Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>This case study decodes how <keyword id="3703971" type="PERSON" weightage="20" keywordseo="TheSmallBigIdea">TheSmallBigIdea</keyword>, social media and digital agency, built around awareness around surrogacy and engagement campaign for Mimi.</li><li>The agency adopted a 360-degree marketing approach for the movie, leveraging Kriti Sanon and Pankaj Tripathi’s fan base.</li><li>The movie was released four days before the due date, which took the audience by surprise and generated organic chatter on social media.</li></ul>Lauded as a laughter-riot, Mimi revolves around the subject of surrogacy and taboos surrounding the topic and so does its marketing strategy with Kriti Sanon in the lead. Adapted from the acclaimed Marathi film ‘Mala Aai Vhhaychy!’ by Samruoddhi Porey, Mimi is directed by Laxman Utekar and produced by Dinesh Vijan. It is also released on Jio Cinemas and Netflix. The film seamlessly oscillates between drama and comedy with Kriti Sanon in the titular role, Pankaj Tripathi, Supriya Pathak, amongst others. As Mimi navigates through the uncertain path of motherhood through surrogacy in the film, let us take a deeper look into its marketing strategy ideated and executed by social media and digital marketing agency, TheSmallBigIdea. Even before the release of assets, there was a lot of speculation around what genre the movie belonged to. Therefore to build curiosity, the overarching theme of the campaign leading to the movie was #NothingLikeWhatYoureExpecting. Building Curiosity: Announcement Poster The marketing of the film started with an announcement motion poster that was launched on July 08, 2021. Attempting to establish the movie theme as ‘something unexpected and extraordinary’, the movie was announced with a question mark hiding Kriti Sanon’s baby bump to keep the audience intrigued. This was followed by 5 more posters in the next 4 days which highlighted every aspect and extended the desired communication, for e.g. the poster established how Mimi is a happy film that will make you cry and due to an unexpected offer, her life will change forever. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Trailer launch: The trailer was launched digitally, which received an amazing response from the critics and garnered 24 million views within 24 hours across the platforms. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Post-trailer content: Live Interaction: Kriti Sanon and Pankaj Tripathi Post the launch of the trailer, Kriti Sanon and Pankaj Tripathi went live on Instagram, which was further joined by Sai Tamhankar to discuss their experience of working in the movie and the love they received after giving a glimpse of Mimi to the world. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Later, TheSmallBigIdea initiated a challenge for the users to recreate the best dialogues from the trailer by using #MimiDialogues. Behind-The-Scenes And Engagement To showcase the transformation of Mimi along with the crazy family, the star cast shared behind-the-scenes of crucial moments from the film and its making. The team released a video that captured the transformation of Kriti to Mimi and reflected her special journey in this movie. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> In a bid to tickle the funny bones while leveraging the eminent expressions of Pankaj Tripathi, the makers also released ‘Bhanu Reactions’ from the movie. Few promo dialogues and Bhanu’s expressions grabbed attention after the trailer release and therefore the team built content and leveraged topical formats too. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Song releases: Leveraging the popularity of song releases and contests that follow, Mimi’s marketing strategy involved song challenges for audience engagement and mass reach. Composed by A.R Rahman, the movie has released song numbers such as Param Sundari, Rihaayi De, and more which were weaved in the social media communication. ParamSundari ParamSundari was the first and the most important song composed by AR Rahman and sung by Shreya Ghoshal, which was enough to attract the audience. It was a catchy number so the team first teased the audience by uploading the teaser a day prior. After the release, AR Rahman went live with Mimi’s lead cast and TheSmallBigIdea initiated a #ParamSundariChallenge for which Kriti Sanon demonstrated the hook step to the audience and challenged them to dance with her on this number. The best performers were also featured on the makers’ and actors’ Instagram pages. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> #ParamSundariChallenge took over and was caught on, not only by the users but also by social media influencers. Audiences tried to showcase their talent in their own ways. Not just the dancers but many make-up artists jumped on the bandwagon and presented other artistic videos using the upbeats of this song. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Rihaayi De: Dance and song covers are quite prevalent and liked by music enthusiasts. With ‘Rihaayi De’ song release, Mimi urged people to hit the right notes with the cover versions of this song. The team encouraged the audience to make #RihaayiDe covers in their own versions. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Movie Release: The date announced for the movie release was 30th July but riding on the proposition of the movie i.e- Nothing Like What You’re Expecting, we released the movie 4 days prior, i.e-26th July, taking the audience by surprise that successfully garnered the desired attention. The sudden release was also backed up by saying that it was Kriti Sanon’s (Mimi’s) birthday on 27th, hence the audience and Mimi, both were to receive a gift from the team, which was the early release of the movie. Her birthday was celebrated in the presence of the media, where the team not only watched but also released the movie. To announce the same, Kriti went live with Pankaj Tripathi, Laxman Utekar and Dinesh Vijan. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Post-Release: Audience started sharing positive and emotional reviews along with sharing Instagram stories of watching Mimi on their Television sets with their Family. To amplify the audience’s mood and involvement with the movie, new campaign hashtag was adopted #WatchMimiWithFamily. Song Releases Continue: Rest of the songs, Yaane-Yaane, Hututu and Phuljhadiyon, were released after the movie launch. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> BTS Videos: The agency had specific BTS videos based on Mimi’s lead characters, the bond that the family shared off screen and how working with kids had impacted the sets and people working there. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Content Marketing: To keep the buzz alive, Mimi roped in influencers such as Ashish Chanchlani, amongst others for outreach and engagement. This involved leveraging relatable and humorous moments from the movie, acting challenges, interacting with the stars, and highlighting surrogacy as the subject. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> It was further promoted through a brand partnership with Mammy Poko Pants. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> With a minimalistic approach, Mimi leveraged the latest social media tools and features to reach out to more viewers. Results <keyword id="11799399" type="UNKNOWN" weightage="20" keywordseo="param-sundari-challenge">Param Sundari Challenge</keyword> <ul><li>140K reels generated on Instagram alone.</li><li>Param Sundari Dance Challenge on YouTube received around 5 Million+ Views.</li><li>Overall, the Param Sundari Challenge received around 150K entries across platforms and those entries received approx. 150 Million+ views across platforms.</li><li>Assets for the Param Sundari Challenge posted on the page, by the talent, Sony Music, Jio Cinema and Jio Studios garnered approx. 5 Million views and received impression of approx. 15 Million users.</li></ul>Rihaayi De We received around 600 video entries from the audience, which garnered around 10K views in total including the videos made with original music and videos made by individual users as cover for the song. Facebook The movie campaign on Facebook registered 3.5 Million Minutes worth of views for video content on Maddock Film's page alone. The page's record stood at 39K Minutes in the months prior to the beginning of the movie campaign. The videos in the campaign received 160K in engagement metrics on Facebook which was a rise of 7000% in raw engagement. Through the 28 days campaign period, the campaign's content reached 17.7 Million users which was a 8900% increase than previous months and the page gained 11.8 K followers which was a 78787% increase than before the campaign begun. Instagram On Instagram, the campaign on Maddock's page alone saw 3.9 Million in total impressions and an average of 100K in reach per day through 28 days period. The page gained 1.8K followers during the run of the campaign. Twitter On Twitter, the campaign received 1.87 Million unique impressions, profile visits increased by 450% to 35.6K and the page gained 17.3K new followers within the 28 days campaign period. "Maddock always puts faith in out of the box stories, and in the end, marketing is also about storytelling. We are proud that our inventive marketing approach contributed to make Mimi the success that is,” said Dinesh Vijan. “Movies like Mimi are a marketer’s delight. You get to build stories around cinema which needs no pretense or smoke and mirrors. The team had a great time playing with the humor on one hand and something as intense as surrogacy on the other. We created some fun content with the talented cast, which was an instant hit with the audience. All in all, it’s an honest film with a fun marketing narrative,” said Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea.

Case study: How Mimi increased excitement around its trailer launch and garnered 24 million views within 24 hours

New Delhi: <keyword id="20805805" type="General" weightage="20" keywordseo="horror-comedy" source="keywords">Horror comedy</keyword> <keyword id="20132930" type="General" weightage="100" keywordseo="Stree-2" source="keywords">Stree 2</keyword>, starring <keyword id="20089346" type="General" weightage="20" keywordseo="Rajkummar-Rao" source="keywords">Rajkummar Rao</keyword> and <keyword id="19993351" type="General" weightage="20" keywordseo="Shraddha-Kapoor" source="keywords">Shraddha Kapoor</keyword>, has earned over <keyword id="19967233" type="General" weightage="20" keywordseo="Rs-500-crore" source="keywords">Rs 500 crore</keyword> worldwide in gross box office collections, the makers announced on Sunday. Directed by <keyword id="20242160" type="General" weightage="20" keywordseo="Amar-Kaushik" source="keywords">Amar Kaushik</keyword> and produced by Dinesh Vijan of Maddock Films, the Hindi film is the sequel to 2018's Stree. The production banner shared the latest box office figures of Stree 2 on its X page. "'Stree 2' shatters records with a LEGENDARY and HIGHEST ever 2nd Saturday in history. Thank you to everyone for your continued love and support. Book your tickets now," the post read. According to Maddock Films, the film has raised Rs 426 crore (gross) in India and Rs 78.5 crore (gross) overseas, bringing its total gross to around Rs 505 crore. Its domestic net box office collections stood at Rs 361 crore, the makers added. Released on August 15, Stree 2 clashed with Nikkhil Advani's Vedaa, starring Sharvari and John Abraham, and Mudassar Aziz's Khel Khel Mein, headlined by Akshay Kumar, at the box office but emerged as the highest earning film among the lot. The movie, written by Niren Bhatt, also stars Aparshakti Khurana, Pankaj Tripathi, and Abhishek Banerjee. Stree 2 is part of Maddock Films' ambitious horror comedy universe which includes films such as Bhediya and Munjya.

Stree 2 crosses Rs 500 crore-mark worldwide

<ul class="summary-list"><li>Michigan Attorney General Dana Nessel announced on Tuesday her office was filing felony charges against 16 Michiganians for their role in a 'fake elector' scheme in 2020.</li><li>One of the women charged was Michigan Republican Party co-Chairwoman Meshawn Maddock.</li></ul>A Michigan woman recently charged with eight felonies as part of a "fake elector" scheme in the 2020 presidential election previously bragged on Twitter about her lack of arrest at the time."Dems waiting for my arrest," tweeted Michigan Republican Party co-Chairwoman Meshawn Maddock in May, accompanied by a GIF of a skeleton tapping its fingers on a table captioned "WAITING." Two months later, on Tuesday, Michigan Attorney General <a href="https://www.businessinsider.com/fake-gop-electors-cell-phones-hide-plot-overturn-michigan-election-2023-7">Dana Nessel announced</a> that Maddock was one of 16 people each facing eight felony counts for their alleged role to try and overturn the results of the 2020 presidential election by sending a fraudulent document claiming then-President Donald Trump won the presidential race in the state, despite losing by more than 150,000 votes."We allege that 16 Michigan residents met covertly in the basement of Michigan GOP headquarters and knowingly, of their own volition, signed statements that they were the duly elected and qualified electors for the president and vice president of the United States of America," Nessel announced on Tuesday. "That was a lie."A <a href="https://www.documentcloud.org/documents/23880657-michigan-electors-final-affidavit-july-18-2023" target="_blank" rel="noopener">charging document</a> in the fake elector case also alleges that Maddock and 15 other fake electors intentionally took measures to keep their plot as covert as possible.The document said that two Michigan GOP staffers stood guard at the entrance of the party's headquarters in Lansing to ensure nobody could enter — the staffers said they denied entry to Maddock's husband, Michigan state Rep. Matt Maddock, as well as a film crew.Since her arrest, Maddock has vociferously denied that she and the rest who were charged did anything wrong at all and said there was nothing secret about the group's meeting in 2020."Secret meeting — no, there was no secret meeting," she said, according to <a href="https://www.fox2detroit.com/news/there-was-no-secret-meeting-meshawn-maddock-claps-back-after-being-named-in-ags-fake-elector-suit">Fox 2 Detroit</a>. "These were Trump electors, duly elected Trump electors who met and it's all very public. It was on Facebook. I haven't taken anything down from that day. We met and we turned in paperwork. It was meant to be put alongside with the Democrat electors."

A woman facing felony charges for her role in Michigan's 'fake elector' scheme bragged in May about not being in jail

Actor <keyword id="19895145" type="General" weightage="20" keywordseo="Vicky-Kaushal" source="keywords">Vicky Kaushal</keyword> on Tuesday said the filmmakers from the West feel the need to make films like "<keyword id="19936874" type="General" weightage="20" keywordseo="Avengers" source="keywords">Avengers</keyword>" because they don't have "real superheroes" like <keyword id="19966480" type="General" weightage="100" keywordseo="Chhatrapati-Shivaji-Maharaj" source="keywords">Chhatrapati Shivaji Maharaj</keyword> and Chhatrapati <keyword id="22860084" type="General" weightage="20" keywordseo="Sambhaji" source="keywords">Sambhaji</keyword> Maharaj. The actor stars as <keyword id="21176738" type="General" weightage="20" keywordseo="Maratha-warrior" source="keywords">Maratha warrior</keyword> Chhatrapati Sambhaji Maharaj in his upcoming film "<keyword id="20868006" type="General" weightage="20" keywordseo="Chhaava" source="keywords">Chhaava</keyword>", directed by Laxman Utekar. The period drama will release on December 6. Vicky was speaking at a special event held at Chitra Cinemas where he and Utekar showed the teaser of the movie, produced by Maddock Films, to a group of fans. The National Award winner said it is an honour for him to play the role of the Maratha warrior, who was the son of Maratha empire founder Chhatrapati Shivaji Maharaj. "It's a once in a lifetime opportunity for an actor. The whole team has worked very hard on this film. I always say the West feels the need to make films like 'Avengers' because they don't have those kinds of superheroes that we have. We have real superheroes. "If we look into the history of India, we will find so many superheroes like Sambhaji, Chhatrapati Shivaji that all other superheroes will fail in front of them. It's important to tell such stories and celebrate with people. We are proud of them. It's because of their valour and sacrifice that we are able to live in this beautiful country," Vicky said. The makers officially released the first glimpse into the world of "Chhaava" on social media on Monday, days after its teaser premiered in cinema halls alongside the shows of Maddock Films' latest offering "Stree 2". The film also stars <keyword id="19917047" type="General" weightage="20" keywordseo="Rashmika-Mandanna" source="keywords">Rashmika Mandanna</keyword> as Chatrapati Maharani Yesubai, the wife of Sambhaji, and Akshaye Khanna as Mughal emperor Aurangzeb. <keyword id="20397702" type="General" weightage="20" keywordseo="A-R-Rahman" source="keywords">A R Rahman</keyword> has composed the music for Chhaava, written by Rishi Virmani.

West makes Avengers as they don't have superheroes like Chhatrapati Shivaji, Sambhaji: Vicky Kaushal

<keyword id="20805805" type="General" weightage="20" keywordseo="horror-comedy" source="keywords">Horror comedy</keyword> "<keyword id="20132930" type="General" weightage="20" keywordseo="Stree-2" source="keywords">Stree 2</keyword>", starring <keyword id="20089346" type="General" weightage="20" keywordseo="Rajkummar-Rao" source="keywords">Rajkummar Rao</keyword> and <keyword id="19993351" type="General" weightage="20" keywordseo="Shraddha-Kapoor" source="keywords">Shraddha Kapoor</keyword>, earned a whopping Rs 283 crore globally in gross <keyword id="19974572" type="General" weightage="20" keywordseo="box-office-collection" source="keywords">box office collection</keyword> in its opening weekend. According to production house <keyword id="20079737" type="General" weightage="20" keywordseo="Maddock-Films" source="keywords" meta.keywordsubtype="org" meta.entityname="Maddock Films" meta.hostid="261" meta.entityid="Maddock Films">Maddock Films</keyword>, the Hindi movie -- a sequel to 2018's "Stree" -- raised Rs Rs 240 crore (gross) in India and Rs 43 crore (gross) internationally. "Stree 2" collected Rs 204 crore in net box office collections in India, according to the banner's official X page. "The Box Office Juggernaut that's BREAKING and SHATTERING records! Thank you audience, for making it happen," the makers said in the post. Directed by <keyword id="20242160" type="General" weightage="20" keywordseo="Amar-Kaushik" source="keywords">Amar Kaushik</keyword>, "Stree 2" released in theatres on August 15 on the occasion of Independence Day. It also stars Abhishek Banerjee, Pankaj Tripathi, and Aparshakti Khurana. A direct sequel to "Stree", the new film follows Rao's Vicky and his friends along with the nameless mystery woman, played by Kapoor, face off against a new terror in the form of a ghost who only has a head, aptly called Sarkata. "Stree 2" is part of producer Dinesh Vijan's ambitious horror comedy universe that also includes titles like "Bhediya" and "Munjya". SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-9-pro-fold-launched-in-india-at-172999-but-you-cant-get-your-hands-on-it-right-now/articleshow/112517193.cms">Google Pixel 9 Pro Fold launched in India at ₹1,72,999, but you can’t get your hands on it right now</a> <a href="https://www.businessinsider.in/stock-market/news/ipo-scam-two-victims-from-hyderabad-lose-over-11crore-in-fake-ipo-scams/articleshow/112488051.cms">IPO scam – Two victims from Hyderabad lose over ₹11 crore in fake IPO scams</a> <a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms">India’s wearables market decline for the first time as smartwatch shipments fall</a>

Stree 2 grosses ₹283 crore worldwide in first weekend

<ul class="summary-list"><li>Michigan's fake GOP electors surrendered their phones to avoid being recorded during a 2020 meeting.</li><li>Michigan Attorney General Dana Nessel charged 16 people in the plot to overturn the election.</li></ul>On December 14, 2020, a group of 16 Democratic electors in Michigan met in the state capitol and confirmed Joe Biden's victory in the state's presidential election.Republican officials had other plans.According to <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.documentcloud.org/documents/23880657-michigan-electors-final-affidavit-july-18-2023">a charging document</a> filed to court Tuesday, 16 Republican electors met in the basement of their party headquarters in the swing state's capital of Lansing. They signed fake documents claiming that then-President Donald Trump won the state, even though in reality he lost by more than 150,000 votes.These 16 fake electors, charging documents say, took extra steps to keep their plot secret.Two Michigan GOP staffers told investigators they stood guard at the entrance of the building in Lansing during the meeting, allowing only the "Republican candidates for electors" inside. The two staffers said they denied entry to a film crew on site, as well as the lawmaker husband of one of the fake electors charged on Tuesday, Michigan Republican Party co-Chairwoman Meshawn Maddock.The fake electors were told no recording equipment was allowed inside the building and they were asked to surrender their cell phones to safeguard against possible recording, prosecutors said. The cell phones were put in a box and kept away from the electors as they met, according to charging documents.The Tuesday indictments, announced by Michigan Attorney General Dana Nessel, mark the first state charges against Trump supporters who sought to overturn the 2020 election results — or "fake electors," as they've come to be known in the aftermath of President Joe Biden's win.They illustrate how the conspiracy to keep Trump in power was escalated to some of the highest reaches of the Republican party. The meeting, prosecutors say, was arranged by Michigan GOP Chairperson Laura Cox and the Republican National Committee.All 16 people charged on Tuesday face general forgery counts and election law forgery allegations.Some of the fake electors expressed frustration about how other fake electors were talking about the fake transmission of votes to Congress, according to charging documents.One of the defendants, Kathleen Berden, texted her complaints to John Haggard, another fake elector, about fake elector Mashawn Maddock's post about the process on Facebook."I see Meshawn posted on facebook even though we were all asked to keep silent as to not draw attention to what the other states were doing similar to ours!" Berden wrote in a text message obtained by prosecutors."I am not a big fan in facebook or have a computer at home. Was she not told at the meeting to keep quite [sic]," Haggard complained in response, according to prosecutors.

Fake GOP electors ditched their phones so their plot to overturn Michigan's 2020 results wouldn't be recorded, prosecutors say

"Bala" was initially a critique on the industrial exploitation of the Ganga river with the protagonist sporting the iconic hairstyle of superstar Salman Khan from "Tere Naam" before he goes bald, reveals writer Niren Bhatt. But he was in "two minds" about the plot idea and it was after he met director Amar Kaushik, that made the Ayushmann Khurrana-starrer what it is today: about a person coming to terms with his looks. With <keyword id="6354535" type="PERSON" weightage="20" keywordseo="ayushmann-khurrana">Ayushmann Khurrana</keyword> as a young man struggling with receding hairline, <keyword id="6356250" type="PERSON" weightage="20" keywordseo="yami-gautam">Yami Gautam</keyword> as a small-town TikTok star and <keyword id="2069863" type="PERSON" weightage="20" keywordseo="Bhumi-Pednekar">Bhumi Pednekar</keyword> as a girl fighting prejudices against dark skin, "Bala" opened to rave reviews and fantastic box office numbers last week. Niren, whose credits include National Award-winning Marathi feature "Ventilator" and Rajkummar Rao's "Made in China", said he is overwhelmed with the response to "Bala". "This is such a good high. My phone hasn't stopped ringing, people are writing to me. This is a wonderful feeling," he said. The film's journey began when Dinesh Vijan's Maddock Films was developing Pavel Bhattacharjee's original idea about a man in Banaras, who finds out that a company dumping waste in Ganga was responsible for his balding and decides to start a campaign against it. "I wasn't too kicked about it (original idea) and was still in two minds. Then Amar came on board as a creative producer. When we sat together, he started telling me his experiences as he started losing hair in his early 20s." Conversations between the two centered around the latter opening up about the "everyday disappointments" a man with receding hairline goes through, ranging from waking up and checking the pillow for fallen hair or watch strands of hair go down the drain during shower. "It became about the complex you feel when you step out, this lack of confidence which seeps in because of balding. I knew this is the story. It's a common problem. It's not a city-specific problem, it's a global thing." Niren, who has written the film's story, screenplay and dialogues, said the process started last October and went on till May this year, with round-the-clock revisions during the shoot. The idea further evolved into a film about self-love, than just a story about a bald man. "We thought, the film shouldn't only be about balding. Beneath this, it's about self image and loving oneself. From there we thought we will have two love stories, somewhere you'll feel he might go with Yami or Bhumi but finally the love story is with himself." "Bala" is also loaded with <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> references, acting as both, a hat-tip to its cultural impact and its critique for normalising stereotypes. It was important for Niren, who feels he had to call out romanticising of everything wrong in mainstream films. This also seeped in how the character of Bala was shaped. "We wanted him to be a mimicry artiste. The whole arc was, he mimics someone else and in the end starts doing stand-up where he's playing himself. One becomes a mimicry artiste if you're a film buff. When we started writing, we had two options- either he can do Salman or Shah Rukh Khan, whatever the actor is comfortable with. "Salman, because we wanted him to be like Radhe from Tere Naam with that iconic hairstyle. But Ayushmann was more comfortable with Shah Rukh so we went with that, then he does mimicry of Ranbir Kapoor, Nana Patekar, Amitabh Bachchan. So, Bollywood was always there." JUR RB/RDS RB RB RB

Ayushmann's Bala script changed from a Ganga pollution story to that of a bald man's struggles

<ul class="summary-list"><li><keyword id="12670701" type="UNKNOWN" weightage="60" keywordseo="jon-peters" source="Orion">Jon Peters</keyword> found fame in the early 1970s as a hairdresser-to-the-stars and for dating Barbra Streisand.</li><li>He later became a prominent producer, with credits including "Flashdance" and "<keyword id="12251489" type="UNKNOWN" weightage="60" keywordseo="batman" source="Orion">Batman</keyword>."</li></ul>There are Hollywood legends and then there's Jon Peters.Since coming on the scene in the early 1970s, it's hard to match the nothing-to-something trajectory Peters had in his career, which began as a teen determined to make it big as a hairdresser to eventually running a major movie studio.But as Paul Thomas Anderson's "<keyword id="12670702" type="UNKNOWN" weightage="60" keywordseo="licorice-pizza" source="Orion">Licorice Pizza</keyword>" chronicles, Peters also has a dark side.In Anderson's latest movie, set in California's San Fernando Valley in 1973, which chronicles the exploits of lovebirds 15-year-old Gary Valentine (Cooper Hoffman) and 25-year-old Alana Kane (Alana Haim), the two witness the outlandish antics of Peters first hand.While delivering a water bed to Peters' house, the two encounter the man, played perfectly by <keyword id="12110941" type="UNKNOWN" weightage="60" keywordseo="bradley-cooper" source="Orion">Bradley Cooper</keyword>, who comes off as intimidating and in some instances psychotic. In the same breath that he praises Valentine for having a "from the streets" vibe he also says he'll kill Valentine's family if anything happens to his house, which he shares with his lover, famous movie star and singer Barbra Streisand.Sporting neatly coiffed hair, a short trimmed beard, and wearing a tight white shirt and bell-bottom pants, Cooper is the spitting image of the early 1970s-era Peters, who by 1973 had become a self-made hairstylist-to-the-stars, was sleeping with one of the biggest actresses in the world, and was about to bulldoze his way into the top tier of Hollywood producers through intimidation, radical ideas, and sex.Though he would go on to produce the Streisand-led "A Star Is Born" and launch the "Batman" franchise as well as produce the box office disaster "Wild, Wild, West" and the never-made Nicolas Cage "Superman" movie, Peters' infamous behavior is what became his calling card in Hollywood. Here we chronicle the wild career of Peters.(Peters did not respond to Insider's request to comment for this story).<div type="image" title="Jon Peters in a tuxedo and Barbara Streisand in a dress" height="2101" width="2801" msid="88094604" hostid="261"></div><h2>In Peters' first meeting with Streisand, he told her she had a 'great ass'</h2>The Peters we meet in "Licorice Pizza" is having a very good 1973.In that year, he started his own salon in Beverly Hills and was making $100 an hour cutting the hair of stars like Jack Nicholson and Warren Beatty (even bragging to anyone who would listen that he was the inspiration behind Beatty's character in his 1975 classic, "Shampoo"), according to the <a href="https://www.amazon.com/Hit-Run-Nancy-Griffin/dp/0684832666">1997 bestselling book on Peters, "Hit &amp; Run" by veteran entertainment reporters Kim Masters and Nancy Griffin.</a>That was also the year he met Streisand, who needed someone to style the short-haired wig she would wear in the 1974 movie "For Pete's Sake."As chronicled in "Hit &amp; Run," the first time Peters met Streisand was at her home and as he followed her up the stairs he said: "My God!"What are you looking at?" Streisand responded to him."I'm looking at your butt," he said. "You've got a great ass."<div type="image" title="A star is born babs" height="1000" width="1544" msid="88094606" hostid="261"></div>The two began an affair, according to the book, despite Peters being married to actress Lesley Ann Warren (they would divorce two years later).The Peters-Streisand relationship was fueled by passion and arguments, which eventually led to the two working together creatively, the book detailed. Peters produced Streisand's 1974 album "ButterFly" and then the 1976 movie "A Star Is Born," which follows Streisand as a young singer who falls for an aging rock star (Kris Kristofferson).Peters had never produced a movie before, but his inexperience didn't make him shy to give his thoughts, or confront anyone on the movie with threats of physical violence, according to "Hit &amp; Run."During the making of the movie, he suggested starring as the lead and taking over as director, though, neither were seriously considered, according to the book.Though he did inspire a line in the movie. When Kristofferson and Streisand's characters meet for the first time he says to her: "You've got a great ass."Peters was also a producer on the 2018 "A Star Is Born" remake directed by Cooper.<div type="image" title="batman" height="509" width="770" msid="88094608" hostid="261"></div><h2>Peters single-handedly reworked the ending of 'Batman' and had an on-set relationship with Kim Basinger</h2>Once "A Star is Born" was released Peters cashed out as a hairdresser and moved on to producing full time.He found success executive producing classics like 1980's "Caddyshack" and "An American Werewolf in London," released the following year, but he really became a Hollywood player when he teamed with fellow producer Peter Guber.The two made their mark on the industry when they secured the rights to make a "Batman" movie. It was Peters and Guber who introduced Hollywood to comic book adaptations as huge moneymakers for the big screen.Tim Burton's 1989 "Batman" movie was a colossal undertaking in which Peters was front-and-center in many of the decisions.According to "Hit &amp; Run," he pushed for Michael Keaton to play Batman and wooed Jack Nicholson as The Joker by flying him privately to the "Batman" set to see the Batmobile along with stocking the jet with caviar, a personal trainer, and a masseuse.<div type="image" title="Jon Peters arm and arm with Peter Guber" height="1083" width="1444" msid="88094611" hostid="261"></div>Throughout filming, Peters was sleeping with the movie's romantic lead, Kim Basinger, who played photojournalist Vicki Vale."Kim had a husband who was abusive. And one day I grabbed him, and she connected with me because I protected her, and we became friends and ended up having a big affair," Peters <a href="https://www.hollywoodreporter.com/movies/movie-features/i-am-trump-hollywood-reclusive-outrageous-jon-peters-is-still-rich-rich-963537/">told The Hollywood Reporter in a 2017 interview</a>."Michael Keaton had the eye for Kim Basinger," he continued. "I remember he got mad at me when she and I hooked up. He felt rejected 'cause he was the star. He's Batman. Yeah. I was a hairdresser who could talk to women. We lived together on the set. She helped me write the third act."Feeling the ending originally created wasn't epic enough — and the fact that Basinger's character was to die — Peters went and redid it behind Burton's back. He even went as far as building a 38-foot model of a cathedral costing $100,000 for the set where all the action would take place, according to "Hit &amp; Run.""Here were Jack Nicholson and Kim Basinger walking up this cathedral, and halfway up Jack turns round and says, 'Why am I walking up all these stairs? Where am I going?'" Burton is quoted as saying in "Hit &amp; Run," noting that due to the late change, most of the cathedral ending was improvised."And I had to tell him that I didn't know," Burton continued. "The most frightening experience of my life."<div type="image" title="Heidi Fleiss with reporters around her" height="1530" width="2040" msid="88094614" hostid="261"></div><h2>Peters became the head of Sony and then got tangled in the Heidi Fleiss controversy</h2>The success of "Batman" made Peters and Guber hitmakers in the eyes of Hollywood. It led to an amazing feat: the two were hired as co-chairmen of Sony Pictures in 1989.While at the studio, Peters tried to get Michael Jackson to make a movie there and even had ideas of a theme park called Sonyland, according to "Hit &amp; Run."But his antics are the most memorable. Peters confirmed in the <a href="https://www.hollywoodreporter.com/movies/movie-features/i-am-trump-hollywood-reclusive-outrageous-jon-peters-is-still-rich-rich-963537/">2017 Hollywood Reporter interview</a> that he once used the Sony private jet to send flowers to Swedish supermodel Vendela Kirsebom, stranding Bruce Willis, who was expecting to get the plane to fly to the set of his next movie. He exited the company in 1991 and parted ways with Guber, but soon after, he got entangled in the Heidi Fleiss prostitution controversy, who was the madam of Hollywood in the 1990s.After Fleiss was arrested and charged in 1993 <a href="https://www.hollywoodreporter.com/lifestyle/lifestyle-news/heidi-fleiss-her-arrest-macaw-cause-drug-addict-tom-sizemore-1117449/">for five counts of pandering</a>, stories began to run that employees at Sony were Fleiss' clients. Fleiss started dropping names, including Peters'. (Fleiss was later convicted of three charges that were later overturned in 1996.)"He got girls for everyone," she told <a href="https://www.vanityfair.com/hollywood/1994/02/heidi-fleiss-madam-hollywood">Vanity Fair in 1994</a>, calling Peters a huge client. "He was the guy everyone went to when they wanted a girl."<div type="image" title="Will Smith as a belly dancer" height="1825" width="2433" msid="88094616" hostid="261"></div><h2>Peters made Will Smith dress in drag for 'Wild Wild West' and claims was paid millions to stay off the set of 'Man of Steel'</h2>After leaving Sony, the stories around Peters got even more bizarre.He produced the 1999 box office disaster "Wild Wild West," starring Will Smith and Kevin Kline, in which one of his big contributions, <a href="https://melmagazine.com/en-us/story/wild-wild-west-inside-story">according to a story in MEL last year</a>, was to have Smith's character dress as a belly dancer to distract the villain. It's a scene the movie's director, Barry Sonnenfeld, regrets."I never wanted to see Will in drag," Sonnenfeld <a href="https://melmagazine.com/en-us/story/wild-wild-west-inside-story">told MEL</a>. "I thought it was prurient, unnecessary, silly, and in there only because Peters loved it and refused to let us take it out."Around the same time, Peters was also trying to make "<a href="https://en.wikipedia.org/wiki/Superman_in_film#Superman_Lives_(1998)">Superman Lives</a>" with Tim Burton directing. The script, written by Kevin Smith, chronicled the death of Superman at the hands of Doomsday and his subsequent resurrection thanks to a Kryptonian robot. Nicolas Cage was to play Superman.The movie was never made, but one of Peters' ideas for the movie has become legendary.In his 2002 DVD, "An Evening with Kevin Smith," Smith said Peters wanted the movie's finale to feature Superman fighting a giant spider. Peters <a href="https://comicbook.com/movies/news/jon-peters-stills-believes-superman-fighting-a-giant-spider-is-a/">later confirmed</a> the story in the 2015 documentary "The Death of 'Superman Lives.'"Peters, who owned the rights to the Superman franchise, claims that for 2006's "Superman Returns" and 2013's "Man of Steel," he took in a combined $85 million for doing nothing. For "Man of Steel," Peters said Christopher Nolan, who was a producer on the movie, banned him from the set, <a href="https://www.hollywoodreporter.com/movies/movie-features/i-am-trump-hollywood-reclusive-outrageous-jon-peters-is-still-rich-rich-963537/">according to The Hollywood Reporter.</a> "My reputation scares these guys," Peters told <a href="https://www.hollywoodreporter.com/movies/movie-features/i-am-trump-hollywood-reclusive-outrageous-jon-peters-is-still-rich-rich-963537/">THR.</a> <div type="image" title="Pamela Anderson in a white dress" height="2506" width="3615" msid="88094618" hostid="261"></div><h2>Peters was married to <keyword id="12670703" type="UNKNOWN" weightage="60" keywordseo="pamela-anderson" source="Orion">Pamela Anderson</keyword> for 12 days, claims to have fought Steven Seagal, and was charged with sexual harassment in 2011</h2>For decades, there have been stories about Peters getting into physical altercations, but the big standout is him saying he went at it with Steven Seagal in his pool.In an interview about "Wild Wild West" for MEL, screenwriter Brent Maddock recalled talking to Peters at his house when the producer suddenly began recalling the time he took on the action star.According to the screenwriter, Peters said to him: "You see the pool there? I was in the middle of that pool one day and swimming up behind me comes Steven Seagal. He gets me in a headlock. And you know, he's such a pussy…"Maddock said then Peters described how they got out of the pool and had a martial arts battle on his lawn."All of the four, five young men executives who worked for Jon Peters are sitting around," said Maddock, "and the only thing I'm thinking is, 'How are these guys keeping a straight face?'"But in 2011, it was no laughing matter when Peters was <a href="https://www.today.com/id/wbna44296154">ordered by a Los Angeles jury</a> to pay a former assistant $3.3 million after finding she was subjected to sexual harassment and a hostile work environment while working for him.However, that didn't stop Peters' love life. Twelve days after Peters married Pamela Anderson in a secret ceremony in Malibu in 2020, the <a href="https://www.tmz.com/2020/02/01/pamela-anderson-new-husband-jon-peters-split-break-up-wedding/">two called it off</a>.Now Peters is featured in an Anderson movie.In true Peters fashion, the producer had a suggestion on what his character would say in "Licorice Pizza." "He said, 'You can do whatever you'd like to do, but please just get my pickup line in there,'" Anderson <a href="https://variety.com/2021/film/features/paul-thomas-anderson-licorice-pizza-alana-haim-cooper-hoffman-1235107853/">told Variety </a>in November. And I said, 'What was your pickup line?' And he said, 'I'd go to a girl and ask her if she'd like a peanut butter sandwich.' And I said, 'Did it work?' And he said, 'Yes, it worked.' So we put that in.""Licorice Pizza," also starring Sean Penn, is currently playing in theaters.

Bradley Cooper's 'Licorice Pizza' character is based on a real-life Hollywood producer who started out as a hairdresser, was married to Pamela Anderson for 12 days, and fought Steven Seagal

You Searched For "Maddock Films" and got 8 results

Case study: How Mimi increased excitement around its trailer launch and garnered 24 million views within 24 hours

BI India Partner

Stree 2 crosses Rs 500 crore-mark worldwide

PTI

A woman facing felony charges for her role in Michigan's 'fake elector' scheme bragged in May about not being in jail

Madison Hall

West makes Avengers as they don't have superheroes like Chhatrapati Shivaji, Sambhaji: Vicky Kaushal

PTI

Stree 2 grosses ₹283 crore worldwide in first weekend

PTI

Fake GOP electors ditched their phones so their plot to overturn Michigan's 2020 results wouldn't be recorded, prosecutors say

Erin Snodgrass,Jacob Shamsian

Ayushmann's Bala script changed from a Ganga pollution story to that of a bald man's struggles

PTI

Bradley Cooper's 'Licorice Pizza' character is based on a real-life Hollywood producer who started out as a hairdresser, was married to Pamela Anderson for 12 days, and fought Steven Seagal

Jason Guerrasio

Popular Keywords

Buying Guides