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ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak

MX Media and its shareholders will become strategic shareholders of ShareChat

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ShareChat to acquire short video platform MX TakaTak for around ₹4,500 crore

In 2021, Mohalla Tech cumulatively raised $913 million, at a valuation of $3.7 billion. Whe…

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MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform

This initiative handpicks UGC creators who are deeply engaged with the platform

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3 mins read

Short-form videos, long reach: The new creator economy playground

The factors that have led to the growth of short-form videos

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MX TakaTak launches a collaborative space for influencers to create content under one roof

My Home is a month-long activity that will see a fresh churn of content creation every day

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Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career

The platform aims to encourage India’s talented and innovative set of established and emerging crea…

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4 mins read

Analysts predict India’s short form video market to have 650 million users by 2025

The biggest players including Google and Facebook are banking on short form videos in India. The…

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India accounts for the highest number of social app downloads globally: App Annie

According to the report, Asia accounted for the most number of downloads of social apps in the f…

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Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season

Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors

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Josh, Moj, Roposo and other short video apps lap up 97% of TikTok's user base in India

Indian short-video making apps like Josh, Moj, MX Takatak and Roposo have brought back 97 per cent …

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1 min read

MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower

Despite the excitement around Signal after privacy concerns around WhatsApp, the messaging app did …

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Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka

82% of Marketers believe Instagram has been the most effective influencer marketing channel in 2020…

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MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266

With H.266, MX Player users will be able to stream more content with less data and network bandwidth

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ShareChat's Moj forays into social commerce, advertisements and hopes its creators will earn $450 million in three years

Sharechat-owned short video app Moj is looking to help the creators on its platform generate $450 m…

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Online travel booking portal Cleartrip to increase its workforce by 400 by the end of this year

Cleartrip to increase its workforce to 700 employees, a three-fold increase from October last year.…

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Dailyhunt, Josh parent VerSe Innovation raises over $450 million, doubles valuation

VerSe Innovation, the parent company of content aggregator unicorn Dailyhunt and short video app Jo…

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1 min read

Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India

Snapchat rolls out its new user-generated platform in India

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India is spending 80% more time using apps than two years ago

In the January-March period this year, daily time spent passed four hours in the US, Turkey, Mex…

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Despite ban, TikTok becomes highest grossing app globally in 2020

Netflix app was at the 10th spot with grossing $209 million worldwide. At 850 million, Ti…