp;D programmes on self-reliance and enhancing operational effectiveness of the Indian armed forces. HAL is fully geared to fulfil the requirements of its customers in a time-bound manner," said R Madhavan. Arup Chatterjee, Director, Engineering &amp; R&amp;D, HAL, said the performance of basic configuration of LUH in all terrains and under all weather conditions is satisfactory and that HAL is moving towards the next phase. One LUH Prototype is part of flying display and another is part of static display at the <keyword id="6400946" type="LOCATION" weightage="20" keywordseo="defexpo">DefExpo</keyword> 2020. "Till now three prototypes have been built and cumulatively completed over 550 flights under various terrains and climatic conditions like cold and hot weather, at sea-level and high altitude complying with stringent certification and user requirements," HAL said. HAL said the helicopter's endurance and reliability were established during the hot weather and high-altitude trials wherein LUH was ferried from Bengaluru, covering over 7000 km and continuously flying for 17 days without any abnormality. See also: <a href="https://www.businessinsider.in/defense/news/defexpo-2020-will-be-an-opportunity-for-domestic-defence-companies-to-prove-their-might-to-woo-foreign-firms/articleshow/73936870.cms">DefExpo 2020 will be an opportunity for domestic defence companies to prove their might to woo foreign firms</a> <a href="https://www.businessinsider.in/defense/news/india-will-be-picking-up-ai-enabled-military-tech-from-south-korea-at-the-defexpo-2020/articleshow/73933364.cms">India will be picking up AI-enabled military tech from South Korea at the DefExpo 2020</a> <a href="https://www.businessinsider.in/news/defexpo-2020-will-have-france-russia-south-korea-israel-us-and-african-countries-wooing-indias-defence-sector-for-partnerships/articleshow/73903166.cms">DefExpo 2020 will have France, Russia, South Korea, Israel, US, and African countries wooing India’s defence sector for partnerships</a>

India's indigenous Light Utility Helicopter to meet the requirement of Armed Forces

<ul><li><keyword id="7087972" type="COMPANY" weightage="20" keywordseo="mobile-premier-league">Mobile Premier League</keyword> had plans of spending 40% of its marketing budget on <keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword> this year.</li><li>With the suspension of the league, we speak to <keyword id="6176095" type="UNKNOWN" weightage="20" keywordseo="Abhishek-Madhavan">Abhishek Madhavan</keyword>, Senior Vice President, Growth and Marketing, MPL who tells us how the brand plans to communicate with its consumers now, and what its plans to grow the business further is.</li></ul>The <keyword id="6357332" type="UNKNOWN" weightage="20" keywordseo="Gaming">gaming</keyword> and esports sector in India has been witnessing good growth in India, thanks to improved accessibility in technology and cheaper internet. That investors and venture capitalists are putting in monies in the sector is further proof that there is a huge opportunity. A recent report by <keyword id="274082" type="COMPANY" weightage="20" keywordseo="Maple-Capital-Advisors">Maple Capital Advisors</keyword> stated that the Indian gaming sector saw investments of around $544 million between the August 2020 and January 2021 period, a number that is expected to double over the next 12-18 months on the back of higher user awareness and accelerated engagement. Over the past few years, we have seen a number of e-gaming players enter the market. Many of these have been spending substantial amounts on advertising too. One such player, Mobile Premier League (MPL), announced in February this year that it had raised $95 million in a Series D round of funding, bringing its value to $945 million after raising. With this fresh round of funding, MPL planned to expand its eSports portfolio and bolster its efforts to organize more eSports tournaments nationally and internationally at scale. It is also looking at accelerating its international expansion this year. Last month, MPL also acquired esports gaming platform <keyword id="6231572" type="COMPANY" weightage="20" keywordseo="GamingMonk">GamingMonk</keyword> that hosts esports tournaments across multiple platforms. MPL had invested on the Indian Premier League last year and reaped impressive results, it saw the number of gamers on its platform go up 7X post IPL so this year too, the platform had launched an aggressive campaign to grab maximum eyeballs during the league. However, with the suspension of the league, how does it impact its marketing plans for the rest of the year? We spoke to Abhishek Madhavan, Senior Vice President, Growth and Marketing, MPL who told us how the year has been so far for the platform and what more we can expect from it through the rest of the year. Excerpts: <cmsannotation type="cmsannotation" annotationid="Q) We had thought 2020 was a difficult year but 2021 has been an even difficult one so far. How has the year been so far for MPL from a business standpoint?" text="Q) We had thought 2020 was a difficult year but 2021 has been an even difficult one so far. How has the year been so far for MPL from a business standpoint?">Q) We had thought 2020 was a difficult year but 2021 has been an even difficult one so far. How has the year been so far for MPL from a business standpoint?</cmsannotation> It’s been quite a year in general. What the country is witnessing is unprecedented and right now, our focus is on trying to do our bit in helping out and ensuring that our employees and their families are safe. <cmsannotation type="cmsannotation" annotationid="Q) In terms of growth, the pandemic had led to a lot of people staying at home, exploring newer ways of keeping themselves entertained and fantasy gaming benefited from that. What kind of growth have you witnessed in the last one year?" text="Q) In terms of growth, the pandemic had led to a lot of people staying at home, exploring newer ways of keeping themselves entertained and fantasy gaming benefited from that. What kind of growth have you witnessed in the last one year?">Q) In terms of growth, the pandemic had led to a lot of people staying at home, exploring newer ways of keeping themselves entertained and fantasy gaming benefited from that. What kind of growth have you witnessed in the last one year?</cmsannotation> Last year’s lockdown due to the pandemic was a black swan event that nobody could have foreseen. Yet, it did help the gaming industry as people explored their skills by taking to gaming platforms from their homes. However, pure fantasy apps were affected due to the lack of live sporting action last year. That being said, we added over 3 crore users on MPL last year. <cmsannotation type="cmsannotation" annotationid="Q) You were supposed to spend 40% of our ad budget on IPL. As the league stands postponed indefinitely, how are you modifying your marketing plans for the rest of the year?" text="Q) You were supposed to spend 40% of our ad budget on IPL. As the league stands postponed indefinitely, how are you modifying your marketing plans for the rest of the year?">Q) You were supposed to spend 40% of our ad budget on IPL. As the league stands postponed indefinitely, how are you modifying your marketing plans for the rest of the year?</cmsannotation> We will be back on IPL media properties whenever the league returns. However, since our business is not IPL dependent, we are looking at other conventional media channels to run our brand campaigns on, at the moment. <cmsannotation type="cmsannotation" annotationid="Q) You had an aim of increasing your user base to 10 crore by the end of the league. How do you aim to achieve this target now?" text="Q) You had an aim of increasing your user base to 10 crore by the end of the league. How do you aim to achieve this target now?">Q) You had an aim of increasing your user base to 10 crore by the end of the league. How do you aim to achieve this target now?</cmsannotation> We are a gaming platform. And while the IPL definitely helps us, what we offer our users goes beyond just fantasy sports. There are over 50 games on MPL across categories like esports, casual, fantasy, etc, and once things get better for the country, you will hear from us on our campaigns. Right now, our focus is on helping the situation get better in whatever way we can. <cmsannotation type="cmsannotation" annotationid="Q) What kind of growth had you seen from associating with IPL last year?" text="Q) What kind of growth had you seen from associating with IPL last year?">Q) What kind of growth had you seen from associating with IPL last year?</cmsannotation> Last year’s IPL broke viewership records and we too benefited from our partnerships and associations with teams such as KKR and RCB. We engaged our gamers with activities such as player meet-and-greets, special contests, and giveaways. During IPL 2020, the number of fantasy gamers on MPL increased by 7 times compared to pre-IPL, and the number of daily installs of the MPL app increased by 100% compared to pre-IPL 2020. <cmsannotation type="cmsannotation" annotationid="Q) In the last few years, there has been a boom of fantasy gaming platforms in India. How are you differentiating yourself?" text="Q) In the last few years, there has been a boom of fantasy gaming platforms in India. How are you differentiating yourself?">Q) In the last few years, there has been a boom of fantasy gaming platforms in India. How are you differentiating yourself?</cmsannotation> We are a full-fledged gaming platform with a 365-day value proposition and we aren’t a fantasy app that is dependent on sport seasons or leagues. With our wide variety of games and features, we attract a wide range of users above the age of 18, going all the way to ages 60 and above. Gamers can find all kinds of games on our platform, along with social features to connect with the gaming community. We are also organising fortnightly esports tournaments in games such as Chess, World Cricket Championship, etc, and entry to these tournaments is absolutely free, with lakhs in prize money up for grabs. We are also live-streaming these tournaments to millions of viewers through our social media handles. <cmsannotation type="cmsannotation" annotationid="Q) Where do you think MPL's next phase of growth will come from?" text="Q) Where do you think MPL's next phase of growth will come from?">Q) Where do you think MPL's next phase of growth will come from?</cmsannotation> Esports is currently on the upswing in India and across the world. We think India has an abundance of talent in esports and mobile esports is the best way forward in recognising and honing this vast talent pool. Esports being recognised by traditional sports competitions like the Asian Games is a big boost for this sector. We aim to take esports to the masses via our mobile application and are geared for the growth coming in from this sector. <cmsannotation type="cmsannotation" annotationid="Q) Will you continue with your Hain Akal Khelo MPL campaign despite IPL's suspension considering it had been gaining traction?" text="Q) Will you continue with your Hain Akal Khelo MPL campaign despite IPL's suspension considering it had been gaining traction?">Q) Will you continue with your Hain Akal Khelo MPL campaign despite IPL's suspension considering it had been gaining traction?</cmsannotation> The core message behind the ‘Hain Akal Khelo MPL’ campaign is that fantasy sports require skill and knowledge of the game. While we launched it along with the IPL, the campaign continues to run as the core message applies to all fantasy sports. <cmsannotation type="cmsannotation" annotationid="Q) What is your vision for MPL? Where do you want to see it in the next few years?" text="Q) What is your vision for MPL? Where do you want to see it in the next few years?">Q) What is your vision for MPL? Where do you want to see it in the next few years?</cmsannotation> We want to be the world’s biggest esports and skill gaming platform. That is the vision we have right from the start and we feel India is poised to become a global leader in esports. We have a great number of skilled game developers who can make games for the world and we have so many gamers who are waiting for an opportunity to excel in esports. By bringing them together on our platform, we can exhibit India’s prowess to the world. Our Indonesia business is doing really well and this has encouraged us to plan to expand to other geographies as we march towards realizing our vision.

We will be back on IPL media properties whenever the league returns: Abhishek Madhavan, Mobile Premier League

Bollywood superstar <a href="http://www.businessinsider.in/searchresult.cms?query=Aamir+Khan">Aamir Khan</a> and his ‘PK’ co-star <a href="http://www.businessinsider.in/searchresult.cms?query=Anushka+Sharma">Anushka Sharma</a> have been crowned hottest vegetarian celebrities. 
 
"Aamir and Anushka are perfect examples of fit vegetarians, and they're inspiring millions of their fans to try plant-based foods," <a href="http://www.businessinsider.in/searchresult.cms?query=PETA">PETA</a> said in a release. 
 
The duo has been voted ahead of celebrity vegetarians Amitabh Bachchan, Alia Bhatt, Kangana Ranaut, Shahid Kapoor, R Madhavan and Dhanush. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Aamir+Khan">Aamir Khan</a> decided to eat vegan after his wife Kiran Rao showed him a video about its health effects.

Aamir Khan and Anushka Sharma crowned hottest
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Lucknow, Feb 7 () The Hindustan Aeronautics Limited (HAL) has received the Initial Operational Clearance for production of the Light Utility Helicopter, which is set to replace the ageing fleet of Cheetah and Chetak helicopters of the Indian armed forces, the company said on Friday. R Madhavan, CMD, HAL, received the Initial Operational Clearance (IOC) document from G Sateesh Reddy, Secretary, Department of Defence R &amp; D, and Chairman, DRDO, at the Bandhan programme held during the ongoing DefExpo 2020 here on Friday, a statement issued by the HAL said. The document was handed over in the presence of Defence Minister Rajnath Singh, Uttar Pradesh Chief Minister Yogi Adityanath and others, it added. Light Utility Helicopter (LUH) is a single-engine, lightweight and highly agile three-ton utility helicopter, indigenously designed and developed to meet the operational requirements of the Army and the Indian Air Force. The LUH will soon replace the ageing fleet of Cheetah and Chetak helicopters. Madhavan said the development was a momentous occasion for the HAL. "It reinforces our commitment towards indigenous R&amp;D programmes on self-reliance and enhancing operational effectiveness of the Indian armed forces. The HAL is fully geared up to fulfil the requirements of its customers in a time-bound manner," he said. Arup Chatterjee, Director, Engineering and R&amp;D, HAL, said the performance of basic configuration of the LUH in all terrains and under all weather conditions was satisfactory. "The HAL is moving towards the next phase of integrating and flight testing of mission and role equipment on the LUH," he said. The statement said one LUH prototype is part of flying display and another is part of static display at the DefExpo 2020. Three prototypes have been built and cumulatively completed over 550 flights under various terrains and climatic conditions like cold weather, hot weather, sea-level and high-altitude, complying to stringent certification and user requirements, it said. The LUH's endurance and reliability was established during the hot weather and high-altitude trials where it was ferried from Bengaluru, covering over 7,000-km distance and continuously flying for 17 days without any abnormalities, the statement said. NAV AQS

HAL says received IOC for Light Utility Helicopter

Thiruvananthapuram (Kerala) [India], August 23 (ANI): Ahead of the much-awaited soft landing of the country's third <keyword id="42440" type="General" weightage="80" keywordseo="moon" source="Orion">moon</keyword> mission -- <keyword id="8011274" type="General" weightage="20" keywordseo="chandrayaan-3" source="Orion">Chandrayaan-3</keyword>, former <keyword id="6448588" type="General" weightage="20" keywordseo="isro-chairman" source="Orion">ISRO Chairman</keyword> G <keyword id="52158" type="General" weightage="50" keywordseo="madhavan-nair" source="Orion">Madhavan Nair</keyword> spoke to and delved into how this mission is significant for overall spacefaring for India and also about the last-minute manoeuvres. "The last leg of its operation and everybody is anxiously looking forward to this great event. As far as the Indian space program is concerned, this is going to be the most significant milestone for planetary exploration. Of course, in the past, we have made an attempt to land on the <keyword id="963787" type="General" weightage="20" keywordseo="lunar-surface" source="Orion">lunar surface</keyword>, but unfortunately, it did not succeed at the time. Since then, <keyword id="6358064" type="General" weightage="20" keywordseo="isro" source="Orion">ISRO</keyword> has done considerable studies and simulations and strengthened the designs and provided redundancies so that the mission success probability can be improved," he said. The scheduled timing for the soft landing of Chandrayaan-3 on the moon's south pole on August 23, 2023 (Wednesday), is around 18:04 IST, with the powered descent of Vikram lander expected at 1745 IST. With all set for a soft landing, he said the last 20 minutes where the powered descending from the lunar orbit to the lunar surface will take place, is going to be the most challenging moment in the history of this mission. "As far as this soft landing is concerned, not many people have succeeded. It is only USA, Russia and China have succeeded so far to land on the south pole of the Moon. Of course, recently, the Luna spacecraft of Russia also crashed and landed on the lunar surface. Considering all this background, we have to really make sure everything is normal and perfect before the landing operation takes place," he said. "The landing operation involves first reducing the velocity of the spacecraft from 1.6 kilometre per second to a few hundred meters per second and then making it over at a low altitude, taking pictures of the lunar surface and identifying the spot where it can safely land. There are rocks and there are craters and valleys in the region. So one has to really choose the spot on which the landing can take place safely. And this operation will be done in the last minute or so." "And that is the most important event which is as far as the mission is concerned. After reaching identifying the spot, the thrusters again will slowly bring the spacecraft to the lunar surface. After landing there, the rover is suspected to move out and then have the investigation in the southern polar region for about 14 days. It will collect data about the minerals which are there, identify the water sources and also the helium three and so on," he added. "So this is a very significant event as far as ISRO is concerned, and everybody is anxiously looking forward to the successful completion of this event" said Madhavan Nair. In its latest update on Chandrayaan-3 soft landing, ISRO has said the mission is on schedule and systems are undergoing regular checks. This mission, if it turns out to be fruitful, will make India the only country to have marked its presence on the lunar south pole which is considered to be difficult for its rough and harsh conditions, and fourth - after US, China, and Russia - to have successfully landed on the moon's surface. Historically, spacecraft missions to the Moon have primarily targeted the equatorial region due to its favourable terrain and operating conditions. However, the lunar south pole presents a vastly different and more challenging terrain compared to the equatorial region. The spacecraft was launched from the Satish Dhawan Space Centre in Andhra Pradesh's Sriharikota on July 14. Ever since the July 14 launch, ISRO has been maintaining that the health of the spacecraft remains "normal". Chandrayaan-3's development phase commenced in January 2020, with the launch planned sometime in 2021. However, the Covid-19 pandemic brought an unforeseen delay to the mission's progress. (ANI)

Chandrayaan-3 most significant milestone for planetary exploration: former ISRO chief

<ul><li>Chandrayaan 2 will be attempt to soft land on the Moon between 1:30am and 2:30am tonight. </li><li>The entire process will take 15 minutes. </li><li>The lander, Vikram, will be shutting down its engines — one by one — as it gets closer to the lunar surface. </li></ul>Chandrayaan 2, India's second mission to Moon, is all set to land tonight between 1:30 am and 2:30 am. Vikram, Chandrayaan 2's lander, is on its way to the Moon's South Pole to attempt a soft landing. This is the most difficult part of the Chandrayaan 2 mission. Of all the missions that have attempted to soft land on the Moon, only 37% have been successful. Former Indian Space Research Organisation Chairman, <a href="https://www.businessinsider.in/chandrayaan-2-is-isros-most-complex-mission-as-per-man-behind-chandrayaan-1-moon-mission/articleshow/71006485.cms">G. Madhavan Nair</a>, stated that will be ISRO's ‘most complex' mission ever. The current ISRO Chairman <a href="https://www.businessinsider.in/isro-chandrayaan-2-india-moon-mission-launches-successfully-at-243-pm/articleshow/70328430.cms">K Sivan</a> also believes that Chandrayaan's 2 soft landing on the Moon's South Pole will be the ‘most terrifying' 15 minutes for the onground team. Here's everything you need to know about Vikram landing on the Moon:

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