<p>"Fifty Shades of Grey" may have <a href="http://variety.com/2015/film/news/box-office-fifty-shades-of-grey-torches-records-with-94-4-million-debut-1201434780/" target="_blank">dominated the box office</a> this weekend, but it wasn't exactly easy adapting E.L. James' best selling novel for the big screen.</p><p>While Dakota Johnson and Jamie Dornan ended up playing Anastasia Steele and Christian Grey, respectively, finding the right chemistry between two actors with available schedules proved fairly difficult.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54e3bb59eab8eafe16ceaf71-1200-600/jamie-dornan-dakota-johnson.jpg" border="0" alt="Jamie Dornan Dakota Johnson "><p class="source"><span> Ian Gavan/Getty Images</span></p><p class="caption">Dakota Johnson and Jamie Dornan landed the coveted roles of Anastasia Steele and Christian Grey.</p></img></div><p></p></div></div><span style="line-height: 1.5em;">Initially, "Sons of Anarchy" </span><a href="http://www.imdb.com/name/nm0402271/" target="_blank">actor Charlie Hunnam</a><span style="line-height: 1.5em;"> was cast as Christian Grey, but many fans of the book didn't approve of the choice.</span><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54e3bb316da811116785a477-1200-600/charlie-hunnam-5.jpg" border="0" alt="Charlie Hunnam" style="line-height: 1.5em;"><p class="source"><span>Dimitrios Kambouris / Getty Images</span></p><p class="caption">Actor Charlie Hunnam dropped out of "Fifty Shades" after being cast.</p></img></div><p></p></div></div>A<span class="s1" style="line-height: 1.5em;">&#xa0;petition to re-cast the movie garnered&#xa0;<a href="https://www.change.org/petitions/we-want-matt-bomer-and-alexis-bledel-as-christian-grey-and-anastasia-steele-on-50-shades" target="_blank">20,000 signatures on Change.org</a>, and due to&#xa0;<a href="http://www.huffingtonpost.com/2013/10/12/charlie-hunnam-exits-50-shades-of-grey_n_4089955.html" target="_hplink">scheduling conflicts</a>&#xa0;<span>and&#xa0;</span><a href="http://www.huffingtonpost.com/2013/10/16/charlie-hunnam-50-shades-of-grey-script_n_4109370.html" target="_hplink">reported clashes between Hunnam and Universal Pictures,</a>&#xa0;Hunnam eventually dropped out of the project.</span><p><span class="s1" style="line-height: 1.5em;">Just 11 days later, "Once Upon A Time" actor Jamie Dornan was cast in the role.</span></p><p><span class="s1" style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54e3c3d56da8116d1385a477-1200-600/christian-grey-fifty-shades-of-grey-5.jpg" border="0" alt="christian grey fifty shades of grey"><p class="source"><span>Chuck Zlotnick/Universal Pictures and Focus Features</span></p><p class="caption">Jamie Dornan in "Fifty Shades"</p></img></div><p></p></div></div><span class="s1" style="line-height: 1.5em;">Amid all of the casting back-and-forth,&#xa0;</span><span class="s1" style="line-height: 1.5em;">the film's producer Dana&#xa0;</span><span style="line-height: 1.5em;">Brunetti&#xa0;</span><a href="https://twitter.com/DanaBrunetti" target="_blank">tweeted</a><span style="line-height: 1.5em;">&#xa0;somewhat of an explanation</span><span style="line-height: 1.5em;">:</span></span></p><p class="p3" style="padding-left: 30px;">"There is a lot that goes into casting that isn't just looks. Talent, availability, their desire to do it, chemistry with other actor, etc … So if your favorite wasn't cast, then it is most likely due to something on that list. Keep that in mind while hating and keep perspective."</p><p class="p3">Brunetti was apparently hinting at the handful of actors who actually turned down the leading roles.</p><p class="p4"><span>While "50 Shades" author E.L. James has said actor&#xa0;</span>Ryan Gosling<span>&#xa0;was the original prototype for Christian Grey, he&#xa0;<a href="http://filmdrunk.uproxx.com/2013/08/ryan-gosling-is-being-considered-for-batman-in-the-man-of-steel-sequel" target="_blank">doesn't do sequels</a>.</span></p><p class="p3">"50 Shades" is a&#xa0;<a href="http://www.businessinsider.com/fifty-shades-of-grey-already-has-two-sequels-lined-up-2015-2" target="_blank">guaranteed trilogy</a>.</p><p class="p3"></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54e3beffeab8eaf021ceaf72-1200-600/ryan-gosling-19.jpg" border="0" alt="ryan gosling"><p class="source"><span>REUTERS/Yves Herman</span></p><p class="caption">"50 Shades" author E.L. James has said actor Ryan Gosling was the original prototype for Christian Grey</p></img></div><p></p></div></div><span style="line-height: 1.5em;">Before Hunnam got the gig, Garrett Hedlund reportedly turned it down.</span><p class="p4"><span class="s1" style="line-height: 1.5em;">"Hedlund&#xa0;</span><span style="line-height: 1.5em;">was heavily courted by Universal, but the 'Tron: Legacy'&#xa0;star passed in July because he couldn't connect with the character," according to&#xa0;</span><a href="http://www.hollywoodreporter.com/news/fifty-shades-grey-casting-shailene-619871" target="_blank">The Hollywood Reporter</a><span style="line-height: 1.5em;">.</span></p><p class="p4"></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54e3beb86bb3f701625b5af0-1200-600/garrett-hedlund.jpg" border="0" alt="Garrett Hedlund" style="color: #000000;"><p class="source"><span>Frazer Harrison/Getty Images</span></p><p class="caption">Garrett Hedlund</p></img></div><p></p></div></div><span style="line-height: 1.5em;">Backing for "White Collar" actor&#xa0;Matt Bomer was so strong that a&#xa0;</span><a href="http://www.eonline.com/news/455835/matt-bomer-responds-to-fifty-shades-of-grey-petition-i-m-so-grateful-for-the-fans" target="_blank">petition started by fans</a><span style="line-height: 1.5em;">&#xa0;to cast him garnered almost 100,000 signatures.</span><p class="embed-spacer"></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54e3c0986bb3f7f3655b5af1-800-400/matt-bomer-50-shades-of-grey-elliot.jpg" border="0" alt="matt bomer 50 shades of grey elliot"><p class="source"><span>Getty Images / Frazer Harrison</span></p><p class="caption">Fan favorite Matt Bomer</p></img></div><p></p></div></div><span style="line-height: 1.5em;">Other actors in the mix included "Magic Mike" star Alex Pettyfer, who <a href="http://www.newsweek.com/saga-behind-casting-fifty-shades-grey-306659" target="_blank">auditioned for the role</a>,&#xa0;</span><span style="line-height: 1.5em;">"</span><span style="line-height: 1.5em;">Gossip Girl" actor</span><span style="line-height: 1.5em;">&#xa0;</span><span style="line-height: 1.5em;">Chace Crawford, </span><a href="http://www.foxnews.com/entertainment/2013/02/06/tie-me-up-please-chace-crawford-guns-for-50-shades-grey/" target="_blank">who publicly stated</a><span style="line-height: 1.5em;"> he would "love the challenge" of the role, A</span><span style="line-height: 1.5em;">lexander Skarsgård said on&#xa0;"A</span><span style="line-height: 1.5em;">ccess Hollywood</span><span style="line-height: 1.5em;">" he was "born to play" Christian Grey,&#xa0;</span><span style="line-height: 1.5em;">and&#xa0;</span><span style="line-height: 1.5em;">"</span><span style="line-height: 1.5em;">The Vampire Diaries" star,</span><em style="line-height: 1.5em;">&#xa0;</em><span style="line-height: 1.5em;">Ian Somerhalder, told Ryan Seacrest&#xa0;that being cast "would be an incredible thing. Hopefully that could pan out."</span><p class="p4"><span style="line-height: 1.5em;">Fans had their own casting ideas, pushing for Somerhalder as Christian Grey and Alexis Bledel to play Anastasia Steele, in a fan-created mashup trailer that received over a million views.</span></p><div><div><iframe width="560" height="315" src="//www.youtube.com/embed/IQtItO68dMo" frameborder="0" allowfullscreen=""></iframe></div></div><p class="embed-spacer"><span style="line-height: 1.5em;">The role of Anastasia Steele was also a tricky one to cast.</span></p><p class="hs-text-container" dir="ltr">According to <a href="http://www.newsweek.com/saga-behind-casting-fifty-shades-grey-306659" target="_blank">Newsweek</a>, "'Pretty Little Liars'&#xa0;star Lucy Hale auditioned, as did 'The Carrie Diaries''&#xa0;Chloe Bridges, but neither was quite prepared to tackle the subject matter. Hale said the audition made her 'uncomfortable.'"</p><p class="hs-text-container" dir="ltr"></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54e3c1f669beddca205b5aed-1200-632/lucy-hale.jpg" border="0" alt="Lucy Hale"><p class="source"><span>Mireya Acierto/Getty Images</span></p><p class="caption">Actress Lucy Hale</p></img></div><p></p></div></div><span style="line-height: 1.5em;">Bridges, meanwhile, <a href="http://www.ew.com/article/2013/09/11/carrie-diaries-chloe-bridges-fifty-shades-of-grey-audition" target="_blank">told&#xa0;Cosmopolitan</a>&#xa0;the role was too risqué.</span><p dir="ltr">"The scene was, like, the girl telling her friends about some sexcapade she had," explained Bridges. "But it goes into extreme detail and uses the word 'sperm' a couple times. I was like, 'I don't know, guys, I have to go home to my grandparent's house in a few months at Christmas, I don't know if I can do this.'"</p><p dir="ltr"></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54e3c2756bb3f762715b5aee-1200-632/chloe-bridges.jpg" border="0" alt="Chloe Bridges"><p class="source"><span>John Sciulli/Getty Images </span></p><p class="caption">Actress Chloe Bridges</p></img></div><p></p></div></div><span style="line-height: 1.5em;">Despite early rumors that Emma Watson was being considered, the "Harry Potter" actress tweeted:</span><div><div><blockquote class="twitter-tweet" lang="en"><p>Who here actually thinks I would do 50 Shades of Grey as a movie? Like really. For real. In real life.</p>- Emma Watson  (@EmWatson) <a href="https://twitter.com/mims/statuses/313125809030328320">March 17, 2013</a></blockquote><script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script></div></div><p class="embed-spacer">And so, the role went to Melanie Griffith and Don Johnson's 25-year-old daughter, Dakota Johnson, who had previously only appeared in&#xa0;<a href="http://www.businessinsider.com/who-is-dakota-johnson-fifty-shades-actress-famous-family-2015-2" target="_blank">minor but memorable roles</a> in "21 Jump Street"&#xa0;and "The Social Network."</p><p class="embed-spacer"><em><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54e3c46e69bedde22c5b5af1-1200-600/anastasia-steele-fifty-shades-of-greyjpg-2.jpg" border="0" alt="anastasia steele fifty shades of grey.JPG"><p class="source"><span>Universal Pictures/Focus Features</span></p></img></div><p></p></div></div></em><span style="line-height: 1.5em;">Whether "Fifty Shades" fans agreed with the Dakota Johnson and Jamie Dornan casting or not, they clearly have star power as the duo pulled in a </span><a href="http://variety.com/2015/film/news/box-office-fifty-shades-of-grey-torches-records-with-94-4-million-debut-1201434780/" target="_blank">record-breaking</a><span style="line-height: 1.5em;">&#xa0;</span><a href="http://www.boxofficemojo.com/movies/?id=fiftyshadesofgrey.htm" target="_blank">$266 million worldwide</a><span style="line-height: 1.5em;">&#xa0;over President's Day weekend.</span></p><p class="embed-spacer"></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54e3c37fecad046554f28f10-1200-600/fifty-shades-of-grey-christian-and-ana-6.jpg" border="0" alt="fifty shades of grey christian and ana"><p class="source"><span>Chuck Zlotnick/Universal Studios and Focus Features</span></p></img></div><p></p></div></div>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/iphone-headphones-tricks-2015-2">14 things you didn't know your iPhone headphones could do</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="o2OGM3czpWcydnvhjbkDBd6feXPuExiD" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'o2OGM3czpWcydnvhjbkDBd6feXPuExiD',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

Here's which actors passed on the 'Fifty Shades of Grey' lead roles

<p><em>The</em><a href="http://www.businessinsider.com/insiderpicks" target="_blank" rel="noopener"><em><span> </span>Insider Picks</em></a><em><span> </span>team writes about stuff we think you'll like. Business <keyword id="79969" type="ORGANIZATION" weightage="60" keywordseo="insider">Insider</keyword> has affiliate partnerships, so we get a share of the revenue from your purchase.</em></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-scalp-purifying-micellar-shampoo-10-fl-oz%2F-%2FA-75565159" target="_blank" rel="noopener"><img src="https://static-ssl.businessinsider.com/image/5c6492c726289865f60be1c3-1080/kristin ess scalp purifying micellar shampoo .jpg" border="0" alt="Kristin Ess Scalp Purifying Micellar Shampoo " data-mce-source="Kristin Ess" /></a><p class="source"><span>Kristin Ess</span></p></div><p></p></div></div></p><ul class="summary-list"><li><strong>Scalp products are trending in the hair-care industry, and <a href="https://www.businessinsider.com/kristin-ess-target-hair-products-review" target="_blank" rel="noopener">celebrity stylist Kristin Ess recently released the Scalp Collection at Target</a>: a range of five products that tackle dandruff, itchiness, buildup, and dryness.</strong></li><li><strong>The line's $12 <a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-scalp-purifying-micellar-shampoo-10-fl-oz%2F-%2FA-75565159" target="_blank" rel="noopener">Scalp Purifying Micellar Shampoo</a> is the only thing I've used that's been able to handle my chronic dandruff - including <span style="color: #000000;">Head &amp; Shoulders and Neutrogena T Gel.</span> </strong></li><li><strong>The shampoo uses micellar technology to grab flakes, product residue, and bacteria like a sponge. When the shampoo is rinsed, all that buildup is gently carried away. This makes it a more moisturizing option than traditional dandruff shampoos - which could be why it works so well to soothe flaky scalps.</strong></li></ul><p><span style="font-weight: 400;">I'd say that chronic dandruff is my secret shame, but it's really not a secret at all. Anyone who lays eyes on my nearly jet black roots is sure to spy a few flakes. Ok, more than a few flakes. A lot of flakes. My husband affectionately calls me "Flakey." It's kind of my thing. </span></p><p><span style="font-weight: 400;">That's not to say that I haven't tried - desperately - to get rid of the ever-present dandruff. I've experimented with everything from classic Head &amp; Shoulders to Neutrogena's medical-strength T Gel, which is filled with coal tar, an ingredient that couldn't sound less appealing. I even went so far as to completely overhaul my diet by eliminating sugar and wheat, which actually did help. But give up pizza indefinitely over a few pesky little flakes? No chance. </span></p><p><span style="font-weight: 400;">Luckily, my peak flakiness coincided with the hair industry's obsession with scalp care. Over the past few months, the market's seen an influx of scalp-focused hair-care products; most notably, </span><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-scalp%2F-%2FA-54386720" target="_blank" rel="noopener"><span style="font-weight: 400;">the Scalp Collection</span></a><span style="font-weight: 400;"> from celebrity hairstylist Kristin Ess. The range features five options, from an oil to a bubble mask, that all promise to purify, hydrate, and detox the area - and considering that each item is under $15 and available at Target, I obviously had to try them all.</span></p><p><span style="font-weight: 400;">The</span> <a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-instant-exfoliating-scalp-scrub-6-7-fl-oz%2F-%2FA-75565160" target="_blank" rel="noopener"><span style="font-weight: 400;">Instant Exfoliating Scalp Scrub</span></a><span style="font-weight: 400;">, made with hydrating sugar instead of moisture-sucking salt, and the </span><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-scalp-detoxifying-bubble-hair-mask-4-5oz%2F-%2FA-75565158" target="_blank" rel="noopener"><span style="font-weight: 400;">Detoxifying Bubble Hair Mask</span></a><span style="font-weight: 400;">, which tingles and pops like a packet of Pop Rockets as it cools the scalp, are definitely standouts; but the product that's made my can't-live-without list? The </span><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-scalp-purifying-micellar-shampoo-10-fl-oz%2F-%2FA-75565159" target="_blank" rel="noopener"><span style="font-weight: 400;">Scalp Purifying Micellar Shampoo.</span></a></p><p><span style="font-weight: 400;">"Micelles, if you can imagine, are tiny molecules that are designed to pick up dirt, oil, and buildup like a sponge," Kristin Ess, the founder of her eponymous hair-care line and go-to stylist to stars like Lauren Conrad and Lucy Hale, tells Business Insider. "Then when you rinse the shampoo, that little sponge carries those things away." </span></p><p><span style="font-weight: 400;">Ess explains that her micellar shampoo utilizes a completely different technology than traditional shampoos, which usually strip the scalp and strands of natural oils and "repel" future buildup. In dandruff-specific hair products, this stripping function is amplified in an effort to remove tough flakes from the scalp - and if you're already prone to dryness, this can make the area even </span><em><span style="font-weight: 400;">more </span></em><span style="font-weight: 400;">dry and peel-y. </span></p><p><span style="font-weight: 400;">Instead of harsh stripping, the </span><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-scalp-purifying-micellar-shampoo-10-fl-oz%2F-%2FA-75565159" target="_blank" rel="noopener"><span style="font-weight: 400;">Scalp Purifying Micellar Shampoo</span></a><span style="font-weight: 400;"> gently </span><em><span style="font-weight: 400;">lifts </span></em><span style="font-weight: 400;">buildup and leaves behind a layer of much-needed moisture, thanks to the natural mango seed butter, avocado oil, and castor oil inside. I'm convinced that's what's made such a difference in my dandruff levels - because, yes, my scalp is now flake-free for the first time since I can remember.</span></p><p><em><span style="font-weight: 400;"><strong>Read more</strong>: <a href="https://www.businessinsider.com/briogeo-shampoo-conditioner-hair-care-review-2018-12" target="_blank" rel="noopener">After 29 years of searching, I finally found a hair-care brand that understands my curls</a></span></em></p><p><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-scalp-purifying-micellar-shampoo-10-fl-oz%2F-%2FA-75565159" target="_blank" rel="noopener"><span style="font-weight: 400;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5c64927b26289865e5510e98-846/kristin ess scalp purifying micellar shampoo promo.jpg" border="0" alt="Kristin Ess Scalp Purifying Micellar Shampoo Promo" data-mce-source="Kristin Ess" /><p class="source"><span>Kristin Ess</span></p></div><p></p></div></div></span></a></p><p><span style="font-weight: 400;">"I also find shampooing with micelles to be less work, if we're being honest," Ess says. </span></p><p><span style="font-weight: 400;">It's true: A little bit goes a long way. Add water to the silky-slippery formula and it instantly suds up into a thick, rich lather. The bottle even features a genius pointed-tip applicator, which makes it easy to part hair into sections and deposit shampoo right onto the scalp. This is particularly helpful for those of us with thick or curly hair.</span></p><p><span style="font-weight: 400;">It's worth noting that you don't need to be struggling with dandruff to love this shampoo: It also makes hair super shiny (thanks to those aforementioned natural oils) and protects hair from pollution damage with Kristin Ess' proprietary Zip-Up Technology. Essentially, this tech "zips up" split ends and smooths out the hair cuticle. The result? A glossy, frizz-free, flake-free head of hair - no matter what your natural hair type is. </span><span style="font-weight: 400;">"You can use this on the finest, thinnest hair or the thickest, curliest hair and get the same perfect results," Ess says. </span></p><p><span style="font-weight: 400;">That being said, each product in Ess' new range does have a specific function to solve any scalp issue, from itchiness to dryness. "For example, I recommend starting with the </span><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-anytime-anywhere-scalp-hair-milk-oil-0-95-fl-oz%2F-%2FA-75565161" target="_blank" rel="noopener"><span style="font-weight: 400;">Anytime Anywhere Scalp + Hair Milk Oil</span></a><span style="font-weight: 400;"> if you have an itchy scalp and you need something soothing," the stylist says; while the </span><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-scalp-detoxifying-bubble-hair-mask-4-5oz%2F-%2FA-75565158" target="_blank" rel="noopener"><span style="font-weight: 400;">Scalp Detoxifying Bubble Mask</span></a><span style="font-weight: 400;"> and the </span><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-instant-exfoliating-scalp-scrub-6-7-fl-oz%2F-%2FA-75565160"><span style="font-weight: 400;">Instant Exfoliating Scalp Scrub </span></a><span style="font-weight: 400;">tackle thick, flaky buildup. "The </span><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-weightless-hydration-daily-scalp-hair-mask-6-7-fl-oz%2F-%2FA-75565163" target="_blank" rel="noopener"><span style="font-weight: 400;">Weightless Hydration Daily Scalp + Hair Mask</span></a><span style="font-weight: 400;"> is good for moisturizing the scalp in general on an as-needed basis, since it can be applied directly to the scalp unlike most conditioners," she adds, making it a must-have for healthy, hydrated hair. And, of course, the </span><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-scalp-purifying-micellar-shampoo-10-fl-oz%2F-%2FA-75565159" target="_blank" rel="noopener"><span style="font-weight: 400;">Scalp Purifying Micellar Shampoo</span></a><span style="font-weight: 400;"> deserves a spot in literally everybody's hair-care lineup. Ess recommends rotating it with a more clarifying formula, like her </span><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-the-one-signature-shampoo-10-fl-oz%2F-%2FA-51397230" target="_blank" rel="noopener"><span style="font-weight: 400;">The One Signature Shampoo</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">"I hear so much about people's ongoing struggle with scalp issues and I just wanted to see if I could help," Ess reveals of the motivation behind the line. "Scalp care has always been either unappealing or a full-on chore and that's why we avoid it - I decided to make scalp care fun." And being able to flirtatiously flip my hair in my husband's general direction without being called "Flakey" is </span><em><span style="font-weight: 400;">definitely </span></em><span style="font-weight: 400;">fun.  </span></p><h3><a href="http://goto.target.com/c/196318/81938/2092?subId1=biipf_021319_kristin-ess-scalp-purifying-micellar-shampoo&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fkristin-ess-scalp-purifying-micellar-shampoo-10-fl-oz%2F-%2FA-75565159" target="_blank" rel="noopener">Buy the Kristin Ess Scalp Purifying Micellar Shampoo at Target for $12</a></h3><p class="tagline"><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a><br><br>Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>.<br><br>Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.</br></br></br></br></p>

This $12 shampoo that's meant for dry scalps is the only thing that's ever worked for my dandruff

<p><span class="KonaFilter image-container float_right"><span data-post-image="" class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5490adfa6bb3f70b50701789-1200-924/abercrombie-29.jpg?maxX=600" border="0" alt="Abercrombie" width="600"><span class="source"><span>Reuters</span></span></img></span><p></p></span>Abercrombie &amp; Fitch is taking a proactive approach to the sluggish teen market.</p>
<p>The retailer and its competitors have been struggling as young people increasingly <a href="http://www.businessinsider.com/earnings-spell-trouble-for-teen-retail-2014-12">spend money</a> on smartphones and lattes instead.&#xa0;</p>
<p>Abercrombie CEO Mike Jeffries <a href="http://www.businessinsider.com/abercrombie-ceo-is-out-2014-12">retired last week</a> after two decades at the helm. But in just a year, the brand has changed tremendously.&#xa0;</p>
<p>Here are some of the notable differences.&#xa0;</p>
<h3>1. New leadership.&#xa0;</h3>
<p>Abercrombie's old system was criticized for giving the CEO and chairman a disproportionate amount of power.&#xa0;</p>
<p>The board ended up separating the chairman and CEO roles, appointing seven new independent directors to the board, and appointing longtime executive Jonathan Ramsden as chief opeating officer. Abercrombie also appointed presidents for its namesake, kids, and Hollister brands.&#xa0;</p>
<p>The new structure is more democratic and could make it easier for new ideas to be heard in the future.&#xa0;</p>
<h3>2. Revamping Hollister's image.&#xa0;</h3>
<p>Abercrombie gave Hollister storefronts a new look, made the inside brighter, and improved the fashion assortments.&#xa0;</p>
<p>The brand also hired its first celebrity spokesperson - actress and singer Lucy Hale from Pretty Little Liars.&#xa0;</p>
<h3>3. Selling black merchandise.&#xa0;</h3>
<p>Jefferies reportedly believed that the color black was too formal for his brand, which was meant to evoke casual, preppy vibes. Employees at corporate headquarters <a href="http://www.businessinsider.com/abercrombie-hates-the-color-black-2013-7">weren't even allowed</a> to wear it to work.&#xa0;</p>
<p>Today, Abercrombie has lifted the ban on black and now sells it in stores.&#xa0;</p>
<h3>4. Reducing logos.&#xa0;</h3>
<p>Teens are moving away from the logos that were popular a decade ago.&#xa0;</p>
<p>The company said on an earnings call with analysts that the American logo business <a href="http://www.businessinsider.com/the-end-of-an-era-at-abercrombie-and-fitch-2014-8">would be reduced</a> to "practically nothing" by next spring.</p>
<p><span class="KonaFilter image-container display-table"><span><span data-post-image="" class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54105ba2eab8ea82300fb48f-1200-858/screen%20shot%202014-09-10%20at%2010.08.45%20am.png" border="0" alt="Abercrombie &amp; Fitch"><span class="source"><span>Getty</span></span><span class="caption">Abercrombie &amp; Fitch is phasing out logos.</span></img></span><p></p></span></span></p>
<h3>5. Embracing Instagram and Snapchat.&#xa0;</h3>
<p>Abercrombie knows how to connect with its young audience.&#xa0;</p>
<p>The company <a href="http://adage.com/article/cmo-strategy/abercrombie-minimizes-logos-embraces-social-media/293388/">partnered</a> with teen social media stars and fashion bloggers to wear its clothing.&#xa0;</p>
<p>It was the first major teen <keyword id="6354851" type="ORGANIZATION" weightage="100" keywordseo="Retail">retail</keyword> brand to take this approach. </p>
<h3>6. Bringing in new brands.&#xa0;</h3>
<p>Abercrombie is increasing offerings from third parties. This could help make designs fresher.&#xa0;</p>
<h3>7. &#xa0;No more sexual marketing.</h3>
<p>For years, Abercrombie &amp; Fitch was famous for racy ads and shirtless models.&#xa0;</p>
<p>The brand has scaled back and now sticks to more wholesome images for its marketing.</p>
<h3>8. Changing the stores.</h3>
<p>Abercrombie removed the louvres, or blinds, from 240 of its namesake and kids' stores. This gave the locations a brighter appearance.&#xa0;</p>
<p>It also reduced the scent of its Fierce cologne by 25%.&#xa0;</p>
<p><span class="KonaFilter image-container display-table"><span><span data-post-image="" class="image on-image"><img src="https://static-ssl.businessinsider.com/image/545d04ad6bb3f7632a5e46f0-1200-858/fierce-cologne-abercrombie-fitch.jpg" border="0" alt="fierce cologne abercrombie fitch"><span class="source"><span>Ashley Lutz/Business Insider</span></span><span class="caption">Abercrombie is spraying less Fierce cologne in stores.</span></img></span><p></p></span></span></p>
<h3>9. International expansions.&#xa0;</h3>
<p>Abercrombie &amp; Fitch opened its first store in China this year, with plans for more. It also signed a franchise agreement to open stores in Mexico.&#xa0;</p>
<p>Abercrombie has also launched a successful direct-to-consumer business in Asia.&#xa0;</p>
<h3>10. Closing stores and investing in online. &#xa0;</h3>
<p>As mall traffic declines, Abercrombie closed 60 US stores this year.&#xa0;</p>
<p>This is ultimately good for business because it gives Abercrombie more money to invest in rebranding and e-commerce.&#xa0;</p>
<p>Abercrombie started offering online ordering with the option for in-store pick-up. The company is also ramping up digital marketing.&#xa0;</p>
<h3>11. Anti-bullying campaign.&#xa0;</h3>
<p>In the past, Abercrombie has been accused of excluding minority and plus-size customers.&#xa0;</p>
<p>The company began an anti-bullying campaign which has reached an estimated 750,000 teens.</p>
<p>Abercrombie <a href="http://www.teenvogue.com/fashion/fall-trends/2014-10/abercrombie-anti-bullying-tees">sold t-shirts</a> with saying like "be yourself" and "real is the new black."</p>

11 Major Changes Abercrombie & Fitch Made In 2014

<p><div class="image-container float_right click-to-enlarge"><div class="image"><a title_source="Michael Buckner / Getty Images" title_caption="Cory Monteith and girlfriend and " Glee="" co-star="" Lea="" Michele="" in="" June.="" class="zoomin" href="http://static3.businessinsider.com/image/51e2c37deab8ea5178000002-960/cory-monteith-lea-michele-1.jpg"><span class="click-to-enlarge-icon" title="Click to enlarge"></span><img src="http://static3.businessinsider.com/image/51e2c37deab8ea5178000002-1200-924/cory-monteith-lea-michele-1.jpg?maxX=480" border="0" alt="cory monteith lea michele" width="480" style="float: right;" /></a><p class="source">Michael Buckner / Getty Images</p><p class="caption"><keyword id="450128" type="UNKNOWN" weightage="60" keywordseo="Cory-Monteith">Cory Monteith</keyword> and girlfriend and "<keyword id="175612" type="ENTERTAINMENT" weightage="60" keywordseo="Glee">Glee</keyword>" co-star Lea Michele in June.</p></div></div>Hollywood was rocked by the sudden <a href="http://www.businessinsider.com/cory-monteith-dead-2013-7" target="_blank">death of "Glee" star Cory Monteith</a>.</p>
<p>The 31-year-old actor was found dead Saturday afternoon in a Vancouver, Canada hotel.</p>
<p>Monteith played heartthrob Finn Hudson on the series since 2009.</p>
<p>Celebrities and "Glee" co-stars took to Twitter to react to the star's passing.</p>
<p>Many were shocked.</p>
<p><strong>Co-star reactions along with those who appeared and worked on the show:</strong></p>
<blockquote class="twitter-tweet">
<p>The guy I shot my first acting scene with. The nicest guy I've met. Can't believe it.</p>
— Damian Mc Ginty (@damianmcginty) <a href="https://twitter.com/damianmcginty/statuses/356300724805709824">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>What I will remember about Cory Monteith is that he was talented, funny and absolutely kindhearted. We lost a gentleman. RIP</p>
— Cheyenne Jackson (@cheyennejackson) <a href="https://twitter.com/cheyennejackson/statuses/356303643303096321">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>RIP CoryMontieth. You will be loved. Always.</p>
— Kristin Chenoweth (@KChenoweth) <a href="https://twitter.com/KChenoweth/statuses/356295037807624193">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>I will always cherish you in my heart. Thank you for so many wonderful days. I love you CM ... <a href="http://t.co/HW5me8dmLo">pic.twitter.com/HW5me8dmLo</a></p>
— Adam Shankman (@adammshankman) <a href="https://twitter.com/adammshankman/statuses/356303095296294912">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<p><strong>Dot-Marie Jones played Hudson's football coach on "Glee":</strong></p>
<blockquote class="twitter-tweet">
<p>I HAVE NO WORDS! MY HEART IS BROKEN CORY WAS NOT ONLY A HELL OF A FRIEND HE WAS ONE AMAZING MEN THAT I WILL HOLD CLOSE TO MY HEART FOREVER</p>
— Dot-Marie Jones (@dotmariejones) <a href="https://twitter.com/dotmariejones/statuses/356293981275029507">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>I AM BLESSED TO HAVE WORKED WITH HIM AND LOVE HIM SO MUCH! MY HEART IS WITH HID FAMILY AND OUR WHOLE GLEE FAMILY! I LOVE YOU ALL!</p>
— Dot-Marie Jones (@dotmariejones) <a href="https://twitter.com/dotmariejones/statuses/356294432250806272">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<p><strong>Vocal producer and recording engineer on "Glee," Alex Anders:</strong></p>
<blockquote class="twitter-tweet">
<p>Heartbroken by the loss of my friend <a href="https://twitter.com/CoryMonteith">@CoryMonteith</a> Praying for his family and loved ones. Such a good hearted man that will be sorely missed</p>
— Alex Anders (@alxanders) <a href="https://twitter.com/alxanders/statuses/356295748737961985">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<p>"Glee" co-star <a href="https://twitter.com/MarkSalling" target="_blank">Mark Salling</a> since deleted a Tweet "no" in response to an article claiming Monteith died of a drug overdose.</p>
<p>His girlfriend and co-star, actress Lea Michele hasn't made a statement, but Hollywood Life reports she is "<a href="http://hollywoodlife.com/2013/07/14/cory-monteith-dead-lea-michele-reaction-devastated/" target="_blank">absolutely hysterical and completely inconsolable</a>."</p>
<p><strong>Celebrities responded with prayers and shock at the news.</strong></p>
<blockquote class="twitter-tweet">
<p>Please tell me it's not true</p>
— Kaley Cuoco (@KaleyCuoco) <a href="https://twitter.com/KaleyCuoco/statuses/356290008778424320">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p><a href="https://twitter.com/search?q=%23CoryMonteith&amp;src=hash">#CoryMonteith</a> no words. Prayers. Thoughts w his family. This is terrible. Can't speak.</p>
— Kaley Cuoco (@KaleyCuoco) <a href="https://twitter.com/KaleyCuoco/statuses/356290430775738369">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>Way too soon. A very nice &amp; good guy. RT <a href="https://twitter.com/joshgad">@joshgad</a>: RIP Cory Monteith. Gone way too soon.</p>
— Joel McHale (@joelmchale) <a href="https://twitter.com/joelmchale/statuses/356293715679129601">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>This is such sad news about <a href="https://twitter.com/CoryMonteith">@CoryMonteith</a> - what an absolutely tragic loss of a very talented young man.</p>
— zooey deschanel (@ZooeyDeschanel) <a href="https://twitter.com/ZooeyDeschanel/statuses/356295523189272577">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>Speechless. And for the worst reason.</p>
— Taylor Swift (@taylorswift13) <a href="https://twitter.com/taylorswift13/statuses/356295977902161920">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>Just heard about the <keyword id="6355784" type="PERSON" weightage="60" keywordseo="death">death</keyword> of Cory Monteith. So sad. Prayers 4 his family. Praying 4 Lea too! Words cant describe what they must be feeling</p>
— Kim Kardashian (@KimKardashian) <a href="https://twitter.com/KimKardashian/statuses/356301320568832000">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>With ever ounce of my body praying about Cory and his family and his friends. God bless all involved. Heart broken.</p>
— Lucy Hale (@lucyhale) <a href="https://twitter.com/lucyhale/statuses/356338951029653505">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>RIP Cory Monteith. My thoughts and prayers are with you and your loved ones.</p>
— Eric Stonestreet (@ericstonestreet) <a href="https://twitter.com/ericstonestreet/statuses/356339714913087488">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>I am so sad to hear about Cory Monteith. He was a lovely person with a ton of talent. My heart goes out to his family and friends. RIP Cory.</p>
— Jesse Tyler Ferguson (@jessetyler) <a href="https://twitter.com/jessetyler/statuses/356424851830996992">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>Cory Monteith, may your spirit be at peace, and may you fly with the angels... Heartbreaking, my prayers are with all of his loved ones!</p>
— Rihanna (@rihanna) <a href="https://twitter.com/rihanna/statuses/356352409238384641">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>Rest in peace Cory. My heart goes out to his family and loved ones. Our prayers are with you.</p>
— Katy Perry (@katyperry) <a href="https://twitter.com/katyperry/statuses/356359786016686080">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>Not at all what I expected to read when I woke up in London. Damn. Stay strong gleeks. No one deserves to go that young.</p>
— Matt Prokop (@mattpro13) <a href="https://twitter.com/mattpro13/statuses/356369034868043776">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>How sad to read about Cory Monteith passing away. What a shame. He was a lovely, kind, talented guy and will be missed.</p>
— Neil Patrick Harris (@ActuallyNPH) <a href="https://twitter.com/ActuallyNPH/statuses/356407239428423680">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>Beautiful man! Why did you leave us so soon? Rest with the angels, Cory Monteith.</p>
— Alyssa Milano (@Alyssa_Milano) <a href="https://twitter.com/Alyssa_Milano/statuses/356395733261369345">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>I just heard about Cory Monteith.. Rest in peace, everyone close to him and affected by this loss you're in my prayers.</p>
— Chloë Grace Moretz (@ChloeGMoretz) <a href="https://twitter.com/ChloeGMoretz/statuses/356293079927488512">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>So heartbreaking to hear about Cory Monteith...my deepest condolences to his friends and family.</p>
— Ellen Page (@EllenPage) <a href="https://twitter.com/EllenPage/statuses/356325819842445312">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>I'm gutted. Shocked and saddened to hear the news, my heart goes out to Cory's family and friends. Lets respect their space as they grieve.</p>
— Nina Dobrev (@ninadobrev) <a href="https://twitter.com/ninadobrev/statuses/356293070960066560">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet">
<p>So sad to hear the news about Cory Monteith. Praying for his family and friends.</p>
— Nick Jonas (@nickjonas) <a href="https://twitter.com/nickjonas/statuses/356358576761085953">July 14, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>

You Searched For "Lucy Hale" and got 4 results

Here's which actors passed on the 'Fifty Shades of Grey' lead roles

Aly Weisman

This $12 shampoo that's meant for dry scalps is the only thing that's ever worked for my dandruff

Jessica DeFino,Jessica DeFino

11 Major Changes Abercrombie & Fitch Made In 2014

Ashley Lutz

Hollywood Is Shocked Over Tragic Death Of 'Glee' Actor Cory Monteith

Kirsten Acuna