You Searched For "MC Saatchi" and got 19 results
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3 mins read
Artificially intelligent billboards might lead to the end of copywriters, according to the new COO of M&C Saatchi
Kemp said: "Using the right kind of technology you're able to dynamically change (what's being show…
Will Heilpern,Will Heilpern
1 min read
LG Is Sending Ads To Samsung And iPhone Users Mocking Their Phones
According to IDC's Q2 mobile tracking reports released this summer, LG is a distant third behind Ap…
Richard Feloni
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
3 mins read
Here's how to get to the top of the advertising industry, according to the new boss of Google, HSBC and Ikea's marketing agency
"What's interesting about marketing is that I feel that we've actually evolved quickly and adapted …
Will Heilpern,Will Heilpern
2 mins read
The 10 things in advertising you need to know today
8. Twitter is expanding its video measurement partnerships. The social network is adding Moat, Inte…
Julien Rath
4 mins read
How the 'basis of hypnosis' helps the boss of David Gandy's talent agency get ahead
NLP has been particularly useful in managing high profile celebrities, Thompson said: "It gives you…
Will Heilpern,Will Heilpern
2 mins read
The 10 things in advertising you need to know today
7. Mondelez's offer to take over Hershey's for $23 billion includes adopting Hershey's name. Hershe…
Will Heilpern,Will Heilpern
1 min read
Anti-Domestic Violence Group Releases Jarring Ad Featuring Topless Model
Last week, racy topless photos of Lebanese Olympic Skier Jackie Chamoun went viral, causing an upro…
Harrison Jacobs
2 mins read
The 10 things in advertising you need to know today
6. The ANA is urging the seven biggest ad platforms to open themselves to independent auditing. The…
Julien Rath
4 mins read
Adblock Plus has announced the 'Acceptable Ads Committee' who will decide which ads it whitelists
He added: "We don't see any reason right now why being a member of any of these groups would be mut…
Lara O'Reilly
6 mins read
Tourism Australia's aim to attract around 5,00,000 Indian visitors in 2020-21 could contribute AUD 2.5 billion to its economy
With five consecutive years of double-digit growth, India is currently the eighth largest inbound m…
2 mins read
Lexus has created a car with a human heartbeat
To get the vehicle to light in sync with it's driver, the driver must wear sensors on her body…
Cadie Thompson
2 mins read
The 10 things in advertising you need to know today
8. Netflix is testing autoplay video trailers to stop you endlessly searching around for something …
Will Heilpern,Will Heilpern
2 mins read
Connected Devices Now Outnumber People In U.S. Homes
Mobile Advertising To Exceed 15 Percent Of Online Spending (M&C Saatchi Mobile) The mobile adv…
Heather Leonard
2 mins read
Ikea Launches The First Website On Instagram [THE BRIEF]
Carrot Creative launched a colorful new campaign for The Nature Conservancy in partnership with Mar…
Katie Richards
2 mins read
This Man Climbed An Insane 2,500-Foot Rock Wall Without A Rope - For A North Face Ad [THE BRIEF]
Puffy jacket and outdoor equipment maker The North Face made a 6-minute documentary about Alex Honn…
Aaron Taube
2 mins read
Despite Massive Ad Spend, Consumers Still See Samsung As No. 2 [THE BRIEF]
Samsung spent more than four times as much money on advertising than Apple last year, but a new stu…
Aaron Taube
2 mins read
Architect Of JCPenney Logo Redesign Says His Work Isn't Why The Company Keeps Failing [THE BRIEF]
The founder of the branding consulting firm that worked with JCPenney on its failed logo redesign s…
Aaron Taube
2 mins read
Architect Of JCPenney Logo Redesign Says His Work Isn't Why The Company Keeps Failing [THE BRIEF]
The founder of the branding consulting firm that worked with JCPenney on its failed logo redesign s…