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<keyword id="2556778" type="ORGANIZATION" weightage="100" keywordseo="home-services">Home services</keyword> are indeed a blessing; after all, who won’t like not having to run after plumbers and carpenters for their services? However, there is a lot of work that has to be done in the background, which makes sure that such services are promptly delivered. 
 
A major task is to convince these servicemen that they would be benefited by working with these digital entities. 
 
The Indian home services industry can boast off a good number of companies, and now that they have their teams in place, this year would be spent solidifying their business structures and staying alive. 
 "The sector was a small baby in 2015, now maturity will come in," Aditya Rao, founder and CEO of <keyword id="3398330" type="UNKNOWN" weightage="100" keywordseo="LocalOye">LocalOye</keyword> told ET. LocalOye is backed by New York based Tiger Global Management. 
 
This 'maturity' involves ensuring a consistent service quality, which is tougher than it looks, as it involves managing thousands of blue-collar workers, most of them who have no experience of dealing with technology. Another problem comes in the form of convincing customers that this convenience doesn’t involve any risk and that they can safely let these servicemen into their homes. 
 
"We are also planning to have customised training modules for our service providers. Much of quality is also on reaffirmation of processes. We need to keep stressing on how to do a particular job. We would feel extremely satisfied if we ensure that 100 percent of our servicemen reach the homes of the customers at the exact said time," Saran Chatterjee, CEO of Housejoy, told ET. Housejoy has recently raised 150 crore funding led by Amazon India. 
 
Indian home services industry stands close to $100 billion (6.6 lakh crore), and with new companies being formed everyday, it has become highly contested. It means that only the very best of these would be surviving the tough competition. 
 
<a href="http://d152j5tfobgaot.cloudfront.net/wp-content/uploads/2015/06/service-industry.jpg">Image source</a>

It’s an important year for the Indian home services industry

In a bid to make its customers’ lives easier, <keyword id="6354576" type="CITY" weightage="100" keywordseo="Facebook">Facebook</keyword> has been testing a hyperlocal website, which would help users discover services, like spas and wellness, event planning and pet services, in their geographical areas. 
 
The website is said to be working on the hyperlocal model, where vendors in a geographical area would upload details of their business through their Facebook page, which would then be visible to the users. 
 
"We're in the early stages of testing a way for people to easily find more Pages for the services they're interested in," a Facebook spokesperson said. 
 
Fb has been testing the site since November 2015. For credibility, it lets users rate and review a given service. 
 
As of now, it has its services listed under ten categories, viz. arts &amp; marketing, automotive, business services, financial services, event planning, home improvement, lifestyle, medical and health, pet services, and spa, beauty and personal care. 
 
Over two million small and medium businesses use Fb for their business, and the segment of hyperlocal services market has seen intense competition in the recent past. 
 Other popular platforms that offer such services in India are <keyword id="6381424" type="COMPANY" weightage="100" keywordseo="Quikr">Quikr</keyword>, <keyword id="2811049" type="UNKNOWN" weightage="100" keywordseo="UrbanClap">UrbanClap</keyword>, Roadrunnr, Opinio, LocalOye and Zopper. 
 
<a href="http://static1.businessinsider.com/image/5138aa4decad048f17000001/silicon-valleys-top-startup-factory-once-funded-a-company-because-the-founder-looked-like-mark-zuckerberg.jpg">Image source</a>

A hyperlocal services website from Facebook aims to give tough competition to Quikr and UrbanClap

<keyword id="260318" type="COMPANY" weightage="20" keywordseo="Tiger-Global-Management">Tiger Global Management</keyword>, which created a frenzy in Indian startup industry, gave a bumper year to Ola, Flipkart and others by pouring funds. But, it is going to tone down its pace now. 
 
As per reports, New York-based Tiger Global Management will rather adopt a two-track approach. 
 
Lee Fixel-led Tiger Global Management will take the aforesaid strategy while pumping money in companies on its portfolio. 
 
Tiger Global Management backs Flipkart and owns significant stakes in Ola too. The investor has also raked around $2 billion, or Rs 13,000 crore, in over 35 Indian companies. 
 
"We have been investing in the discount game for the past five years and realised that there is still no clear winner in those markets," one of the founders said who met Fixel. 
 
"He is going to go slow on India going forward. He has basically told all portfolio companies that if you cannot raise funding externally then I will not invest," a venture capital investor who has several co-investments with Tiger told ET. 
 
Reportedly, Tiger Global Management made at least 38 investments in 2015 as compared to 18 deals in 2014. 
 
"The local services industry is in its nascent stages and overcrowded right now. But early 2016 will be an interesting year for all of us and we will see investors joining hands and consolidation starting. By the end of 2016, just two or three large players will be prevailing in this space," Aditya Rao, founder of LocalOye, a local services provider told ET. 
 
(Image: Thinkstock)

One of the biggest investors in Indian startups, Tiger Global Management, says future is uncertain, to tone down approach

Companies and startups are ready to raid engineering and <a href="http://www.businessinsider.in/searchresult.cms?query=B-school+">B-school</a> campuses across India this placement season, adding to the fierce war for talent already raging between large e-Commerce companies and established old-world recruiters. 
 
The startups which are looking for fresh talents include ShopClues, LocalOye, Urban-Clap, PropTiger, Indus Insights, MyRefers, CodeNation, Embibe, Jombay, Lybrate and ShadowFax. 
 
Moreover, a survey of 11 startups suggests they will step up overall <a href="http://www.businessinsider.in/searchresult.cms?query=campus+hiring+">campus hiring</a> to 770 students from the Class of 2016 compared with only 250 that they hired from the last batch. 
 
Bulk of this hiring will be across top engineering colleges and B-schools, including Indian Institutes of Technology, National Institutes of Technology and Indian Institutes of Management. 
 
Don’t be disappointed if you are not studying in the above mentioned institutes as a handful will also recruit at leading undergraduate colleges including Shri Ram College of Commerce, Lady Shri Ram College and St Stephen's, and design schools such as National Institute of Design and National Institute of Fashion Technology. 
 
Now comes the most interesting part- salary! Average salaries offered by these startups range between Rs 12 lakh and Rs 18 lakh at engineering colleges and B-schools, say campus sources. Prop-Tiger, for instance, is paying upwards of Rs 15 lakh plus benefits at tech schools; CodeNation will pay around Rs 24 lakh. 
 
At least three of these startups — Lybrate, LocalOye and ShadowFax — are first-timers on campus while others, at the very least, are doubling last year's numbers. In some cases, hiring targets are going up five-fold or even 16-fold compared with last year. 
 
The strategies behind the hiring are discussed below: 
1. Depending on the kind of institutes, students are being hired for a variety of roles: from <a href="http://www.businessinsider.in/searchresult.cms?query=software+development+engineers">software development engineers</a>; core management &amp; data scientists; product, operations and marketing; merchant acquisition and servicing, to human resource management, product and graphic designers and even entrepreneurs in residence. Sanjay Mehta, a Mumbai-based angel investor who participated in and led 11 angel deals in 2015, says the reason why startups are so gung-ho about <keyword id="511161" type="UNKNOWN" weightage="80" keywordseo="campus-hiring">campus hiring</keyword> is because they want to put this talent to work on cutting-edge technology and new delivery models. Not surprisingly, several institutes where placements have started, including Birla Institute of Technology &amp; Science-Pilani and <keyword id="75110" type="ORGANIZATION" weightage="80" keywordseo="NITs">NITs</keyword>, are seeing these startups go head-to-head with <a href="http://www.businessinsider.in/searchresult.cms?query=traditional+recruiters+">traditional recruiters</a> to hire talent. At other B-schools and <keyword id="49737" type="COMPANY" weightage="100" keywordseo="IITs">IITs</keyword> where pre-placement offers (PPOs) have started flowing in, it is again the startups that are leading the pack. 
 
2. Much high in numbers: The numbers speak for themselves. If ShopClues is revising its hiring intake from around 100 last year to 180-250 this time, realty portal PropTiger is doubling its target to 50. Even five-month-old B2B (business-to-business) hyperlocal delivery startup ShadowFax, which raised $300,000 from <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal">Snapdeal</a>'s founders and others in August followed by a $8.5-million Series A round by Fidelity's proprietary investment arm Eight Roads Ventures barely a month later, is looking to hire from IITs, <keyword id="46923" type="ORGANIZATION" weightage="100" keywordseo="IIMs">IIMs</keyword> and other leading management institutes for its technology, data science and operations teams. 
 
3. Tapping more institutes: In the process, these companies are reaching out to many more institutes this year. "If there is a campus that attracts bright minds of the country, we want to be there. This includes other engineering colleges as well as top colleges in economics and commerce," says Saurabh Sharma, founder &amp; chief executive officer of Indus Insights. The Big Data firm made 40 offers last year, mostly at the top IITs (Bombay, Delhi, Madras). This year, it plans to make 100-plus, including at NITs (Trichy, Warangal, etc), SRCC, LSR, Christ College and Indian School of Business. 
 Similarly, Delhi-based mobile services marketplace UrbanClap, which hired 30 business development and operations specialists from <keyword id="6360099" type="ORGANIZATION" weightage="80" keywordseo="Delhi-University">Delhi University</keyword> last year, is extending its reach to several new institutes, including <keyword id="6431668" type="ORGANIZATION" weightage="100" keywordseo="IIT-Delhi">IIT-Delhi</keyword> and IIM-Ahmedabad as it gears up to take on 80-100 this year. 
 
Salaries apart, the other drawing factors include the opportunity to work on challenging problems. "We don't have any glass ceilings. Freshers could be running entire teams within six months of joining," says Aditi Avasthi, founder and CEO, Embibe. "Students are opting for startups aggressively as some of the roles offered by them are quite challenging and inclined with their aspirations," sums up Rahul Katyal, placement manager at IIT-Bombay. 
 
(Image: Indiatimes)

Gear up to face interviews! Engineering and business schools to witness over three-fold jump in recruitments in India

At a time when online fashion retailer <keyword id="319719" type="COMPANY" weightage="20" keywordseo="Myntra">Myntra</keyword> is planning to shut down its website and concentrate only on mobile app mode of operations, the big question of the hour is : Would online retailers do away with their websites and focus on mobile-app only? 
 
After speaking to half-a-dozen startups, The Economic Times found that the new entrants plan to channel efforts and marketing dollars entirely on their mobile applications. 
 Among the ones ET spoke to are local services startups Zopper, Doormint and LocalOye; online-first restaurants Holachef and Spoonjoy; online dating startup Truly-Madly; and on-demand grocery delivery firm <keyword id="2809732" type="UNKNOWN" weightage="20" keywordseo="PepperTap">PepperTap</keyword>. 
 
Large eCommerce firms such as Flipkart, Snapdeal, Quikr, Ola and Myntra get 70-80% of their traffic from mobile devices, a key factor influencing Internet companies and startups to consider being app-only platforms, the ET news report confirms. Flipkart and its fashion affiliate Myntra began the trend by shutting their mobile websites and relying instead on their apps to encourage repeated use and to push targeted discounts and notifications. 
 Yet exception is there to prove the rule. Quikr is still not keen on shutting down web operation. "Mobile is clearly the most important channel for us, but for our business, which has a lot of customers in rural India, the browser is important as well," founder and CEO <keyword id="1063538" type="PERSON" weightage="20" keywordseo="Pranay-Chulet">Pranay Chulet</keyword> told the financial daily. 
 
India's smartphone market grew 54% to 140 million devices last year, and is expected to reach 651 million in four years and be the largest mobile-first Internet market, according to Cisco. 
 
As a reflection of this market growth, Ola, India's largest taxi-hailing company, saw cab bookings through its mobile app double in the past 12 months. In contrast, its "website as a source of bookings has been negligible, as 80% of the bookings come through the app and around 20% through the call centre", Anand Subramanian, director of marketing communication at Ola, which registered more than 2 lakh rides a day in January told the ET. 
 
(Image: Reuters)

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It’s an important year for the Indian home services industry

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A hyperlocal services website from Facebook aims to give tough competition to Quikr and UrbanClap

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One of the biggest investors in Indian startups, Tiger Global Management, says future is uncertain, to tone down approach

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Gear up to face interviews! Engineering and business schools to witness over three-fold jump in recruitments in India

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