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<div class="image-container float_right click-to-enlarge"><div class="image"><a title_source="LocalResponse" title_caption="Nihal Mehta and Kathy Leake" class="zoomin" href="http://static4.businessinsider.com/image/51efda5e6bb3f79b35000011-960/localresponse-nihal-mehta-kathy-leake-creative-mobile-advertising.jpg"></a><keyword id="1763414" type="COMPANY" weightage="60" keywordseo="LocalResponse">LocalResponse</keyword>Nihal Mehta and Kathy Leake</div></div>LocalResponse is shopping around for acquisitions. Or maybe it wants to acquire something itself.
That's the two-fisted message of a recent Ad Age story on <a href="http://adage.com/article/digital/localresponse-founder-nihal-mehta-cedes-ceo-role/243250/">a changing of the guard at the company</a>.
The adtech company helps brands <a href="http://www.businessinsider.com/the-moment-you-tweet-or-take-an-instagram-photo-localresponse-helps-relevant-advertisers-find-you-2012-12">target consumers based on their social media activity</a> — if you tweet about going for a run, get ready to see an ad for Nike.
CEO and founder Nihal Mehta stepped down this week to take on the role of executive chairman so that Kathy Leake, formerly of DDB and Ogilvy, could take the reigns as new the company's new leader.
The impetus for change?
<a href="http://adage.com/article/digital/localresponse-founder-nihal-mehta-cedes-ceo-role/243250/">Ad Age reports,</a> "Mehta will be looking at establishing more brand partnerships and 'soft-checking the market' for a potential acquisition for the company." Although the publication was assured that there are no immediate sales plans, and it could take more than a year to do.
LocalResponse's continuous challenge is that as Twitter, Facebook et. al roll out ever more sophisticated native targeting options, LocalResponse must run ahead of them to avoid becoming redundant. 
The company is almost profitable, Mehta said.

 Social Media Targeting Firm LocalResponse Is Looking For Buyers And Sellers

<div class="image-container float_right click-to-enlarge" style="width:344px"><div class="image"><a title_source="Iconfactory" title_caption="" class="zoomin" href="http://static1.businessinsider.com/image/5109a71decad04ed40000004-960/twitterrific-4.jpg"></a></div><a href="http://store.iconfactory.com/">Iconfactory</a></div><keyword id="6354616" type="CITY" weightage="60" keywordseo="Twitter">Twitter</keyword> will likely become flooded with ads — much as Facebook has been — if it launches its own self-serve <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> mechanism this quarter, as <a href="http://techcrunch.com/2013/01/27/twitter-is-finally-preparing-to-release-its-advertising-api-in-q1-say-sources/">reported by TechCrunch</a>'s Ingrid Lunden.
Twitter's "Ads API" — an application protocol interface that allows advertisers and ad agencies to plug and serve ads directly onto Twitter — is more than 18 months overdue. <a href="http://www.reuters.com/article/2011/07/13/twitter-idUSN1E76C1Y920110713">Reuters reported</a> it was on its way in July 2011.
Facebook, of course, has its own Ads API, which is one reason it has more than 100,000 clients paying it $1.33 billion a quarter to run ads on the social network. Advertisers have launched promoted tweets and trends on Twitter, but until now those types of promotions have been fairly unobtrusive.
It's not clear what ads served through an API would look like, but there would likely be a lot of them. A source who intends to use the new API when it becomes available simply told us it would be "HUGE" — when it arrives.
The API has likely been what Nihal Mehta, who runs tweet-retargeting ad company LocalResponse, calls a "<a href="http://www.businessinsider.com/twitter-signup-is-a-drag-on-its-ad-biz-2012-9">massive reverse engineering problem</a>," because Twitter has so little targeting data on its users compared to Facebook. (Facebook users give Facebook lots of data about themselves that advertisers can target; the reverse is true on Twitter, where people don't even use their real names.)
The API comes shortly after investment firm BlackRock took an $80 million stake in Twitter. Coincidence? Or do Twitter's new bedfellows now want to see solid revenues backing their money?

Prepare To See A Lot More Advertising On Twitter Very, Very Soon

<div class="KonaFilter image-container display-table float_right"><div><div class="image"><a href="http://www.businessweek.com/articles/2014-04-09/dropboxs-next-chapter-corporate-customers-ipo-condi-rice-and-eddie-vedder" target="_blank"></a>Chip Somodevilla/Getty Images</div></div></div>Online storage startup Dropbox <a href="http://www.businessweek.com/articles/2014-04-09/dropboxs-next-chapter-corporate-customers-ipo-condi-rice-and-eddie-vedder">added Condoleezza Rice</a> to its board of directors.
There's plenty of logic in adding Rice, despite her lack of tech startup experience. She's a black woman, and there are few black people, or women in high roles in the tech industry. It's good to diversify. 
More importantly, she's the former Secretary of State, and an advisor the NSA. As technology bumps up against the government, it's helpful to have a liaison to Washington D.C.
At the same time, though, her past behavior as a government official is stirring up controversy.
"Adding Condi Rice to the Dropbox board might be the most tone-deaf move by a big Silicon Valley company in as long as I can remember," <a href="https://twitter.com/edbott/status/453976502934061058" target="_parent">tech journalist Ed Bott tweeted</a>. 
That's because Rice <a href="http://www.cnn.com/2005/POLITICS/12/18/bush.nsa/index.html" target="_blank">justified warrantless wiretapping by the NSA</a>, when she was a NSA advisor. Now she's on the board of a company that holds loads and loads of our personal data. 
Meanwhile, Freedom of Press Executive Director Trevor Timm is also skeptical of Rice's appointment to the board. He <a href="https://twitter.com/trevortimm/status/453987795770834944">tweeted</a>, "Disturbing move from Dropbox, who just added Condi Rice-public advocate of warrantless wiretapping-to its board."<a href="https://twitter.com/trevortimm/status/453987795770834944" target="_blank"> </a>
Dan Primack at Fortune was <a href="http://finance.fortune.cnn.com/2014/04/09/pearl-jams-dropbox-hypocrisy/">also slightly critical, but from a different angle</a>. In addition to Rice joining the board, Pearl Jam announced that it was investing in Dropbox. Pearl Jam has been highly critical of Rice and the Bush administration.
"Pearl Jam has spent the better part of a decade slamming the morality of decisions made by people like Rice, whose current day job is to run a consulting firm co-founded by Stephen Hadley, a fellow Iraq hawk within the Bush Administration who eventually would succeed Rice as National Security Advisor," says Primack. "Now Pearl Jam is investing in a company where Rice will be a very important voice (again, one of just four board members)."
We've been reaching out to people in the industry to see what they think. Does it matter that someone who defended the NSA is now working for Dropbox?
"We shouldn't be concerned," LocalResponse founder and angel investor Nihal Mehta tells Business Insider. "The benefit dramatically outweighs the cost."
That's because Dropbox is gearing up to go public and expand internationally. But for now, Dropbox is outlawed in China, which could be their biggest market. 
"I think this is a very smart move," Mehta says. "We need to have more females on boards of directors in tech companies, and more people of color on boards of tech companies," Mehta says.
That's obviously not the reason for appointing Rice, he says, but it's a nice cherry on top to someone who is already extremely qualified to help Dropbox grow.

People Are Freaking Out Over Dropbox Adding Condoleezza Rice To Its Board 

<div class="image-container float_right" style="width:480px"><div class="image">TLC </div></div>Good morning, AdLand. Here's what you need to know today:
<keyword id="377607" type="COMPANY" weightage="60" keywordseo="Walgreens">Walgreens</keyword> and <keyword id="223627" type="COMPANY" weightage="60" keywordseo="Duane-Reade">Duane Reade</keyword> teamed up with <keyword id="28547" type="COMPANY" weightage="60" keywordseo="LOreal">L'Oreal</keyword> to <a href="http://adage.com/article/digital/l-oreal-walgreen-s-measure-mobile-coupons/243288/">launch a mobile coupon campaign</a>. They companies hope to find out if an ad on a smartphone can lead to brick-and-mortar purchases. Data on the products someone purchases using the <keyword id="53542" type="COMPANY" weightage="60" keywordseo="coupon">coupon</keyword> (found on L'Oreal's Pretty in my Pocket app) is then collected so that the company can gain consumer insights. The coupon program is facilitated by Sparkfly.
<a href="http://www.adexchanger.com/online-advertising/reaction-programmaticupfront/">What industry people think</a> of AOL's decision to hold an online ad upfront this fall.
Digiday <a href="http://www.digiday.com/publishers/the-slideshow-addicts/">looks at the relationship between online slideshows and ad revenue</a>. (Business Insider made the list of slideshow-friendly publications.)
TV networks have been trying to get rid of Dish's Hopper feature, which allows viewers to skip over ads. But a <a href="http://www.nytimes.com/2013/07/25/business/media/court-upholds-ruling-on-dish-networks-hopper.html?adxnnl=1&amp;partner=rss&amp;emc=rss&amp;adxnnlx=1374756238-Ej4Uc8GntS10ueDODh9l/A">federal appeals court declined to issue an injunction against Dish</a>.
Grey president <a href="http://www.mediabistro.com/agencyspy/wednesday-odds-and-ends-209_b51323">Tor Myhren sent an in-office memo to his staff</a> congratulating them on the shop's first Emmy nomination in its 96-year history.
Gary Pascoe is going to <a href="http://www.mediabistro.com/agencyspy/jwtteam-detroits-pascoe-takes-creative-reins-at-commonwealth_b51269">lead the creative team at Commonwealth.</a> He was previously at Team Detroit.
Erik Hanson is rejoining W+K after spending four years at TBWA's Media Arts Lab. He will be <a href="http://www.adweek.com/news/advertising-branding/wieden-kennedy-new-york-fills-top-strategy-post-151399">W+K NY's new director of strategic planning.</a>
DigitasLBi appointed Laura Keeler as SVP of creative in Chicago. She was previously at Ogilvy &amp; Mather Chicago working on UPS and SC Johnson Corporate.
Syncapse, a social media marketing firm in Toronto, <a href="http://www.cbc.ca/news/canada/toronto/story/2013/07/22/business-syncapse-layoff.html">laid off a "significant number" of its 110 person staff to stay in business.</a>
Previously on Business Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword>:
<ul>
<li><a href="http://www.businessinsider.com/facebook-earnings-for-q2-2013-2013-7">Facebook Q2: Huge EPS Beat, Stock Up 15% After Massive Increase In Mobile Ads</a></li>
<li><a href="http://www.businessinsider.com/zenith-media-asks-ad-sellers-to-buy-hangover-food-post-party-2013-7">EMAIL: Ad Exec Demands Free Food For 90 People At A Going-Away Party</a></li>
<li><a href="http://www.businessinsider.com/why-chase-is-partnering-up-with-reality-tv-2013-7">Why Chase Is Partnering Up With Reality TV</a></li>
<li><a href="http://www.businessinsider.com/people-share-geicos-camel-ad-on-wednesday-2013-7">People Share GEICO's 'Hump Day' Ad 2,500 Times More On Wednesdays Than Other Days</a></li>
<li><a href="http://www.businessinsider.com/charlie-clark-nissan-made-racist-ads-2013-7">These Racist Texas Car Ads Are Offensive To Almost Every Group</a></li>
<li><a href="http://www.businessinsider.com/vw-convertible-beetle-for-shark-week-2013-7" class="title">VW Turned A Beetle Into An Underwater 'Flying' Shark Cage For Shark Week</a></li>
<li><a href="http://www.businessinsider.com/localresponse-is-for-sale-2013-7" class="title">Social Media Targeting Firm LocalResponse Is Looking For Buyers And Sellers</a></li>
<li><a href="http://www.businessinsider.com/statistics-about-apples-advertising-2013-7">Statistical Proof Is Piling Up That Apple's Ads Are Failing</a></li>
<li><a href="http://www.businessinsider.com/twitter-and-linkedin-are-expanding-their-ad-offerings-the-brief-2013-7">Twitter And LinkedIn Are Expanding Their Ad Offerings</a></li>
</ul>

Walgreens Is Trying To Find Out If Mobile Coupons Work [THE BRIEF]

<div class="image-container" style="width:800px"><div class="image">Reshma SaujaniReshma Saujani, founder of Girls Who Code, is running for NYC's Public Advocate</div></div>
Reshma Saujani has been working 18-hour days. It's been more than one year since she married tech entrepreneur Nihal Mehta, and the couple still hasn't taken a honeymoon. 
Instead, Saujani's face has been <a href="http://www.youtube.com/watch?v=MJifrF1UYe4">popping up on television sets</a> around <keyword id="6355838" type="COMPANY" weightage="60" keywordseo="New-York">New York</keyword>. Her fundraisers have attracted powerful tech supporters like Facebook co-founder Chris Hughes and Square founder Jack Dorsey.
All the hard work is leading up to one monumental day for Saujani, who is running for New York City Public Advocate on September 10. Winning could catapult the career in politics she's always dreamed of. Losing (again) would be a devastating set back. 
Saujani appears confident and accomplished in her pursuit to win over voters. But she hasn't always felt that way. Throughout her career, Saujani has overcome a lot. It took three tries before she was accepted into Yale Law School. Her book, Women Who Don't Wait in Line, was written as therapy after she lost a 2010 congressional race. 
Her resilience comes from her upbringing. Saujani's parents were refugees.
Saujani spoke with Business Insider about what drives her to pound down doors, how she's overcome political scandals, and how failure caused her to found an influential high school program, Girls Who Code.
* * * *
<div class="image-container float_left" style="width:480px"><div class="image"><a href="http://www.flickr.com/photos/tcdisrupt/4642373950/">TechCrunch/Flickr</a>Reshma Saujani and her husband, LocalResponse founder Nihal Mehta.</div></div>
Reshma Saujani begins her day at 6 a.m. From there, she's off to Queens, the Bronx, or the Upper West Side to meet voters. Her afternoons are spent visiting senior centers, churches, and women's organizations. Evenings are full of fundraising events, picnics, or house parties to garner support for the campaign. 
Nearly 500 volunteers support Saujani in her mission to become New York City's Public Advocate, and almost all of them are students still in high school or at local colleges like Barnard and Columbia.
"Some of them think they may want to run for office someday," Saujani says. "I have an amazing team, both in Girls Who Code and my campaign, and I think I'm as effective as I am because of the people who surround me."
Saujani grew up in Chicago as the daughter of refugee parents who fled Uganda in 1973 to escape its dictator, Idi Amin.
"My father always tells the story that they took out a map of the United States, got a dart, threw it and [Chicago is] where it landed," she says.
Growing up in the Midwest as an Indian American was "challenging to say the least," she says. That, paired with her father's stories about Uganda, caused her to strive for more and make a dent in politics.
"The Indian community didn't participate in the political process in Uganda, so my father at a very young age always talked to me about the importance of being involved and participating in democracy," Saujani recalls. 
Saujani attended University of Illinois, Urbana. She interned for Bill Clinton's 1996 campaign, where her love affair with politics really began. "You really had a sense that people were participating in a conversation about our country for the very first time [during the Clinton-Gore election," she says.
It took three applications and physically banging on the dean's front door to get into Yale law school, where she'd been dreaming of going since age 12.
"I got rejected, wait listed, and finally on the third time I took a train to New Haven and knocked on the Dean's door and was like, 'You have to let me in,'" she says.

(Saujani had been introduced to the dean through one of her mentors, so she wasn't a complete stranger.)
It worked, and she graduated from Yale Law School in 2002.
Saujani doesn't offer up information about her start on Wall Street, but her professional career began there. She joined an investment firm, Carret Asset Management, which was later caught in a scandal.
The firm's principal owner, Hassan Nemazee, was convicted on felony charges for <a href="http://www.nytimes.com/2010/03/19/nyregion/19nemazee.html">$292 million bank fraud</a>. The illegal activity occurred while Saujani worked there. She denied knowing anything about the fraud, and left Carret for another firm.
For a politician especially, a fraudulent employer isn't something you want on your resume. Positioning yourself as a <a href="http://www.nytimes.com/2010/01/27/nyregion/27maloney.html?_r=1">Wall Street supporter</a>, like Saujani did early on in her first campaign, doesn't win over the popular vote either. Earlier this year, Saujani was accused of trying to erase her financial past after her <a href="http://www.salon.com/2013/04/11/wall_street_dem_covers_up_her_past_and_runs_again/">Wikipedia page was heavily edited</a>. Saujani insists she has nothing to hide.
"People know that I worked in financial services like they know my hair is brown or my name is Reshma," she says. "It's never been something that I've hidden or I'm ashamed of." She says the Wikipedia page was edited to merely delete misinformation and add new milestones. "If it was something we were trying to hide, we would have hired some guy from, like, Omaha, to do it and not my staff to make those changes."
As Saujani tells it, her decision to leave Wall Street and corporate America to run for political office was inspired by Hilary Clinton's concession speech in 2008 when she lost the Democratic presidential primary to Barack Obama.
"In it, she said: 'Just because I failed doesn't mean you shouldn't try too,' and I really felt like she was talking to me," Saujani says. "I quit my job and ran for Congress in this upstart race that I had no chance of winning but swore that I did."
Running for Congress was ambitious and foolhardy, especially against a candidate as popular as Carolyn Maloney. <a href="http://www.huffingtonpost.com/carolyn-maloney/">Maloney was first elected</a> to City Council in 1982 and to Congress ten years later. Saujani wanted it badly though, and she took heat for using an aggressive tactic that <a href="http://www.nydailynews.com/blogs/dailypolitics/2010/08/rep-carolyn-maloney-strikes-ba.html">falsely accused her competition</a> of being investigated by the Ethics Committee. Still, the underdog candidate was able to raise more than $1 million from Wall Street honchos, political influencers, and tech executives.
All her hard work wasn't enough though; Maloney won by a landslide. Although the loss to Maloney wasn't surprising, it was devastating for Saujani. 
<div class="image-container float_right" style="width:480px"><div class="image">Reshma SaujaniReshma Saujani with one of her Girls Who Code students.</div></div>"When I first decided to run for Congress people said, 'You shouldn't run for Congress, you should run for City Council or for a smaller office,'" Saujani says. "I just don't think that we tell men that. I think that if we're really trying to crash through the glass ceiling, we're really trying to change these abysmal numbers we have for [women in] leadership, we actually have to tell women to take more risks, not less, and to really have them embrace failure."
The painful loss caused Saujani to create some of her most well-known achievements to date.
"I started writing '<a href="http://www.amazon.com/Women-Who-Dont-Wait-Line/dp/0544027787">Women Who Don't Wait In Line</a>' as therapy," she says. "After I lost my congressional campaign, I was confused about what I could do next. I felt like, 'Wow, I really lost. We ran a really great campaign, we talked about the ideas, we raised resources.' But after I lost, my phone wasn't ringing. Nobody was calling me to say, 'Okay, what do you want to do next?' I often think with men, when they face the same circumstance, there's people there to pick them up."
Saujani decided to try again. Now, in her next race, Saujani is leaning on technology to set her apart from the pack. 
Her campaigns have received support from Square CEO Jack Dorsey, Randi Zuckerberg (sister of Facebook CEO Mark Zuckerberg), Gilt Groupe co-founder Alexis Maybank, and Facebook co-founder Chris Hughes. Dorsey, whom Saujani met while he was transitioning from Twitter to Square, threw a fundraiser for her. Saujani's husband, Nihal Mehta, founded an advertising retargeting startup called LocalResponse. He is the biggest cheerleader for her candidacy in the startup community.
Saujani sees similarities between what she's building and the technology founders who have backed her. 
"Campaigns are a lot like startups," she says. "It's like starting a multi-million-dollar business in less than 12 months. I think learning how to build an operation, how to build a team and how to build your message is such a valuable skill set and for me, it's allowed me to talk about the issues that I really care about."
The upcoming election doesn't look promising for Saujani. A June <a href="http://blogs.wsj.com/metropolis/2013/06/25/weiner-leads-democrats-in-race-for-nyc-mayor-poll/">Wall Street Journal poll</a> showed Saujani with just 4% of the democratic vote, behind current City Council rep Letitia James (17%), university professor Catherine Guerriero (16%), and State Senator Daniel Squadron (8%). 
One initiative that will live on even if the September primary doesn't swing Saujani's way is Girls Who Code. 
Saujani launched Girls Who Code last summer as an eight-week intensive program where high school women learn the basics of Ruby, HTML, Java, and more. They meet technology leaders like Facebook's Sherly Sandberg and Twitter's CEO Dick Costolo (Saujani says when the girls met Sandberg, they started screaming like she was Beyoncé). The women in the program then help launch clubs at their schools so they can teach others what they've learned.
Saujani says she never would have founded Girls Who Code if she hadn't lost the 2010 election. 
"That race showed me this huge technology divide we have in our city," she says. "My district had some of the wealthiest high schools in America and some of the poorest. So I'd see some that would have a robotics lab and others with one computer in the basement or in a church." She says she's had to teach some impoverished teens how to use a computer mouse.
She's a strong believer that tech is at the center of alleviating poverty and transforming New York City's economy. "We have 1.4 million jobs that are open in the computing-related fields and almost 300,000 jobs open in the state and we don't have people to fill them." When Saujani realized that 56% of the work force is women but only 18% of engineers are women, she wanted to help level the playing field. 
Girls Who Code has become a bigger movement than Saujani ever intended. Powerful <keyword id="966946" type="UNKNOWN" weightage="60" keywordseo="Women-in-tech">women in tech</keyword>, such as eBay CMO Richelle Parham helped her create awareness for it and raise money to fund it. 
Saujani considers the lack of women in engineering and computer science "the most important domestic issue of our time."

And if she does make it into office, she's going to make some changes.
"There's a lot of people who believe that the government cannot innovate. I actually might get there and feel that way, but I feel it is incumbent upon me to win and to make the government innovative, to get these types of programs, and to get computer science education in every classroom," she says. 
"If that's the only thing I do as Public Advocate, I will have been successful. Because I believe that every day that goes by as a country, we're in trouble because our kids are so far behind other nations."
<div class="image-container" style="width:800px"><div class="image">Girls Who Code/TwitterGirls Who Code with Dick Costolo at Twitter's office.</div></div>

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